Bruisin' Ales

Your Rating: None
264 Ratings

Type: Store

66 Broadway St
Ste 1
Asheville, North Carolina, 28801-2916
United States

(828) 252-8999 | map

Closed Monday
Tuesday - Thursday: 12pm - 8pm
Friday - Saturday: 12pm - 9pm
Sunday: 12pm - 4pm

Added by jatallah on 12-20-2006

View: Place Reviews
User Ratings & Reviews
Sort by:  Recent | High | Low | Top Raters
Ratings: 264 |  Reviews: 159
Photo of Lantern
4.5/5  rDev -0.2%
vibe: 4.5 | quality: 4.5 | service: 4 | selection: 5

I stopped in here during a much needed restful weekend in Asheville. I'm so glad I took the time to check out several places I'd been meaning to go. Bruisin' Ales was one of them, and man, was I ever excited to see it was all I'd hoped for!

The place is relatively small, but packs in a lottt of beer, without being cluttered. There's a cooler with a pretty good selection, including a few growlers. The rest is a collection of brews from near and far, both familiar and not-so. The best thing about the shop is also the worst! It's soooo hard to choose without just going nuts and buying all you can carry! 

I ended up with three different brews and a couple of beer glasses (good selection of these as well). I seriously had to limit myself!

I highly recommend Bruisin' Ales if you're a fan of beer like myself. I'll stop in from now on for sure!

 852 characters

Photo of dbrauneis
4.71/5  rDev +4.4%
vibe: 4 | quality: 4.5 | service: 5 | selection: 5

I found this place quite by accident a couple of years ago when I was visiting Asheville on vacation and it was just as good as I remembered when I went back. Since I just happened upon when arriving into town and before I had done any research on places to check out for beer, I had no expectations going in but the store did wow me with the selection and knowledge of the staff. In fact, when I was visiting the manager was being interviewed by a magazine author and they were setting up a photo shoot including him... and he overheard my wife and I discussing a few different selections they had and made some recommendations.

The store had a really great selection and offered the majority of beers as singles... the store was really well organized and the staff was extremely helpful and knowledgeable. In addition to finding a couple of beers that I had wanted to try, I was recommended a couple by the manager that I really enjoyed.

The vibe in the store was low-key and no pressure with a lot of enthusiasm about beer. They gave a number of recommendations for local restaurants that had great food and good beer pairings. I also enjoyed a Mikkeller with the staff that they had just gotten in that day (a first sampling for both myself and the staff).

I will definitely visit the store again the next time I'm in Asheville.

 1,335 characters

Photo of DCon
4.71/5  rDev +4.4%
vibe: 4 | quality: 4.5 | service: 5 | selection: 5

Coming to a red-bricked building, you see red boxing gloves and then Bruisin' Ales has its logo above. I walked in to be helped immediately! Mike was the manager who helped me twice (coming back here a second time because of such a great experience). It was an easy going place, tons of cider upon walking in by the check out desk and then 3 stools next to a bar to do some sampling. Everything VERY organized and well lit.

Quality was fantastic! Everything had good dates, extremely organized by brewery, and also clean.

Mike not only helped me picking out many beers that I was looking for but did a trade with what I brought into the store from Missouri. We also had a tasting of a Duck Rabbit Porter (on him) and this was extremely nice. Will be keeping in touch to do more trades! Thats customer service.

The selection was UNREAL! Over a hundred beers were represented and if there wasn't something you were looking for, they could order it for you. Everything was priced just fine and what I was expecting.

I recommend you coming here because of both their selection and extremely helpful and knowledgeable staff. Can't pass over this if in Asheville!

 1,163 characters

Photo of deadonhisfeet
4.74/5  rDev +5.1%
vibe: 4 | quality: 5 | service: 4.5 | selection: 5

I found out about this place on this website and visited on my recent holiday travels. This is a wonderful beer store. It's a bit small, but the selection is remarkable. The people there are friendly and helpful and they had some outstanding beers that I have never seen anywhere else in the southeast. One thing that was noticeably missing was mass-market beer from B, M, and C. I don't think I've ever visited a beer-only store that did not sell a few craft beers and imports, yet `pay the bills' with BMC. The only negative I can point out is that familiar items were generally priced about 10% higher than I've seen at home (but I challenge you to find me something in Asheville that is not).

