Michelob Celebrate Chocolate Lager | Anheuser-Busch

51 Reviews
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Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Brewed by:
Missouri, United States

Style: American Pale Lager

Alcohol by volume (ABV): 8.50%

Availability: Winter

Notes / Commercial Description:
No notes at this time.

Added by Jason on 11-16-2006

This beer is retired; no longer brewed.

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Reviews: 51 | Ratings: 59
Photo of jcdiflorio
1.06/5  rDev -61.7%
look: 2 | smell: 1 | taste: 1 | feel: 1 | overall: 1

served into a pint glass from a 24oz malt licquior bottle with a fancy plastic wrapper a twist off cap like on a malt licquoir with a plastic cone and a piece of clear tape holding on the cone.

Clear,medium amber color,a white head dissapated as quick as a soda head.
Very loud and fizzy with crazy streams of bubbles.

Chocolate bean aromas,carmelly,with hints of alcohol.

Tastes like chocolate water,some carmell ,sugary,alcohol tastes,but not as much as you would suspect with the 8.5% ABV. Finishes with a very syrupy,tart and sugary taste. Not anyway pleasing.

A watery cloying mouthfeel with a grainy texture. Had to force this beer down no drinkability at all. My boss gave me this beer as a gift,its the thought that counts on this beer. I wish this beer was good,but it's nowhere near good.

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Photo of peabody
1.19/5  rDev -57%
look: 2.5 | smell: 1 | taste: 1 | feel: 2 | overall: 1

Pours out a clear dark concoction with white/offwhite suds that are two fingers high in the accompianing tulip glass.No lacing
I smell yeast and sugar. Mabey a hint of alcohol but that is it.
As it warms you do smell something that almost smells like Nestles Quick powder.
Taste is stranger than all get out. Dirty water that has freshly mown grass in it. Nasty is giving this beer a compliment.
What were they thinking at AB? The big boys don't have a clue.

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Photo of xav33
1.42/5  rDev -48.7%
look: 1 | smell: 1.5 | taste: 1 | feel: 2 | overall: 2

Michelob Celebrate Chocolate
Bullet bottle (750 ml)
Recent bottling, celebrated 12/06
Moderate pour into accompanying tulip glasses.

Poured a clear brown with a tiny fizzy off white head.

Smelt of light chocolate and toasted grain.

Taste was upfront light bitter dirt and chocolate scraps followed by dirty grain on a short to average length finish. Palate was light to medium bodied, slightly oily, lively carbonated and lightly alcoholic and astringent.

Overall, I can't believe I got suckered into buying this. Again... Huge minus points for being overly poor quality compared to value (20$ for the gift set). I can think of at least 100 great beers for $10 or less for a 750ml bottle. This is not one of them. Money making scheme, milking their brand name. Great for grumpy uncle Jeb who drinks a case of Mich Ultra a day, he will think this is the most flavorful thing ever.

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Photo of roblowther
1.52/5  rDev -45.1%
look: 1.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 1

Pours a very transparent, dark reddish brown with almost no head. What head there is consists of a single layer of enormous bubbles that quickly dissipate. Smells of cocoa and brown sugar. Taste isn't offensive but isn't good. Up front, not much in the way of malt and no hops. The cocoa comes on in the back, drying your tongue out. Aftertaste is classic American macro - sour and metallic. Mouthfeel has a bit of carbonation initially, more than I would have expected based on the head. From there on in, its like water. Water with powder in it. Drinkable? In a word, no. I hand it to these guys to at least try something different - a holiday beer at 8.5% abv with a unique brewing process to produce a unique flavor - all admirable. I think they've just been brewing to the lowest common denominator for way too long to have any idea how to execute something unique.

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Photo of airevac19
1.88/5  rDev -32.1%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 2

I bought this at the exchange here at Elmendorf AFB, AK. I saw the package (this one, vanilla oak variety, and 2 snifters) and i thought "ehh, let's give it a go." It's an ok beer, but it definately not something I would drink daily. I wasn't impressed with the chocolate taste to it. Tasted more stale than anything.

