Hite | Hite Brewery Company LTD

131 Reviews
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Brewed by:
Hite Brewery Company LTD
Korea (South)

Style: Euro Pale Lager

Alcohol by volume (ABV): 4.50%

Availability: Year-round

Notes / Commercial Description:
No notes at this time.

Added by BeerAdvocate on 06-02-2002

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Reviews: 131 | Ratings: 278
Photo of DPSFiremedic
3/5  rDev +19.5%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

This euro lager is much like many commercial american style light beers. It is very pale. I would say it is right for many light beer fans but not for me. I did notice that it is highly carbonated. Unlike other reviews the head lasted a few minutes and then dissipated as described. In my opinion it is overcarbonated.

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Photo of metter98
2.45/5  rDev -2.4%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2 | overall: 2.5

On-tap at K-Town Chicken, New York, NY

A: The beer is crystal clear light yellow in color and has a light amount of visible carbonation. It poured with a ½-finger high white head that quickly died down and left a thin ring of bubbles around the edge of the glass.
S: There are light aromas of adjunct malts in the nose.
T: Similar to the smell, the taste has watery flavors of grainy malts.
M: It feels light-bodied and thin on the palate with a moderate amount of carbonation.
O: This beer goes down rather easy and makes a nice accompaniment to the spiciness of KFC (Korean Fried Chicken).

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Photo of beertunes
2/5  rDev -20.3%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

According to the label this beer is "Clean & Pure!" , as well as having gone through a " Freezing point filtration system". Uh, OK then. The beer poured a very thin, watery yellow color with about a half inch of white head that dissipated quickly and left just the lightest possible lacing.

The aroma was typically neutral, a bit of grains, no hops and some sweetness. The flavors were the same, bland and neutral, but the beer did have a very slight skunk/funk flavor.

The body was very thin and watery, even for the style. Drinkability was on the "why bother" side of the scale, there are better examples of the style out there. Overall, not a good beer, try it to tick it, otherwise avoid.

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Photo of matjack85
2.52/5  rDev +0.4%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 2.5

I found this Korean beer at the Binny's store in Bloomingdale, IL.
Large 640ml brown bottle with an open mark on the front label that turns blue when the beer reaches its optimal drinking temperature. I wonder who came up with this marketing gimmick first, Hite or Coors. The only information about the beer is the slogan on the front label that says - "cool and refreshing". We shall see.

The beer pours a crystal clear pale yellow color and makes an impressive 3 finger fizzy white head. Unfortunately, the head subsides to nothing within 30 seconds and leaves no lacing whatsoever.

Sweet grainy aroma - that's about it.

Ho hum - pretty bland stuff. Nothing complex here. Mildly sweet grainy malt flavor and little else. No hop bitterness, but I do pick up a slight metallic/mineral taste even though this beer comes in a glass bottle (maybe it's the Korean water???)

Light body with moderate carbonation. It wasn't as fizzy in taste as the pour might lead you to believe.

Drinkable, but nothing I'd seek out. The best part about this beer is its value - just $1.99 for a nearly wine sized bottle.

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Photo of woodychandler
3.91/5  rDev +55.8%
look: 5 | smell: 4 | taste: 4 | feel: 2.5 | overall: 4

My first beer of New Beer Sunday (Abeyance Week 1)! I got this CAN through BeerDocT after I reviewed if from a bottle and realized that it was also available in CANs. I then put some feelers out among previous CAN reviewers and Doc and I set up a small trade to keep The CANQuest (TM) humming along. This is how we do ...

From the CAN: "The open mark turns blue at optimal tasting temperature"; "Clean tasting, Refreshing beer"; "preserved by F.T.K. (Fresh Taste Keeping) System".

Ha! As a retired sailor, any time F (foxtrot) is used as an abbreviation, the default position is "F*c*", so I CAN see this as F*c* This KAN! That's just me, though. Hey, when did FTW become "For the Win", vice "F the World", which is what it always used to mean?

