#MashTag 2013 | BrewDog

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#MashTag 2013#MashTag 2013
32 Ratings
#MashTag 2013#MashTag 2013

Brewed by:
Scotland, United Kingdom

Style: American Brown Ale

Alcohol by volume (ABV): 7.50%

Availability: Limited (brewed once)

Notes / Commercial Description:
Inspired by the passion, knowledge and enthusiasm of craft beer drinkers, we set out to create a truly democratic craft beer. We entrusted all the important decisions to our fans, customers and anyone who wanted to learn more about the craft brewing process and cast their vote. We gave up complete control of every single decision which shaped the final beer that the #MashTag project produced.

#MashTag is a 7.5% American Brown Ale loaded with New Zealand hops and aged on Hazelnuts and Oak chips.

Added by MasterSki on 05-29-2013

This beer is retired; no longer brewed.

Bros Score:
User Ratings & Reviews
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Ratings: 32 |  Reviews: 9
Reviews by flyingpig:
Photo of flyingpig
3.68/5  rDev -0.8%
look: 3.75 | smell: 3.75 | taste: 3.5 | feel: 4 | overall: 3.75

330ml Bottle from Good Spirits Co, Glasgow (£3.60):
Dark brown with a thin, tan-brown head of tiny bubbles that turns to a patchy lacing after about forty-five seconds.

Faint with some malts and a nutty aroma that is followed by a definite coffee bean one and some sweetness but not a lot. There is some chocolate and after that the coffee becomes more pronounced.

Roasted malts to begin along with some subtle hints of coffee and a general nutty flavour throughout. Some hops made themselves noticed as well but these were minimal and not overly strong, as are the touches of citrus then some sugar & toffee at the end.

Medium body, creamy with medium to full carbonation on top of that, The beer was nutty with some hints of citrus thrown in to keep things interesting.

A nice start with some malts and coffee on the nose but I felt the aroma was too weak, especially to begin with and the taste was nice although a little basic for a brown ale other than the touches of citrus and hops at the end. Good but not a stand out beer sadly.

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More User Reviews:
Photo of fionn13
4.25/5  rDev +14.6%

Photo of jazzyjeff13
3.54/5  rDev -4.6%
look: 3.5 | smell: 3.75 | taste: 3.5 | feel: 3.25 | overall: 3.5

A 330ml bottle with a BB of May 2014. Purchased from the Brewdog online shop. This beer was the result of a crowdsourcing effort on social media - giving us an American brown ale with NZ hops and aged on oak/hazelnuts. I took part but the whole thing just didn't go my way....

Poured into a Duvel tulip. A dark reddish-brown hue that appears almost black in the glass. Decent carbonation. Yields a smallish head of beige foam that lasts for a minute or two before reducing to a patchy surface layer. Aroma of sweet, fruity malt with hints of roasted grain, dried fruit, caramel/toffee, mild nuttiness, faint brown sugar, a hint of marzipan, stewed leaves and ale yeast. A warming whiff of booze in the background. Not much in the way of aromatic hops, but quite nice overall.

Tastes of fruity caramel malt with a tenuously bitter finish. Notes of roasted grain, caramel/toffee, dried fruit, mild brown sugar, nuttiness, faint wood, a twinge of marzipan, yeast esters and stewed leaves. A hint of alcohol numbs the palate. Slightly sweet, followed by a restrained bitterness upon swallowing. Mouthfeel is smooth and tingly, with decent carbonation but a somewhat insubstantial body for its strength. Aftertaste of bitter stewed hops, fruity malt and dark caramel.

Not bad, but doesn't live up to expectations. Looks OK, though the aroma and flavour are dominated by fruity malt and caramel, with little of the hop notes, oak and nuts claimed on the label. So-so body. A decent but unremarkable brew, and probably a bit too boozy. No need to seek it out.

 1,555 characters

Photo of crosenkrantz
2.75/5  rDev -25.9%

Photo of CrazyDavros
3.54/5  rDev -4.6%
look: 3 | smell: 4 | taste: 3.5 | feel: 3 | overall: 3.5

Pours dark brown with a fading head.
Nose shows cocoa, nut pralines and soft roasted malt.
Similar flavours, cocoa, nutty malt and a more dominant roasted character. Some coffee too. A bit harsh with the heavy roast and hop bitterness.
Carbonation seems a bit over the top.

 273 characters

Photo of Rwalford74
4/5  rDev +7.8%

Photo of Arborescence
4.25/5  rDev +14.6%

Photo of Oakenator
3.5/5  rDev -5.7%

Photo of Chemister
4.25/5  rDev +14.6%

Photo of Arriskuwonder
4.25/5  rDev +14.6%

Photo of kjkinsey
3.75/5  rDev +1.1%

Photo of StJamesGate
3.85/5  rDev +3.8%
look: 4 | smell: 4 | taste: 3.75 | feel: 4 | overall: 3.75

On tap at W J Kavanagh's, Dublin.

