Michelob Celebrate Chocolate Lager | Anheuser-Busch

59 Ratings
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Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Brewed by:
Missouri, United States

Style: American Pale Lager

Alcohol by volume (ABV): 8.50%

Availability: Winter

Notes / Commercial Description:
No notes at this time.

Added by Jason on 11-16-2006

This beer is retired; no longer brewed.

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Ratings: 59 |  Reviews: 51
Photo of t0rin0
2.75/5  rDev -0.7%

Photo of BEERchitect
2.98/5  rDev +7.6%
look: 3.5 | smell: 3 | taste: 3 | feel: 2.5 | overall: 3

I think this beer is getting a bad wrap because of it's namesake. Though it is a far cry from being a great beer, if it had another company's name on it, it would probably rate higher. We advocates of beer seem to be more critical of the big boys and give the little guys a bit more leadway. Nevertheless, the beer holds an attractive cocoa aroma and flavor, but never seems to round out. Sweet malts reamain as such, but doesn't really have the body or backbone to substantiate the beer as a whole. It just falls apart a bit. Sweet malts and chocolates with a light, sticky mouthfeel remainds me a lot of cola. From appearance, to flavors, to mouthfeel, to finish, I am reminded of cola. Though not attractive in a beer, I don't mind the flavors. But, still can't rate highly.

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Photo of NeroFiddled
3.22/5  rDev +16.2%
look: 3.5 | smell: 4 | taste: 3 | feel: 3.5 | overall: 2.5

Odd. Very odd. I didn't really like this one. It looks good, and the note of cocoa in the nose is quite nice, but when it comes to the flavor it seems like it's just cocoa mixed in with a stronger than usual beer... there's no malt underlay! The vanilla/bourbon version they did seemed to work a lot better as it fit in more with the dryness of the basic beer behind it. Here, the addition of the cocoa just leaves me wanting more. In its defence, however, it is pretty well-balanced and not overly sweet or too dry or bitter, it's just oddly set against a beer that has too much alcohol and not enough maltiness. It finishes with some alcohol that slides away to reveal sticky cocoa notes... and even more sticky cocoa notes... and more alcohol. All the while, a dull bitterness maintains residence beneath.... it's a hard call on this one. The cocoa bean flavor is very nice, but the balance is off. Either it's not sweet enough, or there's too much cocoa flavor, which suggests a required sweetness that's not there. Some coffee-like notes wander in here and there, along with a touch of suggestive roastiness, but it's not enough. And some more body might help too. Maybe poured via nitrogen mix this might cut it... as is, thumbs down!~

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Photo of BuckeyeNation
2.09/5  rDev -24.5%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Flawless dark bronze awash in burnt orange and brick red. The orange-tinted, khaki colored head isn't the least bit rocky. It's acceptable initially and becomes increasing unacceptable as it deflates. Unfortunately, not a speck of lace makes it to the glass. The color is great, but that's where it ends.

The nose can only be described as bizarre. If Crayola created a chocolate crayon, it might smell like this. Actually, now that I think about it, the crayon would probably smell much better. I don't know if plastic or wax is a more appropriate comparison, but Celebrate Chocolate sure as hell doesn't smell very beer-like.

I'm willing to believe that a good chocolate lager exists. This ain't it. The flavor is marginally better than the nose, although not enough to earn a higher score. Does A-B test market their products? If so, do they use people who think Bud Light is good beer? How in the world can they release a beer like this with a straight face? I have a lot of questions, but very few answers.

To the brewery's credit, I can actually appreciate the cocoa bean influence. To me, though, Celebrate tastes like a poor quality creme de cacao watered down with a poor quality lager. There's absolutely no depth of flavor and no complexity. I'm a little surprised they were able to mask the 8.5% ABV so well, but it doesn't matter when the flavor profile is so simple and so shallow.

The mouthfeel is amazingly light for such a high alcohol beer. Actually, light is probably the wrong word. Whatever is the opposite of 'mouthfilling' is the word I'm searching for. There's no expansiveness at all, in spite of an acceptable amount of carbonation.

This special, seasonal release comes in a bottle that looks exactly like an artillery shell (which isn't very practical since there's nothing to grab onto). The packaging is perhaps more fitting than Anheuser-Busch knows, because Michelob Celebrate Chocolate bombs big time. I have higher hopes for Celebrate Vanilla, but I have a feeling that it won't be anything to celebrate either.

