Discount Liquor

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Discount LiquorDiscount Liquor
170 Ratings
Discount LiquorDiscount Liquor

Type: Store

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States

(414) 545-2175 | map

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Ratings: 170 |  Reviews: 109
Photo of emerge077
4.58/5  rDev +2.5%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 5

Discount is just an amazing place, full of wonderment of all things beer. I've been coming here for a few years now and still get that "kid in the candy store" feeling. They have the widest selection in WI to my knowledge.

On a saturday afternoon, the place was buzzing, with alot of traffic in the beer aisle. Marie the beer goddess was there answering questions for customers, and another helpful staff person got a case from the back for me. Near the coolers there was a dedicated New Glarus shelf, with singles of seasonals and the unplugged series. There was an island of assorted Weyerbacher and Tyranena BGW series beers, and other assorted limited items. This is where you can find almost every WI made bottled craft beer, minus LL and Viking. New Glarus, Ale Asylum, Central Waters, Capital, Rush River, Furthermore, the list goes on and on. A cool little cache of limited singles sits on the corner shelf, in the middle of the aisle, opposite a small rack of glasses. The little glassware alcove near the entrance is also fun to look through.

Import selection is just massive, and recently they put in a new shelf high above the Belgian section, looked like they would be expanding. Tons of obscure imports, German, Belgian, Italian Danish, and more from just about everywhere else. About 6 Cantillons are front and center...I heard a lady remark "$27 for one beer?!?" about St. Lamvinus, that can run almost $40 in Chicago. Prices are great, and they make an effort to offer some singles, though there's no mixed 6-packs. Checkout is generally friendly and they put your beer in a box for you.

They are open 9am-9pm, which are pretty flexible hours (except Sunday, they close at 2!).

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Photo of Billolick
4.31/5  rDev -3.6%
vibe: 4.25 | quality: 4 | service: 4.25 | selection: 4.75

Must stop place

They have the goods

Tons of the locals, regional, and national good stuff. Loads of imports

Friendly and knowledgable help

Just go

10 mins from airport and 10 mins from baseball stadium

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Photo of woodychandler
4.5/5  rDev +0.7%

I had heard so much about this place through print ads, word of mouth, and BeerFly that I felt compelled to stop in while visiting friends in MKE back in August 2005. They have a LOT of micros at this place, ranging from WI locals like Lakefront BC and New Glarus BC to out-of-state beers as diverse as Big Sky and Dogfish Head. I neglected to aks if I could buy mixed-sixes, but only because they had enough singles that I wanted to try that I was satisfied. Their prices seemed entirely reasonable and the beers fresh. I even saw Sam Adams' Utopias 2005 for sale, which we do not get here in PA. This will be a good place to stop at again next year as I make my annual trek to the midwest. I would recommend it to any fellow beer traveller.

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Photo of sholland119
4.85/5  rDev +8.5%

Stopped here while doing some beer hunting on a business trip to WI.

This place rocks. A very long aisle and a couple of end caps filled with great selections. The selection starts at Europe and works its way to American beers. And what an awesome selection it is.

I "only" picked up stuff that I could not get at home. Like Dreadnaught (!), Goose Island Imperial IPA, Great Lakes Blackout Stout, New Glarus Unplugged Hefe, BR Pete Brown Tribute, FFF 10th Anniversary. Pretty awesome if you are from PA.

The beer guy was smart and knowledgeable, and always around to answer my annoying beer geek questions.

I'd shop here all the time, if only the place were 850 miles closer...and had the same selection.

I forgot originally to mention another cool thing. There was a cart of discounted, not so fresh beer. We sometimes struggle with this in PA (Hi, Shangy's!) so it was nice to see someone addressing this honestly.


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Photo of REVZEB
3.81/5  rDev -14.8%
vibe: 3.75 | quality: 3.5 | service: 4.25 | selection: 3.75

Photo of dirtylou
4.15/5  rDev -7.2%

I finally made it to Discount Liquor - this place gets so much publicity on this site so i detoured on my way back from downtown today.

As i weaved down roads i've never seen before through neighborhoods i don't desire to visit again, i finally arrive at the shop with the large (pictured sign).

It's nothing special on the inside - old but stock well maintained.

