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19 Ratings

Type: Store

901 W Foothill Blvd
Ste A
Upland, California, 91786-3707
United States

(909) 981-9044 | map

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Ratings: 19 |  Reviews: 17
Photo of mrcraft
4.22/5  rDev +3.7%
vibe: 4 | quality: 4.25 | service: 4 | selection: 4.5

Liquorama in Upland is a bottle shop that carries a large selection. The craft beer selection is the best I've seen in this area of the Inland Empire. I was pleasantly surprised.

There are beers both in coolers and on shelves. They carry a nice selection of local craft beers, German and Belgian beers, and your standard distributed craft beers from around the country. I also did notice when paying for my purchase, a shelf behind the counter with more limited releases. This was my first visit, so I didn't notice until I was at the cashier. So, check that area, if you are looking to see what "harder-to-get" beers they may have at a given time.

If I lived in this area of town, Liquorama would be a regular stop for me.

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Photo of Abbbp
5/5  rDev +22.9%

Photo of Flip4beers
4/5  rDev -1.7%

Photo of Javi_bobby
4.21/5  rDev +3.4%
vibe: 4.5 | quality: 4.25 | service: 4 | selection: 4.25

Doesnt look like much from the outside but once you get inside its huge but its mostly liquor and wine. They have a lot of different beer but most of it is on the shelve and not cold which is not bad if your looking to cellar it but i was trying drink one when i git home so that was disappointing. They have a row of 8 fridges but only 4 have good beer. The selection in the fridges was good but didnt have many stouts to choose from and thats my favorite type of beer. The prices are good i ended up getting the reverend by avery brewing and it was only $5.99. I liked this place just thought it needed more cold beers

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Photo of DoubleJ
3.85/5  rDev -5.4%

Liquorama is big inside. The upholstery inside could be updated, but don't let that scare you away. As you walk in, you can find a small collection of beer glassware, and further is the beer section. Lots of 6-packs are piled at one side of the aisle, while the other size is made up of mostly bombers, half-liters, and magnums. If you can make it, there's a refrigerated section at one end of the store where you can find more beers. The beers are organzied nicely with pricetags and the bottles are free of dust.

Brands available: St. Peter's, Rogue, Flying Dog, Lost Coast, Ballast Point, Bootlegger's, Delirium, Caracole, AleSmith, Ayinger, Aecht Schlenkerla. I didn't see much in the way of "rare beer", but there's a lot of beer to choose from. Prices are fair.

I walked out with a 4-pack of Guinness Foreign Stout, and half-liter bottles of Aecht Schlenkerla and Ayinger for under $20. Good place to go beer shopping in Upland.

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Photo of womencantsail
4/5  rDev -1.7%

I was on a field trip for one of my CE classes in the area and figured I would stop in on the way home.

The store is a large warehouse type space with shelved aisles all throughout and a wall of coolers in the back. The beer shelves are straight ahead through the doors all the way to the wall. The beer is on both sides of the shelves with the single 22 oz bottles on the left and the six packs on the right side.

There are also some cold beers in the cooler in the back, but nothing that isn't also on the shelves.

The selection is pretty decent. It certainly focuses on CA brewed beers with a passable selection of beers from other states and a few of the more popular imports (Chimay, Samuel Smith's, Aventinus, to name a few).

The service was friendly but not really in your face, which is nice.

The prices were pretty average, maybe on the low side for some beers while a bit higher for others.

They didn't have the rarest of the rare beers, but they definitely do have a nice selection of craft beers. If you're around here, stop in and pick up a bottle or two.

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Photo of TheMadJack
4.15/5  rDev +2%

Liquorama is one of my go-to places for beer, wine, and liquor. The place ain't pretty, but who needs it to be? Form follows function in my book, and this place is an alcohol warehouse, a booze emporium, a liquor ...ama.

Selection is usually very good and they are equally good about keeping their website up to date. I have never gone into the store after finding something I wanted on their online catalog and not been able to find it in store. Good work there.

Where Liquorama really shines, though, is in their ability to augment their selection according to your whim, and this is why I rated their selection so high: As a liquor retailer, they have pull that we, the lowly individual buyer, can't bring to the table. So if you should, say, inquire as to whether or not they have any beer from the Nimbus brewery in Tucson, AZ, and the answer is "no", chances are they'll order it (they did). Especially if you ask them to. Or if a bunch of requests for it come in. If it sells well, they keep it in stock. They are never hesitant to broker a beer deal for you, though. If you ask, they'll see if they can swing a case or keg of that rare stuff your way.

