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Michelob Celebrate Chocolate Lager | Anheuser-Busch

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Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager
59 Ratings
Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Brewed by:
Missouri, United States

Style: American Pale Lager

Alcohol by volume (ABV): 8.50%

Availability: Winter

Notes / Commercial Description:
No notes at this time.

Added by Jason on 11-16-2006

This beer is retired; no longer brewed.

Bros Score:
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Ratings: 59 |  Reviews: 51
Photo of LumpyGuitar
3.41/5  rDev +22.7%
look: 4 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

I picked up a 2 pack of this and the Cherry in the Holiday pack at my local beer store. I never drink Michelob but the pack was on clearance, figured I might as well.

Appearance is interesting. The bottle looks like a big silver and brown bullet, kind of gaudy actually. Color is a clear dark brown with a tiny hint of red.

Smell is pretty sweet, not choclatey at all. Nothing special.

Taste is a mixed bag. At first you get a sweet taste of choclate, however it quickly degraded to a dry mildly bitter alcohol finish, not bad for an 8.5 though.

Mouthfeel is again, average. Smooth, nothing wrong here, just middle of the road.

Drinkability is good if your using it as its intended holiday beer and as long as your sipping. I don't want to drink choclate beer year round, however, for the holidays or some special occasion this makes a nice topic of conversation as well as a nice drink for those of us beer drinkers ( like myself ) who don't drink wine.

Try it out if you can get it.

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Photo of weylinfidler
4/5  rDev +43.9%
look: 4.5 | smell: 4.5 | taste: 4 | feel: 4.5 | overall: 3

I have wanted to try this for some time now. I had to order it from California (I live in Nebraska) because I couldn't find anyone who had it here.

A - Bottle looks like a Artillery shell. Pours a dark brown with little head.

S - Smells just like a doppelbock with just a hint of Chocolate

T - Same as above. A bit to much carbonation for me but overall very tasty

M - Does leave your mouth a bit dry after it is all said and done but It just makes me want to take another drink!

D - About Two glasses is all I can take but it isn't because I don't like it or the %8.5 Alc., I am just not that hip on sweet drinks. This isn't too sweet but I notice it.

I would recommend everyone at least give this a try. May not be your taste but a good beer none the less!

Had this again. It tastes better if you drink it a bit warm as opposed to ice cold. Chocolate come out more and it tastes smoother.

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Photo of altgeeky1
3.43/5  rDev +23.4%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

Pours caramel dark, thick, but VERY clear. Very little carbonation, and what there is of it is fat bubble carbonation. It pours thick. The clear bit throws me off because I'm not sure what to expect next.

Smells incredibly sweet, malty, like a strong doppel. No hop aroma. Again, not sure how to score smell as it doesn't quite fit into a standard category style.

Taste. Sweet at first, no complexity, finishing VERY dry at the tip of the tongue and some alcohol burn to remind you of the ABV. Not bad, but I felt cheated here... it's TOO dry! It's like a bock with a too dry mash profile, and yeast that chomped all the bigger sugars. Probably by intent since it's a macro brewer.

Mouthfeel's good... lots of rolling maltiness, but again.. compared to what?

It's drinkable, and a sipper, and it won't ruin the palette, but not memorable.

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Photo of Jason
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Back again for another try. Glowing dark brown color with slight reddish highlights, the head retention is great. Smells of toasted cocoa bean powder, clean aroma. Semi-dry crisp body and mouth feel. Dry chocolate flavor from start to finish, cocoa bean taste is on overdrive for a moment which is not a bad thing. Alcohol drops a thin blanket of warmth that is very clean. Little to no hop character at all other than a very subtle bitterness. Hint of Bud-eske lager flavor in the drying finish, a little puckering from the dryness with alcohol and watery cocoa bean flavor.

Better than last year though the finish bothers me a little bit with the nearly bone dry palate and the chocolate that gets lost. They'd be better off making thing one sweet or at least semi-sweet. All in all, not half bad.

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3.22/5  rDev +15.8%
look: 3 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3.5

Body is deep but transparent brown hosting a one inch head that turns to just a skim after a minute. Nose is of distinct coco and almost tootsie roll like. A very up front chocolatey tide hits the tongue with major coco powdery notes. Slightly soured dark chocolate notes remain on the tongue as the beer reaches the belly. A hint of nut brown notes are slightly noticeable to the palate. Alchol hides nicely. This beer isnt all that bad but it doesnt have a lot of personality. The aged on coco beans effect does come thru nicely.

