Market of Choice - Willamette

Market of Choice - WillametteMarket of Choice - Willamette
Market of Choice - WillametteMarket of Choice - Willamette

67 W 29th Ave
Eugene, Oregon, 97405-3242
United States

(541) 338-8455 | map

Notes: Open 7:00am - 11:00pm daily.
View: Place Reviews
Reviews: 10 | Ratings: 14 | Log in to view all ratings and sort
Photo of John_M
4.1/5  rDev -5.1%
vibe: 3.5 | quality: 4.5 | service: 3.5 | selection: 4.5

This particular MofC is located right next to 16 tons cafe (which is handy). I assume that's part of the reason why the cafe really doesn't offer much in the way of bottled beer to go.

In any event, in this particular MofC, the beer and wine sectiion is in the back, right side of the store. Most of the beer is located in a a sizeable, 4 sided cold box, which seems to organized both by style and brewery (which gets confusing at times). They also seemed to have a display of some of the local brewery beers (Hop Valley, Ninkasi, Oakshire, etc.), which weren't contained in the cold box. Some of the more interesting things I saw here included HOTD doggies claws and RR supplication and consecration. Like most of the other MofC stores I've been to, the selection is pretty impressive, with a focus on local and regional breweries. You'll see some Belgian and German imports as well, but this isn't the store's strong suit.

Prices are pretty good I thought. On this particular day I picked up a bomber of Hop Valley "czech your head" pils for $4. In general, the pricing for local brewery beers was pretty reasonable I thought.

In terms of atmosphere and service, this is a grocery store, albeit a pretty nice one. I've never had anyone ever ask me if I needed any assistance, and I don't expect that to likely change any time soon.

As I tend to stop by the cafe fairly often, I'm sure I'll stop by here again from time to time.

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Photo of zacheney
3.95/5  rDev -8.6%
vibe: 4 | quality: 4.5 | service: 3 | selection: 4 | food: 4.5

As noted by others, Market of Choice is a specialty grocery store in the vein of Whole Foods (although, faithful MoC shoppers tend to hate WF). Unlike most grocery stores in Eugene, MoC stocks a lot more than just Ninkasi and your standard grocery store beer. The craft beer selection is one of the best among grocery stores I've seen, and nearly all of it is refrigerated. It's well laid out, pretty much according to category. They also rotate their selection with surprising regularity, which seems to correspond with what other places in town carry. (Stores seem to have common distributors.) The prices are fine, although with the 16 Tons cafe Supreme Bean right next door, you can sometimes get stuff on tap (and in growlers) for less than the bottles in MoC.

There's a beer guy who is sometimes, but not usually, available next to the beer. I've rated the food highly, because in order to get to the beer, you have to pass through MoC's impressive deli-type area. They've got an enormous selection of prepared foods from soups and salads to curries and pastas that can potentially pair with any beer they sell.

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Photo of JeremyinUtah
4.35/5  rDev +0.7%

This place is a whole foods-ish coop type grocery store that has a decent selection of microbrews and lots of wine in the back. It was the best selection of beer i have found in Eugene, having passed through and stopped at all the top places this website said to check out. I picked up a lot of local brews as well as some CA and CO beers i have been eyeing for a while. They have a great selection of Ninkasi beers here and lots of other locals.

Overall, nice selection for a grocery. The knowledge of the guy working the area was unimpressive, but, this is a grocery store and i didn't really expect much.

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Photo of ckeegan04
4.5/5  rDev +4.2%

My first beer store on my Oregon trip, and what a way to start. Market of Choice has a Whole Foods vibe to it but they also carry your standard grocer fare. Back in the back right corner is the beer and wine. Couple of big coolers and then a large square in the middle with shelves up to about 8 feet...all covered in beer. First thing I noticed was Consecration and it didnt slow down after that. Russian River, Deschutes, Hair of the Dog, Dupont, Cantillon, lots of random NW micros, Midnight Sun, Alaskan, Stone, Green Flash and many more. Prices seemed fair and the staff was friendly but not overly helpful. Definitely worth a stop. Just as good as the Bier Stein in my book.

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Photo of bosco7
4.55/5  rDev +5.3%

When visiting Seattle I always stop by this Market that I discovered a couple years back. It is a very nice place to shop even if you are not buying beer (I don't know why you would do that). Great selection of cheese and other quality foods.