Onward! A Crack followed by a no-holds-barred Glug produced a massive two-plus fingers of fizzing, foamy bone-white head with very limited retention. Hey, if I'd have known you were going to leave so quickly, I would not have bothered showering! Ya hear me, ya jagov?!? Bye! On an up note, the color was a deep-golden yellow to make Midas and Croesus proud, coupled with NE-quality clarity enabling me to read the postcard offering me a a complimentary entree for my birthday. I will be headed to PHL tomorrow to the University City Mad Mex to take them up on their offer. Once again, I digress ... Nose had the sweetish smell of pure unadulterated lager, no adjuncts, and my mouth began to water. I swear, there are more CANned AALs than I would have ever imagined. Mouthfeel was a tad thin and it tasted like lager with Noble hops, slightly tangy, mellow in a grassy way. Yum! Finish was semi-dry and definitely refreshing, so kudos for them for truth in advertising. It really is not a bad beer and I would probably fill a cooler with it for a day at the beach. YMMV.

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Photo of DCon
3.12/5  rDev +24.3%
look: 2.5 | smell: 3 | taste: 3.5 | feel: 2.5 | overall: 3

Bought a 640 ml Bottle of this from Friar Tuck's in Fenton, MO for $1.99. Poured from the Silver/Baby Blue labeled bottle into a 16oz Pint Glass. Has no freshness date on the bottle but not too worried about it.

Aroma- Has a ton of malt and clean aroma. Nice and appropriate for the style! Shouldn't be much around anyways.

Appearance- Pours a 2 finger head that has great, long-lasting retention. Has a golden colored body with perfect clarity. Leaves tons of suds behind.

Flavor- A very easy going, soft malt taste upfront. Has a nice banana character found in mid-drink and finishes with a light bitterness level.

Mouthfeel- Light Bodied, Medium-High Carbonation, Smooth, Crisp, and easy going to the finish. No characters out of the ordinary.

Overall Impression- I would definitely come back to this brew! Very refreshing and had a nice banana character mid-drink that I found. Would enjoy this before most BMC products and awesome we can get something from South Korea! Thanks for carrying this Friar Tuck!

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Photo of TippySelenoid
2.23/5  rDev -11.2%
look: 2.5 | smell: 2 | taste: 2 | feel: 3 | overall: 2.5

Poured into a pilsner.

It's pale yellow, white head and a lot of bubbles.

It's got a faintly sweet and adjuncty odor.

It's taste like adjunct grain, there's a hint of floral or fruit flavor. Not much for hops.

It's thin bodied and brisk.

Had a sushi restaurant because they were out of Hitichino. Too bad for me.

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Photo of emerge077
2.78/5  rDev +10.8%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3.5

Tall 22 oz. bottle served at Chizakaya (RIP) with a highball glass alongside.
Review from written notes. Blue bottle opener activated, it's cold!

Pale transparent gold, rising trails of carb visible. Thin layer of white foam, fairly compact with tight bubbles.

Grainy pils malt aroma and taste, a little bit papery in the aftertaste. Feel is dry and crisp though also a bit bland. Flavor is rather subtle and it's well carbed. Fairly clean and utilitarian.

Overall an average industrial lager with few flaws, but not much defining character either. It was pretty drinkable as I was thirsty, and it paired well with some izakaya-style snack foods like salty pigs ear pork rinds, beef tongue skewers, and hamachi kama.

I've seen this beer in an odd larger format 1.6L plastic bottle also, called the "pitcher" size. The empty bottle may or may not have been thrown at a Wyomingan.

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Photo of ruckus232
2.41/5  rDev -4%
look: 3.5 | smell: 2.5 | taste: 2 | feel: 3 | overall: 2.5

11.3 ounce brown bottle poured into a pint glass

Appearance: Super clear yellow in color with about 1-2 fingers of white head that disappeared before it was done but stuck around for a little.

Smell: There is a slight smell of sweetness (sweet corn) but not much else.

Taste: It starts out tasting like an American macro brew but the taste goes away really fast and then tastes very watered down.

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Photo of eduardolinhalis
2.33/5  rDev -7.2%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2 | overall: 2.5

330ml bottle poured into a ordinary glass at a good Korean restaurant in Geneva.

A: Pours a pale yellow lager color with a medium bubbled white fluffy lager head. Small retention and only few lacings left

S: Simple beer. Mainly adjunct malts and flowery hops

T: Follows the nose. Nothing special, crispy malt followed by a mild hops bitterness

M: Very light body, low carbonation and mild bitter aftertaste

O: A large production rice based lager. Nothing special here...