 696 characters

Photo of Cyberkedi
5/5  rDev +10.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

I visited this during a beer mini-tour of North Carolina. You walk in the place, and immediately you know that you are in a truly world-class beer store. There is ONLY beer, and only GOOD beer - nary a drop of industrial cat p***. It is rather small, but this lends a cozy, boutique atmosphere to it. Sure, it can get a bit tight when crowded, but the personnel are very helpful and latch on to you. They are friendly but not overly so, and the man who helped me was more than happy to steer me towards the best North Carolina beers. They have a ginormous selection of Belgians and a couple shelves dedicated entirely to local brews, nearly all of which I have not seen anywhere else.

One more item crossed off my beer bucket list!

 732 characters

Photo of CBlack85
4.3/5  rDev -4.7%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.5

I was passing through Asheville and decided to stop by here since I had heard so much about this place. The place was easy enough to find, with ample parking.

The place is fairly small, but has a fairly wide selection of beer packed in there. It has been referred to as a "boutique" beer store, and that seems to be right on the money. For a smaller space it is very thoughtfully laid out, making it easy to find what you are looking for. If you have any issues finding a particular beer, the staff is very helpful, and accommodating.

Really, a gem of a store. It would be good if it were a little bigger, but it definately reflects the surrounding area.

 657 characters

Photo of Acephale
4.8/5  rDev +6.4%
vibe: 4.5 | quality: 5 | service: 4.5 | selection: 5

Was in Asheville for a night and had to stop by Bruisin' Ales. When I walked in I was like a kid in a candy store. I was so overwhelmed by the selection. So many beers that I have not seen around other bottle shops in NC. They had a superb mix of domestic and international brews. I feel though you need to go at the right time of the day in order to really look through whole store because when there is a lot of people it is hard to maneuver around. I will definitely stop by when ever I am back in Asheville.

 511 characters

Photo of OutFox
5/5  rDev +10.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This is the Mecca. I mean holy crap. Im from Asheville and grew up with Brusin Ales as my spot. Every beer store I walk into anywhere will always attempt to compare to this one. I know the owners and most of the staff personally. Well I did before I moved to NYC. Jason and Julie (forgive me if I didnt spell that correctly) are in my mind the true King and Queen of beer. They both know beer, and I mean KNOW beer. If this sounds like a true ass kissing review then it certainly is. They easily have over 1,000 different beers at any given time and do tastings for Breweries on Thursday night. They get more rare and hard to find beers than probably anywhere within a couple hundred miles which is just testament to how devoted they are. I live in Brooklyn now and I truly, truly miss this place. If your anywhere within a 2 or even 3 hour drive and are a true beer geek with a passion for experiencing the best and the rarest then make this a certain stop on your travel list. Or if you arent that into beer and want to get into it on any level this is the place to start.

Keep it up guys. Yall are the best.

 1,111 characters

Photo of Fulkrum78
5/5  rDev +10.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Stopped in here on my way out of Asheville. Great location, easy to find. Owner is a super nice guy, and very attentive and helpful even though he had a HUGE beer order being dropped off at the time. Selection is impressive, I managed to pick up a few De Struise beers as well as some other things I hadn't seen at home. If I had unlimited funds, this place would be a beneficiary of my largess!

My buddy Dave picked up enough beer for an army, and the owner was kind enough to throw in a free glass, as well as a Naragansett (more as a joke since I pointed it out on top of a cooler).

Owner/manager certainly knows his stuff. We chatted a bit about the De Struise line, as well as his difficulties getting some Bear Republic stuff I was looking for.

Long story short, I'm going to make this a stop whenever I am in Asheville (and likely online via shipping).

