Coors Brewing Company (Molson-Coors)

Coors Brewing Company (Molson-Coors)Coors Brewing Company (Molson-Coors)
Coors Brewing Company (Molson-Coors)Coors Brewing Company (Molson-Coors)
Brewery, Bar

13th and Ford St
Golden, Colorado, 80401
United States

(800) 642-6116 | map
millercoors.com

Notes:
BEER STATS
Average:
2.88
Beers:
71
Reviews:
8,782
Ratings:
38,448
PLACE STATS
Average:
3.37
Reviews:
13
Ratings:
99
pDev:
29.97%
View: Beers | Place Reviews
Reviews: 13 | Ratings: 99 | Log in to view all ratings and sort
Photo of kryansutton
kryansutton

4.54/5  rDev +34.7%
vibe: 3.25 | quality: 4.25 | service: 5 | selection: 5

It was a hot summer day, Long ago, before (2020) where they now want to charge for admission for a tour at Coors, Last weekend was my second time, touring the facility, when I first began we were able to sample (unlimited) amounts of beer, Not this time, I was limited to a 1-hour tour and 3 samples. for free. Being told that soon they will be charging admission for the tour.

My first tour was in the era of Legality in selling the brew to the Eastern states. Because It was made in Colorado, but because it wasn't pasteurized and contained no preservatives, shipping could get a little tricky To Eastern USA. Plus in the time of "Smoky and the Bandit" It made Coors banquet an extremely desirable brew.

But the first tour was unscheduled and a walk-in. I am not even sure they had scheduled tours at that time, I just came out of Blackhawk and Central city, after a 5 hours binge of losing my butt off. I was told about a magical place of free beer and good talk. I wound up at Coors brewing Company Golden Colorado. I knocked on the doors, in the admin office, they directed me to a Larger facility down the hall. I was able to walk right through the corporate dull drums of the time and into the actual Crafting facility. I cannot recollect the name of the man, I meet, he was older around 62 with Leather skin and smelled of hops and yeast. The man was a genius, talking about the brewing process and the Specific recipe of the Beer. There were not as many as there is today back then. Coors had not molded with Molsen or Miller. It was a huge Golden larger age. Where you have the Black and white landscape waterfall on the cans. A time of Youth and love. Before the now tour choices surmised a Crippeling 70 + Beer menu to choose from.

The first visit would have gotten a 5 all around, The vibe was laid back and fun, People smoking in the admin building and on the brewing floor, Back when living life and having fun at the job was not taken to seriously. and you might not have been able to tell them apart. Back then the service was "Hey brother ~! take a beer and pop the top" and the selection of the time was Good ole original, light, and banquet. No real thrills no real heartache. Just being in the here and now of it all. A mass distributor, a Palace of Dreams.

My Recent trip proved less fun, it was more historical, learning about Adolf Coors, and his recipe and his acquisitions of other companies along the way, expanding the choices to over 70+, Ushering the new era of money-making, if Adolph was alive today, He would scowl and Temper up at what his legacy has become. It's changed for fun-loving fancy-free, to a For-profit (anywhere you can get it) micro-managed, nickel and dime museum. Animatronics are crap, The Off the street, Millennials are Half witted and refer to a clipboard half the time. No enthusiasm no real Heart left, Instead of a man with leathered skin, and a hell of a sense of humor, they have Lab coats and masks. There are no longer pallets of beer, with an all you can drink attitude, its a Plutheria of Keggers and Taps with tiny Beer shot glasses. And a limit of 3 taste tests before you get into the big bucks. $1 a shot try all you want. $55 for the complete tour, save over $15 With an obligation to spit or sip. (UUUGGHHH) What has this facility become. ? It was hard to rate the once-great enterprise of comradery and friendliness So I took the new-age vibe and slammed it with a 3.25 ~ the quality is not lackluster for the beers now offered. as I took the tour for $55 But the odds outweighed the Evens. if you know what I mean, So a 4.25 combined score, the service of the bartender and the Old man is still a 5 (dead on) They are quick-witted and fun. Now having to take the selection into account, it would still be a 5, there are many other breweries that can offer more than 100 beers but where can you go to tour them all for less than $75 bucks.

As for a recommendation from me, This is more of a Liberal establishment built on the almighty dollar don't go here to drink, Go here to taste and buy a few 6 packs on the way home.

Mar 08, 2020
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KTCamm from New Jersey

3.39/5  rDev +0.6%
vibe: 3.75 | quality: 3.5 | service: 3.5 | selection: 3

Worth taking the tour at Coors in the Golden facility. The set up is a little clunky, what with the shuttles from the parking lot. You need to get there early because the line builds quickly. It is a brewery on a massive scale, so interesting to see up close how they do it. The Banquet beer (all of which is brewed on premise) is cold and fresh. Loved the gift shop too.