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Photo of shaggy151
1.95/5  rDev -29.6%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 1.5

Got this as part of the two pack with the Vanilla beer. It has a nice color with only a hint of chocolate smell. The taste also really only had a hint of chocolate. I was expecting more after trying the Vanilla beer which has both a stronger smell and taste of the vanilla. The beer is fairly smooth but really not something i would want to have again.

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Photo of GeneralZod
2.04/5  rDev -26.4%
look: 2 | smell: 3 | taste: 1.5 | feel: 3 | overall: 1.5

Low head. Dull and low fizz. Looks uninviting.

Just a hint of chocolate and malt. Enough for the average score.

Awful. Too bitter. No chocolate taste.

A bit coarse, but ok.

Undrinkable. Bitter and boring. Michelob should not be celebrating chocolate.

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Photo of BeerAdvocate
2.05/5  rDev -26%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Review from Inaugural Issue of Beeradvocate Magazine.

A new addition to this creative family of flavored beers. Michelob Celebrate Chocolate comes in a unique 24-ounce bottle that looks like an artillery shell. WTF? It pours out a little fizzy and leaves a thin ring of lace. The reddish brown color has no problem showing off its clarity. Dry chocolate and undertones of chocolate liquor in the nose. A bit of crispness gets lost in the slick, heavy mouthfeel. Right away, the cocoa bean flavor lays in, heavy but dry, like carob powder. Alcohol is clean, and the warmth grows with every sip. Hops? Hello? Flavors start to become reminiscent of an iced coffee with chocolate liqueur added to it. Not fun.

Though we're happy that this 8.5 percent lager was not your typical malt liquor, it fell well short. It was bone-dry, and the chocolate was kind of lost. All in all, Michelob Celebrate Chocolate leaves a lot to be desired. It comes down to equating chocolate with something sweet, not dry. Back to the brew kettle with this one.

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Photo of ZAP
2.06/5  rDev -25.6%
look: 3 | smell: 2 | taste: 2 | feel: 3 | overall: 1.5

Interesting 24 ounce bottle that looks like some space age sex toy....I damn near expected this thing to start vibrating when I twisted the cap off to get to the bottle part to open it.

I seemed to be one of the minority who actually liked the Fredrick Miller Chocolate Lager...I expected something similar with this one but it is not in the same league.

I will say this...I am stunned to see this is 8.5%. iABV feels more like 4.5% or 5%....but unfortunately there isn't a lot to like about this beer. Sure there is some mild cocoa notes on the aroma and taste but it is subtle and the problem is there isn't much depth beyond that...no bad off tastes or anything like that but just not much that impresses either.

I could care less if AB or Surly made this beer (as I am not a macro hater) because my opinion would be the same....not recommended.

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Photo of Bitterbill
2.09/5  rDev -24.5%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from 24oz bottle(room temp) a clear deep amber with a smallish head of foam that shrank to just a fine ring hugging the edge of the Michelob goblet that came with this gift pack.

The smell is very delicate. I can *just* sense some chocolate notes.

The taste is also, initially, pretty delicate. Not much of a chocolate flavour at all; maybe some slight bread from the semi sweet malt but that disappears rather quickly and is replaced by a pronounced flavour and warming from the alcohol. Pretty boring stuff, darn it. :^(

Bottom line: I'm glad I tried it but I won't buy it again.

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Photo of BuckeyeNation
2.09/5  rDev -24.5%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Flawless dark bronze awash in burnt orange and brick red. The orange-tinted, khaki colored head isn't the least bit rocky. It's acceptable initially and becomes increasing unacceptable as it deflates. Unfortunately, not a speck of lace makes it to the glass. The color is great, but that's where it ends.

The nose can only be described as bizarre. If Crayola created a chocolate crayon, it might smell like this. Actually, now that I think about it, the crayon would probably smell much better. I don't know if plastic or wax is a more appropriate comparison, but Celebrate Chocolate sure as hell doesn't smell very beer-like.

I'm willing to believe that a good chocolate lager exists. This ain't it. The flavor is marginally better than the nose, although not enough to earn a higher score. Does A-B test market their products? If so, do they use people who think Bud Light is good beer? How in the world can they release a beer like this with a straight face? I have a lot of questions, but very few answers.

