Bruisin' Ales

Your Rating: None
264 Ratings

Type: Store

66 Broadway St
Ste 1
Asheville, North Carolina, 28801-2916
United States

(828) 252-8999 | map

Closed Monday
Tuesday - Thursday: 12pm - 8pm
Friday - Saturday: 12pm - 9pm
Sunday: 12pm - 4pm

Added by jatallah on 12-20-2006

View: Place Reviews
User Ratings & Reviews
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Ratings: 264 |  Reviews: 159
Photo of mikesgroove
5/5  rDev +10.9%

Welcome to Asheville Bruisin' Ales!! Wow did we need a store completly dedicated to High Gravity beers. Perfect spot right on Broadway(just down the street from Mellow Mushroom). The owner Jason is great. Very knowledgeable about all things beer, especially Belgians. The selection is awesome, and as previously stated they will order anything for you if they don't have it. The selection is top notch. Very nice to see a store that only sells beer.You must go down to visit, great place, easily the must stop in Asheville for beer!!

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Photo of darthweef
5/5  rDev +10.9%

Have only shopped the online version of the store, but have ALWAYS had a great experience.

Bruisin Ales allows me to get beers that I would not normall have any access too, and they ship in secure bottle shippers, so I have never had a broken bottle, or any problems with them at all.

Since we want to be able to feature beers from all over the US on New Brew Thursday, Bruisin Ale's has been invaluable for us to be able to get consistent access to East Coast and Midwest beers.

Julie is awesome, and her store reflects that!

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Photo of Davit
5/5  rDev +10.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Photo of JdoubleA
5/5  rDev +10.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

A- a Bit crowded, but it's crowded with beer, so no complaints. I know I'll jinx myself by saying this, but I've always managed to score a parking place right outside the front door when I've gone.

Q- Great.

S- They know their stuff and have a good handle on what they've got and what they've just got in.

S2- Amazing. Just go check out their website and the mostly accurate list they keep updated. Lovely selection of belgians that I wish I could afford.

F- N/A

V- Perfectly fine for what your are getting.

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Photo of johnmichael712
5/5  rDev +10.9%

I stopped by this place today to pick up some KBS, as it was the closest place near me that got any in. I had called them at 12:30 pm to ask about their limit for KBS this year, and after being told it was one four-pack per person Jason asked me my name and reserved a four-pack for me. Considering we had never met and this was my first time dealing with the store this was an incredibly nice gesture and I was really impressed by it.

This place is situated right in the heart of the arts and entertainment district in downtown Asheville and the inside of the store fits this environment. It's small, but well lit and full of bright colors and is a great looking place. The inside is also exceptionally clean, well organized (by region the beer is from) and they have a huge selection. Jason and the other guy working there at the time (I didn't catch his name) were very helpful and were eager to recommend different beers to me. I was even given a free sample of Pisgah Vortex II (an incredible beer) while I was looking around the store and invited to come to the beer tasting they were having that night. Overall these guys gave me exceptional service and it's easy to see that they love their job and genuinely care about sharing their love of beer with everyone that walks in the door.

The only downside was the parking (I was able to find a parking deck only a few blocks away, though), but that's to be expected in any downtown area. This is definitely a place I'll be going over and over again.

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Photo of Enola
5/5  rDev +10.9%

*Review edited to reflect most recent visit.

This place is easy to find, but parking may prove to be somewhat harder to come by. But if you're familiar with Asheville you already know that. There were a ton of corked 750ml's and an equally impressive sixer selection. Most beers were on shelves but there were a few coolers with cold selections. They had growlers from several brewers including Pisgah, French Broad and Catawba Valley. There was also a lot of beer themed t-shirts and such to choose from. In front was a whole shelf dedicated to glassware. And one of the biggest things I liked about this place was the fact that every sixer they had could be seperated. Staff was willing to help out and knowedgable about craft beer. I will stop in here again, if I can find a parking space.