Jul 08, 2017
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bbtkd from South Dakota

3.1/5  rDev -8%
vibe: 3.25 | quality: 3 | service: 3.25 | selection: 3

Have toured Coors several times while in Colorado for vacation or business. As this was before I really got into beer, I would learn lots more now. The tour showed the entire process of a moderately large brewery, and ends in their taproom. The first time I visited in the 80's I don't recall much of a limit on how many you could sample, but later visits seemed like they were much more responsible in ensuring you don't leave drunk. At the time I went on these tours, I was into Killian's and was excited to see where it was made. On my last visit I'm not even sure it was made there anymore.

Jun 06, 2016
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1000lbgrizzly from Illinois

4.39/5  rDev +30.3%
vibe: 4.5 | quality: 5 | service: 4.5 | selection: 3.5

Only 5 I've ever given. Can't beat a free tour of an iconic, legendary facility with free samples; all you pay is your time (which some can make a joke about even that not being worth it, but those people are idiots). Extremely transparent tour of how beer is made, with some impressive sights along the way, culminating in three free good-proportioned samples of whatever beers you want (and more along the way).
Of course this page is going to be character assassinated just because it's a macrobrew factory, but don't believe it. Just as we say don't review a beer if you can't be fair to they style, don't review a place if you can't be objective. Reading about people looking down their noses at the free, well thought out tour and free beerSSS, when they know that's what this place makes? It's insulting and ugly. Seriously, no one forced you to diminish this beer beacon with your lowly presence, and you didn't even have to pay a cent.
Value can't be beat. Legendary brewery. Service was fantastic. Highly informative, both about beer in general and Coors in particular. If you have an afternoon to kill, this is a must. Did I mention it's all FREE??

Nov 04, 2015
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SCW from New York

4.13/5  rDev +22.6%
vibe: 4.25 | quality: 4.5 | service: 3.75 | selection: 4

don't know why this is such a lowly rated place....one of the most iconic brewing locations in the United States, with a gorgeous brewhouse....the tour leaves a LOT to be desired though...

Jun 02, 2015
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donnierickles from Michigan

2.63/5  rDev -22%
vibe: 3 | quality: 2.5 | service: 2.75 | selection: 2.5

So its been a few years since I visited this place. It was my first large-scale brew tour and I was impressed at the size of the establishment. Say what you will about Coors, but the tour did get me pretty buzzed for free, so no complaints here.

Apr 07, 2015
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CasanovaCummins from Nevada

3/5  rDev -11%
vibe: 3 | quality: 3 | service: 3 | selection: 3

This refers to the factory tour. A walk that was done a few years ago, but worth mentioning today in case anyone wanted to add it to any travel plans.

You can't help but marvel while seeing the bottles flying by like precise centipede segments as they zoom around on their alcoholic rollercoaster around the factory. It is almost like a mash up of Sesame Street and Willie Wonka ( but for adults ) where you see a factory convert raw materials into a recognizable finished form. The tour is rather short, but you get an idea as to the gargantuan scale they operate on. And the smell of mash is amazing, especially at this scale. A well organized, mechanized giant robot for making beer. Capitalism, not Craft, but well run never-the-less.

Though they did give me a quizzical look when I refused a sample at the end ( Hey, I only wanted to witness the industrialization and machinery, not kill my taste buds ). Probably because every other person on the tour wanted to race to the end and get their sample. Me? I wish they let me wander around a bit on my own.

Don't care for the beer, but would do the tour anytime I'm in Colorado. And it was FREE.

Jul 13, 2014
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ZoomanCru from Colorado

2.38/5  rDev -29.4%
vibe: 2 | quality: 3 | service: 2 | selection: 2.5 | food: 1.5

Since I live in Ft. Collins and have several friends attending Mine's in Golden, I suppose it was an inevitability that I would end up here. I've been on big brewery tours before (AB's flagship in St. Louis, Sam Adams in Boston) and was expecting something similar.

First off, let me say the brewery campus is very, very large and industrial. Blank, vertical concrete walls outside and a low ceiling, labyrinthine feel inside. The tour itself was probably the worst tour I've ever been on. MillerCoors don't even bother with the overly exuberant college kid cracking dad jokes the whole time. Nope, what you get is a prerecorded voice coming out of what looks like an early 90's cellphone that you're supposed to listen to along the tour. There were human beings posted along the tour route, but none of them seemed particularly interested in beer or those taking the tour. Highlight was their older mash room, which had some really impressive copper-topped and tiled tuns/cereal cookers. But that's it...really.

After that you go down stairs to the draft lounge where you get three 6oz pours of whatever beer you'd like from their lineup. I had Bluemoon, Batch 19, and Colorado Native. Batch 19 is pretty good, but all their beers are so sweet it's hard to decide what they're actually supposed to taste like. Tap house personnel were nice enough, but definitely not beer nerds. The only food they had available were over-priced snacks from a bank of vending machines.

