He'Brew Genesis 10:10
Shmaltz Brewing Company

He'Brew Genesis 10:10He'Brew Genesis 10:10
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Fruit and Field Beer
3.73 | pDev: 11.8%
Shmaltz Brewing Company
New York, United States
Retired (no longer brewed)
He'Brew Genesis 10:10He'Brew Genesis 10:10
Notes: A huge balance of specialty malts, pounds and pounds of American and European hops, brewed with a hint of luscious Pomegranate juice.
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Reviews: 104 | Ratings: 111 | Log in to view all ratings and sort
Reviews by Billolick:
Photo of Billolick
3.58/5  rDev -4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Bomber bottle, pours dark ruby amber, clear, with a dark tan head, leaving a bit of splotchy lacing. This brew has a bold alcohol infused nose. It an in your face kind of brew, hot alcohol notes, more nasty then warming. This tastes like a jagged and unbalance Belgian strong dark ale. Too much going on alcohol, fruityness, malts. Its a mess. Not my favorite kind of brew. Probably would improve with some time collecting dust. Would work as a cold winter night sipper, beyond that, stay away...

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More User Reviews:
Photo of feloniousmonk
4.17/5  rDev +11.8%
look: 3.5 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4

Auburn hue, high carbonation, thinnish, disappearing head...

Aroma,: mild, fruity, hoppy a bit, sweet...

Taste: hmmm, a sweet hunk of fruitiness, big malt for balance, getting bigger, yummier...an outsized hunk of melon and mango and pomegranate? I guess so...

this is big and beautiful, yums meets yummier...alcohol feels higher...10%? hoo-baba, hay, nonny!
I mean to say, righteous!

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Photo of taez555
3.9/5  rDev +4.6%
look: 3.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4.5

This beer poured a dark ruby/mahogony/amber clear caramel colored body with a tiny white head that dies almost immediately.

Nose is a cornucopia of flavors. Dark ripe fruits, caramel, sugar, alcohol, plums and sweet almost phenolic belgian notes.

Medium to full bodied with a slightly rough mouth-feel. A warming alcohol punch as it settles across the palate. Caramel, big malt but not really distinct malt flavors. Big citrus hops but nothing so over the top as to even start to describe this as a hop monster. Slightly grainy bitterness towards the back-end, but overall a nice big bitter quality that balances the malt well. A tart citrus flavor blends into the hops and is hard to figure if it's the pomegranate juice or if it's just a strong citrus hop. It's a brilliant combo though that gives a fantastic twist on the DIPA.

Note quite an old ale, not quite a barley-wine, not quite a belgian strong ale, not quite a fruit beer, but very interesting. The pomegranate juice adds just a touch of tartness that blends perfectly with the big citrus hops. Not a typical big american ale, but one I really like.

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Photo of cbl2
3.48/5  rDev -6.7%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

$4.99 22 oz. 10.00% No best by date, but brewed 2006 to commemorate their 10th anniversary.


Pours a crystal clear brown with reddish-pink highlights. Over an inch of tight white foam nestles on top, taking a moment or so to settle, with minimal lace.


Sweet malts, what I imagince is pomegranate juice and fusel alcohol dominate the nose.


Coarse carbonation coupled with a bitter herbaceousness lead off here only to be supplanted by a nice fruit presence that is sweet and cherrylike. Alcohol is apparent in the finish.

Brewed with pomegranate juice due to its symbolism in Jewish culture, this is an interesting though not exceptional beer. Flavors are somewhat disjointed, but the sweet pomegranate makes its presence known, and saves the beer from mediocrity.

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Photo of tavernjef
4.38/5  rDev +17.4%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 4.5

Gemstone reddish brown. Thickly set medium sized capping of dark ivory foam laps the top. Fades slowly to keep a good collar and stretched strings of lace strewn about the glass.

Heady and fruity aroma thats fairly deep and semi dark that of purple grapes, fig, cherry, melon, and a slight edge of cardamom spice.