 863 characters

Photo of tbmurphy89
4.74/5  rDev +5.1%
vibe: 4 | quality: 5 | service: 4.5 | selection: 5

Had a mini-vacation in Asheville and found out they had a "boutique" beer store, rates at #4 best beer retailer worldwide. I had to wait until they opened up at 12 which was kind of annoying. The selection is vast, and the employees very helpful and knowledgable. Beers are available from around the US, some other countries, and some local NC brews. Another aspect that I liked is Bruisin Ales will ship beer to you so if theres something you cant find locally odds are they will have it. The shop feels a bit small but the quality and quantity (over 900 craft beers) are second to none.

 588 characters

Photo of Jenkster4
4.16/5  rDev -7.8%
vibe: 4 | quality: 4.5 | service: 3.5 | selection: 4.5

While visiting my fiance's brother I made it a must, that I visit this renowned beer establishment. First of all what I like the most about this place is the website. After browsing and making a list of a few things that I was interested in, that made things a lot easier.
However, when I went it was fourth of July weekend, and the place was quite packed. Didn't have a lot of room in the car, otherwise I would of got more then my $100 dollar purchase. Considering we don't get a good majority of the beers here in Tennessee, I was pretty happy with my finds. The service or lack there of was a little disappointing, but that was sort of expected. All in all it is a pretty sweet place. I will definitely be making a mini road trip adventure to this spot once again.

 770 characters

Photo of TaddyPorter
4.13/5  rDev -8.4%
vibe: 3.5 | quality: 5 | service: 4 | selection: 3.5

I stopped in Bruisin' Ales to outfit myself with a fine selection of local brews not available in my local area(s) (NYC/Ohio/Delaware).

Selection as absolutely outstanding--rarities from every corner of the earth, no crap, plenty of local choices for the out-of-towner (or local for that matter).

It was a bit cramped and tiny, and more of a "beer boutique" in price and selection, but I guarantee any beer geek will find plenty to spend their money on.

Great place; I'd go back any time I'm in Asheville.

 508 characters

Photo of Jzmhector
4.72/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 4 | selection: 5

Coming from Charlotte N.C. to the beer mecca that is Asheville N.C., I knew one of my first stops would be this highly regarded bottle shop. As I walked in the door, i was immediately struck at the atmosphere of the shop. I was greeted instantly by the person working up front, and was told to let them know if they could be of any help. The selection here was fantastic! They had some of the local gems of western North Carolina, as well as a wide selection from across the country. WHile in the shop i picked up a couple beers which rarely surfaced in Charlotte . My favorite aspect of the store was the belgian wall. Overall, Bruisin' Ales will always be a part of any visit i make to Asheville N.C. because of their selection, atmosphere, and service, this bottle shop could be placed among the best I have ever been to.

 824 characters

Photo of tclapper
4.43/5  rDev -1.8%
vibe: 5 | quality: 4.5 | service: 4.5 | selection: 4

Had to check out Bruisin' since they've been rated so high by everyone. At first glance it's hard to say that there's much to speak of since it is pretty small. As soon as you walk around though you see that they pack as much great beer in this place as they can. The service is solid, every time I've been in I always get asked if I need any help and they're willing to do some beer talk or shoot the shit if not too busy. Also like I said it's a reletively small place so someone is within earshot if you need a hand.
Great place, a must to check out if you're in thet area.

 576 characters

Photo of CarolinaKevin
3.69/5  rDev -18.2%
vibe: 3.5 | quality: 4.5 | service: 2.5 | selection: 4

Went in to Bruisin Ales a few days ago, and have to admit I like the place. The selection was outstanding, but the service was far from that. Seems as though everytime I'm in the place, I feel like I'm holding up the guys working there because they have to ring me up. It is a small store on a busy street, with convenient parking right beside it. I may have just come in the store at the wrong times, but I do like the selection....Pisgah is mostly what I'm looking for when I go in, but they do have an assortment of great choices, along with the fact that they ship, makes this place a quality stop.

