Hite Prime | Hite Brewery Company LTD

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Hite PrimeHite Prime
8 Ratings
Hite PrimeHite Prime

Brewed by:
Hite Brewery Company LTD
Korea (South)

Style: American Adjunct Lager

Alcohol by volume (ABV): 4.50%

Availability: Year-round

Notes / Commercial Description:
No notes at this time.

Added by brewdlyhooked13 on 11-10-2003

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User Ratings & Reviews
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Ratings: 8 |  Reviews: 8
Reviews by wl0307:
Photo of wl0307
1.85/5  rDev +1.1%
look: 3 | smell: 3 | taste: 1.5 | feel: 1.5 | overall: 1

This review is gonna be relatively short...(because the beer is just incredibly boring)
Comes light golden colour, with a white head and fizzy body. The aroma is alright--refreshingly lager-malty and lightly hoppy. On palate it has some doughy hints, but overall quite bland and lack of flavours...with a thin, flat/watery mouthfeel. "All-Malts"?(as stated on the beer label)--why malty in any sense at all? The savour is simply too light and has almost no aftertaste!! I hate to say this but it's definitely the worst-ever beer I've ever tasted (since I learned to appreciate beer)...

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More User Reviews:
Photo of Weizenmensch
1/5  rDev -45.4%
look: 1 | smell: 1 | taste: 1 | feel: 1 | overall: 1

Can purchased in Japan - white can with blue label saying "Fine and clear taste - PRIME DRAFT - The Hite." 5% abv, but appears to be the same thing as the Hite Prime pictured.

I had one of these beers a few days ago and didn't have the courage to finish it. It was truly awful. Anticipating this, I gave the first sip of this second can I'd bought to my girlfriend, who winced and said "it tastes like envelope glue! You can't drink that."

I'm wondering if this beer has taken Yanjing's crown as the singularly worst beer I have ever consumed. It's not beer, it's a can of something vaguely alcoholic that only someone completely detached from the senses of the real world could drink, much less enjoy.

Continuing this review is a waste of time. This beer fails in all categories, full stop. Drink ANYTHING else instead.

P.S. This is the "100%" version (i.e. means pure malt was used, no adjuncts, especially rice, were used... supposedly). I have a 50% version waiting in the fridge, that I may consume as an even kinkier science experiment than drinking this was! Although I can't see it getting any worse. Stay tuned.

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Photo of Erdinger2003
1.85/5  rDev +1.1%
look: 2 | smell: 2 | taste: 1.5 | feel: 2.5 | overall: 2

The appearance is lacking very much, the head has completely dissapeared and the golden color is light and transparant.

Smells like a sweet lager with some off flavor that I cannot identify. The smell isn't even very strong.

The taste is reminescent of an american macro lager with a super clean finish and an off flavor that is found in many macro lagers.

Mouthfeel is watery and hardly carbonated, but does go down clean and smooth.

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Photo of Globetrotter
1.78/5  rDev -2.7%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 1.5

Brown 33cl bottle with a dark label proclaiming the glories of "all malt" beer. Label info was in English and Korean. If there was a list of ingredients and freshness info, it was in the latter language.

Clear yellowish gold under a paper-thin white head that disappeared very quickly. The nose was sweet and, well, not very malty. The mouth was very heavily carbonated, and syrupy heavy. The taste is malt, but not very crisp, rather like dirty wet socks. There's no hop flavor to perk things up, leaving a wet cardboard aftertaste. Not good.

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Photo of daliandragon
1.75/5  rDev -4.4%
look: 2 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 2

This is one of the most heavily advertised labels in the ROK with billboards and posters featuring local movie stars and personalities almost everywhere. I haven't enjoyed the Hite offerings I've tried thus far but this is the first I'm reviewing in a scientific enviromment.
As the beer is poured its color is revealed to be an unappealling yellow ochre reminiscent of green tea. Amazingly it is also completely devoid of head.
Several sniffs get hints of grain (rice perhaps?) and probably some corn as well although my nose isn't sure as the aroma in general is fairly weak.
As the first taste hits it instantly reminds me of those fifty cent drafts I happily devoured back in my freshman year of college, which isn't meant as a compliment. Watery, bland and without original character.
Mouthfeel is unsatisfying, leaving behind a chalky residue.
Prime does possess some crispness but its bland taste and noxious aftertaste limit drinkability to desperation.
Sad to say, yet another Korean dart that doesn't even hit the board of decent beer. Until the public demands a higher level of quality it seems beer drinkers in "the land of Morning Calm" will be awash in bland, nasty macrobrew..

 1,199 characters

Photo of TheSarge
1.96/5  rDev +7.1%
look: 3 | smell: 2 | taste: 2 | feel: 1 | overall: 2

I had this brew on a Korean Air flight back to the ROK. It was free and the best that the airline service could offer. This brew boasts of all malt and cascade hops, so lets see if this beer is worth the print on its can...

This brew pours with a good amount of carbonation into my little 3oz plastic airplane cup, and forms a pure white head that dissipates very quickly, to leave behind fine lacing. The body of this brew is golden clear, and very light in body.

This gives off aromas of freshly husked corn and freshly mown hay. Even though the taste hasn't been tainted by rice, this is too light in flavor. It just isn't good enough. Too darn light in flavor. There is a light hops presence.

Even though this beer is very light, it could be very enjoyable while doing some bbqing just as any US macro lager.

 821 characters

Photo of ATLbeerDog
2.16/5  rDev +18%
look: 3 | smell: 2 | taste: 2 | feel: 2 | overall: 2.5

Poured from a 12 oz can into a small plastic cup on an Korean Air flight. Mild malt aroma with a huge head and not much lacing. Lightly hopped - Malt is more pronounced.

First taste reminded me of Blatz Beer and 9th grade. Not much mouth feel. Tasted flat for a beer that was probably properly carbinated. Pretty fresh - Fill date of July, 28th 2006...just 26 days old.

The more I drank, the lighter it seemed.

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Photo of mwrseeley
2.27/5  rDev +24%
look: 2 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

Appearance: Deep yellow. The head virtually imploded (I blinked and it was gone); nothing remained after two minutes (I am using the proper glassware, of course) and there was no evidence at all of lacing. Very unimpressive.

Smell: Lightly malted. Very one dimensional.

Taste: Slightly sweet water. Not horrible. Simply pointless.

Mouthfeel: Like I said, it is watery. Not overly carbonated.

Drinkabilty: Hard to say. If you want a light beer and nothing else is available, Hite Prime won't kill you. But it won't do you any good, either.

I wanted to like this beer. I really did. It isn't disgusting. It really isn't anything. It is drinkable but what really would be the point? Buy Hite Lager instead.

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Hite Prime from Hite Brewery Company LTD
Beer rating: 1.83 out of 5 with 8 ratings