Taste is thick and fruity with a slight fuzz of fruit skin playing within the texture. Juicy and welcome rounded tones of melon flavors, milder, sweeter molasses, and slightly cooked sugars. Deceptive finish with a complexity thats astoundingly rich, full and enticing with a load of fun, dark, fruity flavors. Tiny bit of chocolate in the mix as well. A fair warmth begins to build as ya go and has a wonderful sinking touch within the thicker finish of fruity flavors that seem to flow with the grace of a very fine and fruity cognac.

Feel is firm and semi thick with a nice bold fruity tone thats rich and fairly thick on the palate. Malts are the main play here. Somewhat of a chocolately touch begins to emerge as you find the fruits to get more complex and has a very nicely set firming smoothness to its body. Great acceptance of warming to it too.

One finely crafted brew. Remarkably easy to drink given its 10% is pretty evident once into the bomber. A nice mix of Eisbock and Belgian Dark play. Fruity, thick, and enjoyably juicy with heavy sinking smoothness.

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Photo of weeare138
3.88/5  rDev +4%
look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

Thanks to egajdzis for opening this aged bottle...
Appears an orange toned amber with a tiny, off white head that quickly fades into a mild collar. Splattered spots of lacing are left around the glass.
Smell is of malted grains, citrus, and juicy pomegranate juice.
Taste is of citrus, malt, and cocoa infused pomegranate with berries.
Mouthfeel is light bodied with alcohol in the background, leading to a thin finish.

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Photo of Gavage
3.25/5  rDev -12.9%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3

Appearance: clear copper in color with a 1/2" head that falls apart quickly.

Smell: fruit and candy sweetness abounds as you stick your nose into the glass.

Taste: a hearty malt backbone with caramel candy, over ripe fruit sweetness, hint of spiciness, and mild bitterness. Alcohol is noticeable.

Mouthfeel: smooth throughout. Very sweet aftertaste. Medium bodied.

Drinkability: I found this to be a bit too sweet which grew tiring by the time the bottle was emptied. Not one I would pick up again if I saw it on the shelves.

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Photo of sabrills70
3.35/5  rDev -10.2%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3

22oz brown bottle. Pours a clear reddish amber with a 1 finger head, good longevity and lace. Initial caramel malt smell followed quckly bu a fairly nice hop aroma - a bit peppery and citric. Initial dried fruits quickly turns into a much lighter fruit flavor, follwed by a nice hop flavor and biterness. Big malts to balance the hops. A bit syrupy and heavy. I just got the flavor - cherry cough syrup - the aftertaste anyhow. This is a fairly big beer and probably better saved for a cold winters day. A decent beer none the less.

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Photo of whynot44
4.1/5  rDev +9.9%
look: 4 | smell: 4 | taste: 4.5 | feel: 4 | overall: 3.5

Slightly hazy reddish copper color with a substantial off-white head that subsides slowly leaving lots of chunky lace.

The aroma is nice but hard to describe, fruity, biscuity, a bit of citrus and floral hops.

The flavor is also complex, starting with an undefineable fruitiness followed quickly by a piney, cirusy load of hops. Then the malt sneaks in with some biscuit and caramel notes. The fruitiness resolves a bit more to what is a subtle pomegranite flavor, nicely setting off the hoppiness. It starts mildly sweet but finishes nicely tart with a lingering fruit/pine needle aftertaste with some nice alcohol warmth for good measure. For me it all works very well. Definitely for hop lovers, but with some interesting added elements.

Medium/full bodied, easy enough to drink even with a respectable alcohol content. I can't wait to see what these guys come up with next. Definitely more of a DIPA, than a "vegetable beer".

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Photo of IronDjinn
4.3/5  rDev +15.3%
look: 4 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4.5

Picked up a bottle of this while in Edmonton at Sherbrooke Liquor. Came in a 650 ml brown bottle.

Pours out a bright, slighlty hazed garnet hue, lots of carbonation, loose spongy tan head that recedes to a thick creamy cap.Thick sticky rivulets of lacing down the glass.

The hops come out first on the nose, some citrus and white grapefruit rind, then thick chewy bready malt sitting beneath it. Very faint sweetish fruit that comes out after it warms up.