My review comes from the perspective of a Madison resident, not an out-of-stater. The import selection was great - tons of belgians, scandanavian, german, etc. This selection definitely exceeds anything i have seen in Wisconsin, but isn't any better than what one can find in Chicaog.

As far as American craft goes (my reason for stopping), absolutely 0 difference from Madison stores. Well, i guess that is outside of the really old NG Golden Ale/Two Women. I'm not sure how they got that beer, but there is a TON still sitting there.

There are not any Wisconsin micros available in Milwaukee that arent available in Madison to my knowledge but the opposite is not true (Lake Louie, entire Ale Asylum line). They had a lot of Stone, Three Floyds, Smuttynose, Bell's, Founders.

In conclusion, very good store. If passing through from out of state/region, definitely hit this. I don't really see the need to return personally though.

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Photo of zeff80
4.35/5  rDev -2.7%

Short story - this is a really good beer store. As someone from several states away, there were too many options for me to choose from. It has a very lengthy aisle of singles, 22's, 750's and 500ml brews from Europe. They've got most of the local Wisconsin breweries covered plus loads of other regional beers. Then they have beer from Weyerbacher, Stone, Victory and others from the East & West coast. The quality is good. Every beer I've opened so far has been fresh and tasty. The service was pretty good. There were constantly people taking inventory. If I had a question they were they to help. My only complaint is that I wish they had more 12oz singles to put into a mixer sixer. Overall, it's a great store that is worth a visit even if it is a little out of your way.

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Photo of MilwaukeeCrusher
4.65/5  rDev +4%

I've been here many times in my travels through Milwaukee and their selection is probably second to none in the state. While turnover might be a concern in a place like this, all around I think it is ok in that regard, and sometimes they have vintages of certain beers like of New Glarus Unplugged Series. Don't let the old dingy building fool you! Prices are good and they also carry many of the high end beers of Wisconsin. If a tourist came to Wisconsin and could only go to one place for beer, this would probably it. Will go back again and have already multiple times.

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Photo of greenspointexas
4.4/5  rDev -1.6%
vibe: 4.25 | quality: 4.5 | service: 4.25 | selection: 4.5

Photo of BarrelAgedG
4.75/5  rDev +6.3%

Photo of mynie
4.8/5  rDev +7.4%

An adorable little building in a dirty district of Milwaukee. Traffic getting here from the North Suberbs wasn't bad at all, even for mid evening on a Saturday. Big neon sign, pastel colors, letting you know you are in for quite the liquor buying experience.

The atmosphere is excellent. I love the slightly-dirty feel. It's worn in, friendly. No prentensions. Not the processed, mass marketed feel of the chain liquor stores.

TONS of beer. Aside from John's Grocery in Iowa City, they had the biggest Belgian selection of any store I have ever been to. Tons of micros, including a lot of stuff you can't find in Chicago. Rare 3 floyds, New Glarus, Smutynose, Founders, Ommegag, Victory, Great Lakes, and many, many more. I had no trouble filling up a cart--I only wish I had brought more money!

The staff was great. My out-of-state ID was no problem, (unlike the Chicagoland Binny's and Cardinal chains, both of which will never again see my business, because of their retarded practice of refusing all out of state IDs), the clerks were joking and in high spirits.

I'm putting this down as Single Dollar Sign-Level inexpensive. It might just be the price difference between the Iowa/Illinois market and here was markedly inexpensive. About 1-2 dollars less per six pack/bomber.

Easily the best beer-buying experience I've ever had. This place is worth making a trip to.

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Photo of TX-Badger
4.75/5  rDev +6.3%

Photo of DaPeculierDane
4.7/5  rDev +5.1%

The best beer store I’ve been to in Wisconsin. Inside this unimposing old school liquor store on Oklahoma is an aisle straight from god. All the big crafts available in the area, tons of German singles., more Belgians to try than I can afford at the moment. The Cantillion selection alone is worth a trip from Madison or Chicago. Prices are amazing. Most bottles are 15-20% cheaper than they are in the average Madison shop. I will be returning soon and regularly and will likely have a much smaller balance in my checking account because of this place.

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Photo of Eman17
4.75/5  rDev +6.3%

Photo of spycow
4.5/5  rDev +0.7%

Photo of crossovert
4.8/5  rDev +7.4%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5

Wow, such a store.

