Blue Moon Impulse | Coors Brewing Company (Molson-Coors)

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Blue Moon ImpulseBlue Moon Impulse
87 Ratings
Blue Moon ImpulseBlue Moon Impulse

Brewed by:
Coors Brewing Company (Molson-Coors)
Colorado, United States

Style: American Dark Wheat Ale

Alcohol by volume (ABV): 8.50%

Availability: Limited (brewed once)

Notes / Commercial Description:
Brewed with Cabernet Sauvignon grapes.

Added by UCLABrewN84 on 12-02-2012

This beer is retired; no longer brewed.

Bros Score:
User Ratings & Reviews
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Ratings: 87 |  Reviews: 22
Reviews by ZOSO2192:
Photo of ZOSO2192
2/5  rDev -37.7%

More User Reviews:
Photo of BeerAdvocate
3.23/5  rDev +0.6%
look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3 | overall: 3.25

From BeerAdvocate Magazine #80 (Sep 2013):

Good try, Blue Moon, but it tastes like nothing more than a big yet simple Wheat Ale with some inexpensive bin wine mixed in. We blame the yeast they use. To put it bluntly ... it is boring and has nothing to show for its work other than alcohol. If you want to be “crafty,” then stop playing it so safe.  

STYLE: American Dark Wheat Ale
ABV: 8.5%

LOOK: Burgundy rose color, thick head

SMELL: Earthy, spicy, grape pulp, bread, juicy, slightly vinous, tannins, esters

TASTE: Seductive smoothness, slightly creamy, full-ish body, clean graininess, fresh bread, red wine notes, grape tannin, warming, boozy, wheat, lingering esters, semidry finish, clean aftertaste

 737 characters

Photo of Mora2000
3.88/5  rDev +20.9%
look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

The beer pours a purple color with a large pink (that's right, pink) head. The aroma is very wine like. I get a lot of the cabernet sauvignon grapes, with a little bit of biscuit or wheat thrown in. The flavor is very similar. I get some fruity notes from the grapes, but there is also some tannic notes like you would get from a big cabernet. There is some wheat and other malt notes, but this is really all about the grapes. Medium mouthfeel and medium carbonation.

 467 characters

Photo of acurtis
3/5  rDev -6.5%

Photo of Brenden
3.5/5  rDev +9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

This beer is a clear dark red with some violet highlights deep within. It looks a bit like red wine with the exception of the bubbling activity and the head. The head itself is off-white with a pale pinkish-purple hue that exists for most of its tenure as a thick foam of about half a finger's height and manages pretty good spotting.
Something similar but not quite exactly reminiscent of red wine does play out, more like mature grape juice than anything, under some dry wheat as well as both pale and some slightly chewier biscuit-like malts. It's got a touch of a vinous note both in the aroma and flavor. It has a nice semi-dry quality, though it thins a bit here and there and might play sweetness a little too far forward. It's a little dusty on the nose in a way that works better and ought to carry over to the flavor more effectively than it does. Overall, while simple, it works.
Carbonation isn't exactly heavy, but it works a bit too hard for the overall effect here. The body is about medium, and it has a good semi-dry effect. It's fairly smooth, and the feel of tannins on the roof of the mouth mingles with a sort of juiciness even as dry wheat puts a little bit of a grainy texture. Overall, as with the rest of the beer, it works pretty well.

 1,261 characters

Photo of tdm168
3.5/5  rDev +9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

A - clear gold with a soft, thin lacing of white head that disappears quickly

S - cereal grains, very faint grapes

T - cereal grains, sweet, grapes, alcohol

M - viscous, medium bodied, warm, smooth, well carbonated

This is a rather boring beer. It's primarily grainy and grape-y. It doesn't have any spice to indicate it's a Witbier nor does it offer any depth of flavor. It is easy to drink and non-offensive so in that respect it gets some bonus points for a Blue Moon offering, but otherwise disappointing and forgettable.

 529 characters

Photo of joemcgrath27
3.5/5  rDev +9%

Photo of tone77
3.79/5  rDev +18.1%
look: 4 | smell: 3.75 | taste: 3.75 | feel: 4 | overall: 3.75

Poured from a brown 25.4 oz. bottle. Has a purple color with a 1/2 inch head. Smell is dominated by grapes. Taste is grapes, wheat, alcohol, wine like, unique and different. Feels full bodied in the mouth and overall I was pleasantly surprised with this beer.

 259 characters

Photo of BeerFMAndy
4.08/5  rDev +27.1%
look: 4 | smell: 4 | taste: 4 | feel: 4.25 | overall: 4.25

750 ml capped bottle poured into a Blue Moon tulip.
8.5% ABV, APR0113 printed on shoulder.

A - Blue Moon Impulse pours strikingly red and quiet like a wine might. In the glass it's a blood red color reminiscent of a Cabernet Sauvignon, the same grape juice used in the beer. A pastel pink head tops the beer but disappears quickly.

