Mad Hatter India Pale Ale | New Holland Brewing Company

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Mad Hatter India Pale AleMad Hatter India Pale Ale
Very Good
2,145 Ratings
Mad Hatter India Pale AleMad Hatter India Pale Ale

Brewed by:
New Holland Brewing Company
Michigan, United States

Style: American IPA

Alcohol by volume (ABV): 7.00%

Availability: Year-round

Notes / Commercial Description:
"Reimagined" for 2015. ABV increased to 7.0%. IBU's at 55. Also a slightly different hop profile, Citra, Michigan grown Cascade, and Centennial hops.

Added by Todd on 03-02-2002

This beer is retired; no longer brewed.

Bros Score:
User Ratings & Reviews
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Ratings: 2,145 |  Reviews: 793
Photo of NotACommunist
3.83/5  rDev +0.8%
look: 4 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4

Poured into pint glass

A: Orange & gold; foam fills pint glass with one and half fingers of foam which quickly dissipates; leaves great lacing... looks like a stampede of repeating beasts.

S: Quite floral with a smidge of pine.

T: Much of the same as the smell, quite tasty with lingering floral taste

M: Thin to medium body, appropriate carbonation.

D: Very drinkable, enjoyable hop flavor and aroma.

Note: Sampled and reviewed (unintentionally) while watching an episode of Batman from the sixties whose villain's name was the Mad Hatter.

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Photo of brew3crew
4.13/5  rDev +8.7%
look: 4.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4.5

Had on tap at the new holland cafe. Poured into sampler glass

A-amber color with white lacing and head
S-floral hops on the nose
T-hops up font followed by malt throughout. very nicely balanced
M-medium bodied and very crisp
D-very drinkable. Taste gone in no time

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Photo of lsrose
4.13/5  rDev +8.7%
look: 4.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4.5

This beer pours a lot of head which gets lumpy as it dissipates, something I have seen in a lot of floral tasting beers. I has a good smell of hops but not overwheling. The taste is of a good IPA, but not too much depth. Its low ABV and the lack of depth are a little disappointing but otherwise its a great beer and one I will drink more.

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Photo of Clydesdale
3.9/5  rDev +2.6%
look: 4 | smell: 4 | taste: 4 | feel: 3 | overall: 4

A: Pours a deep, somewhat hazy amber/burnt orange color. The tall, amber-tinted head is moderately dense and frothy, with a somewhat rocky texture. Retention is very sturdy, and copious amounts of lacing stick to the glass.

S: Some light, sugar cookie-ish malt notes. Lots of citric hop notes - orange juice and grapefruit - with some light tropical/pineapple notes as well. Perhaps some faint herbal/floral character as well.

T: Malt is fairly unobtrusive here - some faint sugar cookie notes are all I really pick up. Fruity hop notes of grapefruit juice, orange pulp, and pineapple. A subtle undercurrent of floral/herbal flavor is also present. Bitterness is firm and sharp, quickly transitioning to a clean, dry aftertaste.

M: Medium-light body. This has an unusually low abv for an IPA, and it does show a little. Carbonation is medium-light.

D: A very nice IPA from New Holland. I like the hop profile. I feel this beer would benefit from a slightly more robust recipe - more maltiness, more hoppiness, and more body would all work well here. As a juicy/citrusy IPA, this is a welcome offering.

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Photo of MattyDonny
3.98/5  rDev +4.7%
look: 3 | smell: 5 | taste: 3.5 | feel: 4 | overall: 4


Nothing too special about the appearance on this one, a warm amber hugh with carbonation bubbles persistent. The only thing off about it is it pours with nearly no head at all, maybe something other than a standard pint glass would fix this.


The smell is great on this one, the second it is poured the citrusy hops just burst out of the glass, very refreshing and clean. Reminds of of a casked beer because the hops are strongly citrus but at the same time mellow.


Tastes pretty decent, very bitter even by IPA standards, nice citrus flavor. This said, there is something missing maybe getting lost in the bitterness or citrus.


Very dry, very refreshing.


Has the refreshing lightness like most IPAs

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Photo of meatyard
3.48/5  rDev -8.4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3

Pours with a 1-finger, white head that falls to a cover while leaving nice, solid lace. The color is a clear, dark amber and there are steady streams of carbonation from the nucleation point in my New Belgium snifter.

The smell is very mild pine hops then followed by sweet malt.

The taste is more mild pine and much more sweet malt followed by a light dose of bitterness.

