He'Brew Genesis 10:10 | Shmaltz Brewing Company

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He'Brew Genesis 10:10He'Brew Genesis 10:10
111 Ratings
He'Brew Genesis 10:10He'Brew Genesis 10:10

Brewed by:
Shmaltz Brewing Company
New York, United States

Style: Fruit and Field Beer

Alcohol by volume (ABV): 10.00%

Availability: Limited (brewed once)

Notes / Commercial Description:
A huge balance of specialty malts, pounds and pounds of American and European hops, brewed with a hint of luscious Pomegranate juice.

This beer is retired; no longer brewed.

User Ratings & Reviews
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Ratings: 111 |  Reviews: 104
Reviews by laintringulis:
Photo of laintringulis
3.63/5  rDev -2.2%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Served in a wide mouth goblet. Pours a translucent bronze/copper with a moderately large cream colored loose head. Lots of tight lacing on glass.

Primary smell is spicy hops and pine. Light citrus scent with a touch of sweet malt smell. For a fruit beer beer, I expected a much fruitier and complex smell.

Tastes as smells. Strong hoppy pine taste up front, with a pleasant vague fruit tartness on the finish, but I cannot identify what fruit it is. I expected a more complex or multi-layered taste.

Medium bodied, smooth malty feel initially that finishes with a pleasant dry, slightly astringent alcohol feel. Leaves you fairly refreshed, but slightly thirsty feeling.

This is a nice drinkable beer, easy to drink. I'm not sure what the intentions were, but I thought of it more as a nice ale, more than a fruit beer. I am a bit disappointed in this beer compared to their other offerings, which I greatly enjoyed drinking.

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More User Reviews:
Photo of RoyalT
3.6/5  rDev -3%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Appearance - This is a thin and glowing orangish-brown in color with a small, quickly-dissapating head.

Smell - I can't really smell pomegrants here. It's mostly a melon-type of aroma with brooding alcohol and some bitter malts.

Taste - The pomegrant comes out a little at the taste, but it's drowned in booze. The melon was picked too early but the malt backbone held on nicely.

Mouthfeel - This is thin, not medium-bodied, with way too much booze for the style.

Drinkability - How does a straight 3.5 rating end up with a 4.0 drinkability score? Well, the sum of its parts worked better than they did individually is all I can say. It went down well enough and I didn't mind the big alcohol like others might.

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Photo of orbitalr0x
3.88/5  rDev +4.6%
look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

22oz bottle. Brewed with pomegranate juice. Interesting...I like the fruit but have never tried it in a beer. Pours into my glass a dark amber almost bordering on brown with a half inch of light tan head sitting on top. Aromas start off with thick caramel / toffee malts alongside dense piney, herbal, citric hop resins. There's a certain sweetness to it. Somewhat fruity but I don't get any pomegranate specifically in the nose.

First sip brings a rich caramel, toffee malt upfront that has hints of baked bread. A touch of spiciness that moves into some pine and citrus hop flavors. The pomegranate juice makes an appearance on the way down here as well, adding a nice fruitiness tartness to the brew. It finishes rather dry and a bit astringent with lingering hoppy bitterness.

Mouthfeel is rather big and chewy with medium carbonation. Goes down pretty easily. I'd probably place this as an American Strong Ale myself, not that it really matters! Overall, a pretty tasty brew with a nice twist. I haven't sampled many of the He'Brew beers but I will say I am glad I picked this one up.

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Photo of blitz134
3.62/5  rDev -2.4%
look: 3.5 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 3.5

Clear amber, orange body. Small off-white head to start with, never amounted to much. Finished with a skim of bubbles on the top.

Slightly sweet aroma, definately some hints of pomegranate, outside of that a little caramel malts. Other aromas include a bit of grassy, straw hops and some sweet honey like scents.

Flavor is interesting. The pomegranate is notable throughout. My roommate has some pomegranate juice in the fridge and a comparison indicates some definate similarities. A fair amount of malts show themselves, a little sweet caramel and some biscuit as well. Some herbal hops finish the flavor. There is some astringentness to the flavor which turns me off a bit. Alcohol peaks out as well, but not as much as it could, fairly well hidden. Overall its good, but has some harshness.

Mouthfeel is a bit thin. A fair amount of carbonation. Coats the mouth well, but the flavor doesn't linger for too long. Decent drinkability, but the harshness in the flavor limits this.

