Stone 09.09.09 Vertical Epic Ale | Stone Brewing

BA SCORE
90
outstanding
868 Ratings
Stone 09.09.09 Vertical Epic AleStone 09.09.09 Vertical Epic Ale
BEER INFO

Brewed by:
Stone Brewing
California, United States
stonebrewing.com

Style: Belgian Strong Dark Ale

Alcohol by volume (ABV): 8.60%

Availability: Limited (brewed once)

Notes / Commercial Description:
This is quite a complex and layered beer. Bold and smooth chocolate malt flavors combine with a Belgian yeast lending tropical fruit/banana flavors and hints of spiciness, all complemented by citrus notes from an addition of tangerine peel. Rich vanilla beans add a nice counter to the chocolate malt - actually enhancing the chocolatiness. The finish is smooth, with additional traces of vanilla and toasted characters from French Oak. The goal for this edition of the Stone Vertical Epic Ale series is to be reminiscent of artisanal chocolates accentuated with orange.

Added by superdedooperboy on 09-08-2009

This beer is retired; no longer brewed.

BEER STATS
Ratings:
868
Reviews:
538
Avg:
4.06
pDev:
10.59%
 
 
Wants:
36
Gots:
276
For Trade:
15
User Ratings & Reviews
Sort by:  Recent | High | Low | Top Raters | Alström Bros
Ratings: 868 |  Reviews: 538
Photo of Viggo
3.88/5  rDev -4.4%
look: 4.5 | smell: 4 | taste: 4 | feel: 3.5 | overall: 3.5

On tap at Coles.

Pours a very dark and opaque brown, almost black, thick tan head forms, settles down to a thick layer that lasts the whole glass, lots of lace, is this a stout or strong dark? Smell is neat, dark fruit and chocolate, raisins, banana bread, roast and charred wood, biscuit, vanilla, a bit of alcohol, very dry and toasty. Taste is similar, dry and toast, chocolate, roast, wood, light fruit, finish is bitter, like those thin chocolate wafers, grainy feel. Mouthfeel is light to medium bodied with medium carbonation, almost a sandy mouthfeel, sweet banana finish, but very dry. Pretty nice, but isn't really a strong dark. More like a stout.

 659 characters

Photo of bulletrain76
3.3/5  rDev -18.7%
look: 4 | smell: 4 | taste: 3 | feel: 3 | overall: 3

22oz bottle. Nearly black in appearance with a light tan head of good thickness and consistency; bordering on pillowy. The aroma has a good deal of tangerine and raspberry mixed with burnt toast and charred oak. The longer the beer warms, the more the fruit pops out actually, with a striking vanilla kick coming out, and an almost sour patch kid tartness. They really seem to have crammed a lot into the aromatics. The flavor brings the same qualities of burnt malt, oaky tannic bitterness, boozy vanilla extract,and citrus sweetness together. They aren't really working in harmony, and not as well as in the aroma. There just seems to be a little too much going on right now, but I can see that changing with some age. The mouthfeel is a little hot and astringent, with the alcohol and oak ganging up on your tongue. On the one hand, this is the third year in a row that I have thought that the Vertical epic release was a little weak and unrefined in general, but at least this one tastes like three years in the cellar might actually help it out

 1,049 characters

Photo of Thur123
3.8/5  rDev -6.4%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 3

Ok so...this brew pours an opaque brownish black with about a pinkies worth of tan head that fades quickly. This is a deep and dark beer. The retention is light and I can't make out anything about the carbonation. The smell is Belgian yeast and spices, but more specifically, there is a low kind of toasty nuttiness, in addition to a faint whiff of alcohol and maybe a bit of ripe banana.

Glug glug glug

Whoa, odd flavors here...I'm getting coffee and definitely a bit of cocoa and a hot spiciness that does not help with the alcohol flavor in this. I want to say that burnt toast is a big part of the flavor up front, which tastes like caramelized anything really. A bit of citrus in involved in a slightly lemony tang. Overall this isn't bad, but there is a sharp flavor I'm getting somewhere in the middle of the taste profile that's just off to me.

