Michelob Celebrate Chocolate Lager | Anheuser-Busch

51 Reviews
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Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Brewed by:
Missouri, United States

Style: American Pale Lager

Alcohol by volume (ABV): 8.50%

Availability: Winter

Notes / Commercial Description:
No notes at this time.

Added by Jason on 11-16-2006

This beer is retired; no longer brewed.

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Reviews: 51 | Ratings: 59
Photo of darktower
3.2/5  rDev +15.5%
look: 3 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3

This "Celebrate" version wasn't as good as the Vanilla version but it was interesting to try a 'macro' brewery attempting something in the 'micro' vein. I wouldn't say it was great and I wouldn't say it was horrible, middle of the road really. Drinkable but more a once-and-done experience then something that would be enjoyed multiple times. There's a lot better chocolate-themed beers out there.

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Photo of BigMike
2.27/5  rDev -18.1%
look: 2 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

A: Pours a light brown iced tea like color. Not much head at all.

S: Light chocolate on the nose. A little bit of a skunky lager smell underneath.

T: Tastes like someone mixed swiss miss cocoa powder into a generic lager.

M: Light and watery. Not much carbonation.

Overall: Not really sure what the objective was of this beer. Starting with the weird torpedo shaped bottle down to the nasty aftertaste. This beer is just not good.

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Photo of SamN
2.98/5  rDev +7.6%
look: 4 | smell: 3.5 | taste: 3 | feel: 3 | overall: 2

Dark brown coloring, with deep chocolate ruby highlights to light. Thin, tan head that quickly fades. Smells of cocoa powder, pale American malts and some very slight floral hops. Taste is fainter than the aroma, faint coca, oakiness, lager malts. I like the oakiness found in both bottles of Celebrate. This beer's chocolates fade into a tinny hollow taste. Feels bubbly and a little thin. "Unique" tastes, let's say. Not a great chocolate note in this.

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Photo of armock
3.03/5  rDev +9.4%
look: 3.5 | smell: 3 | taste: 3 | feel: 3 | overall: 3

From notes a 2007 bottle tasted at a Christmas beer dinner party in 2008.

A - Poured a copper color with a white head that leaves lacing behind

S - It has a coco powder chocolate nose

T - It follows the nose with the coco powder chocolate flavor

M - This beer has a medium body with higher carbonation to it

D - Honestly I don't think this stuff is really that bad smell and flavor wise now as far as an AM Lager yeah its about as far off as you can get and don't know how these are holding up now but if someone gives you a chance at a glass I suggest giving it a try

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Photo of bluejacket74
3.42/5  rDev +23.5%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

2007 vintage, 24 ounce bottle with a twist-off cap. Served in a Michelob Celebrate! chalice that came with the gift pack the beer came in, the brew pours a dark brown color with a slight reddish tinge along with a half inch off-white head. Head retention is average, not much lacing. Aroma is a bit light, it smells like bittersweet chocolate, butterscotch, caramel and a bit of coffee. Taste is pretty much the same as the aroma, but I also notice a slight dark fruit/cherry taste. Mouthfeel/body is light, it's slick but also thin with low/moderate carbonation. Drinkability is decent, it's smooth and not hard to drink. Also, the 8.5% ABV is well hidden. Overall I think this is an OK beer. I wouldn't seek this out, but if someone gave me one I wouldn't turn it down either.

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Photo of barleywinefiend
3.5/5  rDev +26.4%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Enough cant be said about the look of this bottle..
Poured a lighter mahogany color with a small tannish head. Nose is caramel, light cocoa, butterscotch. taste is thinner bodied, decently hopped but the cocoa was overtaken by the butterscotch on this one. While the cocoa was there it seemed to be more evident on the finish than the overall taste and mouthfeel. Pretty good.

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Photo of ThreeWiseMen
2.89/5  rDev +4.3%
look: 4 | smell: 2.5 | taste: 3 | feel: 2.5 | overall: 3

2007 vintage sampled at 2009 Central Coast BA Bacchanal.

Appearance: Clear mahogany body with a sticky, white halo for a head. Nice lacing.

Smell: Oak and some sort of childhood candy (butterscotch-ish). Somebody said Werther's - yes, definitely. Lots of Werther's. Super sugary, artificial, and simple, but still okay.

