Michelob Celebrate Chocolate Lager | Anheuser-Busch

Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager
Liked This Beer
2.78 w/ 59 ratings
Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Brewed by:
Missouri, United States

Style: American Pale Lager

Alcohol by volume (ABV): 8.50%

Availability: Winter

Notes / Commercial Description:
No notes at this time.

Added by Jason on 11-16-2006

This beer is retired; no longer brewed.

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Ratings: 59 |  Reviews: 51
Photo of weylinfidler
4/5  rDev +43.9%
look: 4.5 | smell: 4.5 | taste: 4 | feel: 4.5 | overall: 3

I have wanted to try this for some time now. I had to order it from California (I live in Nebraska) because I couldn't find anyone who had it here.

A - Bottle looks like a Artillery shell. Pours a dark brown with little head.

S - Smells just like a doppelbock with just a hint of Chocolate

T - Same as above. A bit to much carbonation for me but overall very tasty

M - Does leave your mouth a bit dry after it is all said and done but It just makes me want to take another drink!

D - About Two glasses is all I can take but it isn't because I don't like it or the %8.5 Alc., I am just not that hip on sweet drinks. This isn't too sweet but I notice it.

I would recommend everyone at least give this a try. May not be your taste but a good beer none the less!

Had this again. It tastes better if you drink it a bit warm as opposed to ice cold. Chocolate come out more and it tastes smoother.

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3.71/5  rDev +33.5%
look: 2.5 | smell: 4 | taste: 4 | feel: 3 | overall: 3.5

A long cry from Michelob Ultra "mandarin tangerine" (or something like that) that is available in some places. I let this cellar for 6 months past the "expiration" date. Just wanted to see if a 9% abv Michelob would age a little. It did. Poured into a glass this beer is lack luster in appearance. Looks like a watered down milk stout and is dark brown in the center and has amber highlights at the edge of the glass. Little head which dissipated quickly into little if no lacing. The smell was very enticingly sweet with a nice chocolate base and hints of the ABV and some malted notes. Mouthfeel was ok at best. I expected a little more body to it and it fell short. Spikey texture for a beer with little carbonation but a good slime feel. Taste is well rounded and full of hints of chocolate but not overloaded. "Tootsie Roll" as I see has been used to describe the taste and that pretty much nails it. Alcohol is definitely present and some spice drops in from time to time. The warmer it gets the better. Good job Busch and Company for bringing "craft" back into your focus.

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Photo of erosier
3.7/5  rDev +33.1%
look: 3.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 3.5

2007 Series

The bottle is pretty oddly shaped, almost like a bullet, or a suppository...

The pour was kind of interesting as I've never really seen a chocolate lager before. It had a nice reddish brown with a tall and medium bodied tan colored head that takes a while to settle and laces the glass very nicely. It smells of a light lager mixed with cocoa which is really interesting. It tastes like light toasted malts and then some cocoa. It is almost as chocolatey as I thought it would be. The last bit of the glass is actually really chocolatey, more so than the rest of the beer. It has a nice sweet fairly smooth mouthfeel. It is pretty drinkable because of the cocoa flavor and definately an interesting beer.

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Photo of mikesgroove
3.55/5  rDev +27.7%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

I purchased this one in the gift pack with the cherry lager, which I despised, back in January. I had not gotten around to trying the chocolate bullet until today. Needless to say I was hoping for a better result then I got when I tried the cherry, but honestly, it could not really have been much worse. Again the ammunition shell looking bottle was great, until you had to screw off the top which really is a buzz kill on this one, you would think they could have sprung for a better system there, but whatever. Took this one out of the fridge and let it warm up a touch before pouring it into an over sized wine glass.

Appearance - The pour was decent at best, with a dark chocolate colored liquid pouring out immediately. Some nice red tints to it on the side and the bottom of the glass. A small tan head rose up from it, maybe a half inch high, before setting down to just a thin veil over the top. Not really too much in the way of side glass lace on this one.

Smell - The aroma was that of Nestles Quick. Instant flashback to schooldays when I sniffed this one. It was that sweet artificial milk chocolate flavor that we all remember. When I first smelled it I could pick up the lager aromas underneath the chocolate but after it had warmed up a bit, that all but faded and this was a chocolate al the way, and very sweet.

