Blue Moon Impulse
Coors Brewing Company (Molson-Coors)

Blue Moon ImpulseBlue Moon Impulse
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Wheat Beer - American Dark
3.24 | pDev: 17.59%
Coors Brewing Company (Molson-Coors)
Colorado, United States
Retired (no longer brewed)
Blue Moon ImpulseBlue Moon Impulse
Notes: Brewed with Cabernet Sauvignon grapes.
Reviews: 22 | Ratings: 87 | Log in to view all ratings and sort
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BeerAdvocate from Massachusetts

3.23/5  rDev -0.3%
look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3 | overall: 3.25

From BeerAdvocate Magazine #80 (Sep 2013):

Good try, Blue Moon, but it tastes like nothing more than a big yet simple Wheat Ale with some inexpensive bin wine mixed in. We blame the yeast they use. To put it bluntly ... it is boring and has nothing to show for its work other than alcohol. If you want to be “crafty,” then stop playing it so safe.  

STYLE: American Dark Wheat Ale
ABV: 8.5%

LOOK: Burgundy rose color, thick head

SMELL: Earthy, spicy, grape pulp, bread, juicy, slightly vinous, tannins, esters

TASTE: Seductive smoothness, slightly creamy, full-ish body, clean graininess, fresh bread, red wine notes, grape tannin, warming, boozy, wheat, lingering esters, semidry finish, clean aftertaste

Mar 26, 2015
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Brenden from Ohio

3.5/5  rDev +8%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

This beer is a clear dark red with some violet highlights deep within. It looks a bit like red wine with the exception of the bubbling activity and the head. The head itself is off-white with a pale pinkish-purple hue that exists for most of its tenure as a thick foam of about half a finger's height and manages pretty good spotting.
Something similar but not quite exactly reminiscent of red wine does play out, more like mature grape juice than anything, under some dry wheat as well as both pale and some slightly chewier biscuit-like malts. It's got a touch of a vinous note both in the aroma and flavor. It has a nice semi-dry quality, though it thins a bit here and there and might play sweetness a little too far forward. It's a little dusty on the nose in a way that works better and ought to carry over to the flavor more effectively than it does. Overall, while simple, it works.
Carbonation isn't exactly heavy, but it works a bit too hard for the overall effect here. The body is about medium, and it has a good semi-dry effect. It's fairly smooth, and the feel of tannins on the roof of the mouth mingles with a sort of juiciness even as dry wheat puts a little bit of a grainy texture. Overall, as with the rest of the beer, it works pretty well.

Apr 01, 2014
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boilermakerbrew from Indiana

3.43/5  rDev +5.9%
look: 3.25 | smell: 3.25 | taste: 3.5 | feel: 3.5 | overall: 3.5

A- Pours a medium to deep purple in color. Looks more like a wine than a beer, minus the white, foamy head. Retention and lacing aren't great.

S- Semi-dry grapes and a hint of wheat are most of the scent here. Grapes really take center stage here with a slightly fruity, yet dry wine tone.

T- Red wine and solid grape flavors hit the palate first. Really more of a carbonated semi-dry wine than a beer. Grapes are first and foremost, while the wheat flavors of the beer are lying underneath it all. Somewhat dry, yet fruity throughout the drink with a fairly strong wheat profile.

M- Not really thick, yet not thin on the tongue. This beer drinks rather more like a wine, with the dry flavor profile bringing the alcohol level out a little bit.

Overall, this beer is an interesting hybrid of wine flavors in a beer. Way better than the Proximity wine white version. These beers really display wine flavor profiles in a beer person's package.

Feb 02, 2014
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draheim from Washington

2.8/5  rDev -13.6%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 2.75

750mL (bottled April 2013) into a tulip. Pours a cranberry red w/ fizzy heaad that settles to a narrow collar & film.

Aroma is fruity and vinous; red grapes and bready wheat malt. Pretty subdued.

Taste is similar to the aroma. A grainy malt presence is dominated by fruity red grapes, and not in a good way. What we end up with is a beer/wine hybrid that tastes kind of like grape soda. I'm not enjoying this. The flavors simply don't work well together.

Mouthfeel is medium-bodied and a little prickly, with a semi-dry finish.

Overall, a mistake. When I saw both Impulse and Proximity recently, I thought the labels said wheat beers aged in wine barrels, as opposed to brewed with wine grapes. Now I know.

Dec 02, 2013
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almightyme3 from New York

3.56/5  rDev +9.9%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.25 | overall: 3.75

Had this at first at the beerfest earlier this year. Have to admit I was more excited to buy and try it than I am now. Not a very good job masking the alcohol however the taste of grapes comes through nicely. Don't regret buying it but won't do another one. Could be better. Make sure it's really cold otherwise smell of alcohol overpowers.

