Michelob Celebrate Chocolate Lager | Anheuser-Busch

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Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager
59 Ratings
Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Brewed by:
Missouri, United States

Style: American Pale Lager

Alcohol by volume (ABV): 8.50%

Availability: Winter

Notes / Commercial Description:
No notes at this time.

Added by Jason on 11-16-2006

This beer is retired; no longer brewed.

Bros Score:
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User Ratings & Reviews
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Ratings: 59 |  Reviews: 51
Reviews by the Alström Bros:
Photo of BeerAdvocate
2.05/5  rDev -26.3%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Review from Inaugural Issue of Beeradvocate Magazine.

A new addition to this creative family of flavored beers. Michelob Celebrate Chocolate comes in a unique 24-ounce bottle that looks like an artillery shell. WTF? It pours out a little fizzy and leaves a thin ring of lace. The reddish brown color has no problem showing off its clarity. Dry chocolate and undertones of chocolate liquor in the nose. A bit of crispness gets lost in the slick, heavy mouthfeel. Right away, the cocoa bean flavor lays in, heavy but dry, like carob powder. Alcohol is clean, and the warmth grows with every sip. Hops? Hello? Flavors start to become reminiscent of an iced coffee with chocolate liqueur added to it. Not fun.

Though we're happy that this 8.5 percent lager was not your typical malt liquor, it fell well short. It was bone-dry, and the chocolate was kind of lost. All in all, Michelob Celebrate Chocolate leaves a lot to be desired. It comes down to equating chocolate with something sweet, not dry. Back to the brew kettle with this one.

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Photo of Jason
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Back again for another try. Glowing dark brown color with slight reddish highlights, the head retention is great. Smells of toasted cocoa bean powder, clean aroma. Semi-dry crisp body and mouth feel. Dry chocolate flavor from start to finish, cocoa bean taste is on overdrive for a moment which is not a bad thing. Alcohol drops a thin blanket of warmth that is very clean. Little to no hop character at all other than a very subtle bitterness. Hint of Bud-eske lager flavor in the drying finish, a little puckering from the dryness with alcohol and watery cocoa bean flavor.

Better than last year though the finish bothers me a little bit with the nearly bone dry palate and the chocolate that gets lost. They'd be better off making thing one sweet or at least semi-sweet. All in all, not half bad.

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More User Reviews:
Photo of generallee
2.43/5  rDev -12.6%
look: 2.5 | smell: 4.5 | taste: 1.5 | feel: 3 | overall: 1.5

I bought this as part of a gift set, however the two glasses were the only highlights. The chocolate lager poured a dark amber color with a minimal light tan head. The aroma hits you as you open the bottle. The scent of dark cocoa powder, sweet malts, milk chocolate and malted milk balls fills the room and your nose. However the flavor is more like canned chocolate syrup that overpowers the beer. The body was about medium with a creamy/oily texture. The carbonation was light and the finish was long with some bitter notes. Over all I think they should have spent more time on flavor than the odd bottle and fancy packaging. Well at least I got two nice glasses in the gift set.

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Photo of iemailjack
3/5  rDev +7.9%

Photo of jcdiflorio
1.06/5  rDev -61.9%
look: 2 | smell: 1 | taste: 1 | feel: 1 | overall: 1

served into a pint glass from a 24oz malt licquior bottle with a fancy plastic wrapper a twist off cap like on a malt licquoir with a plastic cone and a piece of clear tape holding on the cone.

Clear,medium amber color,a white head dissapated as quick as a soda head.
Very loud and fizzy with crazy streams of bubbles.

Chocolate bean aromas,carmelly,with hints of alcohol.

Tastes like chocolate water,some carmell ,sugary,alcohol tastes,but not as much as you would suspect with the 8.5% ABV. Finishes with a very syrupy,tart and sugary taste. Not anyway pleasing.

A watery cloying mouthfeel with a grainy texture. Had to force this beer down no drinkability at all. My boss gave me this beer as a gift,its the thought that counts on this beer. I wish this beer was good,but it's nowhere near good.