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Photo of Jason
3.15/5  rDev +13.7%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Back again for another try. Glowing dark brown color with slight reddish highlights, the head retention is great. Smells of toasted cocoa bean powder, clean aroma. Semi-dry crisp body and mouth feel. Dry chocolate flavor from start to finish, cocoa bean taste is on overdrive for a moment which is not a bad thing. Alcohol drops a thin blanket of warmth that is very clean. Little to no hop character at all other than a very subtle bitterness. Hint of Bud-eske lager flavor in the drying finish, a little puckering from the dryness with alcohol and watery cocoa bean flavor.

Better than last year though the finish bothers me a little bit with the nearly bone dry palate and the chocolate that gets lost. They'd be better off making thing one sweet or at least semi-sweet. All in all, not half bad.

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Photo of mikesgroove
3.55/5  rDev +28.2%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

I purchased this one in the gift pack with the cherry lager, which I despised, back in January. I had not gotten around to trying the chocolate bullet until today. Needless to say I was hoping for a better result then I got when I tried the cherry, but honestly, it could not really have been much worse. Again the ammunition shell looking bottle was great, until you had to screw off the top which really is a buzz kill on this one, you would think they could have sprung for a better system there, but whatever. Took this one out of the fridge and let it warm up a touch before pouring it into an over sized wine glass.

Appearance - The pour was decent at best, with a dark chocolate colored liquid pouring out immediately. Some nice red tints to it on the side and the bottom of the glass. A small tan head rose up from it, maybe a half inch high, before setting down to just a thin veil over the top. Not really too much in the way of side glass lace on this one.

Smell - The aroma was that of Nestles Quick. Instant flashback to schooldays when I sniffed this one. It was that sweet artificial milk chocolate flavor that we all remember. When I first smelled it I could pick up the lager aromas underneath the chocolate but after it had warmed up a bit, that all but faded and this was a chocolate al the way, and very sweet.

Taste - The flavor followed suit almost identically to the rest of it. It was artificial sweet and full of chocolate flavor. This was really not as bad as I thought it would be, in fact I almost found myself enjoying it at times. There was a touch of a smoked flavor way in there, and the underlying grainy flavor was there, but well hidden and really did not peak out much after the first few sips. There was no alcohol present in this one at all.

Mouthfeel - This was nice and smooth, and very well carbonated; though I do have to admit it did come off a touch on the thin side to be honest. No where near the level of a stout or a porter, though it is billed as a lager, it was a touch light even for that standard, though still fairly decent and not terrible by any measure.

Drinkability - Now see here is where I have to give this one a few extra bits of credit. This was 8.5% abv and I could not tell what so ever. It was very smooth and the flavor was no where near bad in any way. In fact I would have had another, though I do not know if I would have paid for it.

Overall I was actually pleasantly surprised by this one. It was much better then what I thought it would be and actually would have to say it was really not half bad at all. I would give this one a shot next year.

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Photo of jwc215
3.15/5  rDev +13.7%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

From 2007 Holiday season:

Pours brown with rubyish highlights. A tan head fizzles down to a slowly vanishing patch.

The smell is of a grainy lager with cocoa/cocoa powder. The chocolate mixes with a mediocre macro lager.

The chocolate is almost enough to cover pedestrian lager taste, though it pulls through. Sweet, but not cloying. Some alcohol shows in the finish.

Something thin about it. It is a lager and not an ale, but it's rather weak, though it is smooth.

Well, it seems like a Michelob lager with some cocoa and alcohol. It's okay for a sampling - at least they tried something different and the cocoa does come across pretty nicely. Not worth having again, though, and not worth the price-tag of ten plus bucks, IMO.

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Photo of Bitterbill
2.09/5  rDev -24.5%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from 24oz bottle(room temp) a clear deep amber with a smallish head of foam that shrank to just a fine ring hugging the edge of the Michelob goblet that came with this gift pack.

The smell is very delicate. I can *just* sense some chocolate notes.

The taste is also, initially, pretty delicate. Not much of a chocolate flavour at all; maybe some slight bread from the semi sweet malt but that disappears rather quickly and is replaced by a pronounced flavour and warming from the alcohol. Pretty boring stuff, darn it. :^(

Bottom line: I'm glad I tried it but I won't buy it again.