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Photo of cbak999
5/5  rDev +10.9%

Walked into Bruisin' Ales on a Tuesday evening, passing through Asheville on our way home from Ohio. An absolutely great selection of both local and American micros, as well as Europeans. The clerk at the desk was very helpful in finding me the perfect place to eat dinner, and of course, drink beer! While there, I purchased a couple bottles for the B&B we are staying at (Oakland Cottage - awesome deal and great for families with kids!!!!). I purchased a growler of local brew from Pisgah Brewery which I have yet to try, but I am sure it will be great! This place is a definite must see if in the area and it's easy, cause it's right downtown. Check it will not be disappointed!

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Photo of ckeegan04
5/5  rDev +10.9%

Nice store right on the edge of the very cool downtown Asheville area. Not the biggest place, but very clean and organized with a very large selection of beers. I'd say the best part was their Belgian selection. Huge wall full of imports, primarily Belgians. So many that I couldnt make up my mind what to grab. Also a good selection of the local NC beers and various other American micros. Very nice selection of glassware up front, both local stuff and your bigger name galsses like Orval goblets and Duvel tulips. Very friendly and helpful employees. Overall a great place. Definitely a good place to go if you are ever in western NC.

Edit: Upped the quality to a five. Jason and Julie took the time to read my review and send me a beermail about the DR Wee-Heavy. My bottle just had an errant punch on the date and is actually only a month or two old. Great service and follow-up. Always nice when owners take the time to read customers thoughts.

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Photo of cashew70
5/5  rDev +10.9%

If you are in Asheville, you have to stop in at Bruisin' Ales. I took a day trip over there, it was supposed to be an overnighter, but that's a different story altogether. Anyway, I was looking for a store would that carry some things i couldn't get in Atlanta. Bruisin Ales is definitely the place.
I must of killed at least an hour in there, going over selection and talking to the fellow behind the counter - he was good people. I picked up some Ska Breewing goods, the Highlands Kashmir IIPA, which I never saw in Atlanta, some Rabid Duck and several other things. My favorite part was the fact that they had growlers available: Pisgah, French Broad and Green Man. So I grabbed a Wee Heavier as well.

Great joint and awesome selection, plus they were super friendly. A must stop if you are in the area and looking to take some brews home.

 845 characters

Photo of mbrown26
5/5  rDev +10.9%

I'm somewhat new to beer, and so all of the labels, styles and brands are a bit overwhelming.

I visited this store with my wife and was extremely impressed. Great selection and the staff was very helpful. A true craft beer drinker's store. You won't find yellow swill on the shelves but quality and quantity.

The gentlemen that helped me that day was very patience and showed me several different options that I would probably like.

This store is a perfect compliment to the wonderful beer scene in Asheville. 5 out of 5.

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Photo of taylorhamrick
5/5  rDev +10.9%

A great place to visit while in Asheville.

I came on a night when there was a tasting so it was a bit crowded. All of the beer is high quality, nothing not worth buying or trying once. I wasn't followed around by a salesman or anything, but like I said there was a tasting, which suggests that they really care about teaching the customers about beer. They even have an on premise license, and were selling tastes of Pisgah from a kegerator. There were beers here that I couldn't find elsewhere in NC. Considering what is distributed in the state, it may have the best selection in the state. Found some real gems here.

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Photo of cartdan
5/5  rDev +10.9%

Went to Bruisin Ales for the first time the weekend of the Brewgrass festival. The selection was outstanding, even on such a busy weekend. I was especially impressed with their selection of Belgian bombers - I saw many beers that I've never ever seen before anywhere. They also carry growlers from some of the local breweries which is really nice.

The store is small, but very well organized, and it's easy to see whatever you're looking for. The owners (Jason and Julie) were both incredibly friendly and knowledgable about the beer that they sell, and are very willing to help give advice when asked.

If you're in Asheville, you should definitely stop by - you'll be glad you did.

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Photo of PipeSmokeMcGee
5/5  rDev +10.9%

Bruisin Ales...what a place. By far the best bottle shop I've ever been in.

Tucked right on the edge of downtown Asheville, it's easily accessible by I-26/240, and it's not bad to find parking on the street. It's a little nook of a place, and I'm not sure how they manage to fit the amount of beer they do in that place...and you really don't even feel tight in there. I would guess that they have at least 700 or 800 different beers in there.