 855 characters

Photo of thartman
4.32/5  rDev +6.4%
look: 4 | smell: 4.5 | taste: 4.5 | feel: 4 | overall: 4

Poured from 22oz. bottle dark brown with a reddish hue, looks like a Coke. Thin tan head, with minimal lacing. Lots of different aromas from the glass like chocolate, cherry, vanilla, malt, hazelnut, oak, and spice. Complex flavors of espresso, dark chocolate, vanilla, orange, oak, and some hops. Tasting some Belgian yeast in the mix. Medium bodied with a dry oaky finish. Overall, a very good brew worth a try.

 413 characters

Photo of froghop
3.7/5  rDev -8.9%
look: 3.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 3.5

pours black with a thin khaki head, above average carbonation, and some lacing.

smell is of dark chocolate, fruit, roasted nuts, and a touch of vanilla.

taste is of dark fruit, sour malt, hops, and chocolate, end is dry and nicely bitter.

a very nice belgian strong ale.

 273 characters

Photo of Bitterbill
3.87/5  rDev -4.7%
look: 3.5 | smell: 4 | taste: 4 | feel: 4 | overall: 3.5

I had this on tap at the Old Chicago on Market St in Denver Sept 26, 2009.

The pint arrived with a near pitch black, actually extremely dark brown but I had to hold it up to light in the low lighted room to see that. 1/2" of foam was brownish, as expected.

I forgot which style the 09.09.09 was supposed to be so I wnet in "blind"..I found the smell very roasted malty with notes of dark chocolate and maybe a bit of some dark fruits. It smelled good and I was hoping that it would taste good as the pint was nearly $9.

I took some sips and what I got in the smell, I got in the taste. Very roasty with chcocolate notes running second, some toffee ran third, err..this wasn't a horse race, Bill! lol.

All in all, it was a tasty brew that had a good medium mouthfeel and medium carbonation.

Drinkability? Though the alcohol wasn't a big factor, I found that 1 pint was sufficient. I guess I'd rather drink a roasty stout than a BSDA that is *that* much of roasted malt monster, if that makes any sense, which it probably doesn't. ;^)

 1,037 characters

Photo of Bung
4.23/5  rDev +4.2%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4

22 oz. Real sturdy almost black pour, dark cream head, which laced nice as it was drank. Roasty aromas, heavy malt and dark chocolate. Just hints of some sort of dark fruit. Taste is a bit bitter at first, burnt malt, but mellows nicely to chocolate, malt, caramel and a light red fruit, tangerine or something. Some belgian yeast qualities, but not overly so, good since not a huge fan. Solid medium body/mouthfeel. Finish is real clean with some grassy hops and light coffee and fruit. Alcohol is non-existent. Real interesting and much better than the previous couple Epics. This should age really interstingly. Pleased, as I have been with all Stone darker brews.

 667 characters

Photo of stakem
4.42/5  rDev +8.9%
look: 4 | smell: 4.5 | taste: 4.5 | feel: 4 | overall: 4.5

My first experience with an Epic. I don't have the willpower to let this one sit around and age, I am throwing myself in there now.

Pours a black color with a lacy finger of tanned head. The head does not retain long and leaves only a bit of lacing on the glass. Nose has some citrus (orange-like) notes that do not seem to come from hops. It also smells of alcohol, licorice, chocolate and caramel. It has a bit of astringency about the smell as well. Taking a sip it is bitter in both the front and the finish however the middle of the taste is filled with a mild and pleasant sweetness of bitterish chocolate. It finishes quite warming and has a lingering taste of chocolate and "spice." As the beer warms, it takes on more of the bitterness and chocolate profile. However, it also has some smoky oakish qualities as well with a bit of caramel taste.

This beer is nothing like I had imaged an "Ale reminiscent of artisanal chocolates accentuated with orange" would taste like, it is a lot better. I hope I can find this beer again in the distant future...I don't have the willpower to let it sit around and not enjoy it but I would definately like to try it after it spent some quality time in the bottle aging.

 1,217 characters

Photo of DefenCorps
4.08/5  rDev +0.5%
look: 4.5 | smell: 4 | taste: 4 | feel: 4.5 | overall: 4

I've been lukewarm to most of Stone's take on Belgians, but I just had to have this (don't we all

A: The pour is gorgeous, dark brown with a dense mocha colored head with excellent retention and delicate lacework. As I pour this, I notice that the head rises in a neat reverse-cascade way.