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Photo of Cyberkedi
2.52/5  rDev +0.4%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 2.5

Pours a wan straw yellow - not inspiring - with a white head that doesn't stick around for long. OK, maybe it gets better. Aroma is typical of a pale lager, malty with a fruity hint. Flavor is typical, crisp and malty and just a little fruity - nothing special, but OK. Texture has average body and a fair amount of fizziness. Mediocre, but give it a fair shake.

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Photo of gregb13
2.85/5  rDev +13.5%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 3 | overall: 3

I spent about 14 months in Korea and drank a river of Hite. It is an unremarkable macro lager, and can vary from somewhat pleasant to nauseatingly bad depending on the setting.

Hite is best enjoyed ice cold from a bottle, and preferably as an accompaniment to Korean bbq (spicy cuisine also works).

Avoid the huge plastic "pitchers" of Hite if you see them. It doesn't taste nearly as good from the plastic, and can be absolutely gross if you encounter a particularly bad jug.

I probably should have given Hite lower marks, as it really is not a good beer, but I associate many fond memories with this brew so that is undoubtedly influencing my opinion.

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Photo of schlimenhaumer
2.07/5  rDev -17.5%
look: 1 | smell: 4 | taste: 1.5 | feel: 1.5 | overall: 1.5

Poured from a 330ml bottle into a pint glass at low altitude.

A: Pours an unappealing yellow a shade darker than most adjunct lagers with a really pitiful white head that dissipates entirely in around 20 seconds. For a beer that depends so heavily on marketing, this was nothing short of pathetic.

S: Much more appealing on this front. Although the smell isn't particularly strong, floral hops come through up front while malt notes take the back seat.

T: Unfortunately, the hops from the nose don't carry over into the flavor whatsoever. This beer is seriously lacking in terms of bitterness, and I would describe it more as sweet than anything else. I would say it's analogous to drinking "beer soda" -- just like cream soda, but replacing the cream flavor with "beer" flavor.

M: Unpleasantly high levels of carbonation make this one much too dry for my taste.

D: No matter what the occasion, I would choose almost any other beer in the world over this one.

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Photo of BeerDocT
3.41/5  rDev +35.9%
look: 3.5 | smell: 2.5 | taste: 4 | feel: 3 | overall: 3.5

I've had Korean beer before (O.B.), but had never heard of "Hite." It was cheap, and I thought, "why not." Results follow.

Poured from a can into a glass, and also consumed right from the can.

-Appearance 3.5: Very attractive, deep golden color. Not at all what I was expecting. Big head, about an inch. Head completely dissipated very quickly. Small carbonation bubbles present all over the beer.

-Smell 2.5: Very little bouquet, but still has a pleasant "beer bouquet." I smell lots of grains, but that's it.

-Taste 4.0: Pretty darn good. Nice, deep, lager taste. Nothing like what I expected. I can taste the grains, but not as much of an "adjunct accent" in the taste as I expected. Great balance of sweet and dry. Clean aftertaste with a nice hint of malt. I'm sure this would be a fantastic beer with food.

-Mouthfeel 3.0: Just average. Not bad, not good, the right amount of carbonation for this style of beer. This is a "the brewer needs to get this basic thing right" category and these brewers did get it right.

-Overall 3.5: This would be a fabulous session beer. Tastes great, nothing artificial, no weird aftertaste, just good lager beer. I would recommend this beer with food, with football, whatever. Nice.

I purchased this at Lotte/ Assi Plaza in Atlanta; $4.99 for a six pack. 4.5% ABV.

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Photo of UCLABrewN84
2.45/5  rDev -2.4%
look: 2 | smell: 2 | taste: 3 | feel: 2.5 | overall: 2

Pours a clear light yellow with a 1 inch bubbly white head that fades to a few bubbles on the top of the beer. No lacing whatsoever. Smell is of grains, rice, and cooked veggies. There is also a sulfur smell that comes out as the beer warms. Taste is of grains, bubble gum, and vegetable broth. For such a bubbly head the carbonation level is on the low side with a somewhat flat mouthfeel. This is a pretty bad beer. Their motto is "cool & fresh" which I would have to disagree with on both claims.

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Photo of samueladams76
2.1/5  rDev -16.3%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2.5

I was an English teacher in South Korea for a year, so I drank A LOT of this stuff. Beer selection as it goes in SK is nil with MASSIVE taxes on imports (you could pay $4 for a single Heineken in a store!) and this is their Bud. Cheers.

