Hite | Hite Brewery Company LTD

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Brewed by:
Hite Brewery Company LTD
Korea (South)

Style: Euro Pale Lager

Alcohol by volume (ABV): 4.50%

Availability: Year-round

Notes / Commercial Description:
No notes at this time.

Added by BeerAdvocate on 06-02-2002

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Reviews: 131 | Ratings: 280
Photo of xxxxxxxxxxxxx
4.25/5  rDev +69.3%
look: 4 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 4

Purchased at "Super A Foods" in the Eagle Rock neighborhood of Los Angeles/California/USA.

A: transparent.

S: fine aroma of beer!

T:Very smooth. I like how mellow this beer tastes. Not too much carbonation. Not too flat. Just Right. Not salty. Not Bitter. VERY NICE!

M:Melts into beautiful flavor. No drama with this beer...

O:I like drinking this beer. I was able to get a large bottle for $1.59. I prefer beer that is economical and mellow.

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Photo of JohnBender
4.2/5  rDev +67.3%
look: 5 | smell: 5 | taste: 5 | feel: 5 | overall: 1

Sometimes I think that asian beer isb underrated and then I'm like hey man fuck that hites ggood beer beer beer I enjoy beer but especially watered down hite gice it a chance yiull love it and if you don't FUCK YOU. Come onnn man oh man they want youb to get pretentious as shit on these reviews butt when it comes down to. It yum is yum- ehhh

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Photo of woodychandler
3.91/5  rDev +55.8%
look: 5 | smell: 4 | taste: 4 | feel: 2.5 | overall: 4

My first beer of New Beer Sunday (Abeyance Week 1)! I got this CAN through BeerDocT after I reviewed if from a bottle and realized that it was also available in CANs. I then put some feelers out among previous CAN reviewers and Doc and I set up a small trade to keep The CANQuest (TM) humming along. This is how we do ...

From the CAN: "The open mark turns blue at optimal tasting temperature"; "Clean tasting, Refreshing beer"; "preserved by F.T.K. (Fresh Taste Keeping) System".

Ha! As a retired sailor, any time F (foxtrot) is used as an abbreviation, the default position is "F*c*", so I CAN see this as F*c* This KAN! That's just me, though. Hey, when did FTW become "For the Win", vice "F the World", which is what it always used to mean?

Onward! A Crack followed by a no-holds-barred Glug produced a massive two-plus fingers of fizzing, foamy bone-white head with very limited retention. Hey, if I'd have known you were going to leave so quickly, I would not have bothered showering! Ya hear me, ya jagov?!? Bye! On an up note, the color was a deep-golden yellow to make Midas and Croesus proud, coupled with NE-quality clarity enabling me to read the postcard offering me a a complimentary entree for my birthday. I will be headed to PHL tomorrow to the University City Mad Mex to take them up on their offer. Once again, I digress ... Nose had the sweetish smell of pure unadulterated lager, no adjuncts, and my mouth began to water. I swear, there are more CANned AALs than I would have ever imagined. Mouthfeel was a tad thin and it tasted like lager with Noble hops, slightly tangy, mellow in a grassy way. Yum! Finish was semi-dry and definitely refreshing, so kudos for them for truth in advertising. It really is not a bad beer and I would probably fill a cooler with it for a day at the beach. YMMV.

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Photo of stoutman
3.83/5  rDev +52.6%
look: 4 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4

Downed 2 quick ones in Nagoya while waiting for the train. This stuf is NOT BAD. Somewhat watery with lots of head when poured. Clear color with a little lace. Some hops detected and better than any domestic lite beers. I cracked up when I read the can... "Brewed with water found under the ground" .. Doesn't have a whole lotta flavor but there is something about a cold beer on a hot day after eating wasabe coated sushi.