Mouthfeel is medium+ with good carbonation.

Drinkability: No way to tell the age since it's not marked. This may be older than it should be but who can tell. As an IPA as it stands, it's pretty weak. Date your hoppy beers. There are way too many better IPAs than this to drink it again.

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Photo of FourPintClover
3.83/5  rDev +0.8%
look: 4.5 | smell: 4 | taste: 3.5 | feel: 4 | overall: 4

A- Orange/amber color. Very aesthetic to the eye. Perfect finger-width head which stayed with the beer the whole time. If it would dissipate, a slight stir brought a good head back to stay for another 10 minutes or so. Lacing on the glass was beautiful.

S- You can definitely smell the hops. It was almost reminiscent of a Sam Adams Lager. There were other smells in there I thought were floral and of some slight citrus. There were hints of a malt smell, but it wasn't prominent.

T- Hops are very noticeable when tasting the beer. Unfortunately, I thought my beer tasted a little tinny. I asked my friend how his was, if there was any metallic taste; he said his wasn't like that, so I think I may have drunk a rogue bottle. Overall, ignoring the tin, it tastes much like it smells. It's very good.

M- Refreshing. Works the gums and sort of cleans the teeth like a good ale should. It was very smooth.

D- Very drinkable. Although it's not a session beer, I feel like I could have a few more and enjoy them as if they were my first Mad Hatter. A six pack would be enough for a night, or even a week, if you want to make the beer last.

This was my first India Pale Ale, so, I'm not too familiar with it's style quite yet, but from what I have read here on BA, it adheres pretty well.

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Photo of IndolentReader
4/5  rDev +5.3%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

A: Thick, orangish brown color; pleasant to look at.
S: Strong smell of hops; maybe some citrus undertones?
T: Good and strong; very hoppy aftertaste.
M: Milder than I would have thought; the punch occurs during the aftertaste.
D: This was a good purchase - I appreciated the recommendation and would probably purchase again (particularly if it ever went on sale!)

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Photo of WildTurkey
3.11/5  rDev -18.2%
look: 4 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

A: Clear burnt orange. Thin head.

S: Malty smell. A little bit of piney hops. Not as much hop smell as I was expecting.

T: Malty base. Bisquite and bread. And a little bit of bitterness at the end. This doesn't seem hoppy enought to be an IPA, in my opinion.

M: Some carbonation, and some dryness.

D: It's pretty smooth and drinkable but it doesn't taste the way an IPA would for my preferences. Not hoppy enough. But it's not a bad beer. It went down pretty well, but I was a little let down.

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Photo of psuKinger
2.86/5  rDev -24.7%
look: 4 | smell: 3 | taste: 3 | feel: 2 | overall: 2.5

Bottle poured into a standard shaker pint glass. Never had anything by New Holland before, but have had good experiences with a lot of Michigan IPA's, so interested to see how this goes. No freshness information provided on the bottle, so I am forced to assume that this is "fresh" and will review it as such. I really wish more breweries would provide this information on the label...

A: A huge thick lively white head sits on top of a hazy-golden-orange beer. I think I may have given this guy too-vigorous of a pour.

S: I pick up a moderate amount of lemon and some earthy tones in the nose. The aroma is present but not potent. Somewhat underwhelming.

T: The taste is kind of *muddled* here, this beer can't seem to decide if it wants to be an east coast IPA, or a west-coast hop bomb with that dry grapefruit/lemon/citrus flavor. The end result is that it's neither. My preference, personally, is towards the West Coast style, and this has a distinct lemon presence, but there's very little other grapefruit/citrus presence here. The finish isn't unpleasant, but it's not that punchy dry hop finish that I like in my IPA's. Caramel malts are visible in the middle and end of the taste, but lack that cotton-candy sweetness found in East Coasters.

I fear that this bottle may not be fresh... but again, with no freshness date, I'm left with no option but to assume that it is.

M: Carbonation is lively, but this beer doesn't finish nearly as *dry* as I like my IPA to finish.

D: Below average. For free? I'd have one or two of these again without much complaint. But if I'm paying? I don't feel much of any need to revisit this again on my own dime.

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Photo of wvsabbath
3.26/5  rDev -14.2%
look: 4 | smell: 3 | taste: 3 | feel: 3 | overall: 4

Serving Type - Bottle

Appearance - Bronse tan brown. Orange tint. Creamy 1 inch head that lasted for a little bit. Nice lacing.