Taste - The flavor followed suit almost identically to the rest of it. It was artificial sweet and full of chocolate flavor. This was really not as bad as I thought it would be, in fact I almost found myself enjoying it at times. There was a touch of a smoked flavor way in there, and the underlying grainy flavor was there, but well hidden and really did not peak out much after the first few sips. There was no alcohol present in this one at all.

Mouthfeel - This was nice and smooth, and very well carbonated; though I do have to admit it did come off a touch on the thin side to be honest. No where near the level of a stout or a porter, though it is billed as a lager, it was a touch light even for that standard, though still fairly decent and not terrible by any measure.

Drinkability - Now see here is where I have to give this one a few extra bits of credit. This was 8.5% abv and I could not tell what so ever. It was very smooth and the flavor was no where near bad in any way. In fact I would have had another, though I do not know if I would have paid for it.

Overall I was actually pleasantly surprised by this one. It was much better then what I thought it would be and actually would have to say it was really not half bad at all. I would give this one a shot next year.

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Photo of barleywinefiend
3.5/5  rDev +25.9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Enough cant be said about the look of this bottle..
Poured a lighter mahogany color with a small tannish head. Nose is caramel, light cocoa, butterscotch. taste is thinner bodied, decently hopped but the cocoa was overtaken by the butterscotch on this one. While the cocoa was there it seemed to be more evident on the finish than the overall taste and mouthfeel. Pretty good.

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Photo of OB1
3.5/5  rDev +25.9%

Photo of KI9A
3.45/5  rDev +24.1%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

Recieved this 2007 Edition from a friend at AB. Just a while label pre-production sample bottle. Used a tulip glass to release as much aroma/flavor as possible.

pours dark, like coca-cola, with minimal head. Zero lacing on the glass.

Smells of a chocolate malt, spiked with alcohol.

Tastes of obvious chocolate, with hints of fruit, maybe apples, and alcohol. Not over powered by any one ingredient. I didn't take notes on last years edition, but, by memory, seems close, but with a more pronounced chocolate/malt than I recall.

This beer seemed to get better about 5-7 min out of the fridge, as do most. Not an overly complex beer, but, a very good holiday party beer.

I also recieved a bottle of new for 2007 Celebrate Cherry, which I will review when someone sets up the review for it. It's not bad at all, might be good mixed with the chocolate?

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Photo of altgeeky1
3.43/5  rDev +23.4%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

Pours caramel dark, thick, but VERY clear. Very little carbonation, and what there is of it is fat bubble carbonation. It pours thick. The clear bit throws me off because I'm not sure what to expect next.

Smells incredibly sweet, malty, like a strong doppel. No hop aroma. Again, not sure how to score smell as it doesn't quite fit into a standard category style.

Taste. Sweet at first, no complexity, finishing VERY dry at the tip of the tongue and some alcohol burn to remind you of the ABV. Not bad, but I felt cheated here... it's TOO dry! It's like a bock with a too dry mash profile, and yeast that chomped all the bigger sugars. Probably by intent since it's a macro brewer.

Mouthfeel's good... lots of rolling maltiness, but again.. compared to what?

It's drinkable, and a sipper, and it won't ruin the palette, but not memorable.

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Photo of bluejacket74
3.42/5  rDev +23%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

2007 vintage, 24 ounce bottle with a twist-off cap. Served in a Michelob Celebrate! chalice that came with the gift pack the beer came in, the brew pours a dark brown color with a slight reddish tinge along with a half inch off-white head. Head retention is average, not much lacing. Aroma is a bit light, it smells like bittersweet chocolate, butterscotch, caramel and a bit of coffee. Taste is pretty much the same as the aroma, but I also notice a slight dark fruit/cherry taste. Mouthfeel/body is light, it's slick but also thin with low/moderate carbonation. Drinkability is decent, it's smooth and not hard to drink. Also, the 8.5% ABV is well hidden. Overall I think this is an OK beer. I wouldn't seek this out, but if someone gave me one I wouldn't turn it down either.

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Photo of mjd83goblue
3.42/5  rDev +23%
look: 2.5 | smell: 3 | taste: 4 | feel: 3.5 | overall: 3

Found the set for 10 bucks at Oliver T's in Grand Blanc, so what the heck. I'd probably pay that for the glassware alone.

Comes in a strange bullet shaped container. When you rip off the top, the bottle looks like a painted 40. Note to AB: If you are trying to go craft, put a real bottle cap on it. I'm taking .5 off appearance just for this.

