Blue Moon Impulse | Coors Brewing Company (Molson-Coors)

Your Rating: None
Want it   Got it 
Blue Moon ImpulseBlue Moon Impulse
87 Ratings
Blue Moon ImpulseBlue Moon Impulse

Brewed by:
Coors Brewing Company (Molson-Coors)
Colorado, United States

Style: American Dark Wheat Ale

Alcohol by volume (ABV): 8.50%

Availability: Limited (brewed once)

Notes / Commercial Description:
Brewed with Cabernet Sauvignon grapes.

Added by UCLABrewN84 on 12-02-2012

This beer is retired; no longer brewed.

Bros Score:
User Ratings & Reviews
Sort by:  Recent | High | Low | Top Raters | Alström Bros
first ← prev | 1-25 | 26-50 | 51-75  | nextlast
Ratings: 87 |  Reviews: 22
Photo of StoutAtTheDevil
4/5  rDev +24.6%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

Photo of BeerAdvocate
3.23/5  rDev +0.6%
look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3 | overall: 3.25

From BeerAdvocate Magazine #80 (Sep 2013):

Good try, Blue Moon, but it tastes like nothing more than a big yet simple Wheat Ale with some inexpensive bin wine mixed in. We blame the yeast they use. To put it bluntly ... it is boring and has nothing to show for its work other than alcohol. If you want to be “crafty,” then stop playing it so safe.  

STYLE: American Dark Wheat Ale
ABV: 8.5%

LOOK: Burgundy rose color, thick head

SMELL: Earthy, spicy, grape pulp, bread, juicy, slightly vinous, tannins, esters

TASTE: Seductive smoothness, slightly creamy, full-ish body, clean graininess, fresh bread, red wine notes, grape tannin, warming, boozy, wheat, lingering esters, semidry finish, clean aftertaste

 737 characters

Photo of wethorseblanket
3.25/5  rDev +1.2%

Photo of newbeeraday
3.25/5  rDev +1.2%

Photo of spycow
2.75/5  rDev -14.3%

Photo of Wobbly
3/5  rDev -6.5%

Photo of civicm87
3.25/5  rDev +1.2%

Photo of Kingcurio
3.28/5  rDev +2.2%

Photo of randylangford
2.75/5  rDev -14.3%

Photo of miguellunarusso
3.25/5  rDev +1.2%

Photo of wrightst
2.5/5  rDev -22.1%

Photo of Brenden
3.5/5  rDev +9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

This beer is a clear dark red with some violet highlights deep within. It looks a bit like red wine with the exception of the bubbling activity and the head. The head itself is off-white with a pale pinkish-purple hue that exists for most of its tenure as a thick foam of about half a finger's height and manages pretty good spotting.
Something similar but not quite exactly reminiscent of red wine does play out, more like mature grape juice than anything, under some dry wheat as well as both pale and some slightly chewier biscuit-like malts. It's got a touch of a vinous note both in the aroma and flavor. It has a nice semi-dry quality, though it thins a bit here and there and might play sweetness a little too far forward. It's a little dusty on the nose in a way that works better and ought to carry over to the flavor more effectively than it does. Overall, while simple, it works.
Carbonation isn't exactly heavy, but it works a bit too hard for the overall effect here. The body is about medium, and it has a good semi-dry effect. It's fairly smooth, and the feel of tannins on the roof of the mouth mingles with a sort of juiciness even as dry wheat puts a little bit of a grainy texture. Overall, as with the rest of the beer, it works pretty well.

 1,261 characters

Photo of ZOSO2192
2/5  rDev -37.7%

Photo of boilermakerbrew
3.43/5  rDev +6.9%
look: 3.25 | smell: 3.25 | taste: 3.5 | feel: 3.5 | overall: 3.5

A- Pours a medium to deep purple in color. Looks more like a wine than a beer, minus the white, foamy head. Retention and lacing aren't great.

S- Semi-dry grapes and a hint of wheat are most of the scent here. Grapes really take center stage here with a slightly fruity, yet dry wine tone.

T- Red wine and solid grape flavors hit the palate first. Really more of a carbonated semi-dry wine than a beer. Grapes are first and foremost, while the wheat flavors of the beer are lying underneath it all. Somewhat dry, yet fruity throughout the drink with a fairly strong wheat profile.

M- Not really thick, yet not thin on the tongue. This beer drinks rather more like a wine, with the dry flavor profile bringing the alcohol level out a little bit.

Overall, this beer is an interesting hybrid of wine flavors in a beer. Way better than the Proximity wine white version. These beers really display wine flavor profiles in a beer person's package.

 945 characters

Photo of joemcgrath27
3.5/5  rDev +9%

Photo of Profchaos20
3.5/5  rDev +9%

Photo of TheBaumer
3/5  rDev -6.5%

Photo of draheim
2.8/5  rDev -12.8%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 2.75

750mL (bottled April 2013) into a tulip. Pours a cranberry red w/ fizzy heaad that settles to a narrow collar & film.

Aroma is fruity and vinous; red grapes and bready wheat malt. Pretty subdued.

Taste is similar to the aroma. A grainy malt presence is dominated by fruity red grapes, and not in a good way. What we end up with is a beer/wine hybrid that tastes kind of like grape soda. I'm not enjoying this. The flavors simply don't work well together.

Mouthfeel is medium-bodied and a little prickly, with a semi-dry finish.

Overall, a mistake. When I saw both Impulse and Proximity recently, I thought the labels said wheat beers aged in wine barrels, as opposed to brewed with wine grapes. Now I know.

 710 characters

Photo of InspectorBob
3.25/5  rDev +1.2%

Photo of milwaukee512
4.5/5  rDev +40.2%

Photo of Maillard
3.75/5  rDev +16.8%

Photo of jaydoc
2.5/5  rDev -22.1%

Photo of LightnerLiquorKS
3.5/5  rDev +9%

Photo of Sspeer1
3.5/5  rDev +9%

Photo of Needmorebeer312
3/5  rDev -6.5%

first ← prev | 1-25 | 26-50 | 51-75  | nextlast
Blue Moon Impulse from Coors Brewing Company (Molson-Coors)
Beer rating: 3.21 out of 5 with 87 ratings