Ale Yeah! Craft Beer Market


42 Ratings
Ale Yeah! Craft Beer MarketAle Yeah! Craft Beer Market

Type: Homebrew, Beer-to-go

906 W College Ave
Decatur, Georgia, 30030-3506
United States

(404) 371-4331 | map

No notes at this time.

Added by ciscov on 12-07-2010

View: Place Reviews | Events
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Ratings: 42 |  Reviews: 26
Reviews by pixieskid:
Photo of pixieskid
3.9/5  rDev -10.3%
vibe: 3.5 | quality: 3.5 | service: 4.5 | selection: 3.5 | food: 5

EDIT: Went to the location in Roswell had a nice chat with one of the dudes, this was the service I was hoping for. You open a specialty store you expect people to want to talk about their products/have knowledge of them and at this location they did. Bumped the service up to a 4.5.

Honestly, I was a bit dissapointed with my recent visit to Ale Yeah!, probably because of the previous reviews touting a World Class Average and numerous 5's across the board. I've been to a lot of beer stores all over the world and happen to work for one that also has a World Class Average.


The layout and appearance were quite unique, much different than any beer shop I have been to. The tiny "style aisles" of beer are a bit strange but I can appreciate organizing the beer based on style. Additionally, I didn't care for the way the prices were displayed for the beers in the four/six pack holders. I'd have to grab the holder and spin it around til I found the pricegun tag on the box and then obviously divide by 4 or 6.
A simple tag underneath each beer with the name and price would avoid all that nonsense.

Quality: I wish that there were more coolers and less beer on the shelves especially IPAs, but I know and understand the reasoning for that (costly in both space and money).

Service: Staff was friendly but I felt uncomfortable asking questions because of the demeanor/responses of the guy I was talking to. I also didnt get a very straightforward answer and I felt as if I had a better answer to my own question, even without having the resources that they do.


Pretty standard but limited. Granted, it is much smaller than a place like Greens or HopCity but the way they organized the shop limits the variety of beers they have room for. I do appreciate that they allow you to take singles from any sixpack (which most places in this area dont) but I feel the organization of the shop doesn't allow you to do that as guilt-free as it could.
If promoting a mix-a-six is of importance, set it up so that your customers beer shopping is conducive to that.
I.E. Shelves (coolers would be ideal, but of course more costly) that have everything lined up, with prices, ready to just grab and mix a six. Not making you grab one here and there and then take the remaining sixpacks up to the counter so that you can then stock the "singles shelf".

Food: They do offer meat and cheeses from local producers for sale in their little deli cooler. Granted, I didn't try the products available, but the fact that they offer them is cool and other reviews have indicated they are good products.

Value: Prices are on par with the average prices if not a bit lower and a mix-a-six gets you 10% off which I find is a good practice. However, for some reason it is only specific to 11.2-12 oz bottles. I had 5 beers in the mix a six and then a large format bottle, apparently that didn't make six, so I had to pick out an additional beer to get the discount.

All in all, it was a successful trip, I mixed a six, grabbed a 4pack of Festina Peche, and a 750ml of Saison Dupont all for $35 with tax. Good deal, I was happy with it and with that beer hosted a tasting with some friends that wanted to learn about craft beer.

My overall disappointments lie within the fact that the selection was limited, the organization/pricing/mix-a-six format is just not user friendly and my interactions with the staff weren't worth the trip to Decatur. I guess I was just hoping to have a bit more of a conversation about beer than the same one I usually have at Greens, "hey do you carry this beer" and the response "No, I don't know about that/the distributor doesn't have it".

*(If anyone that works there/owns Ale Yeah! ends up reading this, I just want you to know that it's all intended as constructive criticism and if you've got any interest in talking to me about it, feel free to shoot me a BM).

 3,913 characters

More User Reviews:
Photo of acmurphy696
5/5  rDev +14.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This is a great place to get lost in beer. I like to drop in a couple of times a month to pick up something new. There's a gray cat there who follows your around to help you make up your mind too.

 196 characters

Photo of ryho
4.73/5  rDev +8.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4

Photo of halo3one
4.47/5  rDev +2.8%
vibe: 4.25 | quality: 4.5 | service: 4.5 | selection: 4.5

Photo of AndyEdgar
4.5/5  rDev +3.4%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5

Photo of georgiaboy8686
4.5/5  rDev +3.4%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4

Not the biggest selection in the world, but the quality of the selection was great. The service was very helpful and knowledgeable. Awesome atmosphere, great place!

 166 characters

Photo of Hayden34
4.84/5  rDev +11.3%
vibe: 4.25 | quality: 5 | service: 5 | selection: 4.75

Stopped here on a recomendation of a fellow BA because I was in the area. I was definitely NOT disappointed! The place is rather small but I was very surprised at the vast selection of Ale Yeah! considering the size. The staff was also EXTREMELY helpful and made some decent recommendations based on what my style of beer was. I will definitely be back to Ale Yeah! when I'm in the area again.

 397 characters

Photo of chuckcurrin
4.45/5  rDev +2.3%
vibe: 4 | quality: 4.75 | service: 4 | selection: 4.75

Photo of zest4itall
4.75/5  rDev +9.2%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 4.5

Great little BEER store! Great service! Good selection and they sell singles, so you can make your own sampler packs! I got a great selection of porters and stouts the other day.

