Beverages 4 Less


197 Ratings
Beverages 4 LessBeverages 4 Less

Type: Store

9181 Mission Gorge Rd
Santee, California, 92071-3723
United States

(619) 448-3773 | map

No notes at this time.

Added by Phocion on 10-22-2006

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Ratings: 197 |  Reviews: 184
Photo of GoGulls
4.8/5  rDev +15.1%

I visited Beverages4less today and was amazed at what I found.
Deschutes Hop Henge and Hop Trip still available.
Blind Pig on sale for $3.00 a bottle.
Fred has Angels Share Brandy Barrel and it's on sale for $27.99. That's at least $2.00 less than anywhere else.

He was busy packing up boxes of beer that he is shipping all across the country. Pretty Cool.

Beverages4less prices are right in line with most other retailers but I rated it as inexpensive due to the number of specials he has going on.

check out his website:

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Photo of errantnight
4.3/5  rDev +3.1%

Well a lot has changed since my initial visit over a year ago... what was once a place with a fine selection of Coronado and Alpine and not much else of note is now an extremely well stocked store, with tons of goodies secreted away. A hidden gem, if still a bit on the pricey side.

I revisited before the holidays on the advice of HopHead84 while looking for Sculpin. Intending to stock up only on that and some Pure Hoppiness, I walked away with a case+ of delicious brews (including some Abyss they still had around). Fred was great about showing me recent arrivals and things I might not have heard of once he gauged my knowledge and interests, happily showing off his cellar as well. A good portion is refrigerated (concentrating on the hoppy stuff), there's full collections from a wide range of SoCal and West Coast breweries (and beyond, they had the full complement of Blvd Big Stack beers, the standard release ones, anyway). My only minor complaint is that things were a bit pricey (Pliny and Blind Pig at $5, as a typical example), .50 to $1 more on average ($2 more in some cases on the higher price point end) and no discount even though I dropped $200+. That said, it was a fun shopping experience, and I was deeply impressed by the improvements in stock since I was there last.

I've since placed a couple mail orders, and he's been great with me. FedEx shipping containers, prompt shipments, standard rates. Despite not having the name and notoriety of South Bay, it seems like everything Joey is getting there, Fred is getting here (and their prices are comparable). But for now, thanks to a smaller base of clientele, it's easier to land some of the special releases, as there's fewer people clamoring to get in. I hate to spread the word and let the secret out... but it's about time this place started getting the recognition it deserves.

Old review (9/25/07, 3.5/3.0/4.0)

Well, it's on the way back from Lakeside to Los Angeles and it sells Alpine if you happen to be out and about on a Sunday only and can't hit up the brewery itself... and if you live in the area, I imagine this is a fine establishment... just not worthy of a special trip.

A better-than-average selection, including a bunch of Coronado brews and all the Alpines. Everything seemed marked up here, so I only grabbed some Pure Hoppiness and went about my way.

They hit most of the major breweries, but only particular selections. For example: they have Brutal Bitter, but no other Rogue.

Still, they hit nice selections by most of the major countries, plenty here to expand your tastes, and they have a great selection of Cali brews. But next time I'm down and searching for Alpine I'll try to check out a different spot.

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Photo of gcrest
4.35/5  rDev +4.3%

I went over to beverages4less in East County San Diego in Santee. This place has a great selection, things i couldn't find at Bev Mo i found here. For instance Fred had Green Flash 2nd and 3rd Aniversary Aged Barleywine and the I could have spent hours in this place. Freddy is super knowlegdable and was willing to find some diamonds in the rough. He ships to 48 states for reasonable prices. Check out his website at This place can take care of my pallete and Deschutes Bond Street Series cravings for a long time.

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Photo of Wespatrick
5/5  rDev +19.9%

I shopped this store online because it was highly reccomended from many BA users. I placed my first order about two weeks ago not knowing what to expect. I went online and followed the instructions. I e-mailed what I was interested in over a weekend and quickly got a response with prices. I placed my order on a Monday morning with Freddy via the telephone. He was fantastic. He remembered my e-mail and was very knowledgable. The other thing that was completely unexpected was how friendly and accomodating he was. I could tell his store was busy because I heard alot of activity in the background, but I honestly felt like I was the only person he was helping. I placed my order and received a phone call within a few hours with a final price including shipping and a tracking number. My wife works from home and she was in the shower when the package was delived on Friday(same week as the order was placed). Freddy called me because he was watching my package online and was concerned that it was not delivered. Are you kidding????
My package was redelivered on Saturday professionally packed with some schwag. I cannot say enough about the positive experience I had with Beverages 4 less and Freddy. I called him today to thank him and he remembered me (one order two weeks ago!) and told me about all the new goodies he was getting. I live in South Carolina and have no reason to fabricate. Do yourself a favor and check this place out. Top notch selection. Top notch service. I will definitely be arepeat customer!