Taste: Tons of Werther's again, with some added chocolate and hops. A little more complex than the smell. Tastes like candy.

Mouthfeel: Light and sugary/sticky. Somewhat flat and dry. Meh.

Drinkability: This is one of the most candy-like beers I've had, but it still wasn't terrible. I was happy with my sample; I wouldn't want much more of it.

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Photo of beerthulhu
3.08/5  rDev +11.2%
look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

Packaged similar to their Cherry Lager (see review).

A: Poured a dark cherry-amber with a 1 finger foamy beige head that pitted and dissipated rather quickly after the initial pour. No lacing and only a very faint visible carbonation was present. The coloring was nice and deep here but a weak and flimsy head didn't help.

S: The aroma came off more coffee scented then chocolate and was fairly weak in nature. I really enjoyed the fresh aroma of their Cherry Lager but this falls short. Digging deeper their was some dried dark fruit of plums detected with a light alcohol nature (once again children's cough medicine).

T: The flavor proved to be more promising then the nose upon the first sip. Some fresh coffee grinds and chocolate is immediately detected. A dark fruitiness of cherries and plums was also very evident. There seemed to be a spicy nature that complimented the fruity tones of this beer rather nicely. A soft roasted malting left a subtle smoky and burnt woodiness behind after the swallow. Overall I would rate this average per style and nothing that really captivates you beyond the first few sips.

M: slick, oily, but pretty thin in the end. A little fizziness with a nice bitter chocolate and coffee ground fade redeems what could have been a disaster in this catergory.

D: Overall I found the drinkability to be only average. Didn't make me look forward to the next sip let alone the next 24 oz. Not worthy of the price of admission (on sale $9.99 for 24oz.). The flavor itself was okay but failed to inspire or reveal itself more deeper into the drink and came off rather one-dimensional not leaving any impression. No repeat factor here and would save my dime on this one for the time being (look for a fire sale soon on this). Recommended only for a try at under $5 a bottle.

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Photo of Drew966
3.06/5  rDev +10.5%
look: 4 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Michelob Celebrate Chocolate Lager pours a dark brown that shows red when held to the light with a tan head from a brown twelve ounce bottle (labeled not for sale). The aroma has a bit of cocoa in it. The flavor definitely has some cocoa flavor and it masks the alcohol better than the cherry version, but it's still noticeable. The cocoa flavor just doesn't seem quite right, it just doesn't do it for me.

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Photo of BeerAdvocate
2.05/5  rDev -26%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Review from Inaugural Issue of Beeradvocate Magazine.

A new addition to this creative family of flavored beers. Michelob Celebrate Chocolate comes in a unique 24-ounce bottle that looks like an artillery shell. WTF? It pours out a little fizzy and leaves a thin ring of lace. The reddish brown color has no problem showing off its clarity. Dry chocolate and undertones of chocolate liquor in the nose. A bit of crispness gets lost in the slick, heavy mouthfeel. Right away, the cocoa bean flavor lays in, heavy but dry, like carob powder. Alcohol is clean, and the warmth grows with every sip. Hops? Hello? Flavors start to become reminiscent of an iced coffee with chocolate liqueur added to it. Not fun.

Though we're happy that this 8.5 percent lager was not your typical malt liquor, it fell well short. It was bone-dry, and the chocolate was kind of lost. All in all, Michelob Celebrate Chocolate leaves a lot to be desired. It comes down to equating chocolate with something sweet, not dry. Back to the brew kettle with this one.

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Photo of mjd83goblue
3.42/5  rDev +23.5%
look: 2.5 | smell: 3 | taste: 4 | feel: 3.5 | overall: 3

Found the set for 10 bucks at Oliver T's in Grand Blanc, so what the heck. I'd probably pay that for the glassware alone.

Comes in a strange bullet shaped container. When you rip off the top, the bottle looks like a painted 40. Note to AB: If you are trying to go craft, put a real bottle cap on it. I'm taking .5 off appearance just for this.

Pours dark brown with ruby hints into the glass that came with it. Smell is not all that chocolaty. Quite malty, similar to a doppelbock.

The cocoa nibs really come through in the taste, which is actually pretty good. Not overly sweet, but a nice chocolate hint. The alcohol is hot at times and reminds me of Kahlua/Black Russian. No hops. I have a feeling if you take the chocolate away, the underlying beer would not be very good at all.