S: Chocolate and cocoa powder are the most apparent characteristics of the nose, and there is a bready, yeasty character. Toast, vanilla and a definite citrus and honey combination is present. Reserved and complex. Oak appears as it warms up

T: Opens with a mild bitter chocolate character, with a complex sweetness with honey and brown sugar. Prominent roasted malt character is present, with the bitterness and the roast playing off each other really well. The citrus character is way muted, and isn't very noticeable.Vanilla is noticeable towards the finish, where a mildly spicy character blends with the bitter finish that has a combination of chocolate and hops and a touch of tannins.

M: Medium in body with a soft, lush carbonation, this beer is excellent on the palate. The finish is delightful, I love the combination of chocolate, tannins and bitterness

D: A little rich, I'd probably be better off trying to share this, but I've got all afternoon to finish this puppy

 1,274 characters

Photo of drabmuh
4.67/5  rDev +15%
look: 4.5 | smell: 5 | taste: 4.5 | feel: 5 | overall: 4.5

Poured from a bottle (of course) into a Vertical Epic Ale glass (don't you just love the correct glassware). Beer is dark, black, head is tight brown bubbles that is full at first but falls back to form a uniform layer of tiny bubbles that covers the top of the beer, lacing formed on glass. Aroma is nice. I was expecting to pick up some roasted malts in the aroma, due to the color, but instead was hit with the classic etherial aromas of a strong Belgian ale. Invites me to drink it. Second smell reveals minimal smoke and some sweetness (probably alcohol).
Delicious, not usually a fan of the darker beers but apparently I'm coming around. There are roasted malts on the back of the flavor, but the beer is full bodied and nice. It finishes with a little bit of an aftertaste. The roast builds on you as you drink. I believe this beer will age well. Looking forward to the rest of the series and 12.12.12 vertical epic ale tastings. Cheers!

 945 characters

Photo of cjgator3
3.82/5  rDev -5.9%
look: 4 | smell: 4.5 | taste: 3.5 | feel: 4 | overall: 3.5

22oz bottle

A- Poured into a tulip. Pours a dark black color with an off-white head.

S- The aroma is very unique, I love it. The aroma features a lot of chocolate malts with spices, vanilla and orange peel.

T- The taste like the aroma is dark roasted malts and chocolate with a hint of banana and spices. The finish is on the bitter side. 

This one is very tasty fresh, but I imagine that it would improve greatly with some age to balance and smooth out the flavors.

M- The mouthfeel is medium bodie with a good amount of carbonation. 

D-

 546 characters

Photo of rajendra82
4.2/5  rDev +3.4%
look: 4 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4

Very dark pour, opaque body, and a khaki head were more reminiscent of a RIS than a BSDA. The smell was sweet dark fruits, like plums and cherries, and some lurking hops. The taste was quite a bit more hoppy than I was expecting it to be, but the dark fruits and milk chocolate sweetness made this a very balanced beer. There was some roast grain astringency, which was most apparent at the end of each sip. The aftertaste was a bit spicy. A soft feel in the mouth, and chewy body. Not much alcohol burn. Delicious, now, and will likely get more vinous and interesting with some age.

 583 characters

Photo of mjgarrett2
4.77/5  rDev +17.5%
look: 4.5 | smell: 5 | taste: 5 | feel: 4 | overall: 4.5

Poured from a growler 9.25.09 (finally got around to trying the VE with a few bottles saved away)

A-Brilliant dark mahogany, just shy of a stout revealing only the faintest of light to peirce it.

S-Layered and ellusive. Normaly my weakest sense (smell), however there are a number of different scent notes that arise but are difficult to pin down. A progression of bitter moving to mellower fruit tones and firm smoked accents, however not always ordered in that way. Seemingly complex and difficult to pin down.

T-Immidiate sensating on the back of your pallet with slight bitter fruit moving forward with a port-like savory flavor and finishing with a lingering smoked profile. The progression of flavor is unexpected but finishes back in a familiar way serving to solidify its identity rather than leaving you confused.