Smell - Hops and yeast, oranges, some citrus and floral overtones. Not very strong smell

Taste - Very weak, mellow taste. Reminds me alot of a fresh hop ale. Light and no trace of alcohol. Slight bitter hop aftertaste, other then that, not much malts or spices.

Mouthfeel - Thin and leaves a bitter aftertaste on tounge. No warmth from alcohol or spicy flavoring. Very average

Drinkabilty - This is way to mellow for me. There are fresh hops out there that smoke this, and certainly many many other ipa's that destroy this. I could accept this if it has better balance but all i get is some weak hop flavor. Of course, you could slam 4-6 of these with it so weak and low alcohol but, why would you want to?

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Photo of Duff27
3.11/5  rDev -18.2%
look: 4 | smell: 3 | taste: 3 | feel: 2.5 | overall: 3.5

A- One finger off-white head on top of a clear light red toned body. Good head retention and lacing.

S- Citrus immediately, pretty faint though.

T- Slight bitterness. Citrus in the smell doesn't make it's presence known. Taste is not as complex as other IPA recently reviewed.

M- Kind of watery. Below average carbonation.

D/O- Drinkability is quite high for an IPA as this is almost a "light" version of the style. Not big on the ABV/IPA-bitterness, one could drink a lot of these in an evening if desirable. I'd reach for something with more taste and just drink less though.

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Photo of LanceW
2.43/5  rDev -36.1%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 2

Appearance: Dark and hazy in the pint glass. Pour with a nice head to start. Carbonation ended pretty quick

Smell: Smell was ok. I was expecting more hops

Taste: unfortunately I was really disappointed. I will not order this on cask again.

Mouth fell: OK. I wish it had more body or a crisper IPA finish

Drinkability: Not for me.

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Photo of ToddT
3.55/5  rDev -6.6%
look: 4 | smell: 4 | taste: 3 | feel: 3.5 | overall: 4

A- Clear copper color with a small off white head. Head fades out quickly but leaves some spotty lacing on the glass.

S- Grass and pine notes dominate the nose, there are some fruit notes of grapefruit in the background. Not a strong or overpowering nose.

T- A pause in flavor as this hits the palate almost no taste at all at first. Then a mild bitter bite of hops that starts to build but quickly fades away to be quickly replaced with grass and pine notes and a counter balance of sweetness. Finish is dry and clean, slight aftertaste of the hop bitterness.

M- Medium in body and decent carbonation, no oily residue from the hops remains on the palate.

D- Easy drinker for an IPA, it's not a hop bomb, and the 5.8% ABV doesn't show up anywhere.

Odd for an IPA and not what I was expecting, might be a beer to introduce someone to the flavor profile of an IPA but not an outstanding one.

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Photo of beergod1
4/5  rDev +5.3%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

A golden/amber color with a thick fluffy white head,that lasts a while, good lacing all the way down. A very pleasant floral, citrus pine hop aroma gets your attention right off the bat.The flavor is dominated by the serious hop notes much the same as the aroma, but there is some spice,and a good biscuit malt character to give balance, a nice crisp hop aftertaste, lively mouth feel, and very drinkable. I guess a typical IPA, nothing stands out, but it is a solid IPA.

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Photo of DannyDan
3.37/5  rDev -11.3%
look: 3 | smell: 3.5 | taste: 3 | feel: 3.5 | overall: 4

when pouring beer into a mug the body is an orange amber color when some retention and a little lacing with medium carbonation. The smell is a grape fruit like smell with some hops mixed in. When drinking it I taste some hops with a little fruitiness followed by some`malts. The only thing I don't really like is` the grapefruit aftertaste which is quite strong. This is a very drinkable beer with a good crisp finish to this medium bodied`beer.

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3.4/5  rDev -10.5%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3

12oz bottle into Bruges snifter. Batch:E270
A: A nice and hazy orange body that has a contestant carbonation. The head does not pour very large and settles to a minimal foamy patching. Swaths of lacing are left lines after drinking in a small amount.

S: The aroma is a bit on the grainy side and has a low to medium intensity. An earthy hop presence is shown.

T/M: The mellow and dry flavors are a good example of an IPA that may not be as fresh as it was intended on being served. These flavors are not bright, with hops like that of a fresh IPA. But the richness of the flavors and the expression of the malt bill, now really lets other elements of this brew shine through. The mouthfeel has a smooth body and holds a dry lingering finish. The hops do add to this, but is short lived.