It's a very fizzy rice beer with big head at the start that tails off as it is customary to pour at the center of the bottom of the glass until it's full. Very pale, almost a silver-yellow color.

No significant aroma to speak of (aside from CO2 quickly escaping).

The taste is...and I struggled for a long time to put my finger on it...artificial. Artificial in a plastic sense. Like any mass-produced, this one can be settled into though.

Tempted to class Hite as sparkling alcoholic yellowish water, though I can say I never got a hangover from it. Points awarded on that basis. If you ever find yourself in SK, feel no qualms about drinking 20, so long as you had a friend phonetically spell out what to tell a taxi driver to get where you're staying and you're confident you can do it in deep.

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Photo of IPA35
2.76/5  rDev +10%
look: 2.5 | smell: 2.75 | taste: 2.75 | feel: 2.5 | overall: 3

The last of my Asian lagers, this one has a nice gimmick on the bottle. A white beeropener-shaped indicator that turns blue when the beer is at the right temperature.

The foamy head fades away rather quickly and the colour is, what else, golden. Not that much visable carbonation.

Smell is bland, some grain and adjunct in there. Only a slight hop aroma. Some wet cardboard. Overall it does not smell all that awefull, just bland.

Taste is pretty much the same, bland. Not as bland as Budweiser but not far off, a slight grainy taste with a little hop bitterness. A bit of sweetness and a a short grainy aftertaste.

Mouthfeel is pretty much watery with OK carbonation.

Typical Adjunct Lager. Not much to tell. To me this is not inferior to stuff like Heineken, from the bottle that is. Never had this on tap.

Re-review 16-01-2013 (I edited the review were neccesary. Still pretty much the same. Less tasteless as I remembered.)

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Photo of laintringulis
2.33/5  rDev -7.2%
look: 3 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

Served chilled in a pub glass. The bottle actually has a thermometer on the bottle that turns blue when it is the right temperature.

A: Clear, light straw yellow. Large white head that fades into nothing very quickly. No lacing. Moderate amount of bubbles throughout drinking.

S: Smells like corn and hot dog water. Vague sweet smell.

T: Bland! It has a slight taste of corn and malt, but no real flavor to it. No taste of any hops. Slight light taste of alcohol. No offensive or off tastes. Flavor did not improve as temperature increased.

M: Very light bodied. Pleasant feel on the front, slight dryness on the back taste. A little astringent on the back taste.

O: This might be an OK "lawn mower" beer for some; if you are really thirsty and drink it fast and colder. I am trying very hard to review this keeping the style in mind and thinking of other beers that I have drank in this same category. I have to admit I do like my beers on the more aggressive side.

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Photo of JamnesCameron
3.36/5  rDev +33.9%
look: 4 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

Enjoyed several of these on tap, served in a logo stein, in a beer garden in Busan. Pours a golden yellow with a stark white head. Head stands up fairly well.

Aromas of grainy malt, little to no hop aroma.

Flavors of grainy malt, corn, no hop flavor. Finish is short, grainy, with a light carbonic bite.

Mouthfeel is light, not quite fizzy, good level of carbonation. Quenching.

Overall, not a bad beer for what it is. Nothing aggressive or offensive. Decent sessionable beer.

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Photo of ithacabaron
3.57/5  rDev +42.2%
look: 2.5 | smell: 3 | taste: 4 | feel: 4 | overall: 3.5

Appearance is . . . well, clear. No head, low bubble count. It is what it is.

Smell is relatively quiet. Certainly inoffensive. Not too sweet, no off-flavors, just a ghostly whisper of pale malt.

Taste is a triumph of neutrality; while not underflavored, or watery, this is certainly a study in nuance. That's not to say that things are unpleasant -- there are nice flavors of vanilla and toast, and there's not even a suggestion of fusel alcohol or fermentation off-flavors. Is it "Cool and Fresh!" as the label promises? Not quite, but not a stretch either.

Mouthfeel is quite full; I can't imagine eating anything with this, as it's already so bready and carbonated. If you're looking to pair something with spicy foods, go with Singha -- save this for beach drinking.

Overall, drinks much more like a Cream Ale than a Euro Pale Lager. On that card, it acquits itself nicely. Grab a few bombers and bring them to a card night.