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Photo of beerthulhu
3.08/5  rDev +11.2%
look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

Packaged similar to their Cherry Lager (see review).

A: Poured a dark cherry-amber with a 1 finger foamy beige head that pitted and dissipated rather quickly after the initial pour. No lacing and only a very faint visible carbonation was present. The coloring was nice and deep here but a weak and flimsy head didn't help.

S: The aroma came off more coffee scented then chocolate and was fairly weak in nature. I really enjoyed the fresh aroma of their Cherry Lager but this falls short. Digging deeper their was some dried dark fruit of plums detected with a light alcohol nature (once again children's cough medicine).

T: The flavor proved to be more promising then the nose upon the first sip. Some fresh coffee grinds and chocolate is immediately detected. A dark fruitiness of cherries and plums was also very evident. There seemed to be a spicy nature that complimented the fruity tones of this beer rather nicely. A soft roasted malting left a subtle smoky and burnt woodiness behind after the swallow. Overall I would rate this average per style and nothing that really captivates you beyond the first few sips.

M: slick, oily, but pretty thin in the end. A little fizziness with a nice bitter chocolate and coffee ground fade redeems what could have been a disaster in this catergory.

D: Overall I found the drinkability to be only average. Didn't make me look forward to the next sip let alone the next 24 oz. Not worthy of the price of admission (on sale $9.99 for 24oz.). The flavor itself was okay but failed to inspire or reveal itself more deeper into the drink and came off rather one-dimensional not leaving any impression. No repeat factor here and would save my dime on this one for the time being (look for a fire sale soon on this). Recommended only for a try at under $5 a bottle.

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Photo of weeare138
3.15/5  rDev +13.7%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Appears a dark mahogany with a small, light tan head that slowly fades out. Small amounts of spotty lacing are left around the glass.
Smell is of a cocoa laden, caramel-like based with some sugar malted brew. The cocoa is up front and evident. If I hadn't known that it was aged on cocoa, I would've thought it was some sort of odd bock beer that had some plenty of carafa malt in there.
Taste is of the aromas but it falters out a little bit due to the lack of extra maltiness desired from this brew. It's just a tad bit bland with cocoa beans mixed in the mix.
Mouthfeel is medium bodied, all in an unbalanced lager that is very muddled and hard to define.

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Photo of barleywinefiend
3.5/5  rDev +26.4%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Enough cant be said about the look of this bottle..
Poured a lighter mahogany color with a small tannish head. Nose is caramel, light cocoa, butterscotch. taste is thinner bodied, decently hopped but the cocoa was overtaken by the butterscotch on this one. While the cocoa was there it seemed to be more evident on the finish than the overall taste and mouthfeel. Pretty good.

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Photo of bluejacket74
3.42/5  rDev +23.5%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

2007 vintage, 24 ounce bottle with a twist-off cap. Served in a Michelob Celebrate! chalice that came with the gift pack the beer came in, the brew pours a dark brown color with a slight reddish tinge along with a half inch off-white head. Head retention is average, not much lacing. Aroma is a bit light, it smells like bittersweet chocolate, butterscotch, caramel and a bit of coffee. Taste is pretty much the same as the aroma, but I also notice a slight dark fruit/cherry taste. Mouthfeel/body is light, it's slick but also thin with low/moderate carbonation. Drinkability is decent, it's smooth and not hard to drink. Also, the 8.5% ABV is well hidden. Overall I think this is an OK beer. I wouldn't seek this out, but if someone gave me one I wouldn't turn it down either.

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Photo of ZAP
2.06/5  rDev -25.6%
look: 3 | smell: 2 | taste: 2 | feel: 3 | overall: 1.5

Interesting 24 ounce bottle that looks like some space age sex toy....I damn near expected this thing to start vibrating when I twisted the cap off to get to the bottle part to open it.

I seemed to be one of the minority who actually liked the Fredrick Miller Chocolate Lager...I expected something similar with this one but it is not in the same league.

I will say this...I am stunned to see this is 8.5%. iABV feels more like 4.5% or 5%....but unfortunately there isn't a lot to like about this beer. Sure there is some mild cocoa notes on the aroma and taste but it is subtle and the problem is there isn't much depth beyond that...no bad off tastes or anything like that but just not much that impresses either.

