Bruisin' Ales

Your Rating: None
264 Ratings

Type: Store

66 Broadway St
Ste 1
Asheville, North Carolina, 28801-2916
United States

(828) 252-8999 | map

Closed Monday
Tuesday - Thursday: 12pm - 8pm
Friday - Saturday: 12pm - 9pm
Sunday: 12pm - 4pm

Added by jatallah on 12-20-2006

View: Place Reviews
User Ratings & Reviews
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Ratings: 264 |  Reviews: 159
Photo of House1680
1.6/5  rDev -64.5%
vibe: 1 | quality: 2 | service: 1 | selection: 2

Tried to have two limited release beers shipped to me. The release dates were two weeks apart. Talked to them on the day of the first release, they told me it wouldn't be a problem to hold a six pack until the second beer was released. They promised to call me the day the 2nd beer was in stock. Not only did they not call me, they also sold the 6-pack of the 1st beer they were holding. All I got from the is laughed at on the phone for trying to buy the 2nd release beer after it sold out and a weak promise that more of the 1st release beer would show up even though it was also sold out.

 596 characters

Photo of Pourharddrinkslow
2/5  rDev -55.7%

Pretentious atmosphere, tried to get a workers attention but he was posted up flirting with some girl. Prices are also more expensive than other stores around. Did not feel I was "worthy" to be in their presence. Appalachian Vintner was much friendlier and cool.

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Photo of jpskydawg
2.76/5  rDev -38.8%
vibe: 2.5 | quality: 3.5 | service: 1 | selection: 3.75

Came in to grab some beers to take back home and the Guy checking out everyone was a total douche. Asked a question about a beer and he acted like it pained him to answer.. Selection is ok, somewhat small. I'm going to try app vintners instead today.

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Photo of PEDXING
2.94/5  rDev -34.8%
vibe: 2.5 | quality: 3 | service: 2 | selection: 4

Experience here totally depends on who's working--about half their staff is enthusiastic and super helpful, but then there's a couple who are the stereotypical record-store guy, total dbags, pretentious, with not nearly enough time to waste imparting their wisdom on you.

It's a nice enough shop, with a great selection of imported beers, but if there's more than 2-3 customers at a time it's crowded, and parking is always a hassle. I decided that those factors, combined with the employees, are enough that I just don't shop here any more. 5 years ago it probably was one of the top beer stores in the country; now I'd rather spend my money at Tasty, Appalachian Vintner, or even Whole Foods, all of which have similar selection, are easier to get to, and have better customer service.

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Photo of OldhouseRecs
3/5  rDev -33.5%

Photo of WCKDVBZ
3.16/5  rDev -29.9%
vibe: 2 | quality: 3.25 | service: 3.25 | selection: 3.5

Photo of mlockman
3.21/5  rDev -28.8%
vibe: 3.5 | quality: 3.25 | service: 3 | selection: 3.25

Not as large a selection as Tasty Beverage Co., but a large selection in its own right with lots of imported and local brews, both six-packs and individuals, as well as bombers and an extensive glassware selection. Also, the cutest little dog roams the shop seeking attention.

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Photo of FostersF1
3.25/5  rDev -27.9%

Okay. I gave them a second chance, but I'm not giving Bruisin' Ales any more of my money.

The good- Their selection, as has been noted, is outstanding. Great variety of hard-to-find Belgians, and great selection of local beers. Also good variety of other American micro-brews and beer from other parts of Europe. They will sell singles of ANYTHING. They keep an up-to-date inventory on their website.

The bad- I went to Bruisin' Ales in June while visiting Asheville. They were reasonably busy. I had a basket-full of beers and was ready to check out. (I had found everything on my own, and no one had asked me if I needed help.) After I waited in line to pay, and was next, I sat my basket on the checkout counter. The man on the register (probably one of the owners?) looked at the guys behind me, each with only 2-3 bottles each, and asked me if I would let them go first. I'm not an unreasonable guy. I didn't have THAT much to ring up, but I said, "Sure, no problem," and stepped aside. The guy working the register rang up the other guys, chatting with them. My turn comes again. Does he thank me? No, he rings me up while chatting with the guy in line behind me. The only other time he spoke to me was when it was time for me to pay, and all he said to me was my total. Okay, fine. I chalked it up to them being busy, maybe the other people were regulars, whatever. Didn't dwell on it.

