Trü Beer

Your Rating: None
14 Ratings

Type: Store

28 Northampton St
Easthampton, Massachusetts, 01027-1018
United States

(413) 527-2536

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Added by indiapaleale on 11-02-2011

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Ratings: 14 |  Reviews: 7
Reviews by bearsxco:
Photo of bearsxco
4.2/5  rDev -3.9%
vibe: 4.5 | quality: 4 | service: 4.5 | selection: 4

Visited Tru Beer at the suggestion from another BA. Otherwise I would never have found this place. It's a nice little spot. Great atmosphere. Owner very friendly and knowledgeable. You are able to purchase singles or make your own six packs. All the beer is separated by style. Also by alphabetical order, so it's easy to find what your looking for. There is a good selection of all different styles. I prefer stouts and porters at this time of year. Not much of new beers to try. I must say at no fault of the owner. Its seems harder for the smaller shops to get the hard to finds. But they do try. I will visit Tru beer again. Especially to try new styles and beers. Its nice to support the smaller shops. It is a great little spot.

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More User Reviews:
Photo of freshcarl
4.25/5  rDev -2.7%

Photo of pisano
3.5/5  rDev -19.9%

Photo of BeerMeSteve
4/5  rDev -8.5%

Photo of s35keith
4.75/5  rDev +8.7%

Photo of mklatsky
3.75/5  rDev -14.2%

Photo of chippo33
4/5  rDev -8.5%

Photo of JGLittle
4.75/5  rDev +8.7%

Photo of JCam9981
4.65/5  rDev +6.4%
vibe: 4.5 | quality: 4.75 | service: 4.5 | selection: 4.75

This place opened up in my hometown a few years ago, and every time I'm in town I make sure to stop in and stock up. Great selection, helpful staff and reasonable prices. They've also been really helpful to my mom whenever I've sent her in with a list of stuff to ship down to me. You take care of my mom, you're good in my book.

 329 characters

Photo of Okisailor
4.31/5  rDev -1.4%
vibe: 3.5 | quality: 4.5 | service: 4.75 | selection: 4

Sam at TruBeer will help you find the brews you need. Best place to buy beer in Easthampton for sure. Could use some more refrigerated storage. Lots of beers on shelfing and devided by style which makes selecting much easier than by brewery. I expect as this business grows they will move into a larger space. Very Friendly!!!

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Photo of scotorum
4.07/5  rDev -6.9%
vibe: 4 | quality: 4 | service: 4.25 | selection: 4

This was spotted on the Pioneer Valley Beer Tour route map. I only live a few miles away and did not even know it existed! It's in the back of an old home on the main road north out of town, a buiilding which was once a travel agency where, many years ago, I had booked a trip!
More recently, on driving past I had seen the sign "Tru Beer," but assumed it was a homebrew supply shop.

Surprisingly small inside, one c.12x12 room with a smaller alcove entryway where a cooler and checkout counter are located. However, in the main room are shelves and shelves of singles, bombers and 750s, mostly labeled under each with a price. So the main focus here is on creating your own mixed sixes, which is just where I'm at right now!

I did not ask the friendly clerk if he was one of the co-owners, but he was helpful and seemed knowledgeable.

Prices are average to more attractive than average overall. The selection, while large, seems rather spotty. Lots they could have but don't, and not as wide an array of new stuff coming in as there could be.

Nonetheless, if you want to fill a mixed sixpack, try new things, this place is hard to top! The only reasons I have not been back since I was there a month ago is that I have bought a lot of beer on recent trips to other stores, including some in distant states. Also, the road Tru Beer is on is temporarily closed just north of the store for a bridge replacement. You can get there, just not very easily if you are coming from the north.

Overall I applaud the concept! Their website is a wonder for its seemingly endless long listing of beers they have stocked as well as the dates they came in, even if only a fraction of those are in stock at the moment. They have recently added a review capability which I have not been able to try yet due to some glitch in my sign-in process. The website also has a lot of lists of top sellers, best in each category, etc. which are fun to examine.

And finally, they have almost weekly tastings on Thursdays featuring different breweries. I was sorry I missed Dogfish Head and Oscar Blues.

I will do what I can when I can to support this unique local store!

UPDATE 12/17/13: Have been back here several times in the past few weeks. Tastings were suspended over the summer and the website had nothing new since August, so I had half expected to see them close. But after the bridge was fixed they got a lot more traffic going by and more stopping. Also there was apparently some issue with management, perhaps over what to do about the summer drop off of business. Dunno if that has been fully resolved, but they have started adding new stuff again, new tastings have occurred (I went to the North Coast one and it was fun).

They have changed the all-singles format to include more fourpacks and sixpacks. With their limited space that has meant fewer different singles to pick from. And lately the shelves have become more and more sparsely populated. Their future still seems uncertain. So it's more hit or miss here than ever. But they still have the biggest selection north of Westfield Spirit Shop and south of Northampton.