Pours dark brown with ruby hints into the glass that came with it. Smell is not all that chocolaty. Quite malty, similar to a doppelbock.

The cocoa nibs really come through in the taste, which is actually pretty good. Not overly sweet, but a nice chocolate hint. The alcohol is hot at times and reminds me of Kahlua/Black Russian. No hops. I have a feeling if you take the chocolate away, the underlying beer would not be very good at all.

I get the drying finish that many have commented on. Not a deal breaker, but still noticeable. In all, a good effort by AB, but there are far more rounded chocolate beers available.

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Photo of LumpyGuitar
3.41/5  rDev +22.7%
look: 4 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

I picked up a 2 pack of this and the Cherry in the Holiday pack at my local beer store. I never drink Michelob but the pack was on clearance, figured I might as well.

Appearance is interesting. The bottle looks like a big silver and brown bullet, kind of gaudy actually. Color is a clear dark brown with a tiny hint of red.

Smell is pretty sweet, not choclatey at all. Nothing special.

Taste is a mixed bag. At first you get a sweet taste of choclate, however it quickly degraded to a dry mildly bitter alcohol finish, not bad for an 8.5 though.

Mouthfeel is again, average. Smooth, nothing wrong here, just middle of the road.

Drinkability is good if your using it as its intended holiday beer and as long as your sipping. I don't want to drink choclate beer year round, however, for the holidays or some special occasion this makes a nice topic of conversation as well as a nice drink for those of us beer drinkers ( like myself ) who don't drink wine.

Try it out if you can get it.

 990 characters

Photo of brewdlyhooked13
3.33/5  rDev +19.8%
look: 2 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 2.5

Appearance - a decent enough pour, an inviting hearty amber with a reddish hue. I'm trying to get some amount of head, but what little I can muster is momentary. No retention, no stick.

Aroma - grain, slightly fruity with a coconut/chocolate aroma, not very prominent though. An underlying booziness, too. Additional input from the malt as it sets up, imparting some roastiness. Much better cocoa presence too, give it a minute or two to fully bloom.

Taste - good roasted flavor, though a little blah on the actual grain taste. They somehow managed to incorporate some macro grain flavor in, and it weakens the overall flavor. Chocolate tastes like Tootsie Roll. Not a *bad* thing but makes it hard to take this beer very seriously. The alcohol is woven in fairly well, doing the flavors good with some needed enhancement without being oppressive. Ends with some fading roastiness and mellow booziness. Overall, the flavor is hampered by a degree of thinness but the taste earns some genuine merit. A superior lager? Not in my book. Again, as with the vanilla, there is no hop presence in this beer. It is incomplete in that regard, so I'll have to reserve top marks for a more complete brew.

Mouthfeel - I can allow for a bit of thinness in the body, a lager doesn't have to be excessively thick. It's to the thin side, but for the style it's in the ballpark. Good smoothness, a little under-carbonated but overall it'll do.

Drinkability - I think this beer accomplishes what it intended. I prefer it to the vanilla but only worth trying for posterity's sake.

 1,572 characters

Photo of HardTarget
3.31/5  rDev +19.1%
look: 2.5 | smell: 4 | taste: 3 | feel: 4 | overall: 3

Bottle Inspection: Fancy bottle and box, which I feel needlessly increased the price to try this out. Still, the bottle shape is a cool mortar round shape. Very limited information, cocoa beans, 8.5% abv., 2006, Chocolate, 24 oz.

Aroma: Nice porter like smell, some mild hops, a light but firm chocolate note.

Appearance: Firm pour produced a finger of tan head that dropped quickly to a thin cover. Glass is very clear but dark roasted ruby showing active carbonation streams.

Flavor: Very mild. Only a slight touch of heat gives the alcohol content away, otherwise it’s well hidden. Main taste is a cocoa with a slightly papery sweet light malt base.

Mouthfeel: Very light body, almost airy. Carbonation is high but seems light enough not to fizz.

Overall Impression: Chocolate? More like mousse. Ultra-fluffed, light as air, just enough chocolate flavor to let you know you’re not drinking your everyday malt liquor. This is Holiday Malt Liquor! The fusel note grew tiresome after a while, but not a bad beer all in all. It’s nice to see Michelob taking some chances.