 602 characters

Photo of jimixr
3.93/5  rDev -12.9%
vibe: 4.5 | quality: 4 | service: 3.5 | selection: 4

I make it to Asheville a few times a year and on my last trip I made a point of stopping in here. The atmosphere here is great. Its very inviting and organized. The selection is great, but not as good as I had heard. The Belgian selection is fantastic. However there aren't as many local or regional breweries represented here as I would like to see. The staff was helpful for the most part. One thing that bothered me was that they seem to keep more sought after thing in the back. I asked about a couple of things and the guy working went and got them from the back, but he acted like it was killing him to do it. The prices are for sure on the high side but not ridiculous. This place is worth checking out but is not my favorite store by far.

 746 characters

Photo of MTNboy
3.81/5  rDev -15.5%
vibe: 4.5 | quality: 4.5 | service: 2.5 | selection: 4

I am pretty sure there are going to be some people that will disagree with my rating of this establishment but this is what I experienced. Its selection is great I will give it that but not as good as what some people have made it out to be. It is a small store with a lot of beers. I did not think it had as many regional brews as it could have carried and what ones it did have were extremely overpriced. Honestly, the whole store is overpriced. There are a lot of good foreign beers and that seems to be the main focus. They do have a good selection of growlers from local in the area breweries but once again they are pricy. As most of us know growlers also do not have a great shelf life. I asked one of the gentlemen working there about a seasonal that I knew was a little older and he admitted that some of the growlers had been there for a while and they sit until they sell.

Service, as with clientele it is a Beer Snob haven. I talked to man on the phone that worked there a few nights prior to my visit to Asheville just to make sure I was on the right track. He was good to go and polite enough. In the store however was a different story. I received dirty looks and sort of an attitude when I asked questions. Maybe if you ask someone if you can help them you should mean it.

The atmosphere is great. It is very beer centric with a small but classy section breweriana.

 1,386 characters

Photo of alanforbeer
5/5  rDev +10.9%

The quality of my life ticked up a notch the moment I walked into this store.

They have plenty of offerings from well-known North American breweries including hard-to-find selections from Weyerbacher, Dogfish Head, Dieu Du ciel et al., and a great selection of local brews. But, if you're interested in stuff from overseas, this is the place to go.

Its a small store. If more than 5 folks are in the place at once it can feel crowded. The atmosphere is excellent, though, and they've always got something unusual on draft that you can sample while you browse the shelves. You can just tell by the look of the place that the owner's and employees know what they're doing.

There are just a couple of employees, and all are extremely helpful, pleasant, and very knowledgeable about what's on the shelves. If you spend enough, sometimes (not always) they'll offer you a free glass.

Downsides are parking in downtown Asheville, which is a pain, and the prices, which are just a tad on the high side.

 998 characters

Photo of n2185
4.5/5  rDev -0.2%

Awesome little place in downtown Asheville.

The selection and quality of the products is superb. There's no BMC to be found in the store and even very easily found craft beer like Sierra Nevada and Sam Adams aren't present (except for their rare releases). Their selection of locals, including growlers from breweries that don't bottle. Belgians are another specialty of theirs, taking up an entire wall. They have a couple of taps and some refrigerated beers that you're welcome to enjoy while you shop. The staff is knowledgable, helpful, and often host tastings. Single bottles don't receive a markup over 4 or 6-packs, so if you want a single bottle of a $12 sixer, it will be $2.

There are only a couple of drawbacks to this place. First, it's a tiny store. While they cram an amazing selection into such a tiny space, if there are more than a couple of people in there it quickly becomes very crowded. At tastings people are usually shoulder-to-shoulder. The other drawback is the prices, which while not unreasonable, are definitely higher than anywhere else in the area. Even stores within walking distance will often have 4 or 6-packs for $2-4 cheaper.

 1,163 characters

Photo of Gigantor
4.7/5  rDev +4.2%

Stopped into this place on a recomendation. Was really impressed with the selection they had. All though the quarters were a bit tight, they were able to cram in an amazing selection of 750ml and 22oz bottles. the 6 pack selection was a little few and far between, but I guess you cant blame them because they do take up a lot of space. The service was freindly, all though I wasnt asked if I needed help, that was ok because when I did ask a question the responce was quick, friendly and knowledgeable. I would definatly go back again.