M-Starts warm but is a bit harsh mid way through. Slow and controlled disapation after swallowing eases the sensation back towards a more normal feeling.

D-Surprisingly fresh yet unrepettative. Many beers of this complexity are wearing out their welcome near the end of the first glass. Despite its stealthy assault on your palet that leaves you a bit confused for a moment, it is well rounded and coherent. Very impressive to pull of flavors of this kind.

This is a beer that is really not supposed to be served from a growler, but it has not disappointed. I have enjoyed it thus far and look forward to how it matures in the next few years.

 1,471 characters

Photo of Casey10
4.13/5  rDev +1.7%
look: 4.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4.5

Very nice beer can't wait to see how this one tastes in a couple of years.

A - pours very dark with a very brown head with nice lacing. As others have noted reminds me of a stout. Very nice though

S - faint notes of chocolate other faint spices as well.

T - good although well definately have to follow up with a review after ageing. Light chocolate, after warming up can definately taste the Belgian spices which gives it a slight banana like taste in the background.

M - Creamy again feel of the Belgian spice is there slight banana stings a bit as well.

D - I really liked this looking forward to seeing what some ageing will do to this.

 645 characters

Photo of erikm25
4.18/5  rDev +3%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 3.5

A: Pours a deep darkened brown that is just the smallest shade short of black. Head is pillowing a oaked caramel color with strong retention. Lacing is mediocre. After the initial pour both the body and head reminded me of the Abyss. Overall, very nice looking and having not known anything about what to expect the appearance got me psyched more than the previous Verticals.

S: Chocolate with dark cherries and grapes. Roasted bananas peppered in smoked cloves. A strong coffee aroma with oak undertones. As it warms there are more mango and pineapple smells yet they are still well coated with vanilla and spice. Like a porter mixed with a Belgian.

T: This is one, at times almost too, complex tasting beer. My initial impression was a great woody and nutty upfront taste with ginger. A wild ride between candy sweetness, burnt tangerines, and vanilla creaminess. Cocoa and molasses tastes are subtle and warming. This beer isn't so much layered as it is a whirlwind of flavor. Even the much anticipated slight hops finish is present towards the end.

M: Good mouth feel without being to overwhelming. Solid carbonation.

D: This is a very interesting and impressive beer and the idea that this will improve with age is enough to get your hands on a couple. Great tasting but one to be enjoyed at a reasonable pace.

 1,320 characters

Photo of barleywinefiend
4.32/5  rDev +6.4%
look: 4 | smell: 4.5 | taste: 4.5 | feel: 4 | overall: 4

Poured a very dark brown color with good carbonation and a tannish head. Nose is spice, light on alcohol, vanilla, cocoa and a belgian yeast strain with some hops. Taste is so nice with cinnamon, spice, some citrus, bitter chocolate, tobacco..alot going on yet balanced ad the ABV is well hidden. Mouthfeel is nice, not to hefty or alcoholic but thought it would have been a little creamier. The spice, cocoa showed through.

 424 characters

Photo of far333
3.92/5  rDev -3.4%
look: 3.5 | smell: 4 | taste: 4 | feel: 3.5 | overall: 4

Dark brown with a head of soapy bubbles that rises up and settles out quickly.

Aroma of cocoa and phenols and banana and clove and fig.

Flavors of cocoa, espresso and cigar leaf. Some cherry tang, smokey charred bark and leather. Yeast funk is subtle in the background, bitter chocolate emerges, finishes a little spicy. Orange peel emerges as it warms.

Mouthfeel is a llittle slick, moderate carbonation, finishes with some tannins.

Perhaps one of my favorite of the VE series. And the best part was that it was bought off a CT store shelf.

 545 characters

Photo of lackenhauser
4.35/5  rDev +7.1%
look: 4 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 4.5

Pours almost "thick" out of the bottle. very dark in color with a somewhat tan head. Decent aroma of dried fruit and dark chocolate. Very smooth, sort of roasted malt/chocolate flavors. Trace of fruit flavor-plums perhaps? Somewhat earthy and a touch of sulfury Belgian flavors. Quite malty. Long lingering dark chocolate flavor. Improves greatly as it warms. Excellent mouthfeel-quite smooth and silky feeling. Very, very drinkable. Has to be the best Vertical I have had.

