Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Moa Breakfast | Moa Brewing Company

Log in or Sign up to start rating.
56 Reviews
no score
Send samples
Moa BreakfastMoa Breakfast

Brewed by:
Moa Brewing Company
New Zealand (Aotearoa)

Style: Fruit / Vegetable Beer

Alcohol by volume (ABV): 5.50%

Availability: Year-round

Notes / Commercial Description:
Moa Breakfast Beer is a blend of premium wheat malt, floral Nelson hops and cherries. A very refreshing and fruity lager specifically designed as a European-style breakfast beer but more commonly enjoyed as a mid-afternoon beverage here in New Zealand. Although not always.

Added by shand on 01-16-2012

For Trade:
User Reviews
Sort by:  Recent | High | Low | Top Raters
firstprev| 1-25 | 26-50 | 51-75  | nextlast
Reviews: 56 | Ratings: 219
Photo of RFBrewing
2.78/5  rDev -20.8%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 4 | overall: 3

Very floral with large notes of cherry. Light and very carbonated, almost champagne like. Disappointed because the cherry nose and taste both come off as cough syrup-like at first. Hop character does not come through. Growing on me as I work my way through the bottle but not sure if I'd pick up another.

 304 characters

Photo of doktorhops
3.26/5  rDev -7.1%
look: 3 | smell: 4.5 | taste: 3 | feel: 3 | overall: 2.5

Moa Breakfast is one of those beers that excites me from the moment the cork pops - my nose is assailed by ripe and sweet cherries, such a great thing to behold a brew that entices before the first drop is savoured and this (and only a few others) is one of those beers.

Poured from a 375ml bottle into a St Feuillien chalice.

A: Quite unassuming with its hazy golden body and ring of white lace that you would think nothing to look at it. Looks can however be deceiving.

S: That fresh punnet of sweet cherries is predominant. However other aromas make themselves known such as; passion-fruit and melon esters which hide those classic wheat beer characters like banana, cloves and bubblegum, that are no doubt in the background as difficult as it is to get past those cherries.

T: Flavour is certainly not as exciting as the aroma and comes off quite flat with cherry, rosewater (actually tastes more like rosewater than anything else, weird huh?), melon, hint of clove and a long dry finish.

M: Mid to light body, dense carbonation, like a wheat beer but somehow missing that German Weizen finesse in the feel.

D: I'm still trying to figure out if this the Dr Moreau of the Moa line; a hideous, misshapen experiment in brewing. Dan at the bottle-shop has tried all the Moa's and this was his favourite, and he was right about the Methode being great so maybe I'm missing something? As it is I'm not impressed by the freak-show going on in my glass which is a shame because wheat beer and cherries sounded like a brilliant idea... perhaps Moa thought the same too?

Food match: There's no escaping that powerful lingering taste of rosewater which only makes it appropriate for Turkish Delight or other middle eastern desserts.

 1,733 characters

Photo of vickersspitfire
3.25/5  rDev -7.4%
look: 2.75 | smell: 3.25 | taste: 3.25 | feel: 3.5 | overall: 3.25

Poured out into a pint glass, the fruit aromas are enticing: apple, grapes, and cherry come on strong, mild floral notes also ride along into your nose. The Body itself is a light blonde/yellowish color and is hazy. It’s topped off with a nice thick white head that quickly dissipates into a layer of thin bubbles with some pretty good lacing. It is light-to-medium bodied, crisp and tart throughout. The cherry barely comes through, the spices are strong but not over powering. It dry and light, some berry flavors do come through in its aftertaste. Overall not a bad beer.

 576 characters

Photo of ChainGangGuy
2.32/5  rDev -33.9%
look: 4 | smell: 2 | taste: 2 | feel: 4 | overall: 2

12.7 ounce bottle - $4.99 at Total Wine & More in Kennesaw, Georgia.

BB 24.2.14

Appearance: Pours a hazed, light gold body with a medium-sized, fizz-fueled, white head.

Smell: Ah, geez, it's one of those five-buck medicinal cherry beers. I want this cleared up right now!

Taste: You can tell there's a wheat-laced lager underneath a cherry flavor leaning towards Robitussin, which is the bulk of the taste lasting beyond the crisp finish.

Mouthfeel: Medium-bodied. Medium-plus carbonation.

