The biggest problem here is that the place is super small. Forget about trying to get service on a Friday or Saturday. No food but there are plenty of other options on the street. Really nice tap selection with a couple of special beers on at all times. Lots of esoteric beers that probably for good reason you don't see available elsewhere. Some of the male bartenders know quite a bit about beer but forget asking any of the females there anything. Do not go here with a group larger than 4 people or you won't be seated together.
How can you complain about this place? I get it...it's a chain and a little played out. But the selection is fantastic and the vibe is cool. When I visited, it was basically dead, so my experience with the service was extraordinary. The bartender was super cool, talkative, and knew his craft beer (a Chicago transplant). Didn't get to try the food but the huge pretzel looked incredible.
I guess nothing compares to the beer selection you get in California. A lot of California beers don't distribute outside California so this place lacked many of my favorite beers. Didn't find the selection i was hoping for here. The name "World of Beer" is a bit misleading
Big, cavernous building with a lot of noise and a typical Mill Avenue feel. Its not a horrible atmosphere if that's your thing, but it was probably the worst part of the bar. Quality was fine, nothing off with the beer, nothing off with anything really. Pretty nice. Service was also fine. I went in the middle of the day on a Friday so it wasn't extremely busy and the bartender did a good job at keeping up with everyone. Selection was fine, a lot of bottle offerings and a pretty good draught selection, though there was nothing extremely special on either count. Good if you want an old standard though. Didn't have any food, it looks like they added some typical pub offerings though, so they do serve food now at least. The value was what killed it. Both bottles and draughts were pretty overpriced, a lot of them going for 50% more than what I've seen at other local bars. Even though the rest of the experience wasn't terrible that really brought it down for me. Overall its not a bad place, but its not amazing either and there are quite a few better places to grab a drink in the Phoenix-Metro area.
This is the spot I go to for beer. I keep up with the selection on the mobile app and frequently stop on my way home from work. I don't typically go at night because it becomes very crowded, especially on football game days. They have 58 rotating beers on tap, and over 500 bottles. For me the service is descent. I am in there frequently enough that the staff knows me and I don't have any trouble getting a drink.
They introduced food on Labor Day and the flatbread margarita pizza is my favorite thing - not only there, but anywhere. I like the German pretzel, and I had the chicken & waffles. The brat sliders are okay - a little small but good. I have heard the fried shrimp is good and I plan on trying that soon.
I flip-flop my feelings about this place constantly.
What does Mill Ave. need more of? Bars! I love the concept behind WOB and I think they really do have good intentions but I have to say, the staff at this place is usually THE WORST!!! My favorite time to go is just after they open, during the week and when the college-student staff is in school (you can actually get the attention of someone instead of watching kids flirt behind the bar). Bottle prices can be ridiculous and draft prices are what you'd expect from a chain bar. No food but staff is great about reminding you that you can bring your own. Unfortunately, I see lots of older people leave because they have no food...but that's pretty irrelevant. Bottle selection is great but draft selection offers too many beers from right around the neighborhood and nothing ever too rare or special. If they do, it's a " Facebook party," too crowded and leaves you questioning why you bother attending these events. Also, if I wanted local beer from the area, I'd go to the source. Quit serving so much local beer!!
If it's early and on a weekday, stop in. If it's late on the weekend, keep walking.
I enjoyed the awesome beer selection. Two complaints; one: the noise level was insane and two: they need a bigger outdoor patio. I know, I'm at a bar. However we sat upstairs in a neat balcony/loft area. We didn't realize the band was right next to us. Literally. You could probably scream at the person at your table and you still would be uncertain of what they said. I like slightly quieter places, as in ones where you can actually speak to the folks you're out with. I do wonder if it will survive. Things move in and out of Mill Ave rather quickly and given the higher expense of the place (compared to many on Mill) I worry enough college kids won't go. I hope it does make it, as I love the feel of the place and the beer selection. And if there wasn't a live band I would have stayed there all night. The live band is what killed it. Funny, right? Also as I'm recent into the world of beer (one of my friends is teaching me to become a true beer snob) it was pretty awesome that the bar tenders were friendly, asked what do I typically drink, made recommendations and poured me some samples.
Noisy and busy location right on Mill Ave. with a college kid demographic in the place at busy times. Better have your I.D. ready at the door - it's that kind of place. No food here, though you'll hear them tell other patrons over and over ad nauseum all night long that they have arrangements with other restaurants to bring food over for you. I guess that's some consolation, but nonetheless it's a royal pain. Given the Mill ave. location and college kids that probably won't care, I'd wager they'll get away with this shortcoming.
Enormous selection of bottles and drafts, with prices all over the place. You could find yourself having a few rounds at prices comparable to others in the area, or you could be shocked if you order some of the Belgian options, for example. Parking is a PITA as it is with any other spot on Mill Ave.
Service can be all over the place, from outright ignored to plenty of attention during slower times.