Very intense on the flavour, it all sort of rolls at you at once, but like the boulder at the beginning of Raiders Of The Lost Ark. Sweet, almost Xmas cake like malt, sweet figs, caramel and toffee, very sugary at times in fact, perhaps from the pomegranates. Almost from the kicker as well the hops expose themselves in true full monty fashion, a blast of citrusy lemon, tangerine and white grapefruit, but are not overpowering, they skate across the thick surface of the malt. Sticky sweet and mildly tart on the aftertaste, I suppose this is where the pomegranate comes in to really shine through the rest of that hubbub.

The mouthfeel is thick and full and chewy, yet a bit oily and squeaky on the finish, although a smooth and seamless transition.

As in-your-face and bombastic as this is, and the whopping abv%, I'd have another if permitted (or if I had the presence of mind to buy more in one sitting). It all works, and it all works together. Cohesive, gratifying and a pleasure to imbibe. L'Chaim!

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Photo of rajendra82
3.83/5  rDev +2.7%
look: 4 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4

Peach colored body poured clear and finely carbonated, and formed a two finger thick creamy head in the flute. The smell was citric and spicy, kind of like an IPA but not quite as assertive. The hop burst felt in the first sip had me rethinking the style that this beer is listed under. Very hoppy and tart, the added fruit juice was mostly in the background letting the hops do their thing. This is not totally surprising considering that pomegranate is such a mildly sweet and astringent fruit. Sweeter than an IPA, but not quite as bold as a barleywine, this was a difficult beer to put into any category for sure. The alcohol was nicely concealed, and the beer was easy to down. This brewery seems to be pumping out ever improving products. Wonder what they will think of next.

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Photo of BeerBelcher
3.52/5  rDev -5.6%
look: 3 | smell: 3.5 | taste: 4 | feel: 3 | overall: 3

This beer was as-advertised - it is quite a "big" beer, but somehow maintains a balance between a high amount of malt and a a lot of hoppiness. I think I detected the pomegranate flavor, but I'm not sure that it really added much to the beer.

The beer was a bit of a murky brown with an attractive amount of white head. Aroma was more like an IPA than anything, and was of dry-hoppiness. Flavor was big and bold balance of hop and malt. Mouthfeel was pretty good, but I didn't find this beer to be extremely drinkable. Recommended.

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Photo of EPICAC
4/5  rDev +7.2%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

I've been wanting to try a He'Brew beer for quite sometime, but I've never seen them at Downtown Wine & Spirits. A couple days ago I noticed several bottles sitting in a small dispaly at shin level. So I picked up a bomber of Genesis 10:10 and a bomber of Bittersweet Lenny's R.I.P.A. The label of Genesis 10:10 says "10th Anniversary ale brewed with our chosen specialty malts, hops, brewers yeast and pomegranate juice." I let this warm slightly and served in one of my New Belgium glasses.

Appearance: Pours a clear, deep oarange-ruby. A thick, sudsy, off-white head eventually fades to a thin film, leaving patchy lace.

Smell: Fruity pomegranate, caramel malts and light hops.

Taste: Sweet malts and fruit upfront are met almost immediately by a strong hop bitterness that mingles with the fruity and malty sweetness. Eventually the the bitterness becomes dominant in a juicy hoppy finish.

Mouthfeel: Medium-bodied, tingly carbonation, light oiliness.

Drinkability: Flavorful, high alcohol is well hidden.

Overall: This is a very nice fruit beer. The pomegranates contribute fruitiness and sweetness to balance the hoppy bitterness without dominating the flavor profile.

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Photo of RoyalT
3.6/5  rDev -3.5%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Appearance - This is a thin and glowing orangish-brown in color with a small, quickly-dissapating head.

Smell - I can't really smell pomegrants here. It's mostly a melon-type of aroma with brooding alcohol and some bitter malts.

Taste - The pomegrant comes out a little at the taste, but it's drowned in booze. The melon was picked too early but the malt backbone held on nicely.

Mouthfeel - This is thin, not medium-bodied, with way too much booze for the style.