Overall: The medicinal quality of this one is an instant turn off for me. Not the best use of five bucks, I must say.

 613 characters

Photo of thecheapies
3.7/5  rDev +5.4%
look: 3.75 | smell: 3.75 | taste: 3.5 | feel: 4.25 | overall: 3.75

Poured into flutes. The fruity aroma coming off of this thing after I popped the cork!

Honey blonde. Solid white collar has stuck, even after an inch.

Fruity strawberry, cherry, wheat malts, and an aroma of white wine. Florally and fruitly aromatic.

Lightly fruity. Cherry finish, but it's still dry and malty. Pale malts and notes of strawberry and white cranberry. Perfumey and spritzy.

Lovely and light. Has a great spritziness to it. Very enjoyable.

A nice light fruit beer. Could make for a nice early morning riser.

 526 characters

Photo of 3sheets2wind
4.3/5  rDev +22.5%
look: 4 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 4.25

This beer is one of a kind. The nose is cherry kool-aid but the beer is dry and crisp. The cherry is only experienced in the nose. Very light straw color with striking white head. A good looking beer with a champagne-like character. Not overly bitter, slightly sour and refreshing.

 281 characters

Photo of RockAZ
3.55/5  rDev +1.1%
look: 3.25 | smell: 3.25 | taste: 3.5 | feel: 4.25 | overall: 3.75

What a wonderfully silly beer for breakfast! Are you the kind of person that scoops out a grapefruit for breakfast with a slice of toast? Then you should definitely try this unusual beer. I got cherry smell right off as the cork was popped off with a satisfying champagne like report followed by the ghost of vapor and bubbling inside. Both tart and sweet, lot of fruit flavor becoming more apple as the sips went on. I kept wanting to compare the mouthfeel to a good Lemoncello, so before the glass was empty I did a shot - Nope, there is no lemon in this, but I would compare the taste sensation to an ice cold low sugar glass of lemonade.

Carbonation on the glass walls was active and intense like champagne, but the light foamy head settled down fairly quickly. Tartness/bitterness challenged what I kept wanting to think was a really sweet base hiding in there but although the sugary notes were there I would have to call the final finish as tart. Not everyone is going to like this beer, but it is not some alco-pop thing, it is a finely crafted beverage of an extraordinary nature. I could see splashing some of this in a nice bitter stout for a change up, or making a "shandy" out of it, overall think of an apple/cherry lambic blended with a tart champagne. I really liked this, more than the scoring I put down. Everyone should at least try this to find one edge of what people are calling beer.

 1,407 characters

Photo of SPThirtyThree
4.11/5  rDev +17.1%
look: 5 | smell: 4.5 | taste: 4 | feel: 2.75 | overall: 4.25

A smallish 12.7 oz. bottle with a tall neck, that came as a 4-pack in a clumsy box. Corked and caged. The label is chiq black-on-black, matte and gloss, with "BREAKFAST ale brewed with natural flavor" popping out in bright green print. Bottle-conditioned.

A: Popping the cork produces a light, misty fog in the bottleneck that eagerly cascades into my glass ahead of the champagne-like beer. A white, foamy two-finger head climbs atop the bright, fizzy, clear liquid. It's effervescent and a gorgeous straw yellow, with a tinge of pink. Maybe I'm imagining the tinge.

S: From two feet away, sweet melon wafts to my nose. The breakfast beer is sweet and citrusy, with rose hips, and hints of tart berries. topped with lemongrass hop.

T: Drier and crisp. I expected the breakfast beer to be sticky sweet, but it's surprisingly tart and hoppy. Earthy hops assert themselves more than I'd like, but it's not overbearing. Juicy flavors linger in the flavor: floral notes of sweet pineapple, sour cherries, sugar-cookie malt, tart apple. A subtle, crisp, dry malt lies underneath,

M: Startlingly astringent, but aside from that, crisp, with a subtle chalkiness.

D: Medium. The smooth, pleasant nature of this beer makes it more drinkable.

 1,237 characters

Photo of Sammy
3.42/5  rDev -2.6%
look: 3.25 | smell: 3.75 | taste: 3.25 | feel: 3.25 | overall: 3.5

Wheat beer on tap at Engine 15. Fruity aroma, getting orange and apples (not cherries - perhaps this is a different batch?). Hoppy like an IPA. Decent drinkability.
If not for the fruit tea and wheat beer match, but just an IPA this would have worked. Maybe would be interesting cask without as much hops, going the other way.