I get the drying finish that many have commented on. Not a deal breaker, but still noticeable. In all, a good effort by AB, but there are far more rounded chocolate beers available.

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Photo of ZAP
2.06/5  rDev -25.6%
look: 3 | smell: 2 | taste: 2 | feel: 3 | overall: 1.5

Interesting 24 ounce bottle that looks like some space age sex toy....I damn near expected this thing to start vibrating when I twisted the cap off to get to the bottle part to open it.

I seemed to be one of the minority who actually liked the Fredrick Miller Chocolate Lager...I expected something similar with this one but it is not in the same league.

I will say this...I am stunned to see this is 8.5%. iABV feels more like 4.5% or 5%....but unfortunately there isn't a lot to like about this beer. Sure there is some mild cocoa notes on the aroma and taste but it is subtle and the problem is there isn't much depth beyond that...no bad off tastes or anything like that but just not much that impresses either.

I could care less if AB or Surly made this beer (as I am not a macro hater) because my opinion would be the same....not recommended.

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Photo of mikesgroove
3.55/5  rDev +28.2%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

I purchased this one in the gift pack with the cherry lager, which I despised, back in January. I had not gotten around to trying the chocolate bullet until today. Needless to say I was hoping for a better result then I got when I tried the cherry, but honestly, it could not really have been much worse. Again the ammunition shell looking bottle was great, until you had to screw off the top which really is a buzz kill on this one, you would think they could have sprung for a better system there, but whatever. Took this one out of the fridge and let it warm up a touch before pouring it into an over sized wine glass.

Appearance - The pour was decent at best, with a dark chocolate colored liquid pouring out immediately. Some nice red tints to it on the side and the bottom of the glass. A small tan head rose up from it, maybe a half inch high, before setting down to just a thin veil over the top. Not really too much in the way of side glass lace on this one.

Smell - The aroma was that of Nestles Quick. Instant flashback to schooldays when I sniffed this one. It was that sweet artificial milk chocolate flavor that we all remember. When I first smelled it I could pick up the lager aromas underneath the chocolate but after it had warmed up a bit, that all but faded and this was a chocolate al the way, and very sweet.

Taste - The flavor followed suit almost identically to the rest of it. It was artificial sweet and full of chocolate flavor. This was really not as bad as I thought it would be, in fact I almost found myself enjoying it at times. There was a touch of a smoked flavor way in there, and the underlying grainy flavor was there, but well hidden and really did not peak out much after the first few sips. There was no alcohol present in this one at all.

Mouthfeel - This was nice and smooth, and very well carbonated; though I do have to admit it did come off a touch on the thin side to be honest. No where near the level of a stout or a porter, though it is billed as a lager, it was a touch light even for that standard, though still fairly decent and not terrible by any measure.

Drinkability - Now see here is where I have to give this one a few extra bits of credit. This was 8.5% abv and I could not tell what so ever. It was very smooth and the flavor was no where near bad in any way. In fact I would have had another, though I do not know if I would have paid for it.

Overall I was actually pleasantly surprised by this one. It was much better then what I thought it would be and actually would have to say it was really not half bad at all. I would give this one a shot next year.

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Photo of generallee
2.43/5  rDev -12.3%
look: 2.5 | smell: 4.5 | taste: 1.5 | feel: 3 | overall: 1.5

I bought this as part of a gift set, however the two glasses were the only highlights. The chocolate lager poured a dark amber color with a minimal light tan head. The aroma hits you as you open the bottle. The scent of dark cocoa powder, sweet malts, milk chocolate and malted milk balls fills the room and your nose. However the flavor is more like canned chocolate syrup that overpowers the beer. The body was about medium with a creamy/oily texture. The carbonation was light and the finish was long with some bitter notes. Over all I think they should have spent more time on flavor than the odd bottle and fancy packaging. Well at least I got two nice glasses in the gift set.

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Photo of erosier
3.7/5  rDev +33.6%
look: 3.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 3.5

2007 Series

The bottle is pretty oddly shaped, almost like a bullet, or a suppository...

