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Ed Hardy Premium Beer | Cerveceria Mexicana S.A. De C.V.

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BA SCORE
54
awful
40 Reviews
THE BROS
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Ed Hardy Premium BeerEd Hardy Premium Beer
BEER INFO

Brewed by:
Cerveceria Mexicana S.A. De C.V.
Mexico
mexicalibeer.com

Style: American Adjunct Lager

Alcohol by volume (ABV): not listed

Availability: Year-round

Notes / Commercial Description:
No notes at this time.

Added by dsa7783 on 09-21-2009

BEER STATS
Reviews:
40
Ratings:
57
Avg:
1.84
pDev:
31.52%
 
 
Wants:
3
Gots:
4
For Trade:
0
View: Beers | Events
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Reviews: 40 | Ratings: 57
Photo of tone77
3.57/5  rDev +94%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Poured from a brown 12 oz. bottle. Has a pale golden color with a 1/2 inch head. Smell is of malts, some corn. Taste is crisp, malts and slightly sweet. Feels medium bodied in the mouth and is highly drinkable. Overall this is a rather enjoyable beer.

 251 characters

Photo of Minkybut
3/5  rDev +63%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

I poured this beer into my tumbler at 45 degrees. The beer had a nice golden color to it like normal beer. The beer poured a fair white head that did not last very long. believe it or not the beer smelled like beer! Just like it. The taste was a little sweet but not too bad. It was an okay beer that I would drink again, but it is nothing spectacular thats for sure.

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Photo of MTNboy
2.71/5  rDev +47.3%
look: 3.5 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3

It reminds me of malt liquor. It has nice straw colored body with just a slightly off-white head. A thin line of lace appears as the thick head disappears. The aroma is corny and somewhat medicinal. It has an average flavor at best. There are little tones of hops and malt and some fruity esters. The mouthfeel is thin with a small amount of bite.

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Photo of beerthulhu
2.68/5  rDev +45.7%
look: 3 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A: A brilliant brass pour produces a seashell white head, initially a finger high, that quickly lapses to a near polished surface within the first minute of pour. A straggling carbonation bubble or two randomly appears out of nowhere and disappears just as quickly. The head dissipates almost immediately leaving not much chance of a lacing, which I suppose is typical per style. Im guessing this is a American adjunct by style so will take that into consideration, but one thing ive learned is that if you have to label your beer as premium, then a yugo has a better chance at being considered a sports car.

S: Dried corn with some leafy green stalks first appear on the nose. The strength is reserved, again typical by style. Held in check at adjunct level.

T: Light mentions of caramel popcorn sweetness come through with hints of honey are detected but still comes off a bit like watered down sweetness with a cheapened caramel grain fix. The palate is light and watery lacking a backbone while there is a fruitiness of honeydew and applesauce on the close with just a touch of hops to balance.

M: Light bodied with a watered down honey slickness and texture void of any effervesce. A still hold and you can almost forget its there.

D: An empty experience im guessing more suited for the local crowd who like their beer weak and watery and on the back of a lawnmower. Was it bad, not repulsively so, but it certainly didn't reach out and make any attempt to show any attempt at craft or quality. Unimpressive, like a caramel sweetened macro beer, which I guess that is what they were shooting for.

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Photo of Reagan1984
2.65/5  rDev +44%
look: 3.5 | smell: 1 | taste: 3 | feel: 3 | overall: 3.5

Thanks to KiawahIsland for letting me try this beer. He said it was a bit of a goof when he gave it to me. He just wanted me to know it wasn't a part of our beer trade. Pretty funny, I like it.

A finger of foam forms, then immediately settles to a small cap of foam. Bright gold brass color with perfect clarity. There is some carbonation rising to the surface.

Musty, grassy, green vegetal aroma. I believe I smell the sweetness of corn.

After tasting this, I do think that corn is used as an adjunct. Very light sweet flavor that does remind of creamed corn. Not a lot of depth. As I taste the beer the musty aroma continues to get in the way. I think this is a more negative component vs. the flavor. It doesn't taste bad, there just isn't much character at all. But then again, this is marketed to people who value the Ed Hardy brand. I am NOT their target market. Slight mineral finish the more I taste the beer.

Body is light and carbonation is prickly.

It drinks mostly like water and is a beer for the beach or pool. It is what it is.