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Photo of KI9A
3.45/5  rDev +24.1%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

Recieved this 2007 Edition from a friend at AB. Just a while label pre-production sample bottle. Used a tulip glass to release as much aroma/flavor as possible.

pours dark, like coca-cola, with minimal head. Zero lacing on the glass.

Smells of a chocolate malt, spiked with alcohol.

Tastes of obvious chocolate, with hints of fruit, maybe apples, and alcohol. Not over powered by any one ingredient. I didn't take notes on last years edition, but, by memory, seems close, but with a more pronounced chocolate/malt than I recall.

This beer seemed to get better about 5-7 min out of the fridge, as do most. Not an overly complex beer, but, a very good holiday party beer.

I also recieved a bottle of new for 2007 Celebrate Cherry, which I will review when someone sets up the review for it. It's not bad at all, might be good mixed with the chocolate?

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Photo of clvand0
3.08/5  rDev +10.8%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 2.5 | overall: 2.5

Cool bottle. Pours a brown-ish color but you can see through it. Little to no head and it doesn't leave any lacing. The aroma has some dark malt stuff coming through, but I barely get any chocolate/cocoa at all. The flavor has a harshness at first and that harshness hangs around as the chocolate/cocoa comes through. I like the cocoa flavor, but that's about all it has going for it. The body is kinda thin and the drinkability is just ok. Overall, just ok.

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3.71/5  rDev +33.5%
look: 2.5 | smell: 4 | taste: 4 | feel: 3 | overall: 3.5

A long cry from Michelob Ultra "mandarin tangerine" (or something like that) that is available in some places. I let this cellar for 6 months past the "expiration" date. Just wanted to see if a 9% abv Michelob would age a little. It did. Poured into a glass this beer is lack luster in appearance. Looks like a watered down milk stout and is dark brown in the center and has amber highlights at the edge of the glass. Little head which dissipated quickly into little if no lacing. The smell was very enticingly sweet with a nice chocolate base and hints of the ABV and some malted notes. Mouthfeel was ok at best. I expected a little more body to it and it fell short. Spikey texture for a beer with little carbonation but a good slime feel. Taste is well rounded and full of hints of chocolate but not overloaded. "Tootsie Roll" as I see has been used to describe the taste and that pretty much nails it. Alcohol is definitely present and some spice drops in from time to time. The warmer it gets the better. Good job Busch and Company for bringing "craft" back into your focus.

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Photo of brewdlyhooked13
3.33/5  rDev +19.8%
look: 2 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 2.5

Appearance - a decent enough pour, an inviting hearty amber with a reddish hue. I'm trying to get some amount of head, but what little I can muster is momentary. No retention, no stick.

Aroma - grain, slightly fruity with a coconut/chocolate aroma, not very prominent though. An underlying booziness, too. Additional input from the malt as it sets up, imparting some roastiness. Much better cocoa presence too, give it a minute or two to fully bloom.

Taste - good roasted flavor, though a little blah on the actual grain taste. They somehow managed to incorporate some macro grain flavor in, and it weakens the overall flavor. Chocolate tastes like Tootsie Roll. Not a *bad* thing but makes it hard to take this beer very seriously. The alcohol is woven in fairly well, doing the flavors good with some needed enhancement without being oppressive. Ends with some fading roastiness and mellow booziness. Overall, the flavor is hampered by a degree of thinness but the taste earns some genuine merit. A superior lager? Not in my book. Again, as with the vanilla, there is no hop presence in this beer. It is incomplete in that regard, so I'll have to reserve top marks for a more complete brew.

Mouthfeel - I can allow for a bit of thinness in the body, a lager doesn't have to be excessively thick. It's to the thin side, but for the style it's in the ballpark. Good smoothness, a little under-carbonated but overall it'll do.

Drinkability - I think this beer accomplishes what it intended. I prefer it to the vanilla but only worth trying for posterity's sake.

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Photo of BuckeyeNation
2.09/5  rDev -24.8%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Flawless dark bronze awash in burnt orange and brick red. The orange-tinted, khaki colored head isn't the least bit rocky. It's acceptable initially and becomes increasing unacceptable as it deflates. Unfortunately, not a speck of lace makes it to the glass. The color is great, but that's where it ends.

The nose can only be described as bizarre. If Crayola created a chocolate crayon, it might smell like this. Actually, now that I think about it, the crayon would probably smell much better. I don't know if plastic or wax is a more appropriate comparison, but Celebrate Chocolate sure as hell doesn't smell very beer-like.

I'm willing to believe that a good chocolate lager exists. This ain't it. The flavor is marginally better than the nose, although not enough to earn a higher score. Does A-B test market their products? If so, do they use people who think Bud Light is good beer? How in the world can they release a beer like this with a straight face? I have a lot of questions, but very few answers.