 473 characters

Photo of DaveJanssen
3.55/5  rDev -12.6%
look: 4 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 3

Split a 22, poured into globe. Reviewed 9/23/2009.

Ar: spice, orange, chocolate and coffee, smooth powdery floral, lightly chalky, dark caramel/toffee, light plum, tobacco, clove, gingerbread and molasses cookies

Ap: whipped tan head, rocky, good retention, black with brown highlights

F: roast and burn, dark fruit, dark chocolate, candied orange, vanilla, cloves, cinnamon, raisin, a lot going on, reasonably balanced but sweet throughout, definitely different than other stone beers in balance and yeast character, gingerbread and molasses, reminds me of holiday beers like anchor christmas

M: full mouthfeel, thicker than most belgian beers, med/high carbonation, light alc warmth, finish slightly rough

O: not something i would have very often but enjoyable, good for sipping, the candied orange character and spice come across too much for me

 853 characters

Photo of flagmantho
4.23/5  rDev +4.2%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4

Poured from 22 oz bomber into a tulip.

Appearance: utterly black with a two-finger beige head which clings to the glass as though for dear life. If I didn't know better, I'd call this a Russian Imperial Stout based on appearance.

Smell: the aroma is considerably more subtle than the appearance, and is one of chocolate and a tiny hint of coffee. Again, I'm expecting a stout.

Taste: now, this is a good beer. Wow. Here's the strong dark Belgian: immediate tree fruit followed by more complex esters and alcohol bite. At the end the malt is sweet and, again, has some chocolate to it. It's great now; I can only imagine the good some cellaring would do it.

Mouthfeel: medium-thick body with a nice level of carbonion to make it good and creamy.

Drinkability: pretty drinkable, but this is an intense beer with an intense flavor.

 833 characters

Photo of Beejay
3.85/5  rDev -5.2%
look: 4 | smell: 4 | taste: 4 | feel: 3.5 | overall: 3.5

A: Pours a very dark black. A little coaxing and a nice tan head develops..

S: Spice, yeast and ripe fruit come out. After I let it sit for a bit, I gave it a good swirl to coax some more head out of it, and it smelled a bit like a chocolate or milk stout.. a very odd brew.

T: This is a complex one innit? Starts mellow and fruity at the front of the tongue, progresses to a roasted malty carmel flavor, and finished with some hops. There's a lot to sort out there...

M: Semi thick, that coats as it goes down, but with plenty of carbonation.

D: A nice bottle to crack for an occasion or tasting, that being said, I do not think it is an everyday beer. It's a bit of a complicated mess right now, way too many flavors coming in. I can't wait to see how this ages though.

 776 characters

Photo of erz316
3.68/5  rDev -9.4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 4

Poured into maudite snifter.

A - looks more like a stout than a bsda. a good two finger head of darker tan colour. the body is pitch black. head falls down to a chunky bunch of gobs in about 2 minutes. the absolute darkness of the body puts me a bit off and makes me wonder how belgian this dark strong will be.

S - huh, well, it also smells more like a stout than a bsda. roasted malts and a touch of hops. did they really try to make this one taste belgian at all? I am quite skeptical at this point.

T - huh, well it tastes like a slightly fruity stout. its bitter like one and has the body of one. the initial taste is bitter, slightly fruity, though no where near as much as it should be. there is no spice there are no dark ripen fruits. the malts and hops are the most notable, the malts are big and roasty, while the hops are just plain bitter. the finish is hoppy and has some definite coffee bitterness. the aftertaste is quite good, if it were a stout. it is a combination of a chalky coffee bitterness, and the roasted malts, maybe even a bit chocolaty.

MF&D - body is extremely creamy and velvety. the big carbonation really coats the mouth and makes the body really chewy. it is also slightly astringent. the drinkablity is fine, but if i wanted a bsda then i would go get one that doesnt border its own style.

Where the hell is the spicy alcohol? Where is the bruised ripen fruit? What of all the yeast! I know this is supposed to be aged till 2012, but it is no where near what a belgian should be. though arguably it gets some of that alcohol character at then end, the choco-coffee malt flavour overwhelms it. I guess I need to get another and age it properly.