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Photo of CrazyMike
2.94/5  rDev +17.1%
look: 2 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Pale yellow appearance with thick white head that quickly settles down leaving little lacing. Smell is very light, but picked up corn, cooked vegetables and a hint of citrus. Very typical for a Euro Pale Lager.

Taste wise, picked up citrus, corn, sweetness and a hint of bitter hops. Picked up some malt and cooked vegetables, but vaguely. Light, almost watery, body with low carbonation. Aftertaste is slightly dry.

To give his beer credit, it is refreshing and has no offensive qualities. It doesn't have any strong qualities either and is border-line light beer. I'd recommend drinking this with spicy Asian food.

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Photo of flyingpig
2.2/5  rDev -12.4%
look: 2 | smell: 2 | taste: 2.5 | feel: 2 | overall: 2

Light, watery looking straw colour that is crystal clear with a small foamy head that quickly fades to leave a soapy lacing.

No distinct smell at first other than a general sweetness to it & the slightest hints of corn and other adjuncts. After a bit of effort you can also detect some grain and mildly skunky hops. It's not a bad smell just a really weak, faint one.

Faint sweetness to the taste as well with some grassy hops in the background and a watered down adjunct corn taste.

Very light, bordering on watery body. It is slightly chewy and has a mild, bitter hops in the finish and it was really quite as gassy beer.

A drinkable beer that is pretty weak and watered down, it reminds me of cheap lager that is usually served at Chinese or Indian restaurants across the UK. Not bad but certainly not good either.

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Photo of dbaker61
2.67/5  rDev +6.4%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 3.5 | overall: 3

355mL can. Brew date: Sept. 6, 2010. 10.9 degrees Plato.

Appearance: Very pale yellow color. Wasn't able to coax out more than a finger of foam, which was gone in seconds. No lacing, nothing left to lace with.

Smell: Vague sweet aroma, nothing definite.

Taste: A watered down hint of sweetness. Merest trace of hoppiness, leaving me with the merest trace of happiness.

Mouthfeel: Light body. Lively carbonation. Dry finish.

Overall: Forgettable. Not enough flavor to be interesting, no major problems though. Could be a good companion to Asian dishes.

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Photo of BeerLover99
2/5  rDev -20.3%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

A: bubbly dirty blonde, trace head, zero lacing

S: sweet corn, malt

T: sweet corn, hint of malt, dry finish

M: light body, big carbonation, dry crisp mouth

O: Ugh, this is like a beer spritzer.
Not very good and can barely finish one.


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Photo of harrymel
3.65/5  rDev +45.4%
look: 4 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 3.5

A: Pours a dilute urinal yellow with under a single finger of loosely packed soapy head. This sticks to the sides as it slides down; restated: the head goes down. Little to no lacing this is not a cabaret show. I can see my fingerprint through this beer. To piss standards, this is excellent, to beer a 4. (4)

S: Initially, when I cracked the bottle and took a whiff - Pepe, but this dies off while sitting. Now that the beer has been given the opportunity to decant a bit, let’s take another swing through the muffler. Light grains and noble hops. The beer has a small mineral quality combined with the markings of a walk through my local English garden- plenty of floral characteristics. Slightest hint of butterscotch. Thinking Belgian blonde. (4)

T: Light and effervescent in the mouth. Lemon hints, grain, the most distanced light hop dance. Some hints of corn as well. No evident corn. The slightest coriander/yeast flavor to me. (3.5)

M: Light with spritely carbonation. Very white wine finish - dry, but not so dry. (3.5)

O: Still thinking Belgian blonde. I wish it were 85F and sunny out rather than the middle of the night. This beer is easy to drink and good bordering on great. Would drink again in a heartbeat. (3.5)

Guess: again, Belgian blonde, Achel....for the win!!
Reveal: Hite cool & Fresh

The reaction: well, I now I don’t want to post this. It’s made in Korea. Has a BA rating of D+ It has an ‘indicator’ for when it’s cold enough...I’m at a loss for words...Fuck it, I’m drinking this with pride. I have two friends that live in Korea to teach English, and I’m cheersing to them. To the crowd, you’re welcome to tell me I’m obviously a noob at tasting.

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Hite from Hite Brewery Company LTD
2.51 out of 5 based on 278 ratings.
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