 1,090 characters

Photo of NeroFiddled
3.22/5  rDev +15.8%
look: 3.5 | smell: 4 | taste: 3 | feel: 3.5 | overall: 2.5

Odd. Very odd. I didn't really like this one. It looks good, and the note of cocoa in the nose is quite nice, but when it comes to the flavor it seems like it's just cocoa mixed in with a stronger than usual beer... there's no malt underlay! The vanilla/bourbon version they did seemed to work a lot better as it fit in more with the dryness of the basic beer behind it. Here, the addition of the cocoa just leaves me wanting more. In its defence, however, it is pretty well-balanced and not overly sweet or too dry or bitter, it's just oddly set against a beer that has too much alcohol and not enough maltiness. It finishes with some alcohol that slides away to reveal sticky cocoa notes... and even more sticky cocoa notes... and more alcohol. All the while, a dull bitterness maintains residence beneath.... it's a hard call on this one. The cocoa bean flavor is very nice, but the balance is off. Either it's not sweet enough, or there's too much cocoa flavor, which suggests a required sweetness that's not there. Some coffee-like notes wander in here and there, along with a touch of suggestive roastiness, but it's not enough. And some more body might help too. Maybe poured via nitrogen mix this might cut it... as is, thumbs down!~

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3.22/5  rDev +15.8%
look: 3 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3.5

Body is deep but transparent brown hosting a one inch head that turns to just a skim after a minute. Nose is of distinct coco and almost tootsie roll like. A very up front chocolatey tide hits the tongue with major coco powdery notes. Slightly soured dark chocolate notes remain on the tongue as the beer reaches the belly. A hint of nut brown notes are slightly noticeable to the palate. Alchol hides nicely. This beer isnt all that bad but it doesnt have a lot of personality. The aged on coco beans effect does come thru nicely.

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Photo of darktower
3.2/5  rDev +15.1%
look: 3 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3

This "Celebrate" version wasn't as good as the Vanilla version but it was interesting to try a 'macro' brewery attempting something in the 'micro' vein. I wouldn't say it was great and I wouldn't say it was horrible, middle of the road really. Drinkable but more a once-and-done experience then something that would be enjoyed multiple times. There's a lot better chocolate-themed beers out there.

 397 characters

Photo of Jason
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Back again for another try. Glowing dark brown color with slight reddish highlights, the head retention is great. Smells of toasted cocoa bean powder, clean aroma. Semi-dry crisp body and mouth feel. Dry chocolate flavor from start to finish, cocoa bean taste is on overdrive for a moment which is not a bad thing. Alcohol drops a thin blanket of warmth that is very clean. Little to no hop character at all other than a very subtle bitterness. Hint of Bud-eske lager flavor in the drying finish, a little puckering from the dryness with alcohol and watery cocoa bean flavor.

Better than last year though the finish bothers me a little bit with the nearly bone dry palate and the chocolate that gets lost. They'd be better off making thing one sweet or at least semi-sweet. All in all, not half bad.

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Photo of weeare138
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Appears a dark mahogany with a small, light tan head that slowly fades out. Small amounts of spotty lacing are left around the glass.
Smell is of a cocoa laden, caramel-like based with some sugar malted brew. The cocoa is up front and evident. If I hadn't known that it was aged on cocoa, I would've thought it was some sort of odd bock beer that had some plenty of carafa malt in there.
Taste is of the aromas but it falters out a little bit due to the lack of extra maltiness desired from this brew. It's just a tad bit bland with cocoa beans mixed in the mix.
Mouthfeel is medium bodied, all in an unbalanced lager that is very muddled and hard to define.

 661 characters

Photo of jwc215
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

From 2007 Holiday season:

Pours brown with rubyish highlights. A tan head fizzles down to a slowly vanishing patch.

The smell is of a grainy lager with cocoa/cocoa powder. The chocolate mixes with a mediocre macro lager.

The chocolate is almost enough to cover pedestrian lager taste, though it pulls through. Sweet, but not cloying. Some alcohol shows in the finish.

Something thin about it. It is a lager and not an ale, but it's rather weak, though it is smooth.

Well, it seems like a Michelob lager with some cocoa and alcohol. It's okay for a sampling - at least they tried something different and the cocoa does come across pretty nicely. Not worth having again, though, and not worth the price-tag of ten plus bucks, IMO.

 733 characters

Photo of mentor
3.13/5  rDev +12.6%
look: 3.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3

Bottle was a 2006 GABF left-over that was given to me as a reward for my volunteer efforts. Thanks a million to GABF and to AB Brewing for the opportunity. Pours a thin layer of head over a brown (some reddish tint) liquid. Smells vanilla extract, gentle chocolate, and mild oak. Touch of cherry sour.