If you're in Golden and looking to catch a free buzz before hitting some of the other breweries within walking distance, why not stop here? Since it's self guided you could run through the whole thing in 10 minutes and grab a free beer after. I guess I was expecting more corporate pageantry and aggrandizing, but this tour felt totally impersonal.

May 12, 2014
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heytomcat from Minnesota

3.73/5  rDev +10.7%
vibe: 4 | quality: 4 | service: 4 | selection: 3

For any lover of beer(especially if you're over 40 and remember drinking good ol' Coors), this brewery has got to be on your list. Such a beautiful location in a quaint little mountain town. So much history with this brewery and the area. Just get over the fact that it's merged with Molson and gone global and enjoy it for what it was. Plus it always helps when you have complimentary samples at the end of the tour.

Aug 25, 2013
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ablackard from Hawaii

3.79/5  rDev +12.5%
vibe: 4 | quality: 4 | service: 4.25 | selection: 3

I grew up in this area and remembered getting 3 small pitchers per person...how things have changed. More responsible now with a couple flutes instead.

As far as the service and atmosphere goes, this facility is one of the cleanest and most welcoming/hospitable breweries I have visited. It is a legend and should be visited if you get the opportunity.

If you have purchased Coors in the past and did not care for it, try it at the brewery and you may change your mind.

Enjoy!

Aug 23, 2013
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JohnnyJam from Arizona

3.83/5  rDev +13.6%
vibe: 4.5 | quality: 3.5 | service: 4.5 | selection: 3.25

We drove up to Golden from Denver yesterday. It's not hard to find because this place is huge. The lot attendant told us where the visitor lot for the tour was in the most friendly manner. We waited about 15 minutes to actually get on a tour bus that goes to the brewery. On the way, a small tour of Golden with history and places of interest was provided and we liked it very much. Did you know the brewery is over 5 miles long? The tour isn't, though.

The tour is self-paced and recorded audio. Along the way, there are employees at every stop that can answer any questions you might have about that area of the brewery that is discussed in the audio. Test them with a question. These college students know a lot! We could go at our own pace and get more info if we wanted it. Coors brews more types of beers than I knew including Leinenkugles and Colorado Native (which I had at the Breckenridge Beer fest earlier in the week).

At the end of the tour, we could enjoy three complimentary beers in a comfortable area with plenty of tables and seating. I had a Colorado Native, Batch 19, and Blue Moon. My friend had Blue Moon with an orange garnish. You have to go up to the taps to get your beers but plenty of employees come around to get glasses and to keep it clean. Many people from all over the world come here. I think Coors was generous and I did expect them only serve Coors products but not all were available. Leinenkugles Summer Shady is popular in AZ and I would have tried it. That being said, the beers I had were good and quenched my thirst.

I would recommend this tour to anyone, even my beer snob friends. They were very friendly and this is a factory that produces more beer in one day than most breweries can produce in a year. I found it impressive.They were more than gracious.

Jul 16, 2013
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hudsonvalleyslim from Massachusetts

4/5  rDev +18.7%
vibe: 4 | quality: 4 | service: 4 | selection: 4

Surprised there was but a single review of this major brewery. A self-guided tour, my first time touring a mega-brewery last September (2012). Incredible operation, very enjoyable.

Discovered that the "Rocky Mountain Spring Water" is actually shipped (at great expense) from the Charles River. Who woulda thunkit. Generous with the samples, I had a coupla fine beers here: Colorado Native featured all-local ingredients, and Batch 19 which was a pre-prohibition recipe. I've had this locally recently, and it is a fine lager. Proves that, when they want to Coors can produce flavorful beer.

And afterwards, head up the road to the funky Golden City Brewery. Billed as the 2nd largest brewery in Golden!

May 21, 2013
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Mebuzzard from Colorado

2.99/5  rDev -11.3%
vibe: 2.75 | quality: 2 | service: 1.75 | selection: 3.75

First one to review Coors? Ok. Looked it up b/c we did a tour for friends last weekend. Sad to say that the automated tour is crap. So much for service. Although the people at the bar at the end were nice.

The only way to get to this bar part, as far as I know, is through the tour. And it's an impressive place. I mean, the whole facility stretches, like, 5 miles. And I do love the smell of brew day.

But, really, this is a corporate machine. Personality has been trampled to death. Amazing piece of manufacturing, and that's basically what they do: manufacture. They don't really brew.
The small AC Golden section is interesting, but we weren't told anything about it.
Worth a tour just to check it out

May 18, 2013
Coors Brewing Company (Molson-Coors) in Golden, CO
Brewery rating: 2.88 out of 5 with 38448 ratings