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Photo of lordofthewiens
2.61/5  rDev -29.6%
look: 4 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2

I've never had a pomegranate beer before. My daughter wanted to try it. Nobody liked it, so I got to sample the entire 22oz bottle. I'm sorry I did. It was a reddish/brown color with a medium sized head. It did have a fruity odor, but was also kind of musty. It was unpleasantly bitter, with a strong alcohol presence. I couldn't detect any pomegranate, or any fruit for that matter. This was a harsh-tasting beer, one I had to struggle to drink.

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Photo of Beaver13
3.33/5  rDev -10.2%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

22 oz bottle. Pours a glowing copper with an off-white head that fades to a thin film.

The aroma is very subdued - piney hops, caramel, and fruits.

The flavor is spicy bitterness mixed with tangy fruitiness with a bitter finish. The alcohol is well hidden but somewhat warming, and the fruitiness is nice. The mouthfeel is medium, slightly watery with sharp carbonation.

Overall, an interesting and decent beer. I like the mix of fruits and hops. Everything seems toned down though, especially the aroma and flavor - that's definitely not what I expected from a 10% beer, but not all bad either.

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Photo of merlin48
3.83/5  rDev +3.2%
look: 4.5 | smell: 4 | taste: 3.5 | feel: 4 | overall: 4

This HeBREW pours a clear and radiant copper body with an attractive beige head that settles in at an inch in height. The head hangs around for the duration of the 22 oz bottle and some patchy lace generously adorns the pint glass.

Aroma is bold with malt and hops. An assertive caramel backbone is saddled with a profound hop presence that is pine and grapefruit rind. The pomegranate juice is definitely noticed, as well.

Mouthfeel is medium bodied, well carbonated, and accompanied by a pleasantly bitter hops sting.

Taste, like the aroma, is bold with both malts and hops. Lots of grapefruit and caramel flavors. The alcohol intrudes here, however, and adds an unpleasant harshness. The pomegranate, also distracts from what could possibly be an excellent DIPA. I'm a pomegranate lover, ordinarily, but not in a beer. Still, this is an intriguing ale that I would try again.

You don't have to be Jewish to enjoy the Shmaltz line of brews. Genesis is well crafted and enjoyable, but I suggest trying Bittersweet Lenny's over this one.

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Photo of Billolick
3.58/5  rDev -3.5%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Bomber bottle, pours dark ruby amber, clear, with a dark tan head, leaving a bit of splotchy lacing. This brew has a bold alcohol infused nose. It an in your face kind of brew, hot alcohol notes, more nasty then warming. This tastes like a jagged and unbalance Belgian strong dark ale. Too much going on alcohol, fruityness, malts. Its a mess. Not my favorite kind of brew. Probably would improve with some time collecting dust. Would work as a cold winter night sipper, beyond that, stay away...

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Photo of jcdiflorio
3.3/5  rDev -11.1%
look: 4 | smell: 4 | taste: 3 | feel: 4 | overall: 2.5

22 oz brown bottle,sent to me from Sudsdog. Poured into a flaired tuliup glass.

Cloudy deep amber with glowing ruby rede highlights.A 2" creamy tan head streams of tightly knitted ting bubbles surging all around the sides of the glass,lots of sediment/yeast particles at the bottom of the glass.

Fruity esters,perfumy,dry grassiness,the flaired tulip glass did the aromas justice.

An earthy/grassy first impression,with a tangy and tart fruitiness.Heavy burnt carmelly malt tastes always arising from the background.Finishes very dry,astrigent.

Very creamy mouthfeel with medium cloyingness.Turned rough as the beer warms with booziness reallt coming through. Left a dry wine-like aftertaste. Would have a better finish with the right food paring.

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Photo of ADR
3.58/5  rDev -3.5%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Chill-hazed but essentially clear reddish-brown color, fairly healthy head of almost 1/2 an inch but only average duration. Decently thick ring laces. Aroma has a sweet fruit juice character, some backing of baking powder biscuits. Carbonation is lower, mouthfeel full and solid. Heavy malty flavor, fruit character of the aroma persists, though somewhat more resembling canned peaches. Finishes with broad qualities of brew kettle bittering hops, nothing that distinctive in character. Slightly alcoholic with a cheap blackberry brandy feel to it. OK beer, I still like the ordinary Schmaltz beers better than almost all of their special editions, while not outstanding, they exceed my expectations.