Service is acceptable otherwise. While the stockboys may not be beer snobs, and therefore their recommendations are hit-and-miss, they know their way around the store and are usually attentive and ready to help you find something (or place an order for it).

Prices are pretty much market standard. You don't save a whole lot of money going to Liquorama, but they can certainly save you time. If you live in the San Bernardino or Pomona Valleys, I highly recommend you make your way out to Upland and see if this place doesn't become a valued enabler of your beer, wine, or liquor snobbery.

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Photo of rye726
3.5/5  rDev -14%

Another fine mail order retailer out of California. These guys get a great selection of beer. Lots of local California goodies to pick from. They also get a decent variety of stuff from around the country as well as from Europe.

Don't usually see too much super rare or special release offerings, but a good selection none the less.

Communication is usually good and thsy ship promptly. My only complaint is that their shipping prices are a bit high. But if they have something you want, I suppose it's worth it.

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Photo of Siggy125
3.53/5  rDev -13.3%
vibe: 3 | quality: 4 | service: 3.5 | selection: 3.25

Big store, good beer and wine selcetions. Best variety and selection in Upland. Strip mall location, you won't know it's there unless you know it's there. Tucked back in the corner. Service has a lot to be desired. If you're there for the mainstream yellow swill, you walk in and out, who cares about service. But if you're looking for something special or just want to talk good brews, you get the feeling you're bugging the help. I don't go anymore unless I know thay have something I can't get anywhere else, which is pretty much never.
Update: Since I wrote this review 5+ years ago, they stepped up there service a bit and actually have someone working there now that knows and enjoys craft beer. Good move Liquorama.

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Photo of PeprSprYoFace
4.5/5  rDev +10.6%

The people at Liquorama were very helpful when I went there yesterday. Was in the Claremont area and i looked for places that might be worthy to stop at since I'm in the area. It's true the place is not the most beautiful liquor store in the world but everyone is willing to help you if you have a question and they can tell if you might need help. The prices were decent not too expensive but not the cheapest prices I have seen either. They have a great selection of brews especially Belgian and American brews and overall this place is great to find some stuff you can't normally get at other High-End liquor stores. Make sure you check the Cold Storage in the back; you just might find some stuff that is not on the shelf...

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Photo of DShafer91786
4.5/5  rDev +10.6%

Liquorama IS NOT your run of the mill liquor store. You know when you walk in that management has been hard at work to meet your needs. First, you are greeted by friendly service oriented personnel. Second, these guys are knowledgeable. The beer stock is extensive. What is on the shelf is equally stock in the cooler and ready to go. Can't find it? Just look lost. They recognize the distress call. Have you ever been overwhelmed and can not make a choice? Not to worry. A year ago they hosted their first beer tasting with a good showing of beers and attendees. An excellent venue was chosen to hold this event. This past Friday night they hosted their second beer tasting to a full house. A brilliant business move. Rumor has it they are planning to host again in 6 months. The building structure is currently under construction. Look for a revived shopping center to breath additional new life into their business. Check them out. They are working hard for your business. They have a business plan that includes you.

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Photo of Floydster
3.05/5  rDev -25.1%

Located in aold strip mall with nothing that seemed opened except for a Denny's

Carry Flying Dog's Wild Dog series from Colorado

Lots of Belgians, but did not have Rochefort or St. Bernardus when I was there

Lots of Anderson Valley, I think very beer they make

Deschutes seasonals from Oregon

Not as great as it was cracked up to be

Nobody helped me, I had to track somebody down after 5 minutes just to ask a simple question

Pretty dang expensive, my 750 ml bottle of Colorado Saison was on sale, and it was still $14.50 after tax

Oak-aged Gonzo Imperial Porter was a ridiculous 19 dollars before tax as well

Recommended to check out if you live in the area, but do not go out of your way to seek this one out

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Photo of koolchas
3.6/5  rDev -11.5%

this place is a great alternative to the local regions bevmos. for me, the place was a bit hard to find. it's tucked away in on of the corners of a strip mall off old route 66 (foothill blvd.). it's big open space with lots of beer and lots of beer variety. being a big fan of belgians i found their selection to be very good. i picked up a few items that i could not get at my local bevmo. prices are on par on what you would see at bevmo.

this place is far from "fancy" (not the cleanest place) but, again, you may be able to get some hard to find brews here. staff was very friendly. if in the ontario-chino-rancho cucamonga-upland area this place is worth a visit and a place worth to stock up on if you come across that "hard-to-find" brew.