 326 characters

Photo of beergoot
3.48/5  rDev -0.9%
look: 3.5 | smell: 3 | taste: 4 | feel: 3.5 | overall: 3

Light gold colored body topped with a thick, rocky white head. Strong lemon/citrus aroma with a weird, earthy funk. Very light, soft, effervescent body; crisp, clean, and dry. Light, tart, lemon-like flavor; soft, pungent hop bitterness; light, doughy malt character; banana.

Definitely different, but in a generally good way. Light and delicate overall, with a strong citrus flavor component. Many and varied taste components, so there is a lot to explore in that department. This would fit in nicely as a warm weather quencher and for lovers of 'light' beers.

 562 characters

Photo of sulldaddy
2.61/5  rDev -25.6%
look: 4 | smell: 3 | taste: 2 | feel: 3.5 | overall: 2.5

Sampled a bottle at cellar temp poured into a snifter. The beer pours a mostly clear golden hue with fizzy bleached white head of about 1 cm that fades slowly to a sturdy surface layer. Aroma is fruity with some peaches and green apple and a bit of sweet malt toffee.
First sip reveals a light body and fine spacious carbonation.
Flavor is sweet and slightly artificial. Fruitiness again, but fake jolly rancher candy piece kind of sweetness.
Beer is very easy to drink but not overly interesting or satisfying. The label mentions artificial flavors added which should have been a warning.
Cool bottle, disappointing beer.

 624 characters

Photo of UCLABrewN84
3.13/5  rDev -10.8%
look: 3.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3

Bottle pour at the BevMo Holiday Beerfest held at Golden Road Brewing in Los Angeles, CA.

Pours a clear light yellow with a foamy white head that settles to a film on top of the beer. Foamy patches of lace form around the glass on the drink down. Smell is of malt and some fruity cough medicine aromas. Taste is much the same with a medicinal flavor on the finish. This beer has a good level of carbonation with a crisp mouthfeel. Overall, this is an average beer due to the medicinal aromas and flavors that aren't all that pleasant.

 536 characters

Photo of RonaldTheriot
4.53/5  rDev +29.1%
look: 5 | smell: 4.5 | taste: 4.5 | feel: 4.5 | overall: 4.5

Moa Breakfast has a very thick, fluffy, white head, nice, thick lacing on the glass, and a bright, yellow-golden appearance, with champagne-style bubble streams. The aroma and flavor are unusual, but one can smell wheat and strong fruitiness, and the taste is of white wheat bread, underlying cherries, pleasant bitterness, and other things I can’t describe. The alcohol does come into play in the back-end of the sip. Mouthfeel is light to medium, and Moa Breakfast finishes crisp, clean, flinty, refreshing, sweet, and delicious. I think this is an outstanding flavored beer!


 585 characters

Photo of dbrauneis
3.11/5  rDev -11.4%
look: 4 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

A: Pours a lightly hazy medium straw yellow in color with heavy amounts of visible carbonation and some golden yellow highlights. The beer has a half finger tall fizzy bright white head that slowly reduces to a mottled thick film covering the majority of the surface of the beer with a thick ring at the edges of the glass (this is actually pretty good retention considering how it initially poured).Light to moderate amounts of lacing are observed.

S: Upfront the aroma of this beer is a moderate strength cherry licorice. There are lighter notes of wheat and some floral/herbal/medicinal hop aromas.

T: Like the smell, upfront this beer has the flavors of cherry licorice candy with moderate amounts of sweetness that fades into some lighter wheat flavors and just a touch of floral, herbal, and slightly medicinal hops. Very light hints of bitterness that fade quickly.

M: Light to medium bodied with moderate to heavy amounts of carbonation. Moderate amounts of dryness in the finish.

O: This is definitely a very interesting beer and I'm glad I picked it up to try - not sure that I would get it again but it is worth trying.

 1,134 characters

Photo of flagmantho
3.4/5  rDev -3.1%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 4.5 | overall: 3.5

Poured from 375mL corked & caged bottle into a pint glass.

Appearance: lightly hazy light-golden hue with a strong effervescence and a thin layer of fizzy white foam. I love the strength of the carbonation in these Moa beers.