I don't even know where to start with this place. Well, you walk in and theres a nice display of glassware all for really cheap prices, most regular glasses we 2-3$ and rarer stuff like the Kwak glass was only 10. After this quick detour I walked ahead and to the left to find more glassware and a huge display of trappist extravaganza will most bottles a dollar cheaper than anywhere else.

Then you turn to your left and it hits you, the WALL. Top to bottom, side to side just a MASSIVE aisle of almost anything you could imagine, harder to find beers like Quoellfrisch and Embrasse (to just name 2 of the many I saw), and a plethora of beers from a host of countries. They even have the bottle of syrup to go with your Berliner Weisse if your into that. And the prices are dirt cheap. Not only that but I left with a huge haul of about 30 bottles from all over and not one was even near its due date. Also FFF for 4$ cheaper on average than in IL. Just check the BeerFly list, well over 1000 brews and growing, amazing selection. They are missing a few noticable brews though, a few form La Trappe, Urthel, and others, they seem to not stock full brewery lines of the Belgian beers aside form the merciless onslaught of Cantillon, I wish they did. They also don't have St. Bernardus or Baltika beers which is really strange.

The service was top notch with an older bearded guy there to answer any question. He knew exactly when each new shipment of beer came in and was willing to stock new beers as well. A really nice guy, and he was constantly filling shelves because people just kept coming in and buying huge supplies of beer and alcohol which he would immediately restock.

It's too hard to explain the aura of this place, just go there.

Update 11-7-09 saw NG R&D, snatched up the last bottle.
Update 5-6-10 saw NG Two Women, bottles still available
Update 7-7-10 they have at least 20 new beers incl. Revelation Cat, Edelweiss, Lost Abbey, Sünner, and more.

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Photo of Kegatron
4.27/5  rDev -4.5%
vibe: 3.75 | quality: 4.5 | service: 4 | selection: 4.5

Photo of beerwolf77
4.18/5  rDev -6.5%
vibe: 3 | quality: 4.5 | service: 3.5 | selection: 5

I work about five minutes from this place so I stop here at least once a week. I suppose I should add my opinion of the this beer mecca.

First off it's not exactly a looker from the outside(or once your in for that matter) After passing through the doors take look to your right and prepare to drool. A double sided isle of beer that seems to go on forever. The isle is capped in front by a feature shelf with singles and other special brews they are pushing at that moment. The left side starts with the largest array of foreign crafts I've ever laid eyes on. This slowly blends into US craft beers from all over the country. On the right is the local Illinois and Michigan shelves. Just about anything you could ask for from any of these states. The back wall is about half cold craft and half BMC.

The service seems decent although I've never really asked for help. The one drawback to the place is all the delivery guys running around the place. Everytime I'm in there they have at least three or four guys with dolley pushing beer through the tight isles. It can be a nut house on Fridays.

Overall the prices are unbeatable and selction is phenominal. I'm so glad it's just a short drive from my shop.

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Photo of Beerandraiderfan
4.44/5  rDev -0.7%
vibe: 4 | quality: 4.5 | service: 4 | selection: 5

An immense liquor store, inside what looks like it was formerly a small grocery store.

The best collection of Euro beers I've ever seen, which unfortunately, is not my general interest level, but this store has helped me expand my horizons more than a few times.

A couple of guys are real knowledeable there, the rest of them seem a little lost. Selection of Midwest beers is excellent, the fact they usually have Bigfoot Ale year round is a testament to their diversity. Love this place, just wish it was a little closer to Milwaukee's East Side.

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Photo of Goldorak
3.5/5  rDev -21.7%

Hourray for business trips. It gives me the opportunity to visit strange and exotic liquor stores! Unfortunately for me, seems like every Beer bar was closed on the Sunday night I visited. However I was saved when I found a Italian restaurant that had 3Floyds and New Glarus on draft.

At least Discount Liquor was open on the Monday afternoon after I ducked out from my meeting. My boss who came along for the ride was teasing me with "We drove past about 20 liquor stores, why this one?". Selection was my only answer, and it sure didn't dissapoint.

Plenty of imports, locals, and a relatively new category, hybrids (like the Mikkeller/3Floyds, the Pizza Port/De Proef collaboration Beers, among others).