Sep 10, 2013
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tone77 from Pennsylvania

3.79/5  rDev +17%
look: 4 | smell: 3.75 | taste: 3.75 | feel: 4 | overall: 3.75

Poured from a brown 25.4 oz. bottle. Has a purple color with a 1/2 inch head. Smell is dominated by grapes. Taste is grapes, wheat, alcohol, wine like, unique and different. Feels full bodied in the mouth and overall I was pleasantly surprised with this beer.

Aug 19, 2013
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jngrizzaffi from Texas

3.75/5  rDev +15.7%
look: 3.75 | smell: 3.75 | taste: 3.75 | feel: 3.75 | overall: 3.75

Beer retired and cannot review it anymore. Remembered that it had a pronounced wine taste. Definitely a cabernet sauvignon grape mixed with a wheat yeast.

Jun 07, 2013
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DirtyPenny from Massachusetts

3.36/5  rDev +3.7%
look: 3.5 | smell: 3.75 | taste: 3.25 | feel: 3 | overall: 3.25

Poured into a chalice.

A: Ruby red/meroon and moderately opaque. Pours with a pinkish-white head.

S: Heady and winelike. Sweetish and a bit tart.

T: Red wine booziness and bitterness with a little sweetness on the end. There's a hint of wheat but the wine shows through very strongly. Strongly enough that if you were going to drink this, you might want to reconsider and just have a glass of red wine.

M: Champagne-y and prickly.

O: It's carbonated red wine. I appreciate a brewery trying to do something different but even though Impulse is decent it's very unbalanced. Worth a try if you can find it on the cheap.

Apr 25, 2013
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tdm168 from Pennsylvania

3.5/5  rDev +8%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

A - clear gold with a soft, thin lacing of white head that disappears quickly

S - cereal grains, very faint grapes

T - cereal grains, sweet, grapes, alcohol

M - viscous, medium bodied, warm, smooth, well carbonated

This is a rather boring beer. It's primarily grainy and grape-y. It doesn't have any spice to indicate it's a Witbier nor does it offer any depth of flavor. It is easy to drink and non-offensive so in that respect it gets some bonus points for a Blue Moon offering, but otherwise disappointing and forgettable.

Apr 24, 2013
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phishsihq from Colorado

3.48/5  rDev +7.4%
look: 4.25 | smell: 3.75 | taste: 3.25 | feel: 3.25 | overall: 3.5

Impulse by Blue Moon Brewing Company pours a beautiful mahogany color and is capped by a light pink head. As the foam subsides, the beer takes on more a red wine look. Very appealing. The Cabernet grapes provide the lion's share of the aromas, with just a hint of wheat hidden underneath. The blend is quite delicious. Wheat and base malts meld seamlessly into an almost sparkling grape juice finish. Medium-light in carbonation, the interesting brew features quite a bit of carbonation.

Apr 18, 2013
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Nitro-Boy from Illinois

3.83/5  rDev +18.2%
look: 3.75 | smell: 3.75 | taste: 3.75 | feel: 3 | overall: 4.5

This stufff really isn't that Bad. Pours A red wine color.,...Tastes pretty good ...Its kinda hard to explain , but if you like beer and like red wine. Go for it it is defiantly worth a try. It is 8.5 alky!!! LOL! This definitely isn't in the top 10 category, but I was quite impressed. Look at it this way ....We have a kinda fancy dinner....What should I get??? Wine , maybe beer. But what kind??? Hummm??? See what I mean. Give it A try. Trust Me You Wont Hate It...Enjoy!!!!

Apr 06, 2013
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alex_hart from Oklahoma

3.63/5  rDev +12%
look: 4 | smell: 3.5 | taste: 3.75 | feel: 3.5 | overall: 3.5

served from a bottle into 2 glasses (one for a friend and one for me)

This is a beautiful, dark, maroonish red. It has wonderful carbonation but is lacking a head (as is to be expected after my first experience with blue moon's wine-beer style, proximity)

The smell is less than what I had hoped from the look of it. Bits of fermented grape, slightly sweet, and even a hint of some wheat. Smells like wine and beer (duh).

You can definitely taste the wine in this. Honestly, I was surprised at how much i am enjoying this. I did not like Proximity at all, and I expected much of the same disappointment for this. Because of this maybe i have a bit of a bias because of the pleasant surprise. You can taste the sweet red grapes, slight alcohol burn, a slight bitter taste, and everything seems to work together, at least well enough to enjoy once.