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Photo of ryan1788a5
4.33/5  rDev -0.9%
vibe: 4 | quality: 5 | service: 4.5 | selection: 3.5

TruBeer is an unorthodox little bottle shop. It is built right into an old house on route 10 in Easthampton, in what used to be a Travel agency. The interior is well-lit, and nearly all polished wood, with hardwood floors, wooden support columns, a wooden island table in the center of the space, and all wooden shelving around the perimeter. There's also an old fireplace in the back that is currently not used, though the owners might have plans for it in the future. The feel of it is cozy, if not claustrophobic, and maybe a bit rustic. It works though, and it's endearing. The relative lack of parking is the only glaring disadvantage to the location.

Service is great. The two owners are the only employees that I know of, and that's really all that is needed given the diminutive size of the store. It also ensures that when you ask for help, you ask the guys who care most, and the ones with the most intimate knowledge of the stock. They are very friendly, fairly knowledgeable, and clearly passionate about what they do.

The selection is deep, but perhaps not quite broad enough. They specialize in American micro brews and stock no imports, save for a few random rotating selections. That means nothing Belgian. The sour and trappist-leaning beer geeks are bound to be disappointed. They do, however, cram a lot of American craft beer into this tiny space. You will find at least a dozen beers here that you will not see in any of the other Western MA liquor stores. However, more often than not these are not coveted or rare beers, just beers that other stores don't stock due to lack of space/interest. That's not to say that the beer they have isn't good; they stock all the reputable American craft breweries that are available in Western MA, from Allagash to Sierra Nevada and with many more in between. I have never seen any real rarities here, though I have heard of a few showing up from time to time. They just seem to be geared towards stocking more beer and more of a brewery's portfolio than getting the rare stuff. And I don't mean to imply that this is a bad thing at all. In fact, I find it somewhat refreshing.

TruBeer specializes in selling single bottles and mix-a-six packs, and the whole store revolves around that. The selection is arranged by style rather than brewery. I've never been a fan of this layout, mostly because it makes it harder to find a beer if you walk in with something specific already in mind. It also causes confusion at times because of the style-bending tendencies of modern American brewers. Conversely, this layout is advantageous in that it sucks the customer in and forces them to spend a bit more time in the store and scanning the shelves, which is definitely good for business.

Quality here is excellent, as denoted by my high mark given to that category. These guys really watch their stock and make sure they get their desired product turnover. Older seasonals and beers that are nearing their "best by" dates are put on sale, often at the lowest possible price, before they have a chance to go out of date. If anything is not sold within that time, it is pulled from the shelves immediately. TruBeer's painstaking efforts ensure that the beer gets to the customer in the condition the brewer intended, and this makes everyone happy.

The pricing at TruBeer is a bit higher than the norm around here, but that's generally what you'll see in a store that specializes in singles. The frequent brewery-oriented tastings, usually hosted by the local brewers themselves, make the slightly higher prices forgivable.

TruBeer is a great little bottle shop, and it offers an experience that cannot be matched by any of the other area liquor stores. The store layout, selection, and focus on singles/mix-a-six all seem to cater especially well to the neophyte. Everything about the store just encourages the novice to jump right in and sample some beer. Having said that, there's a lot for the experienced beer nut to love about this place too. The small, cozy atmosphere, friendly and readily available staff, and deep selection coupled with great quality are guaranteed to keep everyone happy. TruBeer is a small business that takes great pains to see that its customers are afforded the best possible experience every time they walk through the door. This is a recipe for success.

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Photo of rmessick
4.58/5  rDev +4.8%
vibe: 4 | quality: 4.5 | service: 5 | selection: 4.5

Indiapaleale really nailed with his review - this is an awesome bottleshop that offers a slightly different set up than the traditional liquor store. Having the beer by style makes it easy to find things, and compare the offerings from different breweries. I saw a few items that I wasn't available at my usual mega-beer store.

It's alsol nice that if you want a 6 pack of any beer, Sam is happy to oblige if he has enough in stock - just ask.

Neat atmosphere with a cool vibe - I really like this place. Support your local businessman and check this place out - you won't regret it.

 586 characters

Photo of indiapaleale
4.44/5  rDev +1.6%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4.5

Trü Beer opened in September of 2011 and immediately became my "go to" place for beer. I can feel good supporting a local business that is owned by a real person who also loves great beer.

Trü Beer is a pretty small shop but what it lacks in size it makes up for in selection. Over 500 different American craft beers and counting along with some meads, ciders and wines.

You can buy six packs but what Trü Beer does well is allow the consumer to mix and match. Six pack holders are available and beers are actually laid out by style and not brewery. Plenty of options in both 12 and 22s as well as a smattering of cans. Pretty much anything you can get in MA is represented here.

Trü Beer also does some great tastings every week as its a very intimate environment. Sam, the owner, is very personable and loves craft beer. All day long people ask his opinion and want suggestions and he takes it all in stride. This is certainly a destination if you're a beer lover coming to Western Massachusetts.

Sorry Liquors 44 and Table & Vine - I've got a new beer store and it's awesome! I feel totally spoiled...

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Trü Beer in Easthampton, MA
Place rating: 4.37 out of 5 with 14 ratings
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