I finally went into this place, drove bye it several times going to other beer stores in Mentor or Willoughby. The Selection wasn't as big as I heard it was, but what they had was mostly great beers. I found a leftover Troegs Mad elf...In July, 11% I'm thinking it's still good, and plan on buying 1 this winter and drink them side by side. And a Brooklyn Sorachi Ace, the other 5 beer stores I went to didn't have either.
Service was not the greatest, they were concentrating on the remodeling that was going on...understandable, I guess. People getting side tracked with questions from other employees while trying to find out what I asked them, the "Beer" guy didn't seem to know what he was talking about.
All in all, It wasn't as good as hyped. Especially the class of beer store's that are popping up all around this area in N.E. Ohio. I will go back, when the remodeling is done and I'm looking for beer I can't find at my other stop's.
This is one of several Heinen's that I have been to. This particular one is the closest to my home. I guess that it is my "home" Heinen's. Heinen's has a reputation around here (there are something like 10-15 of them in Northeast Ohio) of being kind of a higher class grocery store. Their food is quite good with emphasis on organic stuff (long before it became so popular) and higher level meats, deli, bakery. There are "valets" which meet you at the door on your way out. You go get your car and then they pack all of your groceries in your cart while you remain in the car. They might be known more for their wine selection as opposed to their beer selection as it is considerable. On to the beer.
Quality. Good as everything is displayed in a clean, organized manner. Some bottles are room temperature and some are in those open type of fridges common in grocery stores.
Service. Just fine. I only spoke to one person while at Heinen's about the beer and he was minimally helpful like I would expect him to be. They have wine tastings at Heinen's but I have not seen or heard about any beer tastings. Service, therefore, is average in my opinion. Nice folks and everything but nothing remarkably special.
Selection. This is where Heinen's shines. Bottles, bombers from Brooklyn (well represented), Victory (Storm King, Pils, Golden Monkey), Avery, Rogues, Gulden Draak, Piraat, Great Lakes (well represented), Troegs, Southern Tier, Stone, Lagunitas, some BMC but really only about 10% of the total, Bell's, New Holland, Ommegang (well represented), Traquair Jacobite, and many, many more that I cannot recall.
Value. Just fine and reasonable. I can remember a Gulden Draak Bomber for 9.99 and the Ommegang 750 ml were 5.99.
Notes: Overall a nice place and an unexpected source of some good beer at reasonable prices presented very nicely. They certainly respect beer.