The mouth feel is light and smooth, but it leaves a bit of a sticky sensation at the back of the throat, which i do not particularly enjoy.

overall this was a decent beer. It resembled more of a sparkling red wine than a beer, but for the style it at least fit relatively well. It tasted pretty good, and it wouldnt be a wasted buy if you find it at a good deal (like i did).

Mar 22, 2013
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csrbv from Pennsylvania

4.38/5  rDev +35.2%
look: 4.75 | smell: 4.75 | taste: 4.25 | feel: 4 | overall: 4.25

A - Impulse pours red with a little pink head that disappears quickly--fantastic look!

S -Smells of a cab red wine, but still retains some of the wheat beer nose.

T - The nice thing about using a less sweet grape like a Cabernet Sauvignon is that is doesn't make this beer fall into the malt beverage sweetness of other beer wine combinations. Great taste wine taste with a little wheat spice at the end.

M - Impulse capitalizes on my enjoyment of Red wine with it's mouthfeel; a rich but refreshing smoothness that leads to a dryness with plenty of carbonated bubbles.

O - This is what a blended beer and wine should taste like! I know it is hard for BA reviewers to give a beer from Coors a fair shake, but this one is worth trying if you love both beer and red wine!

Mar 02, 2013
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BeerFMAndy from Wisconsin

4.08/5  rDev +25.9%
look: 4 | smell: 4 | taste: 4 | feel: 4.25 | overall: 4.25

750 ml capped bottle poured into a Blue Moon tulip.
8.5% ABV, APR0113 printed on shoulder.

A - Blue Moon Impulse pours strikingly red and quiet like a wine might. In the glass it's a blood red color reminiscent of a Cabernet Sauvignon, the same grape juice used in the beer. A pastel pink head tops the beer but disappears quickly.

S - An initial drive-by whiff might fool any beer drinker this is in fact a wine. The juice of the grapes, used has a direct effect on the beer; giving it the aroma of a Cabernet! Digging deeper reveals dusty, dry yeast intricacies with a touch of spice and soft wheat finish.

T - The aroma screams wine, which carries over into the flavor nicely. The subtle base of malt and wheat is all but overlapped by grape juice that directly reflects the type of wine it produces, not a generic "grape" flavor while faint yeast pokes through the finish with a touch of dry spice.

M - Impulse capitalizes on my enjoyment of Cabernet Sauvignon with it's mouthfeel; a rich but not thick entry that smoothly leads to a lingering dryness and touch of alcohol on the back end with one twist: carbonation.

O - Blue Moon takes a wheat beer and blends it so well with Cabernet Sauvignon grapes, it's hard to define any line between wine and beer, which I appreciate in this instance. From the startling color, captivating aroma, full flavor, and smooth feel, the only stark contrast is the addition of carbonation. Impulse is a completely unique experience and like it's partner Proximity, it's approachable and available.

Jan 24, 2013
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ElCommodoro from Texas

2.95/5  rDev -9%
look: 3 | smell: 3.5 | taste: 2.75 | feel: 2.75 | overall: 2.75

Well, this was an interesting idea. The taste was...well, exactly what I should have expected, really. It had a kind of "is it beer or wine?" kind of taste. Sorta confusing and nothing really interesting or surprising about it. Very bland too. Just tasted like a grainy watered down wine that was very highly carbonated. Underwhelming and far from being worth the price tag.

Jan 14, 2013
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riored4v from Colorado

3.28/5  rDev +1.2%
look: 4 | smell: 3.5 | taste: 3 | feel: 4 | overall: 3

Poured in to a tulip. Different, but attractive beer. Deep ruby red, crystal clear with a magenta colored head.

Aroma was very wine-y. A bit grainy and a touch of malt. The cabernet sauvignon grapes definitely stood out though.

Flavor was a bit of a let down. Not very bold on the flavor. Very mellow witbier characteristic with not much berry/grape flavor. No real complexity. Despite lack of grape flavor, it was however the dominant flavor. The background beer flavor didn't seem to do much for the beer. A bit grainy tasting.

Mouthfeel was medium/light body with a high carb and a crisp finish.

Overall this didn't work very well for me. Cool concept, but it really just tasted like wine and a BMC base type beer mixed together.