The pour was kind of interesting as I've never really seen a chocolate lager before. It had a nice reddish brown with a tall and medium bodied tan colored head that takes a while to settle and laces the glass very nicely. It smells of a light lager mixed with cocoa which is really interesting. It tastes like light toasted malts and then some cocoa. It is almost as chocolatey as I thought it would be. The last bit of the glass is actually really chocolatey, more so than the rest of the beer. It has a nice sweet fairly smooth mouthfeel. It is pretty drinkable because of the cocoa flavor and definately an interesting beer.

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Photo of jwc215
3.15/5  rDev +13.7%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

From 2007 Holiday season:

Pours brown with rubyish highlights. A tan head fizzles down to a slowly vanishing patch.

The smell is of a grainy lager with cocoa/cocoa powder. The chocolate mixes with a mediocre macro lager.

The chocolate is almost enough to cover pedestrian lager taste, though it pulls through. Sweet, but not cloying. Some alcohol shows in the finish.

Something thin about it. It is a lager and not an ale, but it's rather weak, though it is smooth.

Well, it seems like a Michelob lager with some cocoa and alcohol. It's okay for a sampling - at least they tried something different and the cocoa does come across pretty nicely. Not worth having again, though, and not worth the price-tag of ten plus bucks, IMO.

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Photo of HimerMan
3.12/5  rDev +12.6%
look: 3.5 | smell: 4 | taste: 3 | feel: 2.5 | overall: 2.5

The strange bullet shaped bottle that I've been "holding" since 2006. This was really a great buy as part of the set that included the two glasses.

Finally poured this into its appropriate 'Celebrate' glass and split with Gaskill. Almost a redish amber brown color with a frothy off-white large head.

Smells like mild chocolate nibs and some carob.

The taste is where this beer is truly lacking. There really isn't a lot of flavor at all - it goes from chocolate to nothing and then just bland. Other reviews are accurate with this beer in saying that there is a drying feeling - I agree.

Overall, I guess the drinkability is ok due to its unintentional aging and for an 8.5% beer this was quite smooth - however, I would not really want to try this again any time soon.

Worth a shot, and definitely a nice glass that is worth the price of the set.


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Photo of LumpyGuitar
3.41/5  rDev +23.1%
look: 4 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

I picked up a 2 pack of this and the Cherry in the Holiday pack at my local beer store. I never drink Michelob but the pack was on clearance, figured I might as well.

Appearance is interesting. The bottle looks like a big silver and brown bullet, kind of gaudy actually. Color is a clear dark brown with a tiny hint of red.

Smell is pretty sweet, not choclatey at all. Nothing special.

Taste is a mixed bag. At first you get a sweet taste of choclate, however it quickly degraded to a dry mildly bitter alcohol finish, not bad for an 8.5 though.

Mouthfeel is again, average. Smooth, nothing wrong here, just middle of the road.

Drinkability is good if your using it as its intended holiday beer and as long as your sipping. I don't want to drink choclate beer year round, however, for the holidays or some special occasion this makes a nice topic of conversation as well as a nice drink for those of us beer drinkers ( like myself ) who don't drink wine.

Try it out if you can get it.

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Photo of weylinfidler
4/5  rDev +44.4%
look: 4.5 | smell: 4.5 | taste: 4 | feel: 4.5 | overall: 3

I have wanted to try this for some time now. I had to order it from California (I live in Nebraska) because I couldn't find anyone who had it here.

A - Bottle looks like a Artillery shell. Pours a dark brown with little head.

S - Smells just like a doppelbock with just a hint of Chocolate

T - Same as above. A bit to much carbonation for me but overall very tasty

M - Does leave your mouth a bit dry after it is all said and done but It just makes me want to take another drink!

D - About Two glasses is all I can take but it isn't because I don't like it or the %8.5 Alc., I am just not that hip on sweet drinks. This isn't too sweet but I notice it.

I would recommend everyone at least give this a try. May not be your taste but a good beer none the less!

Had this again. It tastes better if you drink it a bit warm as opposed to ice cold. Chocolate come out more and it tastes smoother.

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Photo of altgeeky1
3.43/5  rDev +23.8%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

Pours caramel dark, thick, but VERY clear. Very little carbonation, and what there is of it is fat bubble carbonation. It pours thick. The clear bit throws me off because I'm not sure what to expect next.

Smells incredibly sweet, malty, like a strong doppel. No hop aroma. Again, not sure how to score smell as it doesn't quite fit into a standard category style.