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Photo of Radiodred
5/5  rDev +19.9%

WOW! What a goldmine. Freddy is one friendly guy, right when i walked in he was handing over a Sculpin to another customer and decided to crack open a bottle of the abyss to share. He doesn't mark up prices like all the other liquor stores. What a selection... if by miracle he doesn't have it he will find it for you. I check his website daily and its updated like no other. I highly recommned the store, for a beginner (let him give you a quick tutorial), a Hop head (he has more than is out there especially for you), or even a brewer( does c02 refills).

Freddy your the man and I will see you tuesday.

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Photo of surfer4life
5/5  rDev +19.9%

Found my way in here today to look for a bottle of something rare and boy did I find more than a bottle. This is the best place I have found in San Diego. The selection is remarkable. Not only do they have most everything you could want for this year, you can find past years as well. Freddy the owner is a remarkable man who really knows beer. But better than knowing beer, he knows people. There are just not alot of beer stores where the owner himself is willing to open a beer because you a sheepish about buying it. He would rather spend the money so that you know what you're missing or getting into. Networking is his thing and he is remarkable at it. This place is a true "diamond in the rough" and should be the first stop of every visiter looking for a great beer store and should be the only stop of those that live in the area!

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Photo of Bung
4.5/5  rDev +7.9%

Ordered on line. Spoke with Freddy, very nice guy and super service. I was able to get ahold of him at all sorts of times when I would not expect to be able to. Wish I would have read here first, he said he was out of Hair of the Dog Fred from the Wood. If he was holding out I would have pleaded some more, maybe next time. Many things available I have no chance of getting out here out east. 3 bottles of Abyss, Old Numbskull, Wee Heavy and an Alaskan Barleywine(In place of FFTW). "Boxing" fee is about my only complaint, but it sounds like a one or two man operation, so I guess he has to get something for his time. Well packaged. Will be checking back often, hopefully will get me out of having to try and trade for some rare west coast stuff.

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Photo of tyee
4.85/5  rDev +16.3%

I just did my first mail order with Beverage 4 Less. Fred was very helpful and willing to please. I am extremely happy with his service. The selection of beer was very good and the beer list on the website is up to date. Beverages 4 Less seems to have an "inside track" to some of the more rare beer releases.

The beer was professionally packaged and shipped. It arrived within a matter of days

Beverages 4 Less is a great place to look for those hard to find West Coast beers. I will be ordering again soon.

Thanks, Fred!

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Photo of Halcyondays
4.35/5  rDev +4.3%

Went here after the O'Brien's TION night. Easy trip down the CA-52. Quite easy to find in the dark which was nice since I don't know the area too well. First ever trip to East County San Diego. Looks of a typical liquor store with a great beer selection. Aside from the Alpine, Lightning, and a few oddities, nothing I couldn't find in Orange County, but it's nice to have all that beer at one stop. Picked up 5 Alpine bombers and a Full Sail Old Boardhead '07, none of which I've seen locally. Met Freddie, who was nice and quite jovial, enthusiastic about beer. Prices were reasonable. I will certainly revisit next time I'm in San Diego. I liked this store a lot, I wish it was my local liquor/convenience store.

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Photo of Dmann
5/5  rDev +19.9%

I have been going here for almost 3 years now and ever since I first me Fred and Co. this has been my go-to place. The selection of beers, local and otherwise, is nearly unbeatable and if something is not in stock, Fred will find a way to order it and get it for you. This was the only place that I could find the Chico Estate and Harvest beers from Sierra Nevada, and at reasonable prices too. Not to mention the fact that many times I have come in and Fred has had "samples" available for can't beat this place. If you are anywhere within driving distance, this is one of the best places in San Diego for great craft beer!

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Photo of mikedashg
4.65/5  rDev +11.5%

Wow! I'd heard about this place through BA and just HAD to make a trip. The great stories are true. What a collection! Lots to choose from and all good stuff. Bottles that I've been looking for but couldn't get any where else. One could charge a premium for this, but the owner Fred prides himself on good prices, and they ARE. 99% of the bottles were priced, so I don't know why anyone would say anything different. When I pointed it out, Fred was quick to price the one brew that was not priced. Fred is a nice guy and will talk to you for some time. He even hooked me up with a RARE treat. Not only was this a limited release bottle, nothing you could get anywhere else, he charged me what it would have been at the brewery if I had gotten at the release. I will be back for sure, and made a loyal customer out of me.