Smell: sweet, floral, fruity aroma with a hint of tartness. Cherry character is there, but it is interesting; not particularly deep, but kind of candylike. Reminds me a bit of smartees. Maybe not the best thing in the world, but I like the bit of cherry idea that is present.

Taste: decent malt backbone with a sweet, aspartame-like flavor. Cherry character seems toned down from the aroma, but is still present. Unfortunately, there's quite a bit of artificial-ness here. It's not terrible, but it just doesn't really work for me.

Mouthfeel: medium-light body with a mammoth carbonation and a bodacious creaminess. Great.

Overall: an interesting beer with some qualities I don't exactly love. As always with cherry beers though, I tend to give this one the benefit of the doubt.

 1,010 characters

Photo of Rifugium
2.21/5  rDev -37%
look: 3.5 | smell: 2.5 | taste: 1.5 | feel: 3 | overall: 2.5

First had: bottle from [I think] Capone's, Norristown, PA

Poured into a Sam Adams Triple Bock mini-snifter. Pale straw-yellow pour with a slight haze, bubbly carbonation, and a small fizzy cap of white head. Fruity candy aroma, Bazooka Joe bubblegum and Twizzlers. More of the same in the taste, cherry candy, bubblegum, scented dishwasher soap, finished quite dry, stale, and slightly metallic. Light body, soda-like, fairly easy to drink, but overall not very tasty. Worth a try I guess, but this ended up being a drain pour.

 528 characters

Photo of hackmann
2.12/5  rDev -39.6%
look: 4 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Appearance: dirty lemon-aid with a fine white head and no lacing

Aroma: cherry bubble gum, fruity,

Flavors: medicinal, cherry cough drop like flavor with a little white fruit in the mix, a little dusty wheat

Mouthfeel: light carbonation, light fruitiness, light sweetness on the front along with that medicinal note, dry and a slight hoppiness on the finish,

To the Point: the jury is still out on this one; I still can’t get over that this is a wheat type ale; with the word ‘breakfast’ on the label I was think, when I opened this, a stout type ale. An interesting ale … ‘interesting’ being a euphemism for I am not really sure about this one. Final thought – the medicinal cough drop flavor is too much of a negative.

 740 characters

Photo of Daniellobo
3.53/5  rDev +0.6%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Strangely fruity brew, medicinal and pasty but not overtly so.

Presentation: Custom 12.7 oz dark green corked and caged bottle. Simple label in black with a touch of light green in one of the lines. Actually fairly elegant and the boxed 4 pack with the illustration of the old fashion boxer is pretty attractive. Notes BB 24.2.14, and 5.5% Alc. by Vol. Served in a tulip glass.

A - Hazy straw to pale gold pour with a generous head, fair retention, good surface memory and lacing.

S - Fruity nose, cherries, bubble gum, sugar...

T - Uff, very fruity, plenty of bubble gum, medicinal cherries, light lozenges… Hint of strawberry and sugar… Not half as difficult as what it sounds but rather particular and sort of bizarre, certainly unusual..

M - Medium/light body with medium/high carbonation, relatively creamy with a dry touch after the gummy and fruity feel.

O - Not actually that cloying so it drinks fairly well but this fruity, gummy edge is not going to do it for a lot of drinkers.

Notes: What a weird mix, I had not had that flavor in my mind in years. It really took me to my first toothpaste for kids in Spain. My mom should remember the name of that brand… Worth the try, but not that stimulating for a regular repeat. My sister needs to try this...

 1,274 characters

Photo of VelvetExtract
3.16/5  rDev -10%
look: 4 | smell: 3 | taste: 3 | feel: 4 | overall: 3

A-Pours a foggy straw yellow. Head is modest. Straight white. Head fizzles off a bit. Leaves soft webs of lacing along the glass.

S-Smells of lager yeast and of cocktail cherries. Definitely making the connection to cherry flavored cough syrup or cherry lozenges; maybe a bit closer to cherry flavored seltzer water. Long wheat notes in the middle after my nose becomes accustomed to the cherries.

T-The lozenge/cough syrup applies perfectly to the flavor. Wheaty and lager yeasty. I can faintly detect the Nelson Sauvin hops, as they show some light hoppy spice and herbal components. But the cherries steal the show and I am not sure I am all too enamored with it.