 178 characters

Photo of Abbbp
4/5  rDev -8%

Photo of Egg
5/5  rDev +14.9%

super cool staff very friendly and helpful knowledgeable on a vast level

small shop yes but packed with the best beers around

if you really take your time and have a close look you'll find things you cant at many places.

 225 characters

Photo of Sludgeman
3.95/5  rDev -9.2%

A - A small shop in a small non-descript strip across from the MARTA tracks. Sort of out of the way, but probably very convenient to the local neighbor. Open, clean, bright. 4

S - Great service. Proper level of engagement vs. letting me browse uninterrupted. Knowledgeable and friendly staff. They allow you to break any six/four pack and pay the proportional price per can/bottle. 4.75

S - A fine selection of beer. Probably more US than international. Plenty of locals but not necessarily some of the hard to find beers distributed to the state but not nationally (Cigar City, Westbrook, etc.). 3.75

Q - Pay attention to the dates. I do not mind older beers that age well (e.g. stouts, high ABV), but a number of IPA bombers I picked up (e.g. Port City) were either right at the edge (5-6 months) to way beyond bottle date (12-18 months). Very few bottles in coolers, so I was not going to buy any hoppy beer that was just 4-5 months old. 3.5

F - No food, but they do fill growlers. A decent selection of about eight beers. They will clean and fill any growler. 4

Prices - Average $$

Hop City is better. But I have yet to find what I would call an excellent bottle shop in Atlanta.

 1,189 characters

Photo of pradipta
2/5  rDev -54%

Didn't feel too customer-friendly. When I asked to sample, they were more interested in pointing out the $1 charge than in describing what they had. I sampled only one draft (they had a pretty limited selection anyway) and decided to buy bottles instead - they were probably worried that I would walk out of the store without paying the $1 as I kept getting offered "help" by the guy at the counter every 2 minutes. Not a way to do business...I am not going back. And given that I bought 4 rather expensive bottles, I hope they realize it is their loss...

 555 characters

Photo of thatoneguymike
4.75/5  rDev +9.2%

Photo of kjc111
4.78/5  rDev +9.9%
vibe: 5 | quality: 4.75 | service: 5 | selection: 4.5

Great Service. Always knowledgeable and helpful. I am a local and always walk in with my dog. They are super nice and have a great selection of bottle beers. Highly Recommended!!

 179 characters

Photo of Georgiabeer
4.75/5  rDev +9.2%

Photo of Rollzroyce21
4.5/5  rDev +3.4%

Photo of rickcrip76
4.75/5  rDev +9.2%

Photo of JLSIV
4.64/5  rDev +6.7%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 4.25

A great east side option, second to Hop City in size and offerings but they are very helpful and knowledgeable. Good glass selection, growlers and some gourmet foods, although beer is their main game. My bet is they will have something you like. proximity to farmers market, Revolution Doughnuts, and Decatur area makes this worth a trip for entertaining foodies on a visit to ATL

 380 characters

Photo of DrinkSlurm
4.25/5  rDev -2.3%

Photo of Florida9
3.58/5  rDev -17.7%
vibe: 3.5 | quality: 3.75 | service: 3.5 | selection: 3.5

Ale Yeah! is a rather small operation. The beers are divided into "aisles" according to style (I say "aisles" because the aisles are only one shelf deep.) IPAs, Stouts, Belgians, etc. There is a good selection of product across the styles, but not an overly deep selection. For example, they have Stone IPA, Westbrook IPA, Sierra Nevada Torpedo, and Jai Alai, but they don't have Ruination, Levitation, Enjoy By, etc. So, in general each brewery is represented by only 2 or 3 of their beers. The major exception to this is Terrapin, for which they seem to have every beer you don't want and none of the beers you do want (I'm looking at you Cinn Roll WnB). Prices are about 10-20% higher than what I am used to, resulting in a dollar or two more for a 6 pack. However, locally produced bombers were relatively cheap, most being in the $7-$8 range.
There is a growler station in the back. If I recall there was about 10-12 taps on. Samples available for $1. 32oz and 64oz growlers available for sale, though they will fill outside growlers as well. 64oz growlers ranged in price from $8 - $14.
Service is helpful and attentive, though limited in knowledge: my question as to whether a particular IPA was East Coast or West Coast resulted in a question back to me regarding the difference between an East Coast and a West Coast IPA. Oh well, I guess Georgia is still relatively new to the scene, so they're still learning.
Of note, I came here at the recommendation of a friend who lives in the area whom is into craft beer, but isn't a BA-using craft beer geek. My friend lives less than two miles from here and notes this is his go-to beer store, but also notes when he is looking for more, he heads up to Hop City (which I didn't visit). In the end, this store was more than sufficient for my needs as someone passing through the area, but really isn't a World Class destination.

 1,882 characters

Photo of DerekCarruth
4.5/5  rDev +3.4%

Photo of ColSanders123
4.5/5  rDev +3.4%

Photo of Nordbier
4.75/5  rDev +9.2%

Photo of BillRoth
4.5/5  rDev +3.4%

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Ale Yeah! Craft Beer Market in Decatur, GA
4.35 out of 5 based on 42 ratings.
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