However, last week, I was going down to visit Asheville again, and was planning another trip to Bruisin' Ales. I emailed them, asking if they would open over the holiday weekend, and asked them a couple of questions about their stock. I got no reply. Okay, no big deal. But then, I get to store, and the lady working there (another of the owners, maybe?) never said anything to me except when it was time for me to pay. I stood there at the register, while she rang up another basket-full of beer I'd picked out myself, and she looked straight past me while chatting with the guy in line behind me. Of course, the only time she spoke to me was when she wanted my money.

So, that's it. I've had it. I don't expect to be coddled, but at least acknowledge my presence. Maybe a hello or a thank you. Whatever. There are other beer stores.

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Photo of pathman
3.48/5  rDev -22.8%
vibe: 2 | quality: 4 | service: 2 | selection: 5

I've been going to Bruisin' Ales a few times a year since they opened. For a while they were the biggest fish in town. The great selection of usually high quality beers was enough for me to overlook the short comings. A couple years ago a fearsome competitor opened up down the road and now Bruisin' Ales is playin' second fiddle. You'll pay a bit more at Bruisin' Ales. Fresh beers do come in and out of there, but the core inventory seems to sit there a while... I'm relatively OK with these things-- you just have to shop with a sharp eye. However, my interactions with the personnel, especially one of the owners, have been most disappointing. Perhaps I'm expecting too much... This should be the kind of place where the staff are open to talking beer. Actually, it IS the place to talk beer, IF you work there. If you're not an employee, you're just there to buy what they're sellin'. To be fair, most of the guys will put on a good show once they disengage from their "private" chatter. I've received nothing but thinly-veiled snobbery from the highest level of management though. Underestimating your customer is a mortal sin in the business world. Go here to find the few things you can't get elsewhere. Leave quickly and then go make some friends at the "other place" down the road.

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Photo of ariceclemson
3.5/5  rDev -22.4%

Photo of Sunstealer
3.5/5  rDev -22.4%

Photo of Rifugium
3.66/5  rDev -18.8%
vibe: 3.5 | quality: 4 | service: 2.75 | selection: 4.25

Good selection of local bottles here, but price tags seemed on the higher side. Nice glassware shelf as well. The guy running the place was a hipster jerk, basically, cleaning up my language for the sake of this site. And the whole time I browsed he was just staring me down, as if he just couldn't wait until I left and was out of his way. Oh well, I can ignore bad people easily enough, thus I still ended up walking out with a couple bottles.

Worth checking out if you're in the area; expect good selection, bad service.

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Photo of StoutLover14
3.66/5  rDev -18.8%
vibe: 4 | quality: 4 | service: 2.5 | selection: 4.25

Photo of JosephThompson
3.66/5  rDev -18.8%
vibe: 3.5 | quality: 4 | service: 3 | selection: 4

Came to this place off a lot of hype both on here and through their adverts in nearly any beer magazine. I found a very good store but not one I would consider upper echelon.

It's a smaller space but still packs a good sized selection. Majority of selection I'm fortunate to see up in Jersey so my focus was mostly on the Carolina products. Was my first stop in Asheville so only picked up Foothills People's Porter and Highland Mocha Stout as I knew I'd try most anything else at the breweries/taverns later.

My disappointment came in finding out that Bruisin charges more than most any other place in Asheville so to see that downgrades my visit a bit. Did pick up a Weyerbacher 15 which has been long gone in Jersey but as good as that is it's likely emblematic of my visit being a bit underwhelming.

Also, one last note, the man behind the counter was very nice in telling me where he normally drinks but his information was wildly inaccurate. I was there on a Tuesday and he told me to expect most everything to be quieted down by 10 P.M. which I chuckled about as I ordered my last pint just after 1 A.M. Wednesday morning.

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Photo of CarolinaKevin
3.69/5  rDev -18.2%
vibe: 3.5 | quality: 4.5 | service: 2.5 | selection: 4

Went in to Bruisin Ales a few days ago, and have to admit I like the place. The selection was outstanding, but the service was far from that. Seems as though everytime I'm in the place, I feel like I'm holding up the guys working there because they have to ring me up. It is a small store on a busy street, with convenient parking right beside it. I may have just come in the store at the wrong times, but I do like the selection....Pisgah is mostly what I'm looking for when I go in, but they do have an assortment of great choices, along with the fact that they ship, makes this place a quality stop.