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Photo of scottyshades
2.62/5  rDev +42.4%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3

No!!! Just when I think the worst is over...
$1.99 at Tiger Qwikmart in Clemson, SC (a lil pricey!! Stone IPA is about the same price!)

A: Pours a 100% transparent straw color that produces a very fizzly and carbonated head that lasts for about 30 seconds and leaves no lacing along the glass. Very standard.

S: Ricey, grainy, wheaty, metallic, and slightly sweet notes. Perhaps corn. As it warms, a slight touch of alcohol is present.

T: Very similar to the nose...not very good at all. Light and plain, watered down and flavorless. Slightly sweet, and corn bready.

MF/D: You know, the mouthfeel is not as bad as I have experienced before. A little fuller (yes apparently it is possible) than the others. Also, the carbonation is less intense, which is a major problem in some of the other adjuncts...But sadly, this is really the only thing going for it.

Overall, not impressed (you won't be either). I am impressed that I managed to drink this whole bottle without throwing a random fist pump or threaten to break a bottle over someones head.

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Photo of Gavage
2.52/5  rDev +37%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 4 | overall: 2

Appearance: pours a clear pale yellow color with a wispy head that breaks down immediately.

Smell: only a hint of grass is barely detectable by the nose.

Taste: weak malt profile with some hints of grass, green grapes, and almost no bitterness.

Mouthfeel: light in body. Crisp from start to finish with a clean aftertaste.

Drinkability: this is a beer to avoid. Glad I only picked up a single to try. I did not finish the glass as my tongue wanted some flavor with what I was drinking.

 490 characters

Photo of RonaldTheriot
2.38/5  rDev +29.3%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Ed Hardy Premium Beer has a thick, white head and a clear, golden appearance, with moderate carbonation. Aroma is of gummy, rancid grain, and the taste is also of the same turned whatever. There is no discernible hop character with this stuff. Mouth-feel is watery, cloying, stinging, and uncomfortable. Ed Hardy Beer finishes dry and difficult. I did not like this. It's bad. Stay away!

UPDATE: The next day I drank another one straight from the bottle, and it wasn't as bad. This improves my final score a little bit.

RJT

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Photo of PicoPapa
2.32/5  rDev +26.1%
look: 2 | smell: 2.5 | taste: 2 | feel: 2 | overall: 3

12oz bottle. Saw a single of this for sale and just had to try it. Pours a clear straw color with a thin head that dissipates quickly. Decent lacing. Aroma is of corn, skunk, and grain. Taste is lacking. It's real thin and tastes like watery corn and grain. Odd aftertaste. Not very good at all but I've had worse.

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Photo of jwc215
2.24/5  rDev +21.7%
look: 3.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2.5

Pours clear golden yellow with a thin creamy white head that leaves some lacing.

The smell is of buttered corn and husk.

The taste is of corn, husk a touch of soap. Sweet with little balance.

The feel is thin/watery with a bit of late fizz.

This is swill. Not totally undrinkable only because it is so mild. A gimmicky beer with nothing to it. I guess if you want the cool label, having one is tolerable.

 408 characters

Photo of TheManiacalOne
2.03/5  rDev +10.3%
look: 2.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from a 12oz can into a US tumbler pint glass.

A: The beer is a light yellow color, with a short white head that fades quickly and leaves a thin lace on the glass.

S: The aroma is of light malts, adjuncts and a very faint touch of hops.

T: The taste starts out bready with flavors of adjuncts and grain followed by a light malt sweetness. The hops presence is very faint like most beers in the style. The after-taste is slightly sweet.

M: Crisp and a little smooth, light body, medium carbonation, finish is slightly sticky.

D: Not flavorful, not too filling since there isn't much to it, mild kick, even within such a poor style there are several other beers that I would choose first.

 697 characters

Photo of armock
2/5  rDev +8.7%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

A - Poured a clear golden color with a thin white head that fades quickly to a ring

S - There really isn't much of a smell some grainy malt

T - Wow this is bad has a sweet malt taste and ass flavor

M - This beer has a light body with medium carbonation to it

D - This really isn't a good beer I kinda like some Mexican beers so I thought this might not be so bad but I was wrong stay a way

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Photo of woodychandler
1.96/5  rDev +6.5%
look: 3 | smell: 2 | taste: 2 | feel: 1 | overall: 2

TheManiacalOne sent me a whole buncha CANs to help move The CANQuest (TM) that much closer to the # 500 milestone.