 536 characters

Photo of benwilderv
5/5  rDev +10.9%

I live about 2.5 hours away from Bruisin Ales, but always make it a point to stop by and see Julie, Jason, and Mike when I'm coming through town. They have an amazing selection and are always sure to stock local North Carolina beers, which is what I am mainly looking for when I go. They also have an extensive selection of locally-brewed growlers, which I highly recommend. Also, anytime I see that they have a beer I want that may be low stock or hard-to-get, they are always willing to work with me to either ship it or hold it for me for an upcoming trip. Not only that, but Julie is always willing to help out with restaurant recommendations, etc...when I'm in town. I can honestly say that if you travel to Asheville and don't stop by Bruisin Ales, you are completely missing out on the best that Asheville has to offer!

 826 characters

Photo of MilwaukeeCrusher
5/5  rDev +10.9%

What more can be said that hasn't been said already? First of all the worker as well as the partons really knew their beer. I knew I was in the beer capital of the United States. Was able to pick up some things despite having stopped already in Boone, Winston-Salem, and Roanoke. Unlike the employees of cookie cutter stores, this place had workers who lived beer, and enjoyed beer. There even was a sampling area to try beers, which doesn't happen too often up north if at all. Wanted to go back again on the way home but ran out of time. Worker even hooked me up with a rare Sweetwater release for some New Glarus. First Class all the way.

 641 characters

Photo of TMoney2591
4.65/5  rDev +3.1%

I may only have visited this place in an online sense, but I feel I understand how they operate through these dealings. The selection is downright fantastic, with some awesome NC locals and a nice smattering of bottles from all over the place, domestic and imported. In terms of rarity, they can hook you up if'n ya do it right. The service is nothing but top-notch: The day following my order placement (I did this at night, so I don't blame them) I received a phone call making sure that the order was right and to get my billing info. The guy at the other end was very congenial and even chatted with me for a bit about my selections, something no other online retailer has ever done. The pricing is more than reasonable, and the shipping isn't really too bad, especially considering what other sites charge. Overall, I really do want to someday make it out to Carolina to visit this place in person, but until then I feel more than happy to use their online shop. Huge recommendation, baby!

 994 characters

Photo of GehenHerzog
5/5  rDev +10.9%

By far my favorite beer store to visit. Anytime I am making the trip to Western NC, Bruisin Ales is fit into the schedule. It is a small store but there is no wasted space. They have a phenomenal selection of beer and a very extensive selection of local brews (which Asheville and the surrounding area has plenty to hang their hat on). The staff and owners are as knowledgeable as you could ever hope for. In the small store they also have a cooler/refrigerator with a good selection of pre chilled beer and a great selection of Growlers. I'm glad my girlfriend goes to school near Asheville, so I always have a reason to stop by this great store. If I had unlimited funds, I could spend an absolute fortune in this store.

 722 characters

Photo of sholland119
4.7/5  rDev +4.2%

This is *the* place to go for beer in Asheville. Conveniently located in a storefront on Broadway, Bruisin' is among the smallest beer stores I have ever been in, but there is not a speck of wasted space.

Several sets of shelving are set up sort of geographically, attractively displayed. The import section is quite extensive, with the largest collection of BFM I have ever seen. Local selection is outstanding, whether it's bottles of Hickory, Highland or (when their bottling line is not broken) Pisgah or growlers of French Broad, Pisgah or Craggie. National and regional brands distributed in NC are also well represented.

The owners are very knowledgeable and one or both of them can almost always be found on site. Hours are a bit idiosyncratic (opening at noon?) but otherwise, this place is about perfect. An easy place to drop $200 on great bottles.


 866 characters

Bruisin' Ales in Asheville, NC
Place rating: 4.51 out of 5 with 264 ratings