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Photo of harrymel
3.65/5  rDev +45.4%
look: 4 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 3.5

A: Pours a dilute urinal yellow with under a single finger of loosely packed soapy head. This sticks to the sides as it slides down; restated: the head goes down. Little to no lacing this is not a cabaret show. I can see my fingerprint through this beer. To piss standards, this is excellent, to beer a 4. (4)

S: Initially, when I cracked the bottle and took a whiff - Pepe, but this dies off while sitting. Now that the beer has been given the opportunity to decant a bit, let’s take another swing through the muffler. Light grains and noble hops. The beer has a small mineral quality combined with the markings of a walk through my local English garden- plenty of floral characteristics. Slightest hint of butterscotch. Thinking Belgian blonde. (4)

T: Light and effervescent in the mouth. Lemon hints, grain, the most distanced light hop dance. Some hints of corn as well. No evident corn. The slightest coriander/yeast flavor to me. (3.5)

M: Light with spritely carbonation. Very white wine finish - dry, but not so dry. (3.5)

O: Still thinking Belgian blonde. I wish it were 85F and sunny out rather than the middle of the night. This beer is easy to drink and good bordering on great. Would drink again in a heartbeat. (3.5)

Guess: again, Belgian blonde, Achel....for the win!!
Reveal: Hite cool & Fresh

The reaction: well, I now I don’t want to post this. It’s made in Korea. Has a BA rating of D+ It has an ‘indicator’ for when it’s cold enough...I’m at a loss for words...Fuck it, I’m drinking this with pride. I have two friends that live in Korea to teach English, and I’m cheersing to them. To the crowd, you’re welcome to tell me I’m obviously a noob at tasting.

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Photo of Drew966
3.6/5  rDev +43.4%
look: 3 | smell: 3 | taste: 4 | feel: 3 | overall: 4

Hite pours a golden yellow color with a white head from a brown twelve ounce bottle. There isn't much in the way of aroma, no off odors in any case. The mouthfeel is the same as any other lager. The flavor is very mild, there is a bit of hops. This is a very crisp, refreshing lager. It's probably as good as any other macro lager I've tried. Sampled at a Korean restaurant in Orlando, I haven't seen it available anywhere else in central or south Florida.

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Photo of ithacabaron
3.57/5  rDev +42.2%
look: 2.5 | smell: 3 | taste: 4 | feel: 4 | overall: 3.5

Appearance is . . . well, clear. No head, low bubble count. It is what it is.

Smell is relatively quiet. Certainly inoffensive. Not too sweet, no off-flavors, just a ghostly whisper of pale malt.

Taste is a triumph of neutrality; while not underflavored, or watery, this is certainly a study in nuance. That's not to say that things are unpleasant -- there are nice flavors of vanilla and toast, and there's not even a suggestion of fusel alcohol or fermentation off-flavors. Is it "Cool and Fresh!" as the label promises? Not quite, but not a stretch either.

Mouthfeel is quite full; I can't imagine eating anything with this, as it's already so bready and carbonated. If you're looking to pair something with spicy foods, go with Singha -- save this for beach drinking.

Overall, drinks much more like a Cream Ale than a Euro Pale Lager. On that card, it acquits itself nicely. Grab a few bombers and bring them to a card night.

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Photo of MTNboy
3.55/5  rDev +41.4%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 4.5

The better of the Major Korean Beers. Not as easy to find as OB but more consistant. It is not a batch by batch beer.
Apearance- Is that of like an average American lite beer.

Smell- Is Average

Taste- Is not bad. Kind of sweet and not to bad of an aftertaste either.

Mouthfeel- A little better than average.

Drinkability- Goes down smooth

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Photo of allforbetterbeer
3.5/5  rDev +39.4%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Poured into a stange glass. Freshness date is stamped on the label... glad to see an import from Korea doing this.

Pours crystal clear and light, the color of hay. The head amounts to a little over a finger at its best and is fluffy and white, receding quickly but retaining a layer on the surface.

Smells of very pale malts, a touch of sulfur and some noble hops. Smells grassy in its sweetness. There might be some corn in the nose but I can't be sure. Light but in aroma but acceptable.

From the flavor I would guess that there are some adjuncts to the malt, which is present and tastes light, toasty, very pale and good. The hops are not very aromatic but they do provide the bittnerness needed to balance the grains. Overall this still lands on the sweeter side of this style.