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Photo of IntriqKen
4/5  rDev +7.8%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

While not big on religion, I am a believer and this is one of the brews I believed in. He'Brew has come a long way from mediocre contract brews to very good contract brews.
Pours a deep deep black amber with a finger full of amber or tan head that melts to very, very sticky lacing.
Aromas are tobacco, dark sweet malt, and brown sugar.
Tastes of sweet toasted to burnt malt, dark candied fruit, and a touch of bitter hops.
Nice...wonderful alcohol warming as you swallow and a wonderful remembrance of the sweet dark fruits and high alcohol between sips.
10% ABV is incredibly well hidden...too well. You will drink the bomber and be looking for more before you realize you forgot where you put your keys.
This is a wonderful brew, however I cannot for the life of me find the pomegranates in it.

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Photo of asabreed
4.3/5  rDev +15.9%
look: 4 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4.5

Bomber into a Chimay chalice.

Appearance: Lots of tiny bubbles floating up toward a very slightly (and slightly disappearing) off white head. Body's an amber with copper hues. Some circular and wet lacing around the glass and falling lower and lower like raindrops in a parked car.

Smell: What I like here are the hops (more citrus and grapefruit with a slight twinge of pine) and sweet malt that are, somehow, complimented excellently by the fruit. You can smell and absorb it without being overpowering, too sweet to the nose, or fake and additive-like. Everything comes together pretty well.

Taste: Frighteningly delicious and unassuming for 10% is the first thing that needs to be recognized here. Otherwise, the pomegranate juice is intergrated with flair. The finish is extremely complex, sour, bitter, fruity, and everything in between. Still not as good as it can be (what about some aging possibly?), but damn, this is a new take on a fruit beer, or strong ale, whichever it really is. And seriously, where is the tinge of alcohol I expected?

Mouthfeel: Very full without getting to the point of wanting to take it even slower because of that. By the end it moves toward creamy, and with some aging I'd say it'd probably get even better. I think the constantly flowing carbonation toward the top of the glass definitely helps it out.

Drinkability: This is my first of the He'Brew beers. And I think I may as well stick to this guy, because my experience has been something that I really hadn't expected at all. Is this a strong ale, a fruit beer, a combination of both? Either way, I'm sure it can have the potential to do crazy things if you treat it the way it's not supposed to be treated. For the price, however (I paid around $5 for the bomber and for some I'd imagine that may be expensive), and the quality, this is something you need to try.

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Photo of Sammy
3.97/5  rDev +7%
look: 3.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4

This is more of a barley wine than a fruit beer, and I think it is what the brewer has intended. There is no fruity pomegrant juice as you would find in a smoothy, more the dry taste you would get from peeling and popping pomegrant seeds. Very well hopped and malted. Great meal accompaniment.

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Photo of Golden2wenty1
4.38/5  rDev +18.1%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 4.5

Picked up a bomber at Riley's here in Madison.

Pour: fire-burst from red to gold, crystal clarity, with a finger of soapy, khaki foam that fades to a ring of bubbles.

Nose: intensely sweet fruity/caramel malts, metallic hops, what I assume to be pomegranate juice and a hearty, warming brandy-booze finish.

Taste: metallic bittering hops up front, sweet caramel and molasses malts folllowing, tart, fruity notes of, again, what I assume to be pomegranate and cherry skin tartness followed by a dose of warming alcohol courtesy of that 10% abv. A kind of barleywine/DIPA/Imperial Amber/Eisbock-bastard child here, with a nice, lingering 'granate twang.

Feel: Slick and dense, almost-but-not-quite syrupy, with crisp, clean carbonation. Alcohol adds a little dry to soak up the sticky.

Drinkability/Overall: A nice little (well, not-so-little) beer here. Predominantly a hop-monster, yet nicely bracketed by a metallic hops bitterness, and deep red fruits. If pressed to categorize it, I might have to say fruit-infused barleywine for the rich though it shares a lot with fresh Capital Eisphyre. Remains fairly drinkable, even at 10%, though it undoubtedly makes its mark. L'chaim, indeed.

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Photo of NeroFiddled
3.91/5  rDev +5.4%
look: 4.5 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

The pomegranite juice added to Shmaltz's copper-orange and crimson colored brew adds an interesting touch that livens it and gives it an engaging start; but also allows it to become a very nicely hoppy, seemingly "regular" beer across the middle. Some fruitiness does return in the finish, but it's also very hoppy. It's an odd combination in a way, but it works!