Drinkability - How does a straight 3.5 rating end up with a 4.0 drinkability score? Well, the sum of its parts worked better than they did individually is all I can say. It went down well enough and I didn't mind the big alcohol like others might.

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Photo of Gueuzedude
2.88/5  rDev -22.8%
look: 4 | smell: 3.5 | taste: 2.5 | feel: 3 | overall: 2.5

2006 Bottling; Sampled May 2008
This has been sitting at the back of my fridge for quite some time now, don't know why I never got to it but...

A vigorous pour produces a three finger thick, tan colored head that just rises above the rim of my 25cl tulip glass. The beer is a clear, rich amber hue that shows a brilliantly clear copper-amber color when held up to the light. The aroma is fruity with just a touch of a spice edge to it. Aromas of cherries, mahleb perhaps, berries, woody pepper and a touch of earthy spiciness. A touch of age is perhaps just noticeable, it really adds only a touch of Port-like aromas.

Smooth and creamy up front, but it quickly becomes a bit fizzy as it rolls across the tongue. It finishes with a hot alcohol note and a bit of astringency that is accentuated by the same. A berry-like fruitiness is found in towards the front and middle of this beer before the astringency and hot alcohol in the finish drown it out. A touch of toasty malt towards the finish almost seems to have a touch of roast character to it (but that might just be the alcohol influence again). This is probably more fruity than anything with flavors that remind me of cherries, currants and perhaps a touch of pomegranate (this last not nearly as distinct as one might expect). This is not super heavy bodied for a beer of this strength, but does have some heft to it.

I am surprised how present the alcohol is still, I would have figured after two years it would have mellowed out some. I am really disappointed in this beer, despite the fact that I held on to it for so long, it is worse than I expected. This could still age quite well for at least another couple years and may even improve.

Purchased: Plaza Liquors, Tucson AZ

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Photo of ahroun
3.88/5  rDev +4%
look: 4.5 | smell: 4 | taste: 4 | feel: 3.5 | overall: 3.5

I have always had reservations about the Shmaltz brews. The few I have had are good enough but always leave me underwhelmed. I however, am a sucker for a solid offbeat ingredient and the promise of pomegranate pulled me in. Out of the bottle this is a really handsome beverage. It has that prototypical bready ale redness and mine poured with a pillowy ivory head that never fully settled. The scent comes across as alcohol with hints of aromatic hops and sweet fruit in the background. The taste really follows. I think the contribution of the pomegranate is minimal instead it is the alcohol that is present at every point of the brew's passage over my palate. The biggest success of this beer is how well the flavors blend, the alcohol always feels like part of something bigger. I like others really felt that this would be better characterized as a well done American strong ale. Despite the head, the carbonation is minimal and I really felt that it suited the style. One was definitely enough for me though I see myself revisiting it before it’s gone.

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Photo of mentor
3.69/5  rDev -1.1%
look: 4.5 | smell: 3 | taste: 4 | feel: 4 | overall: 3.5

Bottle obtained from DaveCo Liquors (Thornton) and consumed that same evening. Pours a single finger tan-yellow head over a crystal clear light copper. Really a delicious looking liquid. Smells mild. Pine and clean alcohol. A small bit of co-humulone.

Taste really outdoes what the aroma leads to expect. Some piney hops with orange and tangerine. Spice which I think is a combination of hops and alcohol sting. Malt is wet sweet underneath and quite supportive. Esters are present, but shadowy. Strawberry and pear. Nice alcohol burn is clean to start and rough in the aftertaste. This beer will benefit from 6 months aging, perhaps a year. thick body and heavy carbonation.

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Photo of warmstorage
3.68/5  rDev -1.3%
look: 3.5 | smell: 3 | taste: 4 | feel: 3.5 | overall: 4

22 ounce bottle, no date.

Pours a golden orange with a moderate white-tan head which dissipates quickly with a little lacing.

Aroma is slightly sweet and tangy, with slightly earthy hints, and honey. Decent.

Taste is fruity sweet tangy, slightly acidic, with honey finish. Lingers long with honey and sweet fruit, and a viscous mouth. A very tasty, interesting beer, and not something you get every day (nor something that everybody will love.)