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Photo of HalfFull
1/5  rDev -76%
vibe: 2 | quality: 2 | service: 2 | selection: 3.5

Since the Bro's have buried the specifics of place reviews, i.e., quality/quantity etc. I thought I'd upgrade this revew 10/14. I hereby downgrade from 2.41 via whatever former calculation was valid to 1.0 which more accurately states my likelihood of doing business here again. Cheers, and keep good records..

Hey 'Freddy', shoot me an email some time. Interesting that I've visited your store a dozen times and yet we never have engaged in conversation, nor have I been the beneficiary of your 'gracious bottle samplings' that others speak of. I don't think you exist and in fact I'm quite sure of it. In fact let me say that you are a fraud as are the bulk of your reviews. And I don't approach this lightly.

You manipulate the system well, rising to number 1 as for San Diego. Good job. You've seen my last dollar by the way, and that of everyone I know thanks to your deceit.

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Photo of industrialpunk
5/5  rDev +19.9%

Quality - This is a great place to find beer in East County San Diego if you're tired of the selection at BevMo and don't want to drive down to South Bay Drug and Liquor. The place looks tiny from the outside, but its nice and clean. Santee is also a nice area and I wouldn't be afraid to come by this place at night unlike South Bay. The beer is fresh and about half the stock is kept refrigerated, especially the stuff that needs it, like Pliny the Elder.

Service - The owner is awesome and you can tell he has a crazy passion for good beer. He always has recommendations for new beers and lets you know whats new in stock. I've tried a few new beers on his recommendation. When you come he might even have a bottle open to sample :)

Selection - The selection is great and one of the only places in SD to get Alpine brews. All the SD breweries are represented and most of the big guys are there too. I don't think I've ever gone in and found them to be out of stock of anything available in SD. It would be nice if they had a website or newsletter, but you can pretty much assume they'll have what your looking for. He also carries some of the stone seasonals from previous years.

Value - Prices seem well in line with the rest of the market. So at the least, you're not getting ripped off. Some items just aren't available anywhere else in SD so any price is good. The Lambics are the only thing I've noticed to be slightly pricier than BevMo by a dollar or two.

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Photo of blickta
5/5  rDev +19.9%

This is the place to buy beer is San Diego's East County, maybe all of San Diego. The selection of beers is incredible. I spend no less than 30 minutes every shopping trip. Refrigerators and shelves full of San Diego's finest and many other micro's. One of a handful of stores that carries Alpine Beer Company products.
Freddy prides himself on getting the special releases and hard to finds. He is incredibly helpful and proud of the selection he has, and he should be.
Highly recommend to everyone no matter your tastes.

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Photo of Pagzzz
5/5  rDev +19.9%

I just moved to the area and was looking for a good place to find unique beers. Used to go to Bevmo, which is still the go to for standards at good prices. Heard about it from my homebrew club, and almost missed it since it is so unassuming from the outside. Looks like a regular 'ol corner liquor store.

But this place has an UNBELIEVABLE selection of not just beers but a wide range of rare/unique spirits.

I was blown away by the owners knowledge and service. Very helpful. I could spend an hour just gazing at the beers.

Worth the effort if you're not from the area.

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Photo of magictrokini
4.8/5  rDev +15.1%

My new go-to beer store. Selection is unbelievable and only rivaled by Holiday Wine Cellar. Freddy is the man. Knows his beer, and always has the hook-up for hard to find stuff. Teases you with the Angels' Share up front and other that are not for sale, but what is for sale more than makes up for it. Scored The Dissident, tons of Boris, and Firestone 12. Biggest selection of Alpine in town. A weekly destination. Downside is you do pay a premium for the good stuff. Everything comes at a cost, though.

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Photo of scottoale
5/5  rDev +19.9%

First impression...what a selection, stuff I haven't seen anywhere else, very impressive. I went there for a few goodies that just haven't found they're way to the shelves of the local BevMo's...simple as that. Awesome selection and then Fred (the owner) steps in and gives you a tour of his shop and sheds some of his knowledge and passion for the beers that he carries...too many to mention. A great place for people looking for some harder to find brews and someone helpful, who knows what is what and then some, in the world of craft beers. I highly recommend this place and plan on visiting frequently, even though it's a bit of a drive for me. It's an easy in and out in Santee, just off of the Hwy 52...Great place!

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Photo of likestoswallow
4.65/5  rDev +11.5%

Today I picked up a several RR Blind Pigs. I've been shopping here a little over a year now and really love this store. The owner is one of the friendliest small business owners in the SD area. Freddy is truly enthusiastic about craft beer and strives to cater to beer geek clientele. The selection is up-to-date and usually consists of many current releases. I applaud his approach, its not easy competing with big guys like Bevmo (only a ten minute drive away), but he does and does it well. I advise all the San Diego crowd to support this entrepreneur in the tough world of big box stores. Go Bev4less.