D: This is a nice session IPA, but I have had IPA with age that bring a higher desirability or drinkablity. Good, but nothing that really stands out.

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Photo of beerdown77
4.13/5  rDev +8.7%
look: 4.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4.5

Mad Hatter IPA is a good all around drinker. I could have a few of these without feeling over filled, or worn out by the same taste. It's solid and crisp, and has some floral smells/tastes. The bitterness, sweetness and hops are well balanced. It poured golden with a nice chunky head. I don't know that I would rave about any particular aspect, or grab for this beer with some many others to try, but it is good.

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Photo of SmokinSmyth
3.58/5  rDev -5.8%
look: 3.5 | smell: 3 | taste: 4 | feel: 3.5 | overall: 3.5

I had this at a work dinner in Fairfax, Virginia. It poured a nice amber color with a good head. Good balance of fruit and malt. The first one accompanied some oysters with a sauce containing jalapenos, and it did a good job of putting out the fire.

Smell was average, taste above average, felt OK in the mouth.

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Photo of JizackFH
4.48/5  rDev +17.9%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 5

Pours a nice hazy amber color with a nice 3-finger fluffy white head with nice retention. The head gave nice lacing as it fell. The scent is pretty hopping, sweet malts, and some citrus. This beer starts off tasting pretty clean, and then the hops really come in at the middle. There are very nice citrus notes and some sweet malts. This is a pretty well balanced IPA. The mouthfeel is good on this. It has a nice body with medium carbonation. I think the drinkability is really good on this. It goes down really smooth. This is one of my go-to beers. I think it just goes down smooth, and since its such a well balanced IPA I can just keep on drinking them. New Holland did a great job on this one. Cheers.

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Photo of bushbeer75
3.8/5  rDev 0%
look: 3.5 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4

12 oz brown bottle not dated

New Holland Mad Hatter IPA poured a foggy amber color and formed a smaller 1-finger off-white head that left behind rings of thin lacing around my mug as I consumed it. The aroma is mainly of floral hops with a touch of grapefruit. Taste is of grapefruit hops at the front with a small amount of malt to keep the hops in check. Mad Hatter finishes semi-dry and a good hop flavor. Medium body and crisp with good carbonation.

Mad Hatter IPA is an enjoyable IPA that has a good drinkability as it is not over-the-top in bitterness for me - a non hop head.

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Photo of micromaniac129
3.5/5  rDev -7.9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

A cloudy amber hue beer thats lightly carbo'd and a thin but dense looking foam header.
Smells of floral hops with a bit of spiciness thrown in, and good malt flavor.
A good rich malty taste up front followed but hoppy bitterness of no particular taste. Like neutral.
Pleasent tasting with a nice mouthfeel but just about average to me.
It does have some good lacing.
Drink well my friends.

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Photo of Brent
3.7/5  rDev -2.6%
look: 4 | smell: 4 | taste: 3.5 | feel: 4 | overall: 3.5

A very pleasant beer with good balance of roasted malt and citrus, grapefruit hops notes. A little something earthy lurks in the background, a pushes the beer the slightest bit off kilter from what would otherwise be an outstanding execution of the style

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Photo of Spiekerbox
4.48/5  rDev +17.9%
look: 4.5 | smell: 4 | taste: 4.5 | feel: 4.5 | overall: 5

A- Pours with big head, pretty thick that laces the glass. beer is a lighter amber than many IPAs

S- Piney, floral hops are the dominant. Some malt in the background.

T- Both citrus, grapefruit hops and some pine in there too, finishes with a delightful bitterness. Malt flavor is present once you get used to the hoppyness and has a slight sweetness to it.

M- Medium body with good carbonation that really makes the hop flavor "pop"

D- Great drinkable beer. Refreshing and makes you come back for more. Could easily be a session IPA.

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Photo of Jerdmier
4.83/5  rDev +27.1%
look: 5 | smell: 4.5 | taste: 5 | feel: 4.5 | overall: 5

Great head on this one. Staying power and lacing is long lasting. Be careful on first pour. Go too fast and your beer looks more like a rootbeer float. Hops taste is not overpowering with it's nutty flavor. Aftertaste stays with you encouraging another drink or even another bottle.Color has a great cloudy appearance that is dark and golden. Looks as good as it tastes. I could easily make a short night of these beauties.

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Mad Hatter India Pale Ale from New Holland Brewing Company
Beer rating: 3.8 out of 5 with 2,145 ratings