Overall, their specialty (high gravity) beers kick the hell out of their standard beers, which I've found nearly undrinkable.

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Photo of rodrot
3.48/5  rDev -6.7%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3

The beer poured a brilliant amber color with a small tan head that left a bit of lace on the glass. Aroma was malty and quite fruity. Taste was malty, caramelly and fruity with notes of ripe fruit, apple and warming alcohol. Mouthfeel was full bodied and rich on the palate. The finish was dry with nutty flavors coming through at the end. Bitterness was low. This beer reminds me more of a barleywine than a fruit beer. I didn't pick up on any flavors of pomengranate. Not a bad brew for the price, but not something I'll go out of my way to try again.

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Photo of GCBrewingCo
3.3/5  rDev -11.5%
look: 4 | smell: 4 | taste: 3 | feel: 3 | overall: 3

The beer poured into the glass crystal clear dark copper to almost amber-brown with an off-white moussy head which rose tall and stayed well to lace the glass.

The aroma was malty and fruity with a strong caramel malt presence and a lightly grassy, citrusy and spicy hop aroma. The fruity aspect had a grape character, like fresh grape juice.

The flavor was malty but with a substantial bittering which kept the flavor from becoming sweet. The bittering and hop flavor had an earthiness and some grassy and citrusy characteristics. The fruit, pomegranate according to the label, just did not meld with the hop and malt character. It seemed out of place and uninspired.

The finish was dry with lasting harsh fruity and hop characteristics far too long into the aftertaste. The body was medium and thin for a 10% beer. The alcohol warming after consumption was strong. Congrats on 10 years, too bad it wasn't a better beer.

22 ounce bottle.

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Photo of merlin48
3.83/5  rDev +2.7%
look: 4.5 | smell: 4 | taste: 3.5 | feel: 4 | overall: 4

This HeBREW pours a clear and radiant copper body with an attractive beige head that settles in at an inch in height. The head hangs around for the duration of the 22 oz bottle and some patchy lace generously adorns the pint glass.

Aroma is bold with malt and hops. An assertive caramel backbone is saddled with a profound hop presence that is pine and grapefruit rind. The pomegranate juice is definitely noticed, as well.

Mouthfeel is medium bodied, well carbonated, and accompanied by a pleasantly bitter hops sting.

Taste, like the aroma, is bold with both malts and hops. Lots of grapefruit and caramel flavors. The alcohol intrudes here, however, and adds an unpleasant harshness. The pomegranate, also distracts from what could possibly be an excellent DIPA. I'm a pomegranate lover, ordinarily, but not in a beer. Still, this is an intriguing ale that I would try again.

You don't have to be Jewish to enjoy the Shmaltz line of brews. Genesis is well crafted and enjoyable, but I suggest trying Bittersweet Lenny's over this one.

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Photo of asabreed
4.3/5  rDev +15.3%
look: 4 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4.5

Bomber into a Chimay chalice.

Appearance: Lots of tiny bubbles floating up toward a very slightly (and slightly disappearing) off white head. Body's an amber with copper hues. Some circular and wet lacing around the glass and falling lower and lower like raindrops in a parked car.

Smell: What I like here are the hops (more citrus and grapefruit with a slight twinge of pine) and sweet malt that are, somehow, complimented excellently by the fruit. You can smell and absorb it without being overpowering, too sweet to the nose, or fake and additive-like. Everything comes together pretty well.

Taste: Frighteningly delicious and unassuming for 10% is the first thing that needs to be recognized here. Otherwise, the pomegranate juice is intergrated with flair. The finish is extremely complex, sour, bitter, fruity, and everything in between. Still not as good as it can be (what about some aging possibly?), but damn, this is a new take on a fruit beer, or strong ale, whichever it really is. And seriously, where is the tinge of alcohol I expected?

Mouthfeel: Very full without getting to the point of wanting to take it even slower because of that. By the end it moves toward creamy, and with some aging I'd say it'd probably get even better. I think the constantly flowing carbonation toward the top of the glass definitely helps it out.