To the brewery's credit, I can actually appreciate the cocoa bean influence. To me, though, Celebrate tastes like a poor quality creme de cacao watered down with a poor quality lager. There's absolutely no depth of flavor and no complexity. I'm a little surprised they were able to mask the 8.5% ABV so well, but it doesn't matter when the flavor profile is so simple and so shallow.

The mouthfeel is amazingly light for such a high alcohol beer. Actually, light is probably the wrong word. Whatever is the opposite of 'mouthfilling' is the word I'm searching for. There's no expansiveness at all, in spite of an acceptable amount of carbonation.

This special, seasonal release comes in a bottle that looks exactly like an artillery shell (which isn't very practical since there's nothing to grab onto). The packaging is perhaps more fitting than Anheuser-Busch knows, because Michelob Celebrate Chocolate bombs big time. I have higher hopes for Celebrate Vanilla, but I have a feeling that it won't be anything to celebrate either.

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Photo of jasonjlewis
3.1/5  rDev +11.5%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 2.5 | overall: 3

Smell of cocoa and appearance is decent and has some nice head. Fades with the end of the bottle as the beer has sat for a while. Decent coca taste that is better as the beer warms. Mouthfeel has almost no carbonation, but the flavor clings decently. Not a session beer, but not that hard to drink. Not worth the price at all. I reviewed this beer as a high quality brew as it was over 10 dollars a bottle. Don't waste your money.

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Photo of jcdiflorio
1.06/5  rDev -61.9%
look: 2 | smell: 1 | taste: 1 | feel: 1 | overall: 1

served into a pint glass from a 24oz malt licquior bottle with a fancy plastic wrapper a twist off cap like on a malt licquoir with a plastic cone and a piece of clear tape holding on the cone.

Clear,medium amber color,a white head dissapated as quick as a soda head.
Very loud and fizzy with crazy streams of bubbles.

Chocolate bean aromas,carmelly,with hints of alcohol.

Tastes like chocolate water,some carmell ,sugary,alcohol tastes,but not as much as you would suspect with the 8.5% ABV. Finishes with a very syrupy,tart and sugary taste. Not anyway pleasing.

A watery cloying mouthfeel with a grainy texture. Had to force this beer down no drinkability at all. My boss gave me this beer as a gift,its the thought that counts on this beer. I wish this beer was good,but it's nowhere near good.

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Photo of barondebourgogne
2.38/5  rDev -14.4%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Low carbonation from the bottle. Surprising from a mass producing brewer. I was expecting a heavily carbonated brew. No head to speak of besides some faint wisps of lace on a still born lake. Crystal clear with reddish brown highlights.

A very faint wiff of cocao on the nose with little else. The cocao was drowned out by a perfumy, unattractive brown sugar note.

Tasted like chocolate soda pop. Some residual malt sweetness. Flavors dissapate quickly on the tongue.

Fizziness, like pop rocks, fills the mouth. Mild metallic notes finish. Mouthfeel reminds me of a soda as well.

I am not excited about finishing the bottle. It is a take it or leave it proposition. Nothing impressive. Glad that the beer was a gift. I would be bummed if I had spent good money on this beer.

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Photo of HardTarget
3.31/5  rDev +19.1%
look: 2.5 | smell: 4 | taste: 3 | feel: 4 | overall: 3

Bottle Inspection: Fancy bottle and box, which I feel needlessly increased the price to try this out. Still, the bottle shape is a cool mortar round shape. Very limited information, cocoa beans, 8.5% abv., 2006, Chocolate, 24 oz.

Aroma: Nice porter like smell, some mild hops, a light but firm chocolate note.

Appearance: Firm pour produced a finger of tan head that dropped quickly to a thin cover. Glass is very clear but dark roasted ruby showing active carbonation streams.

Flavor: Very mild. Only a slight touch of heat gives the alcohol content away, otherwise it’s well hidden. Main taste is a cocoa with a slightly papery sweet light malt base.

Mouthfeel: Very light body, almost airy. Carbonation is high but seems light enough not to fizz.

Overall Impression: Chocolate? More like mousse. Ultra-fluffed, light as air, just enough chocolate flavor to let you know you’re not drinking your everyday malt liquor. This is Holiday Malt Liquor! The fusel note grew tiresome after a while, but not a bad beer all in all. It’s nice to see Michelob taking some chances.