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Photo of NeroFiddled
3.22/5  rDev +15.8%
look: 3.5 | smell: 4 | taste: 3 | feel: 3.5 | overall: 2.5

Odd. Very odd. I didn't really like this one. It looks good, and the note of cocoa in the nose is quite nice, but when it comes to the flavor it seems like it's just cocoa mixed in with a stronger than usual beer... there's no malt underlay! The vanilla/bourbon version they did seemed to work a lot better as it fit in more with the dryness of the basic beer behind it. Here, the addition of the cocoa just leaves me wanting more. In its defence, however, it is pretty well-balanced and not overly sweet or too dry or bitter, it's just oddly set against a beer that has too much alcohol and not enough maltiness. It finishes with some alcohol that slides away to reveal sticky cocoa notes... and even more sticky cocoa notes... and more alcohol. All the while, a dull bitterness maintains residence beneath.... it's a hard call on this one. The cocoa bean flavor is very nice, but the balance is off. Either it's not sweet enough, or there's too much cocoa flavor, which suggests a required sweetness that's not there. Some coffee-like notes wander in here and there, along with a touch of suggestive roastiness, but it's not enough. And some more body might help too. Maybe poured via nitrogen mix this might cut it... as is, thumbs down!~

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Photo of mdvatab
3/5  rDev +7.9%

Photo of beerthulhu
3.08/5  rDev +10.8%
look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

Packaged similar to their Cherry Lager (see review).

A: Poured a dark cherry-amber with a 1 finger foamy beige head that pitted and dissipated rather quickly after the initial pour. No lacing and only a very faint visible carbonation was present. The coloring was nice and deep here but a weak and flimsy head didn't help.

S: The aroma came off more coffee scented then chocolate and was fairly weak in nature. I really enjoyed the fresh aroma of their Cherry Lager but this falls short. Digging deeper their was some dried dark fruit of plums detected with a light alcohol nature (once again children's cough medicine).

T: The flavor proved to be more promising then the nose upon the first sip. Some fresh coffee grinds and chocolate is immediately detected. A dark fruitiness of cherries and plums was also very evident. There seemed to be a spicy nature that complimented the fruity tones of this beer rather nicely. A soft roasted malting left a subtle smoky and burnt woodiness behind after the swallow. Overall I would rate this average per style and nothing that really captivates you beyond the first few sips.

M: slick, oily, but pretty thin in the end. A little fizziness with a nice bitter chocolate and coffee ground fade redeems what could have been a disaster in this catergory.

D: Overall I found the drinkability to be only average. Didn't make me look forward to the next sip let alone the next 24 oz. Not worthy of the price of admission (on sale $9.99 for 24oz.). The flavor itself was okay but failed to inspire or reveal itself more deeper into the drink and came off rather one-dimensional not leaving any impression. No repeat factor here and would save my dime on this one for the time being (look for a fire sale soon on this). Recommended only for a try at under $5 a bottle.

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Photo of bluejacket74
3.42/5  rDev +23%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

2007 vintage, 24 ounce bottle with a twist-off cap. Served in a Michelob Celebrate! chalice that came with the gift pack the beer came in, the brew pours a dark brown color with a slight reddish tinge along with a half inch off-white head. Head retention is average, not much lacing. Aroma is a bit light, it smells like bittersweet chocolate, butterscotch, caramel and a bit of coffee. Taste is pretty much the same as the aroma, but I also notice a slight dark fruit/cherry taste. Mouthfeel/body is light, it's slick but also thin with low/moderate carbonation. Drinkability is decent, it's smooth and not hard to drink. Also, the 8.5% ABV is well hidden. Overall I think this is an OK beer. I wouldn't seek this out, but if someone gave me one I wouldn't turn it down either.

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3.22/5  rDev +15.8%
look: 3 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3.5

Body is deep but transparent brown hosting a one inch head that turns to just a skim after a minute. Nose is of distinct coco and almost tootsie roll like. A very up front chocolatey tide hits the tongue with major coco powdery notes. Slightly soured dark chocolate notes remain on the tongue as the beer reaches the belly. A hint of nut brown notes are slightly noticeable to the palate. Alchol hides nicely. This beer isnt all that bad but it doesnt have a lot of personality. The aged on coco beans effect does come thru nicely.