To the brewery's credit, I can actually appreciate the cocoa bean influence. To me, though, Celebrate tastes like a poor quality creme de cacao watered down with a poor quality lager. There's absolutely no depth of flavor and no complexity. I'm a little surprised they were able to mask the 8.5% ABV so well, but it doesn't matter when the flavor profile is so simple and so shallow.

The mouthfeel is amazingly light for such a high alcohol beer. Actually, light is probably the wrong word. Whatever is the opposite of 'mouthfilling' is the word I'm searching for. There's no expansiveness at all, in spite of an acceptable amount of carbonation.

This special, seasonal release comes in a bottle that looks exactly like an artillery shell (which isn't very practical since there's nothing to grab onto). The packaging is perhaps more fitting than Anheuser-Busch knows, because Michelob Celebrate Chocolate bombs big time. I have higher hopes for Celebrate Vanilla, but I have a feeling that it won't be anything to celebrate either.

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Photo of geexploitation
2.17/5  rDev -21.7%
look: 3.5 | smell: 1.5 | taste: 2 | feel: 4 | overall: 2

From a strangely alien bottle with a 40oz style screw top comes a beer that is perfectly clear and dark russet brown. It's lighter than I expected given that it's "chocolate". The nose smells like powdered jell-o pudding -- that is, before it becomes actual pudding. Gross, at least in a beer. On the palate, a touch of bitterness and some diacetylesque notes, combined with that jell-o chocolate pudding note. Cloying and one-dimensional, and the flavor itself isn't good enough to overcome those two characteristics. While AB deserves credit for trying to brew some more interesting beers, this beer is an utter wreck. No shape, no depth, and flavors that I find downright icky. There are really no redeeming non-political qualities in this beer.

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Photo of BigMike
2.27/5  rDev -18.1%
look: 2 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

A: Pours a light brown iced tea like color. Not much head at all.

S: Light chocolate on the nose. A little bit of a skunky lager smell underneath.

T: Tastes like someone mixed swiss miss cocoa powder into a generic lager.

M: Light and watery. Not much carbonation.

Overall: Not really sure what the objective was of this beer. Starting with the weird torpedo shaped bottle down to the nasty aftertaste. This beer is just not good.

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Photo of barondebourgogne
2.38/5  rDev -14.1%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Low carbonation from the bottle. Surprising from a mass producing brewer. I was expecting a heavily carbonated brew. No head to speak of besides some faint wisps of lace on a still born lake. Crystal clear with reddish brown highlights.

A very faint wiff of cocao on the nose with little else. The cocao was drowned out by a perfumy, unattractive brown sugar note.

Tasted like chocolate soda pop. Some residual malt sweetness. Flavors dissapate quickly on the tongue.

Fizziness, like pop rocks, fills the mouth. Mild metallic notes finish. Mouthfeel reminds me of a soda as well.

I am not excited about finishing the bottle. It is a take it or leave it proposition. Nothing impressive. Glad that the beer was a gift. I would be bummed if I had spent good money on this beer.

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Photo of hckyfn9999
2.4/5  rDev -13.4%
look: 3 | smell: 3 | taste: 2 | feel: 3 | overall: 2

Pours a deep amber color with a small head and not much lacing into the Michelob Celebrate snifter.

Aroma of is of faint chocolate and malt. Nothing too strong here.

After trying the Vanilla Oak Celebrate you expect a strong chocolate flavor as the vanilla flavor was dominant in the aforementioned beer; not so however. Basically it tastes like amber bock with a subtle chocolate flavor. I don't say anything that says this is an all malt brew as it does with some of the other Michelob special offerings and an after taste of corn leads me to believe it is not. I would prefer more chocolate and no adjuncts. I guess I would really like a Sam Adams Chocolate Bock. Actually I would prefer an Amberbock to this brew.

Mouthfeel is fine. This isnt a very drinkable beer. I will finish the whole bottle (24 oz.) but I do not care for more.