Local micros were well represented, tons of New Glarus (Iced Barley Wine? Interesting...) and Sprecher. Nice imports that we don't see too often on the east coast as well.

Service gets a knock because they refused to let me split a sixer. The place looked clean enough for this kind of establishment. Nice glassware selection as well.

Price/value is a bit hard to set. Yeah, I paid 25$ for a Cantillon, but the local stuff wasn't too expensive.

 1,155 characters

Photo of bditty187
4/5  rDev -10.5%

I was informed that Discount Liquor is not a glamorous store. That information was correct. I noticed the large red sign a few blocks away and as I drove into the parking lot I was wondering what was going on here. The building is not in pristine condition and the windows were littered with advertising for B/M/C and malternatives. It looked a bit run down. I visited Saturday afternoon, Labor Day Weekend, and the place was jumping. As I walked to the door many people passed me with loaded carts of macro beer. More worry crept into my mind.

As I entered the door I glanced around. It was very busy. Tight aisles. Cluttered. I stepped to the right, into a little offshoot to look at the glassware department. Nice selection and then I looked at the prices. There were very inexpensive. This prompted me to find the craft beer.

Score! Not the largest selection of beer I’ve seen but it is nothing to sneeze at. There were many quality beers. The vast majority of the goods are stored at room temperature. Imports were heavy on German beers. There was also a large amount of Eastern European and Russian beers. The Belgium selection wasn’t large but there was plenty of quality stuff. Of course English Ales were to be had as well. Domestics included Rogue, DFH, Bear Republic, Great Lakes, and Allagash not to mention the slew of WI beers. New Glarus, Lakefront, Sprecher, Tyranena, LogJam, etc… There were plenty of brands to select from but what I really liked about this store is the wide variety of styles. There was everything from Gose to Gueuze and from Adjunct Lagers to Zwickel beers. This fact alone really endured me to this place. I’ve been to many great liquor stores (with much better help, appearance, etc…) but I would LOVE to have this store around the corner from my house. It would be awesome to be able to pair foods with all of the beer styles here.

Service was lacking… it was busy so make note of that. However, the lady at the checkout was rude and unhelpful. I’ve never been to a store and had to box my own beer as I unloaded the rest from the cart. And it wasn’t like I only had a few bottles!

All in all, this is a kick ass place for beer. Recommended.

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Photo of bowzer4birdie
5/5  rDev +11.9%

Photo of eawolff99
4.51/5  rDev +0.9%
vibe: 4.5 | quality: 4.75 | service: 4 | selection: 4.75

Photo of TheRealPour
4.5/5  rDev +0.7%

Photo of atone315
4.33/5  rDev -3.1%
vibe: 4.25 | quality: 4.5 | service: 3.75 | selection: 4.75

I have been going to Discount since I have been of drinking age. Started with buying cheap and eventually my buying habits changed towards quality and they were there with their massive selection of craft beer. As I continued my knowledge of craft beer I started to figure out that a lot of the stuff on their shelves was a bit old to extremely old. In some cases this was not a bad thing, in others it ruined my opinion of a beer that may have otherwise been good fresh.

This place can get busy and their beer aisle is not what I would consider "wide". Especially when there is always 3-4 people stocking shelves, none of which seem to work there or care less whether you can find what you are looking for. Speaking of service, things have really changed here. 4 or 5 years ago you could stand around the "beer aisle" and talk beer with the people working there. Now it seems like they are too busy to give you the time of day. And I'm not sure what you need to do to be considered a local worthy of them going into the back to get you ONE bottle of the newest "rare" release, but I guess that spending $200-$300/ month is not enough.

Once you get past all of that, this place is damn good, and what keeps me coming back. They get decent quantity of everything that gets released and most of it appears on their shelves. I really do wish they would organize their beer better, the whole beer department needs a face-lift, IMO. And nobody beats their prices, generally the cheapest in the city.

100% worth a visit, make sure you have plenty of time if you are going to be searching for something. Don't grab a cart unless you are going during the day time hours, it will be a real hassle. And don't miss their glassware section, hidden in the corner of the store just as you enter.

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Discount Liquor in Milwaukee, WI
Place rating: 4.47 out of 5 with 170 ratings