As a heavily tattooed (seventeen and counting) retired US Navy sailor, I CAN get behind the use of some of Ed Hardy's flash, in this case a tiger akin to the one on my right forearm, in marketing.

The Crack & Glug came off without a hitch and resulted in just better than a finger of rocky, bone-white head with decent retention. Color was a deep lemon-yellow with NE-quality clarity. More fizzy yellow beer as part of this ongoing madness. Nose was fairly standard, mostly corn with some lager sweetness underlying the adjuncts. Mouthfeel was watery and the taste was simply bland and unobtrusive. Finish was likewise bland and boring. It was not bad in terms of its flavor, it simply lacked anything to latch onto. Wow, what a ho-hum yawner. Completely unworthy of Mr. Hardy's name and I am sure he would not have approved.

 944 characters

Photo of ZenAgnostic
1.94/5  rDev +5.4%
look: 4.5 | smell: 3 | taste: 1.5 | feel: 1.5 | overall: 1

12oz can poured into a clear plastic cup. No discernible date.

Appearance - Clear straw body. One finger white head. Decent stick and retention.

Smell - Slight corny musk. Mild. Some sweetness.

Taste - Metallic. Musky. Smooth overall but pretty bad.

Mouthfeel - Light. Watery. Some carbonation, but the metallic astringency really kills it.

Overall Drinkability - Wow. This may be my first and only actual drain pour.

 422 characters

Photo of track1646
1.93/5  rDev +4.9%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 2.5 | overall: 3

This beer was given to me as a sample from a distributor who just brought in this product line. Simply put this beer is insulting.

appearance - It is a light yellow color...very uninspiring

smell - It smells very similar to Miller Lite. Very similar to the smell of straw or corn

taste - much like the smell but with an added metallic taste..not a drain pour, but just a general lack of any substantial taste

mouthfeel - Surprisingly not terrible! From the look of the beer i was expecting complete water, but what I got was something north of water...almost Budweiser like.

Drinkability - It drinks like any other very light beer..you could chug lots of them. I wouldn't want to drink many of them but if I was faced with this "premium beer" or any other light domestic offering...i would have to chug away (maybe i would become cooler)

My main problem with this beer is the lack of effort. I'm not sure how you market $100+ T-shirts and follow it up with a meager swill beer. At the very minimum they could have hired a good brewer (not Tecate) and atleast tried to produce a quality beer.

Simply put it shows how little they think of their consumers and how much they actually care for the brand of Ed Hardly.

 1,220 characters

Photo of Pencible
1.9/5  rDev +3.3%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 1.5

A: This poured a clear pale straw color with some white head.
S: It smelled like sweet corn and bready malt and sour lager yeast, with a bit of lemon zest.
T: It tasted like dirty bready malt and sweet corn and sour lager yeast haphazardly blended with lemon zest and a bit of copper. The aftertaste was bland and dirty.
M: It was watery with moderate carbonation. Pretty weak body, but not surprising.
D: This was very similar to Death or Light Lager...and Bud Light. I suppose it was slightly less terrible than either of those, but not by much. This was still a worthless beer with no redeeming quality that I could discern. Aside from the designer label art, this beer was very poorly made and should be avoided.

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Photo of dpnelson1978
1.88/5  rDev +2.2%
look: 3 | smell: 2.5 | taste: 1.5 | feel: 2 | overall: 1.5

12 oz. can into glass pint.
40°F

$1.50 / ea.

A: Brightest, yellowest body possible with ahuge loose head of moderate retention that leaves behind moderate lacing and a thing rocky cover. Much better than "Death or Light Beer".

S: Sweet apple aroma with a hint of phenolic spice in the background. Not bad, but pretty weak. No noticeable hop aroma. Pretty standard stuff for the style.

T: Grainy backbone with heavy cloying sweetness, and tastes a bit like corn. Very light hop bitterness, but not as clean and I would expect.

M: Light body with high carbonation. Oily at first, turning to crisp. Standard, but nothing special. I prefer the "Light" version.

D: Lacks the overall "lightness" that makes the "Death or Light Beer" tolerable. Too sweet for the flavor profile and carbonation. Not good.

O: Taste's like a macro, but costs the same as a micro. The worse of both worlds. I had low expectations after my first taste of Ed Hardy, but this was still a disappointment.