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Photo of generallee
2.43/5  rDev -12.3%
look: 2.5 | smell: 4.5 | taste: 1.5 | feel: 3 | overall: 1.5

I bought this as part of a gift set, however the two glasses were the only highlights. The chocolate lager poured a dark amber color with a minimal light tan head. The aroma hits you as you open the bottle. The scent of dark cocoa powder, sweet malts, milk chocolate and malted milk balls fills the room and your nose. However the flavor is more like canned chocolate syrup that overpowers the beer. The body was about medium with a creamy/oily texture. The carbonation was light and the finish was long with some bitter notes. Over all I think they should have spent more time on flavor than the odd bottle and fancy packaging. Well at least I got two nice glasses in the gift set.

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Photo of acrawf6
2.63/5  rDev -5.1%
look: 3.5 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2

Pours out a clear dark brown amber with a small slightly tan head that drops quickly to just a few bubbles.

Smell. Initially on the sweet side. I do get some semi-sweet chocolate aromas that are ok, but it is accompanied by some off aromas of adjuncts other AB beers have.

Taste. Hmmm... I'm not sure what they are going for. Chocolate is prevalent, but the alcohol is right up there. Is slightly nutty. But overal the flavor is a bit cloying on the sweetness. Aftertaste shows the noticable amount of alcohol.

Mouthfeel is above medium/full - it fills my mouth a good bit (from the alcohol), but the feeling isnt all there. I think it is the sweetness that is affecting the mouthfeel, to much of sweetness.

Overall. Drinkable, but i am not too excited about finishing the rest of the bottle. I am drinking it now a little bit more than the recommended temperature, and i'm glad i did. I am afraid this one alc content is going to really jump out in about 20 minutes. I do enjoy the glasses given in the pack (the only reason why i picked it up).

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Photo of taez555
2.65/5  rDev -4.3%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2.5

First off. This beer gets an extra point for the artillery shell bottle, but then loses it when you take the cone off to reveal a “40" style soda screw top.

Appearance is a purplish/brown clear body with a small white head that dies quickly.

Nose smells suspiciously like Budweiser mixed with a hint of chocolate. Mild touches of milk and milk chocolate,

Taste is medium to full bodied. A large level of carbonation. Malt tastes are primarily a coarse dark munich type malt with this strong fake chocolate sort of taset. The best way to describe this beer is Michelob Amber Bock mixed with the chocolate themed drink Yoohoo. Lots of raw white sugar, milk, hints of dark chocolate and even mild touches of coffee. Very little in the way of hops and bitterness is kept to a minimum.

Not as bad as some of the reviewers say it is, but still a pretty lame beer. If they never brew this again and you want to experience it, Drink some Amber bock and chase it with you Yoohoo.

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Photo of JasonCoop
2.66/5  rDev -4%
look: 4 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2

bottle looks like a tank shell or something. really weird looking.

pours a very clear ruby/ amber color with a small cap that quickly fades into a ring

smell is subtle. sweet, with very faint hint of chocolate.

taste is pretty odd. not exactly chocolatey, but very malty. very different and interesting flavor, but not all that great. definitely reminds me of a bock. but not a great one.

this beer is nothing special. i consider it an oddity, and not a pleasant one either. i definitely wouldn't recommend it.
try something real, like a sam adams chocolate bock perhaps.

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Photo of mattpetti
2.7/5  rDev -2.5%
look: 3 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2.5

Got this as a gift pack. Has an interesting bottle, with a cone shaped brown top and the same plastic black label as last years celebrate. "Aged on cocao beans". Pours a dark brown and amber with a small, scattered bubbled, head. There seems to be very little active carbonation and the head quickly dissapates into somethign that looks like flat soda. The smell is of an all-malt lager with a flutter of cocao (not chocolate) in the rear, and maybe some alcohol, but that is it. Thin all-malt flavors come through with very little chocolate or cocao sweetness. There is it, right at the bitter part of your tongue. A sharp flavor of chewing on cocao beans hits then like an unodorous fart "poof" is gone. Dull and un adventurous is my take on this beer. Tough to get through the bottle and as it warms the bitter cocao becomes annoying. Also this beer doesn't really celebrate chocolate, but the cocao bean. Dissapointing.

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Photo of scottoale
2.75/5  rDev -0.7%
look: 3.5 | smell: 3.5 | taste: 2 | feel: 3 | overall: 3

Picked this up in the gift set at my main liquor store, having mixed expectations and balking at the price...