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Photo of weeare138
3.15/5  rDev +13.3%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Appears a dark mahogany with a small, light tan head that slowly fades out. Small amounts of spotty lacing are left around the glass.
Smell is of a cocoa laden, caramel-like based with some sugar malted brew. The cocoa is up front and evident. If I hadn't known that it was aged on cocoa, I would've thought it was some sort of odd bock beer that had some plenty of carafa malt in there.
Taste is of the aromas but it falters out a little bit due to the lack of extra maltiness desired from this brew. It's just a tad bit bland with cocoa beans mixed in the mix.
Mouthfeel is medium bodied, all in an unbalanced lager that is very muddled and hard to define.

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Photo of mentor
3.13/5  rDev +12.6%
look: 3.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3

Bottle was a 2006 GABF left-over that was given to me as a reward for my volunteer efforts. Thanks a million to GABF and to AB Brewing for the opportunity. Pours a thin layer of head over a brown (some reddish tint) liquid. Smells vanilla extract, gentle chocolate, and mild oak. Touch of cherry sour.

Tastes of dry chocolate and some cherry. Sweet and wet on the palette with chocolate trying to counter. Vanilla, but overall, this beer tastes like it was flavored with extracts. comes across as fake. Nice thick mouthfeel and modest carbonation. I suspect all-malt liquor is not the right classification for this beer.

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Photo of roblowther
1.52/5  rDev -45.3%
look: 1.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 1

Pours a very transparent, dark reddish brown with almost no head. What head there is consists of a single layer of enormous bubbles that quickly dissipate. Smells of cocoa and brown sugar. Taste isn't offensive but isn't good. Up front, not much in the way of malt and no hops. The cocoa comes on in the back, drying your tongue out. Aftertaste is classic American macro - sour and metallic. Mouthfeel has a bit of carbonation initially, more than I would have expected based on the head. From there on in, its like water. Water with powder in it. Drinkable? In a word, no. I hand it to these guys to at least try something different - a holiday beer at 8.5% abv with a unique brewing process to produce a unique flavor - all admirable. I think they've just been brewing to the lowest common denominator for way too long to have any idea how to execute something unique.

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Photo of taez555
2.65/5  rDev -4.7%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2.5

First off. This beer gets an extra point for the artillery shell bottle, but then loses it when you take the cone off to reveal a “40" style soda screw top.

Appearance is a purplish/brown clear body with a small white head that dies quickly.

Nose smells suspiciously like Budweiser mixed with a hint of chocolate. Mild touches of milk and milk chocolate,

Taste is medium to full bodied. A large level of carbonation. Malt tastes are primarily a coarse dark munich type malt with this strong fake chocolate sort of taset. The best way to describe this beer is Michelob Amber Bock mixed with the chocolate themed drink Yoohoo. Lots of raw white sugar, milk, hints of dark chocolate and even mild touches of coffee. Very little in the way of hops and bitterness is kept to a minimum.

Not as bad as some of the reviewers say it is, but still a pretty lame beer. If they never brew this again and you want to experience it, Drink some Amber bock and chase it with you Yoohoo.

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Photo of acrawf6
2.63/5  rDev -5.4%
look: 3.5 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2

Pours out a clear dark brown amber with a small slightly tan head that drops quickly to just a few bubbles.

Smell. Initially on the sweet side. I do get some semi-sweet chocolate aromas that are ok, but it is accompanied by some off aromas of adjuncts other AB beers have.

Taste. Hmmm... I'm not sure what they are going for. Chocolate is prevalent, but the alcohol is right up there. Is slightly nutty. But overal the flavor is a bit cloying on the sweetness. Aftertaste shows the noticable amount of alcohol.

Mouthfeel is above medium/full - it fills my mouth a good bit (from the alcohol), but the feeling isnt all there. I think it is the sweetness that is affecting the mouthfeel, to much of sweetness.

Overall. Drinkable, but i am not too excited about finishing the rest of the bottle. I am drinking it now a little bit more than the recommended temperature, and i'm glad i did. I am afraid this one alc content is going to really jump out in about 20 minutes. I do enjoy the glasses given in the pack (the only reason why i picked it up).

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Photo of peabody
1.19/5  rDev -57.2%
look: 2.5 | smell: 1 | taste: 1 | feel: 2 | overall: 1

Pours out a clear dark concoction with white/offwhite suds that are two fingers high in the accompianing tulip glass.No lacing
I smell yeast and sugar. Mabey a hint of alcohol but that is it.
As it warms you do smell something that almost smells like Nestles Quick powder.
Taste is stranger than all get out. Dirty water that has freshly mown grass in it. Nasty is giving this beer a compliment.
What were they thinking at AB? The big boys don't have a clue.

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Photo of scottoale
2.75/5  rDev -1.1%
look: 3.5 | smell: 3.5 | taste: 2 | feel: 3 | overall: 3

Picked this up in the gift set at my main liquor store, having mixed expectations and balking at the price...