Tastes of dry chocolate and some cherry. Sweet and wet on the palette with chocolate trying to counter. Vanilla, but overall, this beer tastes like it was flavored with extracts. comes across as fake. Nice thick mouthfeel and modest carbonation. I suspect all-malt liquor is not the right classification for this beer.

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Photo of HimerMan
3.12/5  rDev +12.2%
look: 3.5 | smell: 4 | taste: 3 | feel: 2.5 | overall: 2.5

The strange bullet shaped bottle that I've been "holding" since 2006. This was really a great buy as part of the set that included the two glasses.

Finally poured this into its appropriate 'Celebrate' glass and split with Gaskill. Almost a redish amber brown color with a frothy off-white large head.

Smells like mild chocolate nibs and some carob.

The taste is where this beer is truly lacking. There really isn't a lot of flavor at all - it goes from chocolate to nothing and then just bland. Other reviews are accurate with this beer in saying that there is a drying feeling - I agree.

Overall, I guess the drinkability is ok due to its unintentional aging and for an 8.5% beer this was quite smooth - however, I would not really want to try this again any time soon.

Worth a shot, and definitely a nice glass that is worth the price of the set.


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Photo of jasonjlewis
3.1/5  rDev +11.5%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 2.5 | overall: 3

Smell of cocoa and appearance is decent and has some nice head. Fades with the end of the bottle as the beer has sat for a while. Decent coca taste that is better as the beer warms. Mouthfeel has almost no carbonation, but the flavor clings decently. Not a session beer, but not that hard to drink. Not worth the price at all. I reviewed this beer as a high quality brew as it was over 10 dollars a bottle. Don't waste your money.

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Photo of beerthulhu
3.08/5  rDev +10.8%
look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

Packaged similar to their Cherry Lager (see review).

A: Poured a dark cherry-amber with a 1 finger foamy beige head that pitted and dissipated rather quickly after the initial pour. No lacing and only a very faint visible carbonation was present. The coloring was nice and deep here but a weak and flimsy head didn't help.

S: The aroma came off more coffee scented then chocolate and was fairly weak in nature. I really enjoyed the fresh aroma of their Cherry Lager but this falls short. Digging deeper their was some dried dark fruit of plums detected with a light alcohol nature (once again children's cough medicine).

T: The flavor proved to be more promising then the nose upon the first sip. Some fresh coffee grinds and chocolate is immediately detected. A dark fruitiness of cherries and plums was also very evident. There seemed to be a spicy nature that complimented the fruity tones of this beer rather nicely. A soft roasted malting left a subtle smoky and burnt woodiness behind after the swallow. Overall I would rate this average per style and nothing that really captivates you beyond the first few sips.

M: slick, oily, but pretty thin in the end. A little fizziness with a nice bitter chocolate and coffee ground fade redeems what could have been a disaster in this catergory.

D: Overall I found the drinkability to be only average. Didn't make me look forward to the next sip let alone the next 24 oz. Not worthy of the price of admission (on sale $9.99 for 24oz.). The flavor itself was okay but failed to inspire or reveal itself more deeper into the drink and came off rather one-dimensional not leaving any impression. No repeat factor here and would save my dime on this one for the time being (look for a fire sale soon on this). Recommended only for a try at under $5 a bottle.

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Photo of clvand0
3.08/5  rDev +10.8%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 2.5 | overall: 2.5

Cool bottle. Pours a brown-ish color but you can see through it. Little to no head and it doesn't leave any lacing. The aroma has some dark malt stuff coming through, but I barely get any chocolate/cocoa at all. The flavor has a harshness at first and that harshness hangs around as the chocolate/cocoa comes through. I like the cocoa flavor, but that's about all it has going for it. The body is kinda thin and the drinkability is just ok. Overall, just ok.

 458 characters

Photo of Drew966
3.06/5  rDev +10.1%
look: 4 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Michelob Celebrate Chocolate Lager pours a dark brown that shows red when held to the light with a tan head from a brown twelve ounce bottle (labeled not for sale). The aroma has a bit of cocoa in it. The flavor definitely has some cocoa flavor and it masks the alcohol better than the cherry version, but it's still noticeable. The cocoa flavor just doesn't seem quite right, it just doesn't do it for me.

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
Beer rating: 1.7% out of 100 with 59 ratings
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