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Photo of altgeeky1
3.43/5  rDev +23.4%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

Pours caramel dark, thick, but VERY clear. Very little carbonation, and what there is of it is fat bubble carbonation. It pours thick. The clear bit throws me off because I'm not sure what to expect next.

Smells incredibly sweet, malty, like a strong doppel. No hop aroma. Again, not sure how to score smell as it doesn't quite fit into a standard category style.

Taste. Sweet at first, no complexity, finishing VERY dry at the tip of the tongue and some alcohol burn to remind you of the ABV. Not bad, but I felt cheated here... it's TOO dry! It's like a bock with a too dry mash profile, and yeast that chomped all the bigger sugars. Probably by intent since it's a macro brewer.

Mouthfeel's good... lots of rolling maltiness, but again.. compared to what?

It's drinkable, and a sipper, and it won't ruin the palette, but not memorable.

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Photo of airevac19
1.88/5  rDev -32.4%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 2

I bought this at the exchange here at Elmendorf AFB, AK. I saw the package (this one, vanilla oak variety, and 2 snifters) and i thought "ehh, let's give it a go." It's an ok beer, but it definately not something I would drink daily. I wasn't impressed with the chocolate taste to it. Tasted more stale than anything.

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Photo of peabody
1.19/5  rDev -57.2%
look: 2.5 | smell: 1 | taste: 1 | feel: 2 | overall: 1

Pours out a clear dark concoction with white/offwhite suds that are two fingers high in the accompianing tulip glass.No lacing
I smell yeast and sugar. Mabey a hint of alcohol but that is it.
As it warms you do smell something that almost smells like Nestles Quick powder.
Taste is stranger than all get out. Dirty water that has freshly mown grass in it. Nasty is giving this beer a compliment.
What were they thinking at AB? The big boys don't have a clue.

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Photo of mikesgroove
3.55/5  rDev +27.7%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

I purchased this one in the gift pack with the cherry lager, which I despised, back in January. I had not gotten around to trying the chocolate bullet until today. Needless to say I was hoping for a better result then I got when I tried the cherry, but honestly, it could not really have been much worse. Again the ammunition shell looking bottle was great, until you had to screw off the top which really is a buzz kill on this one, you would think they could have sprung for a better system there, but whatever. Took this one out of the fridge and let it warm up a touch before pouring it into an over sized wine glass.

Appearance - The pour was decent at best, with a dark chocolate colored liquid pouring out immediately. Some nice red tints to it on the side and the bottom of the glass. A small tan head rose up from it, maybe a half inch high, before setting down to just a thin veil over the top. Not really too much in the way of side glass lace on this one.

Smell - The aroma was that of Nestles Quick. Instant flashback to schooldays when I sniffed this one. It was that sweet artificial milk chocolate flavor that we all remember. When I first smelled it I could pick up the lager aromas underneath the chocolate but after it had warmed up a bit, that all but faded and this was a chocolate al the way, and very sweet.

Taste - The flavor followed suit almost identically to the rest of it. It was artificial sweet and full of chocolate flavor. This was really not as bad as I thought it would be, in fact I almost found myself enjoying it at times. There was a touch of a smoked flavor way in there, and the underlying grainy flavor was there, but well hidden and really did not peak out much after the first few sips. There was no alcohol present in this one at all.

Mouthfeel - This was nice and smooth, and very well carbonated; though I do have to admit it did come off a touch on the thin side to be honest. No where near the level of a stout or a porter, though it is billed as a lager, it was a touch light even for that standard, though still fairly decent and not terrible by any measure.

Drinkability - Now see here is where I have to give this one a few extra bits of credit. This was 8.5% abv and I could not tell what so ever. It was very smooth and the flavor was no where near bad in any way. In fact I would have had another, though I do not know if I would have paid for it.