Drinkability: This is my first of the He'Brew beers. And I think I may as well stick to this guy, because my experience has been something that I really hadn't expected at all. Is this a strong ale, a fruit beer, a combination of both? Either way, I'm sure it can have the potential to do crazy things if you treat it the way it's not supposed to be treated. For the price, however (I paid around $5 for the bomber and for some I'd imagine that may be expensive), and the quality, this is something you need to try.

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Photo of Beaver13
3.33/5  rDev -10.7%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

22 oz bottle. Pours a glowing copper with an off-white head that fades to a thin film.

The aroma is very subdued - piney hops, caramel, and fruits.

The flavor is spicy bitterness mixed with tangy fruitiness with a bitter finish. The alcohol is well hidden but somewhat warming, and the fruitiness is nice. The mouthfeel is medium, slightly watery with sharp carbonation.

Overall, an interesting and decent beer. I like the mix of fruits and hops. Everything seems toned down though, especially the aroma and flavor - that's definitely not what I expected from a 10% beer, but not all bad either.

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Photo of BuckeyeNation
4.08/5  rDev +9.4%
look: 4.5 | smell: 4 | taste: 4 | feel: 4.5 | overall: 4

Glazed terra cotta with juicy tangelo accents. This is a gorgeous ale, from the bottom of the glass to the very top of the pastel orange, thickly creamy crown. I'm reminded of a DIPA with a healthy splash of pomegranate juice. Thick sheets of finely pocked lace confirm my initial enthusiasm. Genesis 10:10 isn't a '10' in the looks department, but it's still a looker.

The nose is reminiscent of a DIPA as well, although one that has had a partial hopectomy. It's nicely malty and gives off a considerable amount of white rum-soaked fruitiness. I'm guessing that's the pomengranate juice, although it smells quite a bit like orange to me. I'm pleased to smell that alcohol is barely evident, even at 10.0%.

Genesis 10:10 tastes like it smells and like it looks. If you like full-bodied, impressively malty, moderately hoppy, sweet and sticky, fruity, high-ABV beer, then this is the stuff of your dreams. If blinded, I would have called it an especially fruity, very well-behaved American barleywine. It'll be interesting to see what style is assigned once 'fruit/vegetable beer' is eliminated.

Of the malts in use (pale, caramel, dark crystal, Munich, black and wheat), it tastes like the emphasis was on the first three rather than the last three. Schmaltz (He'Brew) has always been a brewery that has included everything but the kitchen sink in their anniversary beers, so it's no surprise to see hop bill overkill. Try this on for size: Warrior, Centennial, Cascade, Willamette, Simcoe, Crystal and Mt. Hood.

Given the fruitiness and the oranginess of at least three of those, it's no surprise that I'm still not entirely sure what pomegranate juice tastes like. The beer isn't hugely hoppy, but it has a huge amount of flavor and enough bitterness to make a respectable attempt at taming all those malt sugars. In the end, 10:10 is balanced in a sensory overload kind of way. Mild alcohol fusels are easily managed.

Those who like heavily silky, semi-syrupy, honey-like mouthfeels will love what this beer has in store. It's so big that it keeps one sipping rather than gulping. That's fine because the flavor becomes even more bold with warming and the double-digit ABV deserves a little respect so that typing is still possible. Continuing to make sense is another matter entirely.

Genesis 10:10 is yet another big beer from a brewery that appears to love brewing big beer. I have to hand it to these guys since they've managed to corral a huge number of different ingredients into a beer that makes sense on the palate. It looks like they thought so highly of this basic recipe that they've decided to release a year-round offering called He'Brew Origin Pomegranate Ale. Where do I sign up?

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Photo of Sammy
3.97/5  rDev +6.4%
look: 3.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4

This is more of a barley wine than a fruit beer, and I think it is what the brewer has intended. There is no fruity pomegrant juice as you would find in a smoothy, more the dry taste you would get from peeling and popping pomegrant seeds. Very well hopped and malted. Great meal accompaniment.

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He'Brew Genesis 10:10 from Shmaltz Brewing Company
Beer rating: 83 out of 100 with 111 ratings