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Blue Moon Impulse | Coors Brewing Company

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Blue Moon ImpulseBlue Moon Impulse
87 Ratings
Blue Moon ImpulseBlue Moon Impulse

Brewed by:
Coors Brewing Company
Colorado, United States

Style: American Dark Wheat Ale

Alcohol by volume (ABV): 8.50%

Availability: Limited (brewed once)

Notes / Commercial Description:
Brewed with Cabernet Sauvignon grapes.

Added by UCLABrewN84 on 12-02-2012

This beer is retired; no longer brewed.

Bros Score:
User Ratings & Reviews
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Ratings: 87 |  Reviews: 22
Photo of olliegaff
1/5  rDev -68.8%

Photo of Budinetz
1.75/5  rDev -45.5%

Photo of ItsLaTrappe
2/5  rDev -37.7%

Photo of ZOSO2192
2/5  rDev -37.7%

Photo of wiltznucs
2/5  rDev -37.7%

Photo of shehateme
2.25/5  rDev -29.9%

Photo of killt
2.34/5  rDev -27.1%
look: 3.5 | smell: 2 | taste: 2 | feel: 3.5 | overall: 2.5

I've heard that Blue Moon is just Coors Light with wheat extract and orange flavoring, but I still think its relatively enjoyable. However, Impulse may exemplify the idea of flavoring of Coors Light, because that's exactly what it tastes like. Imagine 2 Buck Chuck mixed with Coors Light..It's neither a good wine nor a good beer. The only thing positive I can say about it is that it has a nice color due to the addition of cabernet grape juice. However its extremely mild, and mostly tastes like Coors Light that I added grape juice to. Coors may not appreciate this, but I feel like its their answer to Bud Light Platinum and the craft brewing market...and even though it comes in a pretty bottle, its not worth the price I paid for it. Versus other breweries that stive for a wine like flavor, i.e. Russian River aging their beer in wine barrels, this beer falls very short. My advice, if you want a good Blue Moon varietal, just save your money and buy regular old Blue Moon, you may get half the abv but you get a better flavor.

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Photo of jaydoc
2.5/5  rDev -22.1%

Photo of wrightst
2.5/5  rDev -22.1%

Photo of oakaged88
2.75/5  rDev -14.3%

Photo of twenty5
2.75/5  rDev -14.3%

Photo of mwz5021
2.75/5  rDev -14.3%

Photo of spycow
2.75/5  rDev -14.3%

Photo of TheZzyzxScarecrow
2.75/5  rDev -14.3%

Photo of randylangford
2.75/5  rDev -14.3%

Photo of BRD14
2.75/5  rDev -14.3%

Photo of traviswhillier
2.75/5  rDev -14.3%

Photo of draheim
2.8/5  rDev -12.8%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 2.75

750mL (bottled April 2013) into a tulip. Pours a cranberry red w/ fizzy heaad that settles to a narrow collar & film.

Aroma is fruity and vinous; red grapes and bready wheat malt. Pretty subdued.

Taste is similar to the aroma. A grainy malt presence is dominated by fruity red grapes, and not in a good way. What we end up with is a beer/wine hybrid that tastes kind of like grape soda. I'm not enjoying this. The flavors simply don't work well together.

Mouthfeel is medium-bodied and a little prickly, with a semi-dry finish.

Overall, a mistake. When I saw both Impulse and Proximity recently, I thought the labels said wheat beers aged in wine barrels, as opposed to brewed with wine grapes. Now I know.

 710 characters

Photo of ElCommodoro
2.95/5  rDev -8.1%
look: 3 | smell: 3.5 | taste: 2.75 | feel: 2.75 | overall: 2.75

Well, this was an interesting idea. The taste was...well, exactly what I should have expected, really. It had a kind of "is it beer or wine?" kind of taste. Sorta confusing and nothing really interesting or surprising about it. Very bland too. Just tasted like a grainy watered down wine that was very highly carbonated. Underwhelming and far from being worth the price tag.

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Photo of acurtis
3/5  rDev -6.5%

Photo of TheBaumer
3/5  rDev -6.5%

Photo of ajmitch4
3/5  rDev -6.5%

Photo of smartassboiler
3/5  rDev -6.5%

Photo of napetry
3/5  rDev -6.5%

Photo of sparx1100
3/5  rDev -6.5%

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Blue Moon Impulse from Coors Brewing Company
Beer rating: 3.21 out of 5 with 87 ratings
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