Overall I was actually pleasantly surprised by this one. It was much better then what I thought it would be and actually would have to say it was really not half bad at all. I would give this one a shot next year.

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Photo of scottoale
2.75/5  rDev -1.1%
look: 3.5 | smell: 3.5 | taste: 2 | feel: 3 | overall: 3

Picked this up in the gift set at my main liquor store, having mixed expectations and balking at the price...

Came in a fancy 24fl.oz. bullet shaped glass bottle covered with black plastic label and a twist-off cap. This Michelob version being called "Chocolate" and stated as being "aged on real cocoa beans with natural flavor" I'm still not getting the aged "on" thing...if you age them "on" something, don't they have to be "in" something like a vessel of some description??? An oak barrel or stainless steel perhaps. Somebody toss me a fricken bone here , pah-lease!

The pour into the snifter provided reveals a dark burgundy lager with a short lasting 1/2" of tan colored head...looks pretty good actually.

The smell is rather promising as well...good sweet malty backbone with some ooompth and a nice cocoa lingering in the background.

And on to the taste with some medium-high hopes...nope, that's where this brew gets off the bus and let's you off at the wrong stop. It starts off on a nice, sweet malty note and then just kinda disappoints as the flavor turns into a bowl full of Cocoa Krispies in water, not milk.

A bland bitter Cocoa Krispie finish with a medium body to deliver it.

It's worth tasting (for free) but I would never pay the price for this one again.

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Photo of erosier
3.7/5  rDev +33.1%
look: 3.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 3.5

2007 Series

The bottle is pretty oddly shaped, almost like a bullet, or a suppository...

The pour was kind of interesting as I've never really seen a chocolate lager before. It had a nice reddish brown with a tall and medium bodied tan colored head that takes a while to settle and laces the glass very nicely. It smells of a light lager mixed with cocoa which is really interesting. It tastes like light toasted malts and then some cocoa. It is almost as chocolatey as I thought it would be. The last bit of the glass is actually really chocolatey, more so than the rest of the beer. It has a nice sweet fairly smooth mouthfeel. It is pretty drinkable because of the cocoa flavor and definately an interesting beer.

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Photo of weeare138
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Appears a dark mahogany with a small, light tan head that slowly fades out. Small amounts of spotty lacing are left around the glass.
Smell is of a cocoa laden, caramel-like based with some sugar malted brew. The cocoa is up front and evident. If I hadn't known that it was aged on cocoa, I would've thought it was some sort of odd bock beer that had some plenty of carafa malt in there.
Taste is of the aromas but it falters out a little bit due to the lack of extra maltiness desired from this brew. It's just a tad bit bland with cocoa beans mixed in the mix.
Mouthfeel is medium bodied, all in an unbalanced lager that is very muddled and hard to define.

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Photo of jasonjlewis
3.1/5  rDev +11.5%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 2.5 | overall: 3

Smell of cocoa and appearance is decent and has some nice head. Fades with the end of the bottle as the beer has sat for a while. Decent coca taste that is better as the beer warms. Mouthfeel has almost no carbonation, but the flavor clings decently. Not a session beer, but not that hard to drink. Not worth the price at all. I reviewed this beer as a high quality brew as it was over 10 dollars a bottle. Don't waste your money.

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Photo of Beertroop
3.03/5  rDev +9%
look: 4.5 | smell: 4 | taste: 2.5 | feel: 3 | overall: 2.5

App- This beer is well presented. The bottle definitely looks good. When poured it seemed I was pouring pure malt liquor. Dark and very little carbonation.

Smell- Very good smell, a lot of chocolate notes. Not really strong, but enough to give you a pretaste through the nose.

Taste- Not a great taste. Decent taste, but its not for me. It had the nots of liquor and a hint of chocolate. It definitely had a nut tone to it. Not too bad, but its just not my kind of Brew.

Mouthfeel- This beer actually feels mor like a liquor than a beer. Smooth notes with a kick.

Drinkability- A decent drinkable brew for the lovers of exotic beers. It takes a little geting use to, but overall ok. not great.