Beer quality is the best I have ever seen in a grociery store. We are talking upwards of a 100 single bottles available and dozens of six packs and twelve packs.

So much to choose from that I stop here on the way up and down to get my fix.
Uber rare finds at this supermarket (at least from my neck of the woods...Colaboration, Oaked Aged Yeti, all things Dog Fish Head, La Roja, Achel).

Notable Belgians: Rochefort (6,8,10), Chimay, Achel, Delerium, Jolly Pumpkin, St. Bernardus, Orval, Duvel, and many more ( two whole fridge cabinets full of single bottles).

Notable American Craft: Tons of Avery, Great Divide, Alesmith, Dogfish Head, Hair of the Dog, and Stone (again two whole fridge cabinets full of single bottles).

So much more too. Pretty much amazing. If traveling I-5 through Eugene this is a must stop.

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Photo of Cascadia
4/5  rDev -7.4%

Market of Choice is a really good place to find craft beers in Eugene. Outside of the Bier Stein, I'd say it has the best selection in town. They've got a great selection of belgian and french farm house beers, a huge cooler of six packs from all the northwest breweries and a nother large rack of 22 ounce bottles from speciallty houses.

The place just recently got a huge make over and it shows. It tends to be a little crowded at peak times, so if you wanna go when it's mellower, try to hit it in the mornings before 11 or in the evenings after 8. The parking lot sucks and is way too small, so if you can, ride your bike. Saves the headache.

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Photo of kdoc8
4.2/5  rDev -2.8%

All the Market of Choice locations in Eugene have a surprisingly awesome selection of beer, but I was blown away by the selection at the Willamette location. There is a whole area of the store dedicated to beer and wine and three huge cooler cases devoted to single bottle microbrews, and then another two huge coolers devoted to six-or more packs of more common beers. It's a little bit difficult to figure out their shelving system, because they don't separate out beers by brewery and there aren't too many employees around to help you find anything. It seems that they have it separated out vaguely by beer style, and also by country. Essentially, you're going to have to spend some time there browsing their huge selection. Also, the prices vary kind of strangely. Some of the more local beers can be quite cheap, and they also have fantastic sales sometimes. However, particularly for beers coming from a greater distance, the prices can get quite expensive.

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Photo of guitarmage
3.85/5  rDev -10.9%

One of my favorites just to pick up new beers to try. There is a massive selection, lots that I'm not familiar with. Some of the highlights include The Abyss, Victory, Rochefort, St. Bernardus. Inventory changes throughout the year quit a bit it seems.

Good prices compared to Bier Stein, if you can find what you're looking for. A good scattering of both domestic and import, De Ranke XX Bitter was there, I like picking that up. They also have a great deli if you want some lunch, their brisket and pizza both get thumbs up from me. A cool grocery store in general if you're looking for specialty items.

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Photo of HochFliegen
4.7/5  rDev +8.8%

This is my 3rd choice to shop for beer in Eugene.
The quality ahs always been great. The selection is good but not the best in town. They are a bit on the expensive side. Its a good back up for me. The location is what makes it attractive to me as well. There is easy access to I5 and downtown Eugene. Everyone is also very ncie here.
I also like the rather large bottles of Anchor beers they carry from time to time along with other selections.
I have shoped here for beer at least 4 times in the past 4 months so Id say Ive been here at least once a month for beer. The selection never changes though.

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Photo of unklesyd
4.45/5  rDev +3%

This is my favorite overall beer store, bar none.

Here is why:

You get a full service (do not read this as "supermarket") market attached! Bulk grains, organic veggies and meats, run of the mill stuff, etc. If you're planning on making a meal that goes with/incorporates the beer you're shopping for, you need look no further.

(More or less) Reasonable prices! I live in Portland area now after moving from Eugene. The majority of the brew is cheaper in Eugene. Not always so (some Belgians, not all), but for the most part you can find a great deal on whatever brew you might be looking for.

Great selection! The selection here is not as extensive as you might find at John's in PDX or Bottleworks, but for the size and price, it is as good as you need! They pare down the selection to the GOOD STUFF!

Equal footing with the vino: they will stock what you want. There is no snobbery at this market. Understanding is the word at this market, and in Eugene as a whole. Dig it!

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Market of Choice - Willamette in Eugene, OR
Place rating: 4.32 out of 5 with 14 ratings