Mouthfeel is light and highly carbonated, but there is still a bit of body here, probably mostly from carbonation but still there is something. Drinkability is better than average for this style.

Conclusion: I don't know what all the hate is for on this site for this beer, I mean a D+ average? This isn't trying to be an Imperial Pilsner. The label says cool and fresh, which when served chilled this beer is. Some Euro pale lagers are certainly not fresh tasting, but this is closer. I would drink this as an alternative to Heineken any day...

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Photo of BeerDocT
3.41/5  rDev +35.9%
look: 3.5 | smell: 2.5 | taste: 4 | feel: 3 | overall: 3.5

I've had Korean beer before (O.B.), but had never heard of "Hite." It was cheap, and I thought, "why not." Results follow.

Poured from a can into a glass, and also consumed right from the can.

-Appearance 3.5: Very attractive, deep golden color. Not at all what I was expecting. Big head, about an inch. Head completely dissipated very quickly. Small carbonation bubbles present all over the beer.

-Smell 2.5: Very little bouquet, but still has a pleasant "beer bouquet." I smell lots of grains, but that's it.

-Taste 4.0: Pretty darn good. Nice, deep, lager taste. Nothing like what I expected. I can taste the grains, but not as much of an "adjunct accent" in the taste as I expected. Great balance of sweet and dry. Clean aftertaste with a nice hint of malt. I'm sure this would be a fantastic beer with food.

-Mouthfeel 3.0: Just average. Not bad, not good, the right amount of carbonation for this style of beer. This is a "the brewer needs to get this basic thing right" category and these brewers did get it right.

-Overall 3.5: This would be a fabulous session beer. Tastes great, nothing artificial, no weird aftertaste, just good lager beer. I would recommend this beer with food, with football, whatever. Nice.

I purchased this at Lotte/ Assi Plaza in Atlanta; $4.99 for a six pack. 4.5% ABV.

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Photo of inebrius
3.38/5  rDev +34.7%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

It is what it is; a palate cleanser between bites of Kimchi. A rice lightened lager intended for people who like easy-going beers, Hite's only stand-out quality is an above average bitter hop profile. Inoffensive, but there are way better Korean beers to be had. Aren't there?

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Photo of JamnesCameron
3.36/5  rDev +33.9%
look: 4 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

Enjoyed several of these on tap, served in a logo stein, in a beer garden in Busan. Pours a golden yellow with a stark white head. Head stands up fairly well.

Aromas of grainy malt, little to no hop aroma.

Flavors of grainy malt, corn, no hop flavor. Finish is short, grainy, with a light carbonic bite.

Mouthfeel is light, not quite fizzy, good level of carbonation. Quenching.

Overall, not a bad beer for what it is. Nothing aggressive or offensive. Decent sessionable beer.

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Photo of BedetheVenerable
3.35/5  rDev +33.5%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

Presentation: 12oz can; Dude, it says "naturally fresh water" and "Fresh taste beer" on the can....shit, what did I get myself into?!

Smell: Very clean, light, and crisp; there's not a lot there, but what is is sweet and has a touch of malt

Taste: This is surprising; there's actually a light bit of malt and a decent hop twang; it's not great, but for the style, it's exceptional

Mouthfeel: Light/medium bodied

Drinkability: High

Conclusion: It is what it is, and what it is, is way above typical for the style

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Photo of kenito799
3.27/5  rDev +30.3%
look: 2.5 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

12 oz bottle poured into a glass at Woo Chon restaurant, NYC.

Pale golden color with white foam that fades to nothing, no lace.

Aroma is fresh, clean, faint citrus.

This beer is all about crisp refreshingness...dry, a bit tangy, nice bitterness, like one of those Japanese rice beers. Very good for thirst quenching with Korean food, nothing offensive to get in the way. Better than many of these macrolagers.

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Photo of Thisdrinkinglife
3.25/5  rDev +29.5%

Review: Bottle of Hite Pale Lager 4.5%ABV

Hite lager is a nice, pleasant tasting beer from South Korea, that’s so good with Korean food.