Came in a fancy 24fl.oz. bullet shaped glass bottle covered with black plastic label and a twist-off cap. This Michelob version being called "Chocolate" and stated as being "aged on real cocoa beans with natural flavor" I'm still not getting the aged "on" thing...if you age them "on" something, don't they have to be "in" something like a vessel of some description??? An oak barrel or stainless steel perhaps. Somebody toss me a fricken bone here , pah-lease!

The pour into the snifter provided reveals a dark burgundy lager with a short lasting 1/2" of tan colored head...looks pretty good actually.

The smell is rather promising as well...good sweet malty backbone with some ooompth and a nice cocoa lingering in the background.

And on to the taste with some medium-high hopes...nope, that's where this brew gets off the bus and let's you off at the wrong stop. It starts off on a nice, sweet malty note and then just kinda disappoints as the flavor turns into a bowl full of Cocoa Krispies in water, not milk.

A bland bitter Cocoa Krispie finish with a medium body to deliver it.

It's worth tasting (for free) but I would never pay the price for this one again.

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Photo of BEERchitect
2.98/5  rDev +7.2%
look: 3.5 | smell: 3 | taste: 3 | feel: 2.5 | overall: 3

I think this beer is getting a bad wrap because of it's namesake. Though it is a far cry from being a great beer, if it had another company's name on it, it would probably rate higher. We advocates of beer seem to be more critical of the big boys and give the little guys a bit more leadway. Nevertheless, the beer holds an attractive cocoa aroma and flavor, but never seems to round out. Sweet malts reamain as such, but doesn't really have the body or backbone to substantiate the beer as a whole. It just falls apart a bit. Sweet malts and chocolates with a light, sticky mouthfeel remainds me a lot of cola. From appearance, to flavors, to mouthfeel, to finish, I am reminded of cola. Though not attractive in a beer, I don't mind the flavors. But, still can't rate highly.

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Photo of airevac19
1.88/5  rDev -32.4%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 2

I bought this at the exchange here at Elmendorf AFB, AK. I saw the package (this one, vanilla oak variety, and 2 snifters) and i thought "ehh, let's give it a go." It's an ok beer, but it definately not something I would drink daily. I wasn't impressed with the chocolate taste to it. Tasted more stale than anything.

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Photo of xav33
1.42/5  rDev -48.9%
look: 1 | smell: 1.5 | taste: 1 | feel: 2 | overall: 2

Michelob Celebrate Chocolate
Bullet bottle (750 ml)
Recent bottling, celebrated 12/06
Moderate pour into accompanying tulip glasses.

Poured a clear brown with a tiny fizzy off white head.

Smelt of light chocolate and toasted grain.

Taste was upfront light bitter dirt and chocolate scraps followed by dirty grain on a short to average length finish. Palate was light to medium bodied, slightly oily, lively carbonated and lightly alcoholic and astringent.

Overall, I can't believe I got suckered into buying this. Again... Huge minus points for being overly poor quality compared to value (20$ for the gift set). I can think of at least 100 great beers for $10 or less for a 750ml bottle. This is not one of them. Money making scheme, milking their brand name. Great for grumpy uncle Jeb who drinks a case of Mich Ultra a day, he will think this is the most flavorful thing ever.

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Photo of NeroFiddled
3.22/5  rDev +15.8%
look: 3.5 | smell: 4 | taste: 3 | feel: 3.5 | overall: 2.5

Odd. Very odd. I didn't really like this one. It looks good, and the note of cocoa in the nose is quite nice, but when it comes to the flavor it seems like it's just cocoa mixed in with a stronger than usual beer... there's no malt underlay! The vanilla/bourbon version they did seemed to work a lot better as it fit in more with the dryness of the basic beer behind it. Here, the addition of the cocoa just leaves me wanting more. In its defence, however, it is pretty well-balanced and not overly sweet or too dry or bitter, it's just oddly set against a beer that has too much alcohol and not enough maltiness. It finishes with some alcohol that slides away to reveal sticky cocoa notes... and even more sticky cocoa notes... and more alcohol. All the while, a dull bitterness maintains residence beneath.... it's a hard call on this one. The cocoa bean flavor is very nice, but the balance is off. Either it's not sweet enough, or there's too much cocoa flavor, which suggests a required sweetness that's not there. Some coffee-like notes wander in here and there, along with a touch of suggestive roastiness, but it's not enough. And some more body might help too. Maybe poured via nitrogen mix this might cut it... as is, thumbs down!~

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
Beer rating: 2.78 out of 5 with 59 ratings
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