The head retention is good, and it leaves complete, craggy veils of lace throughout the glass. The body is medium-full, and it's gently zesty on the tongue beofre warming to become more dextrinous and soft across the palate.

The nose is citrusy, spicy, alcoholic and juicy with just a hint of maltiness.

The flavor starts with the juicy pomegranite, lightly sweet and mildly tart; and then kicks in with a splash of spicy alcohol and grassy and citrusy hops over a caramelish and biscuity maltiness. The bitterness is brash, and asserts itself to the point of pushing everything but the hop flavors and a mild hint of malt and fruit to the sides. In a way, it's a short ride, but damn if it's not intense! The alcohol is apparent, but it's not "hot"; and it finishes dry with some residual, lingering citrusy/piney hops, a touch of fruit, and alcohol. It's definitely warming beyond the first few ounces!

So what can be said of this beer? It's adventurous. It's not so much a fruit beer as a hoppy strong-ale with some fruit juice added to lend character, and perhaps soften it a bit.

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Photo of cliff1066
3.25/5  rDev -12.4%

Photo of kenito799
4.32/5  rDev +16.4%
look: 4 | smell: 4.5 | taste: 4.5 | feel: 4 | overall: 4

22oz bottle, poured into wine glasses and shared.

Dark brown with burgundy highlights. 1 inch foamy head recedes with lacing.

Sweet and malty aroma, very pleasant. The taste is of a well crafted and well balanced strong ale, a subtle full fairly sweet fruitiness not apparent at first but in the middle of the taste; the finish is a not overly aggressive hoppy bitterness and a touch of tartness, preventing any cloying sensation. Alcohol is there but well integrated. Wouldn't drink too many at this level but you don't get tired of it, potentially dangerous.

More an ale with subtly fruity undertones than an overtly fruit beer. Well done!

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Photo of russpowell
3.92/5  rDev +5.7%
look: 5 | smell: 3 | taste: 4 | feel: 4 | overall: 4.5

Based on notes

Poured into a thistle glass with an effervescent amber with 4 fingers of rocky eggshell colored head. Great lacing & head retention

S: Ever-so slight sweet berry smell

T: Malty, fruittyness, a hint of warming boozeyness up front. Smokeyness, pears, & breadyness follow up as this warms. Then dryness & tinge of eldeberrys. Finishes with caramel, dryness, maple syrupp, cherry, berry & honey. A little too mixed up to rate better

MF: Medium bodied,with healthy carbonation, which brings out the fruittyness!

Drinks easy for the ABV, not over fruitty. Maybe one to age. I like this as far as fruit beers go

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Photo of 6DaysBottomOcean
3.42/5  rDev -7.8%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

received as an extra from AdamB84, thanks!

06' vintage.

medium to dark amber pour, dipping my nose into the glass presents a nice smooth caramel aroma with a very slight fruit tone no hops are evident, classified as a fruit/veggie beer but this is a barlerywine for sure.

nicely melded caramel on the tongue that gives way to some fruit bitterness, I'm not sure I'd call it pomegranate but its enjoyable none the less.

carbonation is good, perhaps a touch under where I'd like it but at 10%abv this is very smooth and certainly doesn't detract from drinkability.

overall this is enjoyable, I wouldn't mind having this again.

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Photo of elricorico
2.86/5  rDev -22.9%
look: 4 | smell: 3 | taste: 2.5 | feel: 3 | overall: 3

A medium brown-orange colour with a tick yellow tinged head. Head fades after just a couple of minutes.

First whiff when there was a lot of head gave the impression of a hoppy barley wine or a double IPA. Once the head faded, the smell almost becomes weak, a faint fruit juice aroma is picked up.

Up front the taste is sweet and fruity, and quite pleasant. I believe I can pick up the pomegranate up front, but I've only ever had pomegranate once, so I wouldn't count on it. The finish is unfortunately not so pleasant. The alcohol burn is quite sharp, like poorly made scotch. Some citrus hop flavour tries to make itself known, but is quickly overwhelmed by the alcohol. Not to my liking overall.

Mouthfeel has the thickness that most big beers have, but I find the carbonation a little coarse. Still it isn't bad.

A big beer that lets you know it is big. Maybe some age would settle it down?