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Photo of PatronWizard
5/5  rDev +19.9%

Ended up here while waiting on the BA Speedway release with fellow BAs OlieIPA and Mauerhan.


Where to begin? How about with Fred the owner. Craft beer based liqour store owners are sooo damn cool. You can immediately tell the difference when you walk into a craft beer liquor store than into the regular bullshit buy-your-40oz-and-pint-of-cheap-vodka-and-smokes-and-get-out type of place. Fred is all class. Loves to talk beer. Our group of 7 walked in and started drooling over the craft beers. What does Fred do? Cracks open a bottle of Ola Dubh Special 16 Reserve and hands out tasters to all of us. What the fuck? Can there be any greater service in all the multiverse?

Plus he let me buy 4 Plinys and 4 Blind Pigs instead of 3 each like anyone else who carried it.

Tons of great stuff, a great beer guide, what more can you ask?

One problem with the whole place: he had a bottle of Angel's Share and a bottle of '07 Abyss that he wouldn't sell. Cocktease!!!!

Overall: This place and Lone Hill Liquors in Glendora are the BEST beer places I have ever had the pleasure to visit.

Thanks Fred!!! We will be back!

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Photo of Mauerhan
4.5/5  rDev +7.9%

it is obvious when someone really loves beer. someone who doesn't horde. or doesn't allow one person to buy out the whole supply of something. when he wants everyone to at least get a taste. this person is fred. the guy is a champ. a nice little bottle shop in santee. with a wide variety of harder to find and good old favorites ranging from alesmith decadence to pure hoppiness from alpine freddy even had a few bottles of gift of the magi from last year. with the amazing customer service i will definitely be making the trip down again.

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Photo of JRhode
2.28/5  rDev -45.3%
vibe: 2 | quality: 2 | service: 1.5 | selection: 3.5

Owner Fred Hormiz is definitely trying to portray himself as a beer advocate. He takes it a little far though. Selection rivals most other liquor stores I have seen, but the prices are sometimes ridiculous. Watch out for old bottles of the hoppy stuff on the shelves. Too many dusty, hot bottles. Always well stocked with Alpine stuff, but who knows how old it is. Fred is a salesman in the truest sense of the word. A decent store though, with an (overly)enthusiastic owner. Too many other quality shops to go back to Bev 4 Less.

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Photo of OlieIPA
5/5  rDev +19.9%

My day started off at 4 am, getting ready to head down to the Alesmith Barrel Aged Speedway release. After getting to SD around 7 am and getting my ticket for my treasure, a fellow beer geek in line suggested my buddies and me visit this gem. So to kill some time, we decided to head down and take a look. When I thought my day couldn't get any better...Fred (the owner) decided to make it even better. We walked in and he immediately started helping us out and asking us questions....and not in a pushy way either. Anyways, the selection was pretty darn good too...I was impressed. Basically, Fred is a super nice guy who loves what he does...which really makes the experience that much better. It would be a shame to not visit this place.

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Photo of MrHanky
5/5  rDev +19.9%

On the recommendation of those here, ventured there today. What a great find. Tremendous selection of hard-to-finds, including some stuff I hadn't seen in awhile (Abyss). Most prices seemed fairly comparable to owner-operated joints.

Driving force behind this place is Fred. Super nice guy, and psyched to be the purveyor to beer geek stars. Though I've yet to test him, I got the impression this guy would run through walls to help his customers get their goodies. Fantastic enthusiasm for the hobby.

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Photo of srandycarter
4.45/5  rDev +6.7%

Freddie Hormiz is the Beer Geek's friend.

Located in Santee, Beverages 4 Less carries so many great beers. They even have some rare stumpers on occasion, like Abyiss and Sculpin. Freddy goes out of his way to stock the best beers, and takes recommendations with fierce commitment.

Seriously, of all of East County, this is the first place I always go.

Tell him Randy recommended the place when you go.

By the way, he also has a pretty good, small, hard to find collection of wines and he is talking about a top notch humidor soon. It's a pretty impressive joint!

Hey, these guys have a web site and they now ship beer. Its:

I have asked the Bros to update their info.

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Photo of travisd13
4.45/5  rDev +6.7%

Where do I start?? The beers...Alpine, Stone, Lost Abbey, Alesmith, Green Flash, Ballast Point, ect...Some of the beers are cold and other are just shelved. I always question warm beer...unless it's very fresh. However, I picked up a few that were warm and all drank well! Fred was a great help and pointed us to everything we needed and then some. We were able to pick a few things that you couldn't find anywhere. They also had a good selection of liquor if that is your thing. It was a little bit out of our way but well worth the trip! Thanks again Fred!!

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Beverages 4 Less in Santee, CA
4.17 out of 5 based on 197 ratings.
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