M-Light bodied. Sips very easily, but the artificial cherry clings to the palate and refuses to let go. Somewhat dry. Carbonation is aggressive. No bitterness.

O/D-For the price, this is not worth it. Not loving the cherries. Too medicinal. The bottle looks phenomenal. The beer looks quite attractive too, but the nose and the flavor are where all the money lies. And the flavor does not equate to the price tag. Sorry, Moa. No MOA for me.

 1,111 characters

Photo of sinstaineddemon
1.09/5  rDev -68.9%
look: 2.5 | smell: 1 | taste: 1 | feel: 1 | overall: 1

A - very light pale yellow green with a thin lacy white head and no carbonation noticeable in this nearly transparent beer

S - oh god, aromas similar to HI-C, Froot Loops, or cheap store brand fruit snacks, no cherries, no hops, no malts, have to recheck the bottle, this is a beer, right?

T - no malts, no hops, no alcohol, it taste like thin cough syrup quite seriously

M&D - this is hard to drink, sickly sweet, fake fruitiness, no beer elements, a waste of money

 469 characters

Photo of kylehay2004
3.53/5  rDev +0.6%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Single finger head on a hazy straw colored body. Nice lacing. Aroma is very fruity and sweet with pineapple melon and strawberry. Flavor is also fruity but not too sweet actually little tart with a nice grain background. Light carbonation and body. A fruity beer that is nicey drinkable but almost not really a beer.

 316 characters

Photo of DarrellK
4.47/5  rDev +27.4%
look: 4.5 | smell: 5 | taste: 4.5 | feel: 3 | overall: 4.5

This is a cherry wheat beer and it deserves the label declaration of Belgian Style.

Poured into a tulip glass, the fine head quickly dissapated. Being color blind I have a bit of trouble with appearance but is is pale clear and almost champagne like.

The nose is clearly cherry and comes on very strong and stay very noticeable thru the whole glass.
The mouth is very light. maybe the lightest I've had in a while.

The finish brings back the cherries and some acidity. I'm pleasantly surprise athe rekatively low gravity of this beer, which is a good thing. Kind of resembles a Kriek is characteristics without the color.

 624 characters

Photo of heygeebee
3.11/5  rDev -11.4%
look: 4.5 | smell: 3.5 | taste: 2.5 | feel: 4 | overall: 3


Pours a sensational champagne-like apperance. Pillowy white head over hazy body.

Aromas of yeasty cherries, raspberries and ah-hem, cough medicine.

Taste is yeast driven, some sherbert, lemons, cherries, slighty funky, and tart. High astringency levels indicate maybe an off bottle. So do talcum powder hints. Too sharp for comfort on back palate.

Mouthfeel good and light, well carbonated, expect the burps over the next few minutes.

Odd beer. In a word,

 466 characters

Photo of brentk56
2.82/5  rDev -19.7%
look: 4.5 | smell: 2.5 | taste: 2.5 | feel: 4.5 | overall: 2.5

Apperance: Looks like a great pilsner, with a massive head perched on top of the clear golden liquid

Smell: Cherry licorice

Taste: Cherry licorice dominates the front end, with a medicinal bitterness emerging in the back; a very odd combination

Mouthfeel: Light to medium body with spritzy carbonation

Overall: It is fascinating to look at the polarized reviews but, to my palate, the flavors, while interesting, are just not very approachable and I had no desire to finish the bottle

 488 characters

Photo of ADZA
2.98/5  rDev -15.1%
look: 3.5 | smell: 3 | taste: 3 | feel: 2.5 | overall: 3

Pours a clear golden yellow hue which leaves a three finger head and lacing everywhere,the smell is cherries,malted wheat,raspberry liquorice and floral hops,the mouthfeel is really lightbodied and weak which really lets it down and the taste is pretty average too with tastes of sweet cherries which are really dominant followed by some sweet raspberry candy followed by a touch of wheat to give you a little roundish mouthfeel at the end but not much and overall its pretty average and very sweet and i dont think i will try it again anytime soon cheers.

 556 characters

firstprev| 1-25 | 26-50 | 51-75  | nextlast
Moa Breakfast from Moa Brewing Company
3.51 out of 5 based on 219 ratings.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer Fest® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • Free Trial Subscription

    Reside in the US? Interested in a free 1-month trial subscription to the print edition of BeerAdvocate magazine?

    Yes! Sign Me Up!