Pours a golden yellow clear colour with a small light head and some lacing.

A nice sweet aroma of light malt and grains were found making the smell one of the highlights of this Korean brew. On closer inspection the smell is quite unusual, a strong tinge of a shot, possibly the rice.

it is an extremely easy tasting drink: sweet, clear and crisp. Its smoothness making it go down very well. There was a lingering grain sweetness throughout in the beer that stays nice till the end, no bitterness found in this beer. It tasted of a little rice and pale malt, some grains and a light hop flavour. Very refreshing and clean throughout, I enjoyed this beer. This beer is pleasant. and perfect for the light beer drinker. Definitely a top class session beer, perfect for a night out with friends to a restaurant, say perhaps a Korean restaurant! Would work very well with some light food.

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Photo of Vancer
3.23/5  rDev +28.7%
look: 3 | smell: 2.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Pours crisply in my Sammy glass, good carbonation tries to keep the smallish white head going.

Whoo! Smell that Euro skunk! But the quaff is light and refreshing - somewhat like a beer club soda, touch of lime bubbles up ½ way though the 22oz bottle. There is not much going on here, but it doesn't present itself as a big hitter, either. It would be a decent summer session brew.

Has a certain sweetness that's not bad on a hot day, either.

Look for the soda style bottle.

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Photo of Weizenmensch
3.2/5  rDev +27.5%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 4

This definitely exceeds my expectations, and is exactly what I wanted - a refreshing, cold beer in an overheated room in winter!

A: Pale yellow, lots of carbonation, low head retention, completely clear - looks a bit like a clear cider.

S: Faint smell of apples, absence of skunkiness or grotty Asian lager stink.

T: For the style, this is quite acceptable. Refreshing, hardly any hoppiness, designed to quench the thirst and go down easily. It's fairly insipid, but that's right for the style.

M: Well, not much to it apart from the carbonation. But that also suits the style.

D: Very easy to drink. Perfect for a hot day or humid night.

Overall: Not a whole lot to dwell on here, but this is better than almost any other Asian beer I've had. A strange colour (very yellow and radioactive-looking) but it's refreshing and just what I was after.

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Photo of mickeymac
3.2/5  rDev +27.5%
look: 3 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3

If you can get past a bottle that looks a bit like Diet Sprite, this beer's not too bad. I've tried this at Koreatown (L.A.) sushi bars and have found it to be better than all the Japanese beers. It's not quite as grainy tasting as the Japanese beers and is more drinkable.

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Photo of puboflyons
3.17/5  rDev +26.3%
look: 3 | smell: 3.5 | taste: 3 | feel: 3.5 | overall: 3

Sampled at a Korean restaurant in Aurora, Colorado on September 6, 2012.

The pour is the typical adjunct straw yellow with a quick burst of fizzy white head and busy carbonation.

The aroma actually was of pale barley malts and the slightest hint of bread and grass. The adjuncts simple do not present themselves as other reviews seemed to imply.

The body was light and creamy.

The taste seemed to bring out a slightly more grainy character but I was not put off by it in anyway. I thought it went very well with the barbecue beef I ate.

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Photo of Florida9
3.17/5  rDev +26.3%
look: 2.5 | smell: 3 | taste: 3 | feel: 3 | overall: 4

This beer is what it is. A Korean lager. You can criticize it all day long for not being big, malty, hoppy, balanced, or whatever. But the simple fact is that is never what this beer was intended to be.

Pours from bottle with a huge, foamy, carbonated head that quickly reduces to a surface coating. Color is very light straw and is crystal clear. Aroma is very clean and crisp with a good bit of cereal and some light hops showing through. Taste is of very light malts, cereal, and rice. It is quite smooth and actually a bit creamy over the tongue. Very light in weight, actually lighter than some "light" beers I've had, and with high carbonation. Leaves the mouth feeling clean. Drinkability is about one step up from carbonated water.