 981 characters

Photo of BrewAskew
1.84/5  rDev 0%
look: 3 | smell: 1.5 | taste: 1.5 | feel: 3 | overall: 2

Pours to a thin white head that falls to a thin ring and does a bit of lacing. Color is pale gold-straw. Tons of carbonation visible. Aroma is practically nothing with a slight sweet graininess coming through. Flavor is weak adjunct grains and some residual sweetness and no detectable hop flavors. Dry and no aftertaste. Mouthfeel is light. Overall, slightly better than the Ed hardy Light.

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Photo of WhiteHillsStore
1.84/5  rDev 0%
look: 1.5 | smell: 1.75 | taste: 2 | feel: 1.75 | overall: 1.75

So I found this and the light version for three dollars a six pack each. Appearance was clear with a little bit of fizz but no real foam to speak of. I couldn't smell anything. The taste was mostly rice and water, very bland. The mouthfeel was basically seltzer. But for the price, I wasn't that shocked.

 304 characters

Photo of TheKingofWichita
1.81/5  rDev -1.6%
look: 2.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 2.5

Bought a single on clearance the other day for 69 cent, that should tell you something right there. Pours a straw yellow color with a thick white head and no lacing. Smells of straw, corn, and a little sweetness. Tastes very sweet with a little hop in the background, very subtle. Mouthfeel is medium with a major carbonation. Overall, it isn't the worst adjunct lager I've had.

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Photo of KajII
1.78/5  rDev -3.3%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 1.5

[Best served in a Lager Glass]

The pour was a clear yellow-amber in color with a small fizzy white head and had virtually no lacing at all.

The aroma was of a super light grain malt and very mild grassy hop and a almost non existent sweaty yeast with nothing else really standing out.

It tasted VERY, VERY lightly bitter in the beginning and finished with almost no flavor at all.

Mouthfeel was very watery in texture and extremely light in body with a fizzy carbonation.

Overall a super light, almost flavorless tasting beer. And at $10 a 6 pack, a large waste of money.

 579 characters

Photo of Wasatch
1.76/5  rDev -4.3%
look: 2.5 | smell: 1.5 | taste: 2 | feel: 1.5 | overall: 1.5

Pours a clean/clear golden yellow color, nice carbonation, nice one-finger foamy/creamy white head, with some minimal sticky lacing left behind. The nose is malty, very slight hop note. The taste is malty, very very slight hop note. Light body. Not Drinkable, why the fuck does the SLS buy this shit.

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Photo of scruffwhor
1.75/5  rDev -4.9%
look: 4.5 | smell: 2 | taste: 1.5 | feel: 1 | overall: 1.5

Thanks to lukaski for the gimmick beer hook up.

Pours a nice golden, pilsner straw color with awesome bubbling and a superawesome head with strong retention. After the look of this beer wows you, theres nothing else worth mentioning. The aroma is of stale, wet, pilsner malt left in the maltsers silo tooo long. This beer tastes staler than it smells. Decaying grassy hops, stale or old lightly toasted malt, and grade F toasted corn and rice. he palate has nothing except adjunct funk and a flat, watery linger. I will never drink this beer again.

 550 characters

Photo of jwalker37
1.66/5  rDev -9.8%
look: 3 | smell: 2 | taste: 1 | feel: 2 | overall: 2

I purchased this beer because it was on sale ($6.99), big mistake. It is not worth 2 dollars. It has a fancy bottle and cool look, but the taste is bland and flavorless. I have made mistakes in the past by purchasing beer that is marked down. Make no mistake, most of the time the reasons why the beer is marked down is because of the lack of sales.

 349 characters

Photo of mikesgroove
1.55/5  rDev -15.8%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 1.5

ok love the label, wow, but anyway where do these people get off making beer? enough rant but really? i dont even like the clothes.

A - Poured a very pale, super clear golden yellow. Nice big fizzy white head formed on top, faded slowly and left about a quarter inch thick layer across the top of the glass. Lots and lots of carbonation was very visible. Very light, lats of grain, some very light hoppiness in the back, but that was about it. your classic light lager, total maltiness and not much else, slight bready taste. A bit slick depite the carbonation. it was ok, nothing special just an average feel for a lager Very cold on a very hot day I could drink a few of these with ease, but other than that, not enough taste.

Overall very forgettable. This was a macro lager at its finest, which is average, better then a BMC but thats not saying much. If it was free at a bbq, I would have one, but no more buying it for me.

 930 characters

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Ed Hardy Premium Beer from Cerveceria Mexicana S.A. De C.V.
1.84 out of 5 based on 57 ratings.
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