Dec 29, 2012
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2.34/5  rDev -27.8%
look: 3.5 | smell: 2 | taste: 2 | feel: 3.5 | overall: 2.5

I've heard that Blue Moon is just Coors Light with wheat extract and orange flavoring, but I still think its relatively enjoyable. However, Impulse may exemplify the idea of flavoring of Coors Light, because that's exactly what it tastes like. Imagine 2 Buck Chuck mixed with Coors Light..It's neither a good wine nor a good beer. The only thing positive I can say about it is that it has a nice color due to the addition of cabernet grape juice. However its extremely mild, and mostly tastes like Coors Light that I added grape juice to. Coors may not appreciate this, but I feel like its their answer to Bud Light Platinum and the craft brewing market...and even though it comes in a pretty bottle, its not worth the price I paid for it. Versus other breweries that stive for a wine like flavor, i.e. Russian River aging their beer in wine barrels, this beer falls very short. My advice, if you want a good Blue Moon varietal, just save your money and buy regular old Blue Moon, you may get half the abv but you get a better flavor.

Dec 24, 2012
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jwc215 from Arizona

3.12/5  rDev -3.7%
look: 2.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3.5

Pours ruby red with a pink fizzy head that quickly disappears, leaving a thin pink ring. Some spots of lacing slide down the glass without sticking. It has a decent enough color, but doesn't really look much like a beer or a wine, but something of a rather awkward mix of the two.

The smell is of some grape juice with some alcohol - towards a red wine, but not really. There is a hint of malt after a bit of searching for it.

The taste is of sweet grape juice - I don't know if I would have guessed Cab - but there is the dryness reminiscent of it towards and at the finish. Some malt is in there - though affecting the smooth feel more than the flavor. Finishes semi-dry.

It is smooth, with light to medium carbonation. On the fuller side of light-bodied.

I didn't care for this as much as the Proximity (the white version) that I had yesterday. Seems that the alcoholic grapejuice overpowers. Still, I'll be generous on the "overall" as it goes in the direction that the brewery intended. I'll give it "kudos" for its uniqueness from an American brewery. Not in the same category as a "similar" beer I've had from a certain Belgian brewery, but... it is what it is. A bit pricey for what could just be considered an American Fruit Wheat Ale. (perhaps a wheatwine, due to higher than average abv for a beer?)

Dec 23, 2012
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TMoney2591 from Illinois

3.08/5  rDev -4.9%
look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

Served in a wine glass.

Moving from white wine to red, apparently. This stuff pours a clear ruby topped by a half-finger or so of short-lived glowing off-white foam. The nose basically boils down to a watered-down red wine, with the tannins held to a bare minimum. The taste brings in more of the same, though things come across even blander, more watered-down. The body is a light medium, with a light moderate carbonation and a drying finish. Overall, while the Proximity was pretty good, if a bit too one-sided, Impulse tries to duplicate the same boring tone without the same verve.

Dec 11, 2012
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Mora2000 from Texas

3.88/5  rDev +19.8%
look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

The beer pours a purple color with a large pink (that's right, pink) head. The aroma is very wine like. I get a lot of the cabernet sauvignon grapes, with a little bit of biscuit or wheat thrown in. The flavor is very similar. I get some fruity notes from the grapes, but there is also some tannic notes like you would get from a big cabernet. There is some wheat and other malt notes, but this is really all about the grapes. Medium mouthfeel and medium carbonation.

Dec 09, 2012
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KansasBeerLover from Kansas

3.21/5  rDev -0.9%
look: 4 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3.5

Poured from a bomber into a Boulevard tulip.

Body is a medium red that is clean and fairly clear. When cold the head is a wisp that quickly disappears. On second pour, temp about 60*F, head was about 1 finger with some color. But it still quickly disappeared. Carbonation is present.

Aroma is dark grape, berry, wheat and malt.

Flavor is of cab grapes, wheat and spice. The grape is right up front, wheat and spice follow, but are mild.

Mouthfeel is overly sweet, but smooth.

This is a good, but not great beer. They accomplished what is on the label. Improvement could be made with more head and aroma, and more wheat in the follow.

Dec 06, 2012
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UCLABrewN84 from California

3.55/5  rDev +9.6%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Bottle pour at the BevMo Holiday Beerfest held at Golden Road Brewing in Los Angeles, CA.

Pours a clear dark red with a foamy reddish-white head that settles to a film on top of the beer. Small dots of lace slowly drip into the remaining beer on the drink down. Smell is of malt, grain, and dark fruit and grape aromas. Taste is much the same with a mild spice bitterness on the palate with each sip. This beer has a good level of carbonation with a crisp mouthfeel. Overall, this is a pretty good beer that is interesting with the use of Cabernet Sauvignon grapes.

Dec 02, 2012
Blue Moon Impulse from Coors Brewing Company (Molson-Coors)
Beer rating: 76 out of 100 with 87 ratings