S - An initial drive-by whiff might fool any beer drinker this is in fact a wine. The juice of the grapes, used has a direct effect on the beer; giving it the aroma of a Cabernet! Digging deeper reveals dusty, dry yeast intricacies with a touch of spice and soft wheat finish.

T - The aroma screams wine, which carries over into the flavor nicely. The subtle base of malt and wheat is all but overlapped by grape juice that directly reflects the type of wine it produces, not a generic "grape" flavor while faint yeast pokes through the finish with a touch of dry spice.

M - Impulse capitalizes on my enjoyment of Cabernet Sauvignon with it's mouthfeel; a rich but not thick entry that smoothly leads to a lingering dryness and touch of alcohol on the back end with one twist: carbonation.

O - Blue Moon takes a wheat beer and blends it so well with Cabernet Sauvignon grapes, it's hard to define any line between wine and beer, which I appreciate in this instance. From the startling color, captivating aroma, full flavor, and smooth feel, the only stark contrast is the addition of carbonation. Impulse is a completely unique experience and like it's partner Proximity, it's approachable and available.

 1,541 characters

Photo of jaydoc
2.5/5  rDev -22.1%

Photo of civicm87
3.25/5  rDev +1.2%

Photo of miguellunarusso
3.25/5  rDev +1.2%

Photo of TheBaumer
3/5  rDev -6.5%

Photo of VFRAZ
3.25/5  rDev +1.2%

Photo of ItsLaTrappe
2/5  rDev -37.7%

Photo of milwaukee512
4.5/5  rDev +40.2%

Photo of StoutHunter
3.25/5  rDev +1.2%

Photo of wethorseblanket
3.25/5  rDev +1.2%

Photo of StoutAtTheDevil
4/5  rDev +24.6%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

Photo of jwc215
3.12/5  rDev -2.8%
look: 2.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3.5

Pours ruby red with a pink fizzy head that quickly disappears, leaving a thin pink ring. Some spots of lacing slide down the glass without sticking. It has a decent enough color, but doesn't really look much like a beer or a wine, but something of a rather awkward mix of the two.

The smell is of some grape juice with some alcohol - towards a red wine, but not really. There is a hint of malt after a bit of searching for it.

The taste is of sweet grape juice - I don't know if I would have guessed Cab - but there is the dryness reminiscent of it towards and at the finish. Some malt is in there - though affecting the smooth feel more than the flavor. Finishes semi-dry.

It is smooth, with light to medium carbonation. On the fuller side of light-bodied.

I didn't care for this as much as the Proximity (the white version) that I had yesterday. Seems that the alcoholic grapejuice overpowers. Still, I'll be generous on the "overall" as it goes in the direction that the brewery intended. I'll give it "kudos" for its uniqueness from an American brewery. Not in the same category as a "similar" beer I've had from a certain Belgian brewery, but... it is what it is. A bit pricey for what could just be considered an American Fruit Wheat Ale. (perhaps a wheatwine, due to higher than average abv for a beer?)

 1,315 characters

Photo of JohnBender
3.25/5  rDev +1.2%

Photo of KansasBeerLover
3.21/5  rDev 0%
look: 4 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3.5

Poured from a bomber into a Boulevard tulip.

Body is a medium red that is clean and fairly clear. When cold the head is a wisp that quickly disappears. On second pour, temp about 60*F, head was about 1 finger with some color. But it still quickly disappeared. Carbonation is present.

Aroma is dark grape, berry, wheat and malt.

Flavor is of cab grapes, wheat and spice. The grape is right up front, wheat and spice follow, but are mild.

Mouthfeel is overly sweet, but smooth.

This is a good, but not great beer. They accomplished what is on the label. Improvement could be made with more head and aroma, and more wheat in the follow.

 639 characters

Photo of ajmitch4
3/5  rDev -6.5%

Photo of smartassboiler
3/5  rDev -6.5%

Photo of riored4v
3.28/5  rDev +2.2%
look: 4 | smell: 3.5 | taste: 3 | feel: 4 | overall: 3

Poured in to a tulip. Different, but attractive beer. Deep ruby red, crystal clear with a magenta colored head.

Aroma was very wine-y. A bit grainy and a touch of malt. The cabernet sauvignon grapes definitely stood out though.

Flavor was a bit of a let down. Not very bold on the flavor. Very mellow witbier characteristic with not much berry/grape flavor. No real complexity. Despite lack of grape flavor, it was however the dominant flavor. The background beer flavor didn't seem to do much for the beer. A bit grainy tasting.

Mouthfeel was medium/light body with a high carb and a crisp finish.

Overall this didn't work very well for me. Cool concept, but it really just tasted like wine and a BMC base type beer mixed together.

 737 characters

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Blue Moon Impulse from Coors Brewing Company (Molson-Coors)
Beer rating: 3.21 out of 5 with 87 ratings