I could care less if AB or Surly made this beer (as I am not a macro hater) because my opinion would be the same....not recommended.

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Photo of BeerAdvocate
2.05/5  rDev -26%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Review from Inaugural Issue of Beeradvocate Magazine.

A new addition to this creative family of flavored beers. Michelob Celebrate Chocolate comes in a unique 24-ounce bottle that looks like an artillery shell. WTF? It pours out a little fizzy and leaves a thin ring of lace. The reddish brown color has no problem showing off its clarity. Dry chocolate and undertones of chocolate liquor in the nose. A bit of crispness gets lost in the slick, heavy mouthfeel. Right away, the cocoa bean flavor lays in, heavy but dry, like carob powder. Alcohol is clean, and the warmth grows with every sip. Hops? Hello? Flavors start to become reminiscent of an iced coffee with chocolate liqueur added to it. Not fun.

Though we're happy that this 8.5 percent lager was not your typical malt liquor, it fell well short. It was bone-dry, and the chocolate was kind of lost. All in all, Michelob Celebrate Chocolate leaves a lot to be desired. It comes down to equating chocolate with something sweet, not dry. Back to the brew kettle with this one.

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Photo of brewdlyhooked13
3.33/5  rDev +20.2%
look: 2 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 2.5

Appearance - a decent enough pour, an inviting hearty amber with a reddish hue. I'm trying to get some amount of head, but what little I can muster is momentary. No retention, no stick.

Aroma - grain, slightly fruity with a coconut/chocolate aroma, not very prominent though. An underlying booziness, too. Additional input from the malt as it sets up, imparting some roastiness. Much better cocoa presence too, give it a minute or two to fully bloom.

Taste - good roasted flavor, though a little blah on the actual grain taste. They somehow managed to incorporate some macro grain flavor in, and it weakens the overall flavor. Chocolate tastes like Tootsie Roll. Not a *bad* thing but makes it hard to take this beer very seriously. The alcohol is woven in fairly well, doing the flavors good with some needed enhancement without being oppressive. Ends with some fading roastiness and mellow booziness. Overall, the flavor is hampered by a degree of thinness but the taste earns some genuine merit. A superior lager? Not in my book. Again, as with the vanilla, there is no hop presence in this beer. It is incomplete in that regard, so I'll have to reserve top marks for a more complete brew.

Mouthfeel - I can allow for a bit of thinness in the body, a lager doesn't have to be excessively thick. It's to the thin side, but for the style it's in the ballpark. Good smoothness, a little under-carbonated but overall it'll do.

Drinkability - I think this beer accomplishes what it intended. I prefer it to the vanilla but only worth trying for posterity's sake.

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Photo of BigMike
2.27/5  rDev -18.1%
look: 2 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

A: Pours a light brown iced tea like color. Not much head at all.

S: Light chocolate on the nose. A little bit of a skunky lager smell underneath.

T: Tastes like someone mixed swiss miss cocoa powder into a generic lager.

M: Light and watery. Not much carbonation.

Overall: Not really sure what the objective was of this beer. Starting with the weird torpedo shaped bottle down to the nasty aftertaste. This beer is just not good.

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Photo of leroybrown10
2.35/5  rDev -15.2%
look: 3.25 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

Photo of armock
3.03/5  rDev +9.4%
look: 3.5 | smell: 3 | taste: 3 | feel: 3 | overall: 3

From notes a 2007 bottle tasted at a Christmas beer dinner party in 2008.

A - Poured a copper color with a white head that leaves lacing behind

S - It has a coco powder chocolate nose

T - It follows the nose with the coco powder chocolate flavor

M - This beer has a medium body with higher carbonation to it

D - Honestly I don't think this stuff is really that bad smell and flavor wise now as far as an AM Lager yeah its about as far off as you can get and don't know how these are holding up now but if someone gives you a chance at a glass I suggest giving it a try

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Photo of HardTarget
3.31/5  rDev +19.5%
look: 2.5 | smell: 4 | taste: 3 | feel: 4 | overall: 3

Bottle Inspection: Fancy bottle and box, which I feel needlessly increased the price to try this out. Still, the bottle shape is a cool mortar round shape. Very limited information, cocoa beans, 8.5% abv., 2006, Chocolate, 24 oz.