There is a huge emphasis on NC locals...they probably have beer from about every brewery in NC, and even have growlers from some of the local brewpubs in Asheville. They also have a wall devoted to Belgians.

You can get anything in singles here...everything has a 4/6pk price on it, as well as a single price.

Jason, the proprietor, is friendly, knowledgeable, and always willing to help out. He's got a 2 tap kegerator that he usually has something on to sample while you browse the selection. He's also usually got some cool tunes makes for a nice atmosphere.

I'm rambling now, but bottom line, Bruisin Ales is an unbelievable establishment. Make it a point to drop by if you're in the will NOT be disappointed.

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Photo of hollis092
5/5  rDev +10.9%

This place is a must if youre in asheville or anywhere nearby. The selection is superior to any other beer store I have ever seen. They have just about anything you can imagine. I picked up Trappist Rochefort 8 & 10, Trappist Achel Blond, Trappist Westmalle, Aventinus, Rogue Double Dead Guy, a couple Kind beers, Unibroue 17, Delirium Nocturnum, and several more. Adding to the amazing selection the prices are much better than those of Earth Fare which I stopped to pick up a few brews upon first coming into town. Julie and Jason are the owners and some of the nicest people you will ever meet. If you get a chance to stop in dont pass it by.

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Photo of MilwaukeeCrusher
5/5  rDev +10.9%

What more can be said that hasn't been said already? First of all the worker as well as the partons really knew their beer. I knew I was in the beer capital of the United States. Was able to pick up some things despite having stopped already in Boone, Winston-Salem, and Roanoke. Unlike the employees of cookie cutter stores, this place had workers who lived beer, and enjoyed beer. There even was a sampling area to try beers, which doesn't happen too often up north if at all. Wanted to go back again on the way home but ran out of time. Worker even hooked me up with a rare Sweetwater release for some New Glarus. First Class all the way.

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Photo of KMitch
5/5  rDev +10.9%

Photo of AleDrinkToThat
5/5  rDev +10.9%

I'm shocked that I've been living only 90 minutes from such an overlooked beer mecca such as Asheville. Beer culture is prevalent all over town. So many pubs and beer stores, it's a delight to be there as often as I get the chance to go.

Bruisin' Ales, in my humble opinion, is one of the best beer stores in the mid-Atlantic region of the United States, and definitely unrivaled in Western North Carolina. Actually, the only store I've seen in NC to rival it at all is Sam's Blue Light in Durham.

Quality - This is a classy store. Wood grain covers the walls, floor, and all the racks and shelves, and littered all over the walls and shelves are brewery logos, seals, and vintage crates (the Westvleteren crate was a really nice touch). They sell glassware, apparel, beer literature, and a few homebrewing ingredients (mainly hops) in addition to the bountiful beer.

Service - When my brother and I visited, there was only one guy in the front of the store (which isn't spatially huge), and he was content to let us shop on our own if we didn't ask for help. When I did ask about a few things, he and I got into some great beer discussion, liking this brand or that, and he was extremely nice and helpful. I chose my beers and picked out a couple of glasses, and when he rang us up, he even let me have one glass for free! His name's Phillip, and if you're looking for store help in Bruisin' Ales, he won't lead you astray.

Selection - Glorious. Huge selection of Belgians, with most in bombers. Great selection of Germans, too, as well as UK beers. I doubt there's very much you'd be looking for from those regions that they don't carry. The selection from the Czech/Danish/Dutch/Russian/other smaller regions is good, too.

The American micro selection, though, is fantastic. If you're looking for Pisgah, it's all over the place-- in bottles, bombers, and even growlers. They carry the other NC breweries as well, like Duck Rabbit and Highland (Asheville, duh). It would probably be easier to note which breweries they DON'T carry than those they do. No Troegs, Founders, FFF, Deschutes, or other such rare gems in the southeast, but most of the other eastern and western breweries are represented with at least 4 or 5 styles each, if not more.