 1,684 characters

Photo of TheViolator666
3.64/5  rDev -10.3%
look: 4.5 | smell: 3 | taste: 4 | feel: 4.5 | overall: 3

22 oz. bomber poured into Stone nonic glass.

A: Wow! Pitch black, opaque. Beautiful full 2-3inch light brown head that leaves an excellent amount of lacing.

S: Faint smell of sweet roasty malts, a bit of ethanol and some yeasty spiciness. Dark chocolate is most prevalent.

T: Sweet chocolate dominates the flavor followed by the alcohol that comes in. Complimenting the chocolate are velvety smooth notes of vanilla. The background has a fair amount of yeasty spiciness, that almost becomes a little much. The tangerine peel/zest comes in with the spiciness, but it's a bit weak. Finish leaves a nice sweetness behind.

M/D: Very full bodied and smooth. The alcohol presence isn't too bad.

A very nice beer, would love to see what a few years could do to this one.

 768 characters

Photo of aerozeppl
3.31/5  rDev -18.5%
look: 4 | smell: 3 | taste: 3 | feel: 4.5 | overall: 3.5

A: Pours a nice solid black color with 2 fingers of coffee colored head. Nice lacing as well.

S: Almost smells like a saison yeast in the first blast. Then comes the roast and chocolate. A touch of fruit but I could never really flush it out.

T: Burnt espresso beans start off with quite a bit of bitterness. It really just falls off after that. I lacked the complexity I look for in their vertical EPIC series. A little bit of chocolate in the back.

M: The mouthfeel is great. Nice and creamy. Full bodied without being a burden.

D: This beer is all about cellaring right? Right now it is an OK beer at best. That being said this probably has the best chance of all the vertical epic beers I have had to last to 2012 (Had 2005 to present) I am really torn on this series. Great idea. I just don't know how many will make it all the way. Maybe this beer is a nod to that.

 875 characters

Photo of taez555
3.96/5  rDev -2.5%
look: 4.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4.5

This beer pours a thick dark brown/black body with a very thick mocha colored head.

Nose isn't overly distinct at first. Touches of dark chocolate and roasted espresso beans, then come some faint hints of belgian sugary yeast and some very very faint touches of spice and even a little tropical fruit. As it warms a more pronounced orange, chocolate and coffee, with very faint touches of vanilla peak out. Quite a complex and unique, although extremely subtle nose.

Taste is medium to full bodied with an immediate coffee and dark chocolate, roasted malt flavor. There's a strong bitterness but it's not overpowering and actually seems to come more from the roasted dark malts than any strong unique hops. Hops are present in this beer, but don't offer any strong defining character. Very faint touches of vanilla. There's definitely a strong oak flavor to it, and the tangerine only peaks through from time to time with faint touches of an orange type fruit. Ends with a lingering dark burnt malt bitterness.

Definitely one of the most unique VE's so far. A "Belgian style" imperial porter with vanilla, oak and tangerine peels. What the fuck is with that? :-) Mad props to them though, it should be very interesting to see how this is in 2012. I can definitely see some of the bitterness toned down, and a sugary wine like quality could really accentuate the vanilla and fruit more. On to 101010. :-)

edit- Tasting note from January 2013. This may be the best of the VE's aged. It has an almost smokey flavor now. Amazing.

 1,530 characters

Stone 09.09.09 Vertical Epic Ale from Stone Brewing
4.06 out of 5 based on 868 ratings.
  • About Us

    Founded in Boston in 1996, BeerAdvocate (BA) is your go-to resource for beer powered by an independent community of enthusiasts and professionals dedicated to supporting and promoting better beer.

    Learn More
  • Our Community

    Comprised of consumers and industry professionals, many of whom started as members of this site, our community is one of the oldest, largest, and most respected beer communities online.
  • Our Events

    Since 2003 we've hosted over 60 world-class beer festivals to bring awareness to independent brewers and educate attendees.
  • Our Magazine

    Support uncompromising beer advocacy and award-winning, independent journalism with a print subscription to BeerAdvocate magazine.