Aroma: Nice porter like smell, some mild hops, a light but firm chocolate note.

Appearance: Firm pour produced a finger of tan head that dropped quickly to a thin cover. Glass is very clear but dark roasted ruby showing active carbonation streams.

Flavor: Very mild. Only a slight touch of heat gives the alcohol content away, otherwise it’s well hidden. Main taste is a cocoa with a slightly papery sweet light malt base.

Mouthfeel: Very light body, almost airy. Carbonation is high but seems light enough not to fizz.

Overall Impression: Chocolate? More like mousse. Ultra-fluffed, light as air, just enough chocolate flavor to let you know you’re not drinking your everyday malt liquor. This is Holiday Malt Liquor! The fusel note grew tiresome after a while, but not a bad beer all in all. It’s nice to see Michelob taking some chances.

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3.22/5  rDev +16.2%
look: 3 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3.5

Body is deep but transparent brown hosting a one inch head that turns to just a skim after a minute. Nose is of distinct coco and almost tootsie roll like. A very up front chocolatey tide hits the tongue with major coco powdery notes. Slightly soured dark chocolate notes remain on the tongue as the beer reaches the belly. A hint of nut brown notes are slightly noticeable to the palate. Alchol hides nicely. This beer isnt all that bad but it doesnt have a lot of personality. The aged on coco beans effect does come thru nicely.

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Photo of clvand0
3.08/5  rDev +11.2%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 2.5 | overall: 2.5

Cool bottle. Pours a brown-ish color but you can see through it. Little to no head and it doesn't leave any lacing. The aroma has some dark malt stuff coming through, but I barely get any chocolate/cocoa at all. The flavor has a harshness at first and that harshness hangs around as the chocolate/cocoa comes through. I like the cocoa flavor, but that's about all it has going for it. The body is kinda thin and the drinkability is just ok. Overall, just ok.

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Photo of generallee
2.43/5  rDev -12.3%
look: 2.5 | smell: 4.5 | taste: 1.5 | feel: 3 | overall: 1.5

I bought this as part of a gift set, however the two glasses were the only highlights. The chocolate lager poured a dark amber color with a minimal light tan head. The aroma hits you as you open the bottle. The scent of dark cocoa powder, sweet malts, milk chocolate and malted milk balls fills the room and your nose. However the flavor is more like canned chocolate syrup that overpowers the beer. The body was about medium with a creamy/oily texture. The carbonation was light and the finish was long with some bitter notes. Over all I think they should have spent more time on flavor than the odd bottle and fancy packaging. Well at least I got two nice glasses in the gift set.

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Photo of mentor
3.13/5  rDev +13%
look: 3.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3

Bottle was a 2006 GABF left-over that was given to me as a reward for my volunteer efforts. Thanks a million to GABF and to AB Brewing for the opportunity. Pours a thin layer of head over a brown (some reddish tint) liquid. Smells vanilla extract, gentle chocolate, and mild oak. Touch of cherry sour.

Tastes of dry chocolate and some cherry. Sweet and wet on the palette with chocolate trying to counter. Vanilla, but overall, this beer tastes like it was flavored with extracts. comes across as fake. Nice thick mouthfeel and modest carbonation. I suspect all-malt liquor is not the right classification for this beer.

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Photo of Drew966
3.06/5  rDev +10.5%
look: 4 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Michelob Celebrate Chocolate Lager pours a dark brown that shows red when held to the light with a tan head from a brown twelve ounce bottle (labeled not for sale). The aroma has a bit of cocoa in it. The flavor definitely has some cocoa flavor and it masks the alcohol better than the cherry version, but it's still noticeable. The cocoa flavor just doesn't seem quite right, it just doesn't do it for me.

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Photo of peabody
1.19/5  rDev -57%
look: 2.5 | smell: 1 | taste: 1 | feel: 2 | overall: 1

Pours out a clear dark concoction with white/offwhite suds that are two fingers high in the accompianing tulip glass.No lacing
I smell yeast and sugar. Mabey a hint of alcohol but that is it.
As it warms you do smell something that almost smells like Nestles Quick powder.
Taste is stranger than all get out. Dirty water that has freshly mown grass in it. Nasty is giving this beer a compliment.
What were they thinking at AB? The big boys don't have a clue.

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
2.77 out of 5 based on 59 ratings.
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