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Photo of Graham19840
3.73/5  rDev -17.3%
vibe: 4 | quality: 4 | service: 3 | selection: 4

Photo of thatoneguymike
3.75/5  rDev -16.9%

Photo of CavemanRamblin
3.75/5  rDev -16.9%

Photo of memphischas
3.75/5  rDev -16.9%

Photo of goatsby
3.79/5  rDev -16%
vibe: 4.5 | quality: 4 | service: 3 | selection: 4

Based on previous review I had high expectations for Bruisin' Ales, which was my downfall. As others have said the place is small, but there is a lot of ground covered. Unfortunately most of what they had I can find in south Florida so there were not any revaluations for me, and their Founders stock was low (actually better at Asheville Wine Market down the street). The thing that kept me from stocking up was the very high prices, definately the highest in Asheville. Guess it was a good thing that this was my last stop as I got to visit most of the other places before this and get what I wanted elsewhere at a savings. But this place had beers I did not see anywhere else in Asheville; Ballast Point, Stone, and a few others. Do your homework before buying here, but bring the bank for the stuff they have.

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Photo of MTNboy
3.81/5  rDev -15.5%
vibe: 4.5 | quality: 4.5 | service: 2.5 | selection: 4

I am pretty sure there are going to be some people that will disagree with my rating of this establishment but this is what I experienced. Its selection is great I will give it that but not as good as what some people have made it out to be. It is a small store with a lot of beers. I did not think it had as many regional brews as it could have carried and what ones it did have were extremely overpriced. Honestly, the whole store is overpriced. There are a lot of good foreign beers and that seems to be the main focus. They do have a good selection of growlers from local in the area breweries but once again they are pricy. As most of us know growlers also do not have a great shelf life. I asked one of the gentlemen working there about a seasonal that I knew was a little older and he admitted that some of the growlers had been there for a while and they sit until they sell.

Service, as with clientele it is a Beer Snob haven. I talked to man on the phone that worked there a few nights prior to my visit to Asheville just to make sure I was on the right track. He was good to go and polite enough. In the store however was a different story. I received dirty looks and sort of an attitude when I asked questions. Maybe if you ask someone if you can help them you should mean it.

The atmosphere is great. It is very beer centric with a small but classy section breweriana.

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Photo of jimixr
3.93/5  rDev -12.9%
vibe: 4.5 | quality: 4 | service: 3.5 | selection: 4

I make it to Asheville a few times a year and on my last trip I made a point of stopping in here. The atmosphere here is great. Its very inviting and organized. The selection is great, but not as good as I had heard. The Belgian selection is fantastic. However there aren't as many local or regional breweries represented here as I would like to see. The staff was helpful for the most part. One thing that bothered me was that they seem to keep more sought after thing in the back. I asked about a couple of things and the guy working went and got them from the back, but he acted like it was killing him to do it. The prices are for sure on the high side but not ridiculous. This place is worth checking out but is not my favorite store by far.

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Photo of BGsWo22
4/5  rDev -11.3%
vibe: 4 | quality: 4 | service: 4 | selection: 4

Photo of MOVERTON1284
4/5  rDev -11.3%

Great location but overpriced and the staff was not very friendly. They have a lot of bottles but the store is very small so it gets crowded fast. Prices are a few dollars more than the other large bottle shop in town.

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Photo of akorsak
4/5  rDev -11.3%
vibe: 4 | quality: 4 | service: 4 | selection: 4

Post-dinner on Saturday at Mellow Mushroom and Bruisin' is right down the street.

Atmosphere: Another eclectic space, wide open front window, narrow entrance and then beer beer and more beer. Coolers immediately on entrance and singles galore after that. Asheville has its share of cute-looking shops and this is no exception.

Quality: A little busy on a Saturday night. Nice staff and price stickers on everything - always a nice touch.

Service: I was given a tour of the local NC beers, including several rather unusual specimens that made it into my cart.

Selection: A good to better than good selection. Highlights included a barrel aged beer from OBBS. Sure its the other side of the state but impressive nonetheless. I also found a hidden Stillwater that I had been looking for. A good selection but the store isn't big enough to have a great selection. I will shop there again though.

Food: N/A

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Bruisin' Ales in Asheville, NC
Place rating: 4.51 out of 5 with 264 ratings