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Photo of geexploitation
2.17/5  rDev -21.9%
look: 3.5 | smell: 1.5 | taste: 2 | feel: 4 | overall: 2

From a strangely alien bottle with a 40oz style screw top comes a beer that is perfectly clear and dark russet brown. It's lighter than I expected given that it's "chocolate". The nose smells like powdered jell-o pudding -- that is, before it becomes actual pudding. Gross, at least in a beer. On the palate, a touch of bitterness and some diacetylesque notes, combined with that jell-o chocolate pudding note. Cloying and one-dimensional, and the flavor itself isn't good enough to overcome those two characteristics. While AB deserves credit for trying to brew some more interesting beers, this beer is an utter wreck. No shape, no depth, and flavors that I find downright icky. There are really no redeeming non-political qualities in this beer.

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Photo of jwc215
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

From 2007 Holiday season:

Pours brown with rubyish highlights. A tan head fizzles down to a slowly vanishing patch.

The smell is of a grainy lager with cocoa/cocoa powder. The chocolate mixes with a mediocre macro lager.

The chocolate is almost enough to cover pedestrian lager taste, though it pulls through. Sweet, but not cloying. Some alcohol shows in the finish.

Something thin about it. It is a lager and not an ale, but it's rather weak, though it is smooth.

Well, it seems like a Michelob lager with some cocoa and alcohol. It's okay for a sampling - at least they tried something different and the cocoa does come across pretty nicely. Not worth having again, though, and not worth the price-tag of ten plus bucks, IMO.

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Photo of Goldfoot
3/5  rDev +7.9%

Photo of Doyle
2.25/5  rDev -19.1%

Photo of roblowther
1.52/5  rDev -45.3%
look: 1.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 1

Pours a very transparent, dark reddish brown with almost no head. What head there is consists of a single layer of enormous bubbles that quickly dissipate. Smells of cocoa and brown sugar. Taste isn't offensive but isn't good. Up front, not much in the way of malt and no hops. The cocoa comes on in the back, drying your tongue out. Aftertaste is classic American macro - sour and metallic. Mouthfeel has a bit of carbonation initially, more than I would have expected based on the head. From there on in, its like water. Water with powder in it. Drinkable? In a word, no. I hand it to these guys to at least try something different - a holiday beer at 8.5% abv with a unique brewing process to produce a unique flavor - all admirable. I think they've just been brewing to the lowest common denominator for way too long to have any idea how to execute something unique.

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Photo of brewdlyhooked13
3.33/5  rDev +19.8%
look: 2 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 2.5

Appearance - a decent enough pour, an inviting hearty amber with a reddish hue. I'm trying to get some amount of head, but what little I can muster is momentary. No retention, no stick.

Aroma - grain, slightly fruity with a coconut/chocolate aroma, not very prominent though. An underlying booziness, too. Additional input from the malt as it sets up, imparting some roastiness. Much better cocoa presence too, give it a minute or two to fully bloom.

Taste - good roasted flavor, though a little blah on the actual grain taste. They somehow managed to incorporate some macro grain flavor in, and it weakens the overall flavor. Chocolate tastes like Tootsie Roll. Not a *bad* thing but makes it hard to take this beer very seriously. The alcohol is woven in fairly well, doing the flavors good with some needed enhancement without being oppressive. Ends with some fading roastiness and mellow booziness. Overall, the flavor is hampered by a degree of thinness but the taste earns some genuine merit. A superior lager? Not in my book. Again, as with the vanilla, there is no hop presence in this beer. It is incomplete in that regard, so I'll have to reserve top marks for a more complete brew.

Mouthfeel - I can allow for a bit of thinness in the body, a lager doesn't have to be excessively thick. It's to the thin side, but for the style it's in the ballpark. Good smoothness, a little under-carbonated but overall it'll do.

Drinkability - I think this beer accomplishes what it intended. I prefer it to the vanilla but only worth trying for posterity's sake.

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
Beer rating: 2.78 out of 5 with 59 ratings