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Photo of Dukeofearl
3.95/5  rDev -2.9%

Based on some other reviews, I have been wanting to come here for a while. It's not real near where I live, but not too far either. So I finally am in the area, and have some time. Excellent!

Tucked away in the back corner of a failing strip mall (more empty stores than open), this one is kind of hard to find for someone unfamiliar with the area. A big warehouse feel, with a cigar room, lots of wine and liquor in a lot of aisles, and a nice big beer area straight back.

A lot of beer here, in a lot of options (multiple bottle sizes, sixers versus singles, chilled versus on the shelf). Good representation of the UK, Belgium, Germany, and the US. Mostly West Coast beers, including a few I hadn't heard of before. In comparison to the creme-de-la-creme of beer stores, this doesn't quite match up. But it is close. Probably in the top 10 stores I've seen in So. Cal in terms of selection.

My biggest concern was there was a lot of dust on some of the bottles. Is that good, it's aged beer, or is it bad, it's old beer. That I'll leave up to you.


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Photo of chelovek
3.8/5  rDev -6.6%

I now live in Upland and Liquorama is now around the corner from me. It is like a comfortable Bev-mo in that you can grab a grocery cart and shop about but without the scary sterile feeling that I get from visitng the other place. It's homey is I guess what I'm getting at. A decent selection of Belgians that is matched with a full row of american micros. They always have the full selection of stone brews and has a decent enough selection that will keep my palat more than happy. I dont know if they rotate the selection but if they do I will do a repeate review of the joint accordingly. I usually have had nothing but the freshest stuff from the place but my last visit resulted in a skunky beer which is why I dished out a 3.5 on the quality, otherwise the place is topnotch.

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Photo of immunoboy
4.7/5  rDev +15.5%

My in-laws live in Upland, and one component of my willingness to drive 150 miles to visit is their proximity to Liquorama. This store is exceptional in the selection and prices. Furtehrmore, they are really quite helpful and will special order certain items for you. We even used them to supply alcohol for our wedding - the upgrade from whatever swill was offered by the hotel to my handpicked choices made me and my friends extremely happy. Mike at Liquorama has been helping us for over 6 years, and I especially enjoy their quirky, new choices in the beer aisle. This place is well worth the trip.

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Photo of MiScusi
4.35/5  rDev +6.9%

Liquorama, as noted, is on the north side of foothill blvd right inbetween the Lucky's and Lamppost Pizza in Upland, CA. This store is PACKED with alcohol. Every liquor you can think of, and most importantly a great selection of craft beers. I use to go there quite often as a kid with my dad to get beer, and now I've had to go there a couple times to purchase my own liquor (have not shopped there for beer yet though). In my experiences the service has been fine, if you need help they are more than willing to point you in the right direction. As far as beer goes, they don't have the most competitive prices, but they aren't that high. As for liquor, lowest prices around from what i've been able to tell.

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Photo of Boilermaker88
4.2/5  rDev +3.2%

Tucked into the corner of an L-shaped strip mall in Upland, Liquorama offers a nice assortment of quality beers. They have a good amount of excellent German brews, a fine number of English offerings, and a decent stock of Belgian beers. The domestics are also well represented, especially from the West Coast. You won't see much in the way of East Coast or Midwest offerings but what is on the shelves is top grade.
The staff was quite knowledgeable and helpful. The only knock I have is they don't allow the breaking up of six packs like at a few other shops in the area. The staff will specially package items for you on request.
Items are pretty well displayed so you shouldn't have too much trouble finding what you're looking for. The coolers held a wide selection of six packs and bombers. If you live in the foothills east of L.A. this store is the one you've been searching for.

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Photo of AtLagerHeads
4.2/5  rDev +3.2%

This is a very good location in the Inland Empire. Easily accessible on the main drag through Upland, but with somewhat limited parking. The selection and quality are both quite good and the limited staff quite helpful. Special packaging on request. Many singles in the cooler. A good stop in the Ontario region of California.

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Liquorama in Upland, CA
Place rating: 4.07 out of 5 with 19 ratings