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Photo of MuenchenerKindl
4.25/5  rDev +14.6%
look: 4.5 | smell: 4.5 | taste: 4 | feel: 4 | overall: 4.5

Poured from a 22 oz bottle to a pint glass, the liquid is a reddish brown with good carbonation. The head is great 2 fingers of lively tan foam that leaves good lace.

The smell is really good, very nice fruity aroma with lots of hops.

The taste is good, not bad for a fruit beer at all. lots of hops fore and aft. With mild tart red fruit and citrus. Quite enjoyable, indeed.

The mouthfeel is good nice body and great carbonation.

The drinkability is good, I really think these beers are a bit underrated and priced great for what you get.

Prosit, MK

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Photo of beerthulhu
3.95/5  rDev +6.5%
look: 4 | smell: 4 | taste: 4 | feel: 3.5 | overall: 4

A: Poured a nice ruby-orange color with off white head that left a slight sticky lacing.

S: citrusy pine aroma, a big maltiness, dark fruit and fresh dough.

T: The flavor was smooth and very clean with some fruitiness, sweet malt backing a good hop bitterness reminding me of Chinook with some sticky pine resin texture and pungent grapefruit notes. There was a slight alcohol warming in the finish from the 10%abv.

M: sticky in nature. light carbonation.

D: Good drinkability for a fruit beer. good enjoyment.

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Photo of bonbini26
3/5  rDev -19.1%

Photo of scottoale
4.06/5  rDev +9.4%
look: 4.5 | smell: 3.5 | taste: 4.5 | feel: 3.5 | overall: 4

From a 22oz. brown bomber with no freshness date, but a ton of blurb about pomegranates in microscopic print and that this brew was conceived in San Francisco in 1996 and now ten years later is brewed in New York...pretty important stuff?!? On to their "10th. Anniversary" ale I go.

It pours a beautiful ruby-amber with a short-lasting, beige head of one finger. Just a small bit of lace clings to the glass initially and the carbonation seems fairly mild.

The smell is sweet thick malt, the chewy caramel type stuff...grainy and doughy with some citrus, followed by some pretty serious fumes of alcohol...and more so as it warms a tad. Doesn't have a large hop profile, a little citrus is about it.

The taste is much bigger than the smell, though comprised of the same flavors. Big robust malt profile that's mostly fruity and a faint bit nutty that goes from sweet to a tangy type bitter with some rather hot alcohol in the finish. I really like the taste of this stuff, very barleywine like. I can see the pomegranate qualities in this ale, but really can't taste it...it must be very subtle.

Full body, big beer with some rich chew in the characture, but finishes a bit hot in the high alcohol content. Overall it's quite easy to drink for a 10% ale and I'll drink it again...anytime.

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Photo of IronDjinn
4.3/5  rDev +15.9%
look: 4 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4.5

Picked up a bottle of this while in Edmonton at Sherbrooke Liquor. Came in a 650 ml brown bottle.

Pours out a bright, slighlty hazed garnet hue, lots of carbonation, loose spongy tan head that recedes to a thick creamy cap.Thick sticky rivulets of lacing down the glass.

The hops come out first on the nose, some citrus and white grapefruit rind, then thick chewy bready malt sitting beneath it. Very faint sweetish fruit that comes out after it warms up.

Very intense on the flavour, it all sort of rolls at you at once, but like the boulder at the beginning of Raiders Of The Lost Ark. Sweet, almost Xmas cake like malt, sweet figs, caramel and toffee, very sugary at times in fact, perhaps from the pomegranates. Almost from the kicker as well the hops expose themselves in true full monty fashion, a blast of citrusy lemon, tangerine and white grapefruit, but are not overpowering, they skate across the thick surface of the malt. Sticky sweet and mildly tart on the aftertaste, I suppose this is where the pomegranate comes in to really shine through the rest of that hubbub.

The mouthfeel is thick and full and chewy, yet a bit oily and squeaky on the finish, although a smooth and seamless transition.

As in-your-face and bombastic as this is, and the whopping abv%, I'd have another if permitted (or if I had the presence of mind to buy more in one sitting). It all works, and it all works together. Cohesive, gratifying and a pleasure to imbibe. L'Chaim!

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He'Brew Genesis 10:10 from Shmaltz Brewing Company
Beer rating: 3.71 out of 5 with 111 ratings