Came in a fancy 24fl.oz. bullet shaped glass bottle covered with black plastic label and a twist-off cap. This Michelob version being called "Chocolate" and stated as being "aged on real cocoa beans with natural flavor" I'm still not getting the aged "on" thing...if you age them "on" something, don't they have to be "in" something like a vessel of some description??? An oak barrel or stainless steel perhaps. Somebody toss me a fricken bone here , pah-lease!

The pour into the snifter provided reveals a dark burgundy lager with a short lasting 1/2" of tan colored head...looks pretty good actually.

The smell is rather promising as well...good sweet malty backbone with some ooompth and a nice cocoa lingering in the background.

And on to the taste with some medium-high hopes...nope, that's where this brew gets off the bus and let's you off at the wrong stop. It starts off on a nice, sweet malty note and then just kinda disappoints as the flavor turns into a bowl full of Cocoa Krispies in water, not milk.

A bland bitter Cocoa Krispie finish with a medium body to deliver it.

It's worth tasting (for free) but I would never pay the price for this one again.

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Photo of n0rmann
2.87/5  rDev +3.6%
look: 3 | smell: 3.5 | taste: 2.5 | feel: 2.5 | overall: 3

I got this as part of a gift pack with the Michelob Celebrate Vanilla Oak. This is the better of the two.

The beer is darker than the typical Michelob. There's a nice smell of chocolate when you first pour it into the snifter glasses provided as part of the set.

The taste of chocolate, though, is barely present with just a hint left from the smell.

It goes down relatively easy, but there seemed to be a definite lack of carbonation in both this and the Vanilla Oak.

I'd most likely not get this again, but I can see those who haven't had other chocolate beers, such as Young's Double Chocolate Stout, rush out to try this.

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Photo of ThreeWiseMen
2.89/5  rDev +4.3%
look: 4 | smell: 2.5 | taste: 3 | feel: 2.5 | overall: 3

2007 vintage sampled at 2009 Central Coast BA Bacchanal.

Appearance: Clear mahogany body with a sticky, white halo for a head. Nice lacing.

Smell: Oak and some sort of childhood candy (butterscotch-ish). Somebody said Werther's - yes, definitely. Lots of Werther's. Super sugary, artificial, and simple, but still okay.

Taste: Tons of Werther's again, with some added chocolate and hops. A little more complex than the smell. Tastes like candy.

Mouthfeel: Light and sugary/sticky. Somewhat flat and dry. Meh.

Drinkability: This is one of the most candy-like beers I've had, but it still wasn't terrible. I was happy with my sample; I wouldn't want much more of it.

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Photo of BEERchitect
2.98/5  rDev +7.6%
look: 3.5 | smell: 3 | taste: 3 | feel: 2.5 | overall: 3

I think this beer is getting a bad wrap because of it's namesake. Though it is a far cry from being a great beer, if it had another company's name on it, it would probably rate higher. We advocates of beer seem to be more critical of the big boys and give the little guys a bit more leadway. Nevertheless, the beer holds an attractive cocoa aroma and flavor, but never seems to round out. Sweet malts reamain as such, but doesn't really have the body or backbone to substantiate the beer as a whole. It just falls apart a bit. Sweet malts and chocolates with a light, sticky mouthfeel remainds me a lot of cola. From appearance, to flavors, to mouthfeel, to finish, I am reminded of cola. Though not attractive in a beer, I don't mind the flavors. But, still can't rate highly.

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Photo of SamN
2.98/5  rDev +7.6%
look: 4 | smell: 3.5 | taste: 3 | feel: 3 | overall: 2

Dark brown coloring, with deep chocolate ruby highlights to light. Thin, tan head that quickly fades. Smells of cocoa powder, pale American malts and some very slight floral hops. Taste is fainter than the aroma, faint coca, oakiness, lager malts. I like the oakiness found in both bottles of Celebrate. This beer's chocolates fade into a tinny hollow taste. Feels bubbly and a little thin. "Unique" tastes, let's say. Not a great chocolate note in this.

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
2.77 out of 5 based on 59 ratings.
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