Taste. Sweet at first, no complexity, finishing VERY dry at the tip of the tongue and some alcohol burn to remind you of the ABV. Not bad, but I felt cheated here... it's TOO dry! It's like a bock with a too dry mash profile, and yeast that chomped all the bigger sugars. Probably by intent since it's a macro brewer.

Mouthfeel's good... lots of rolling maltiness, but again.. compared to what?

It's drinkable, and a sipper, and it won't ruin the palette, but not memorable.

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Photo of Jason
3.15/5  rDev +13.7%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Back again for another try. Glowing dark brown color with slight reddish highlights, the head retention is great. Smells of toasted cocoa bean powder, clean aroma. Semi-dry crisp body and mouth feel. Dry chocolate flavor from start to finish, cocoa bean taste is on overdrive for a moment which is not a bad thing. Alcohol drops a thin blanket of warmth that is very clean. Little to no hop character at all other than a very subtle bitterness. Hint of Bud-eske lager flavor in the drying finish, a little puckering from the dryness with alcohol and watery cocoa bean flavor.

Better than last year though the finish bothers me a little bit with the nearly bone dry palate and the chocolate that gets lost. They'd be better off making thing one sweet or at least semi-sweet. All in all, not half bad.

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3.22/5  rDev +16.2%
look: 3 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3.5

Body is deep but transparent brown hosting a one inch head that turns to just a skim after a minute. Nose is of distinct coco and almost tootsie roll like. A very up front chocolatey tide hits the tongue with major coco powdery notes. Slightly soured dark chocolate notes remain on the tongue as the beer reaches the belly. A hint of nut brown notes are slightly noticeable to the palate. Alchol hides nicely. This beer isnt all that bad but it doesnt have a lot of personality. The aged on coco beans effect does come thru nicely.

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Photo of KI9A
3.45/5  rDev +24.5%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

Recieved this 2007 Edition from a friend at AB. Just a while label pre-production sample bottle. Used a tulip glass to release as much aroma/flavor as possible.

pours dark, like coca-cola, with minimal head. Zero lacing on the glass.

Smells of a chocolate malt, spiked with alcohol.

Tastes of obvious chocolate, with hints of fruit, maybe apples, and alcohol. Not over powered by any one ingredient. I didn't take notes on last years edition, but, by memory, seems close, but with a more pronounced chocolate/malt than I recall.

This beer seemed to get better about 5-7 min out of the fridge, as do most. Not an overly complex beer, but, a very good holiday party beer.

I also recieved a bottle of new for 2007 Celebrate Cherry, which I will review when someone sets up the review for it. It's not bad at all, might be good mixed with the chocolate?

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Photo of clvand0
3.08/5  rDev +11.2%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 2.5 | overall: 2.5

Cool bottle. Pours a brown-ish color but you can see through it. Little to no head and it doesn't leave any lacing. The aroma has some dark malt stuff coming through, but I barely get any chocolate/cocoa at all. The flavor has a harshness at first and that harshness hangs around as the chocolate/cocoa comes through. I like the cocoa flavor, but that's about all it has going for it. The body is kinda thin and the drinkability is just ok. Overall, just ok.

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3.71/5  rDev +33.9%
look: 2.5 | smell: 4 | taste: 4 | feel: 3 | overall: 3.5

A long cry from Michelob Ultra "mandarin tangerine" (or something like that) that is available in some places. I let this cellar for 6 months past the "expiration" date. Just wanted to see if a 9% abv Michelob would age a little. It did. Poured into a glass this beer is lack luster in appearance. Looks like a watered down milk stout and is dark brown in the center and has amber highlights at the edge of the glass. Little head which dissipated quickly into little if no lacing. The smell was very enticingly sweet with a nice chocolate base and hints of the ABV and some malted notes. Mouthfeel was ok at best. I expected a little more body to it and it fell short. Spikey texture for a beer with little carbonation but a good slime feel. Taste is well rounded and full of hints of chocolate but not overloaded. "Tootsie Roll" as I see has been used to describe the taste and that pretty much nails it. Alcohol is definitely present and some spice drops in from time to time. The warmer it gets the better. Good job Busch and Company for bringing "craft" back into your focus.

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
2.77 out of 5 based on 59 ratings.
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