This is not a great beer, but it serves its purpose, and I can only imagine the vast majority of the demographic that drinks this beer could give a shit less about BA. This is not something I could ever see drinking on a regular basis, but it actually pairs quite well with Korean dishes that exhibit a lot of umami, like bulgogi, kalbi or dol sot, and helps to cleanse the mouth (much in the way pickled ginger does).

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Photo of Beejay
3.14/5  rDev +25.1%
look: 4 | smell: 2.5 | taste: 3.5 | feel: 3 | overall: 3

A: A pale yellow straw in color. Brilliantly crystal clear, with a nice sized fluffy white head on top, which quickly starts to recede.

S: Some light malt aroma, and perhaps a touch of skunk. Slightly sweet, no hop aromas, and perhaps a touch of butter.

T: Light, crisp and slightly sweet. There is almost a light biscuit flavor in the finish, with a touch of honey wheat flavor. All and all, really not a bad beer. Perhaps a little vegetable flavor in this...

M: Very light in body, and high in carbonation. The carbonation seems actually a touch too high for the style. The finish is fairly clean.

D: Decent, but forgettable. Nice and clean, with lightly sweet malt flavors, but overall something I probably wouldn't buy it again. Still better than a lot of the other brews available in this style.

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Photo of Phyl21ca
3.13/5  rDev +24.7%
look: 3.25 | smell: 3.25 | taste: 3 | feel: 3 | overall: 3.25

Bottle: Poured a clear golden color ale with a pure white foamy head with light retention and not much lacing. Aroma of light adjunct notes with some cereal notes also perceptible. Taste is also dominated by light cereal notes with some adjunct and light sweet finish. Finish is actually crisper and cleaner then I had expected. Body is about average for style with good carbonation. This is actually better than I was expecting but still not great though.

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Photo of DCon
3.12/5  rDev +24.3%
look: 2.5 | smell: 3 | taste: 3.5 | feel: 2.5 | overall: 3

Bought a 640 ml Bottle of this from Friar Tuck's in Fenton, MO for $1.99. Poured from the Silver/Baby Blue labeled bottle into a 16oz Pint Glass. Has no freshness date on the bottle but not too worried about it.

Aroma- Has a ton of malt and clean aroma. Nice and appropriate for the style! Shouldn't be much around anyways.

Appearance- Pours a 2 finger head that has great, long-lasting retention. Has a golden colored body with perfect clarity. Leaves tons of suds behind.

Flavor- A very easy going, soft malt taste upfront. Has a nice banana character found in mid-drink and finishes with a light bitterness level.

Mouthfeel- Light Bodied, Medium-High Carbonation, Smooth, Crisp, and easy going to the finish. No characters out of the ordinary.

Overall Impression- I would definitely come back to this brew! Very refreshing and had a nice banana character mid-drink that I found. Would enjoy this before most BMC products and awesome we can get something from South Korea! Thanks for carrying this Friar Tuck!

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Photo of whtguitarguy
3.11/5  rDev +23.9%
look: 3.5 | smell: 2.5 | taste: 3.5 | feel: 3 | overall: 3

Drank this while in Beijing at a Korean restaurant. Pours a pale yellow, with little head retention. There is a bit of barley and malt flavoring that shines through on the beer. It has a slight alcohol taste, not really watery. It was fairly good to drink with the food I was eating.

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Photo of twiggamortis420
3.07/5  rDev +22.3%
look: 3.5 | smell: 1.5 | taste: 3.5 | feel: 3 | overall: 4

Pours a crystal clear pale yellow color with a fizzy white head that dissipates quickly to a decent coating that stays around quite nicely.

Smell is nose wrinkling. Does not smell good at all. Lightly sweet creamed corn nose with something that is most certainly rice.

Taste is thankfully much better than the nose. It is sweet and grainy with a refreshing crispness. There is even a few hints of floral hops in there that along with the fairly high carbonation level leave a dry, clean finish. I dont think I will have much of a problem finishing off my 22oz of this. It would be tasty ice cold on a hot afternoon. I may go so far as to say I might buy this again, and would not be bad with some Korean barbecue.

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Hite from Hite Brewery Company LTD
2.51 out of 5 based on 280 ratings.
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