All around, an excellent beer store, and while the prices aren't dirt cheap, they're not extravagant, either. Very fair. And with the excellent atmosphere, selection, and service, you just can't go wrong. I can't wait for my next trip over to Asheville.

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Photo of Greasy
5/5  rDev +10.9%

Photo of bhalter8
5/5  rDev +10.9%

This place is definitely deserving of all the hype. Just got back from a long weekend trip to Asheville, in which I made 3 stops into Bruisin'. Absolutely amazing selection. In Georgia you can't pour and sell at the same site, but not an issue in NC. Bruisin' made the most by having Pisgah Vortex I and Weyerbacher Heresy on tap, I was blown away. So, while sipping on some Vortex I I completely overloaded my cellar. They have a little bit of everything, and most importantly, a vast selection of all the regional brews, and choice growlers of those regional brews. I was able to find a bunch of things I have been wanting to try, and had to remove myself from the store before I overloaded the car. Had the pleasure of meeting both Jason and Julie, who went out of their way to help me locate anything and everything. Bruisin' Ales has to be the ultimate "kid in a candy store" scenario for any Beeradvocate that has the pleasure of stopping by.

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Photo of alanforbeer
5/5  rDev +10.9%

The quality of my life ticked up a notch the moment I walked into this store.

They have plenty of offerings from well-known North American breweries including hard-to-find selections from Weyerbacher, Dogfish Head, Dieu Du ciel et al., and a great selection of local brews. But, if you're interested in stuff from overseas, this is the place to go.

Its a small store. If more than 5 folks are in the place at once it can feel crowded. The atmosphere is excellent, though, and they've always got something unusual on draft that you can sample while you browse the shelves. You can just tell by the look of the place that the owner's and employees know what they're doing.

There are just a couple of employees, and all are extremely helpful, pleasant, and very knowledgeable about what's on the shelves. If you spend enough, sometimes (not always) they'll offer you a free glass.

Downsides are parking in downtown Asheville, which is a pain, and the prices, which are just a tad on the high side.

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Photo of KFrank729
5/5  rDev +10.9%

Photo of branimal9
5/5  rDev +10.9%

i try to stop by here whenever i'm in town. very awesome store. small, but plenty big enough to carry the goods. they carry lots of great local stuff from the NC area, and have growlers for most as well. they also have the most impressive selection of belgian beer i've seen in the south, and they've made an effort to bring in everything available to area distributors, it seems. they do tastings & events with brewers, which is rad. they also carry a large selection of glassware, which is equally rad. best store in the area, without a doubt; probably in the entire southeast. it's a must stop anytime life takes you through the town of asheville. i can only dream of greenville having a store of this quality.

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Photo of DrMindbender
5/5  rDev +10.9%

Photo of gcare02
5/5  rDev +10.9%

This place RULES!

I was visiting Asheville for a few days and found my self a block away from Bruisin Ales. Lets just say I made about 2 visits a day. This place is crazy. They had almost every Belgian beer ever made, some rare Scandinavian beers, and just about everything else. I had to grab some Foothills and Pisgah while I was there. The guy working had two beers on tap for samples and one just happened to be Pisgah's RIS! I picked up 5 different Mikkellers, some locals to NC, and some rare Belgians.

This is the best bottle shop I have ever visited. Very Highly recommended.

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Photo of Fulkrum78
5/5  rDev +10.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Stopped in here on my way out of Asheville. Great location, easy to find. Owner is a super nice guy, and very attentive and helpful even though he had a HUGE beer order being dropped off at the time. Selection is impressive, I managed to pick up a few De Struise beers as well as some other things I hadn't seen at home. If I had unlimited funds, this place would be a beneficiary of my largess!

My buddy Dave picked up enough beer for an army, and the owner was kind enough to throw in a free glass, as well as a Naragansett (more as a joke since I pointed it out on top of a cooler).

Owner/manager certainly knows his stuff. We chatted a bit about the De Struise line, as well as his difficulties getting some Bear Republic stuff I was looking for.

Long story short, I'm going to make this a stop whenever I am in Asheville (and likely online via shipping).

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Bruisin' Ales in Asheville, NC
Place rating: 4.51 out of 5 with 264 ratings