Ruby chocolate with steady creamy sepia head.
Chocolate brownie, granola, and orange oil.
Cocoa powder, nutty malts, a roast coffee hit, then tangerine rind and resin hops.
Walnut and kola nut finish with long dank linger.
Medium, chewy, oily.

Complex malts and a definite hop presence. Not a big IBA, but not far off, and couldn't say if hops have faded a bit on draft. I wouldn't have guessed any wood. A solid effort that I can't really fault.

 482 characters

Photo of Schmoog
3.25/5  rDev -12.4%

Photo of tmzl
3.5/5  rDev -5.7%

Photo of andresaconatto
4/5  rDev +7.8%

Photo of Kal
3.5/5  rDev -5.7%

Photo of SoPeL
3.75/5  rDev +1.1%

Photo of biegaman
3.57/5  rDev -3.8%
look: 3.75 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.75

I'm not sure I can sum up "the world's first Twitter beer" in 140 characters or less. Its appearance maybe: flat and pecan brown coloured, this beer has a nice complexion to the light but otherwise isn't much to look at. (Did it with 28 characters to spare!)

I'm not surprised BrewDog had to turn to the public to help them find the next 'crazy, zany path' to go down - where do you go from a 55% beer stuffed into roadkill? Left to chose the beer style, malt and hop bill, alcohol and bitterness levels, the "special twist" and name, fans came up with a 7.5% American-style Brown Ale aged with oak chips and hazelnuts.

It may sound interesting but it actually smells and tastes quite familiar. There is a lot of sweet nutty qualities - presumably more so the influence of the malts than hazelnuts - enough to overwhelm the anticipated zest and citrus of the New Zealand hops. The taste is also predominantly malty and has flavours of earl-grey tea, roast, pecan, filbert, and toffee.

#Mashtag may be "democratic" but it's flat (literally and, aside from a slight smokiness and a trace of tree sap, figuratively too). Despite its unique inception and ingredients, this recipe made for a rather ordinary brown ale which is disappointing but also somewhat of a pleasant surprise as the usually extreme BrewDog has a spotty record (at best) when it comes to odd experiments.

Brewdog likes to play up the dualism between them as the little guys (the enlightened activists) in opposition to their large, evil corporate adversaries. But they often go about this by pursuing the very things they oppose – mass popularity via gimmick beers and viral advertising. #Mashtag, however, I will concede was a really cool and clever project (even if a wee underwhelming).

 1,764 characters

Photo of Thehuntmaster
3.49/5  rDev -5.9%
look: 4 | smell: 3.75 | taste: 3.25 | feel: 3.5 | overall: 3.5

330ml bottle 7,5% Abv.
Served chilled in a wine glass.
Best Before: 20/05/2014

Appearance: Mashtag appears a very deep brown in the glass, with a backlight revealing an ultra deep red. A rough pour results in a massive tan coloured head (please tell me the beer isn't as carbonated as it looks!) that lasts fairly well and leaves a few patches of lacing as it recedes.

Smell: The nose is far fruitier than I was expecting and gives the beer an almost Belgian feel. The bulk of the aroma is made up of notes of chocolate, toasted malt, raisins, prunes and a general sweet fruitiness, however there is just enough nuttiness to hint at the addition of the hazelnuts. As the beer warms, a very light citrus hop character emerges, however sadly the oak remain absent.

Taste: As the nose suggested, Mashtag has turned into a very fruity (almost Belgian) Brown Ale. Notes include: Toasted malt, a hint of roast, a touch of nuttiness, raisins, prunes, a little brown sugar, a fruity yeast character and a little chocolate upon warming. The only trace of the NZ hops that remains is an out of place bitterness in the finish.

Mouthfeel: Medium bodied with a fairly high level of carbonation.

Overall: Mashtag isn't the worst beer I have had from Brewdog, however I am not a huge fan of the combination of fruity malt and bitter finish. I also would have liked to taste more hazelnut.

 1,383 characters

Photo of Brewer1980
4/5  rDev +7.8%

Photo of BrickOneal
3.75/5  rDev +1.1%

Photo of atrocity
3.5/5  rDev -5.7%

Photo of brbrocc
3.5/5  rDev -5.7%

Photo of Dave1999
3.56/5  rDev -4%
look: 4 | smell: 3 | taste: 3.75 | feel: 3.5 | overall: 3.75

Pours pitch black with the smallest of tan coloured head.

The smell is faint, what I can is mostly sweet malts. Not bad just very weak.

The taste is a little roasty, with some sweet malts. Surprisingly weak for such a high abv beer. It's not unpleasant and would be good for 4% beer but this weighs in at 7.4%.

The mouthfeel is medium bodied, finishes very wet with low carbonation.

Decent enough brown ale but feels a lot smaller in abv v body and taste. I don't feel the need to buy this again.

 500 characters

Photo of samEBC
4/5  rDev +7.8%

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#MashTag 2013 from BrewDog
Beer rating: 3.71 out of 5 with 32 ratings