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Schell's Deer Brand | August Schell Brewing Company

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Schell's Deer BrandSchell's Deer Brand
147 Ratings
Schell's Deer BrandSchell's Deer Brand

Brewed by:
August Schell Brewing Company
Minnesota, United States

Style: American Adjunct Lager

Alcohol by volume (ABV): 4.80%

Availability: Year-round

Notes / Commercial Description:
Schell's Deer Brand was developed prior to Prohibition and has been Schell's flagship beer ever since. Brewed from 70 percent barley malt, 30 percent corn, and our unique 'Schell' yeast, Deer Brand is full flavored American Lager.

Added by Bitterbill on 07-10-2002

Bros Score:
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Ratings: 147 |  Reviews: 61
Photo of RDW
1.5/5  rDev -53.3%

Photo of rugyrl04
1.77/5  rDev -44.9%
look: 2 | smell: 1.75 | taste: 1.75 | feel: 1.75 | overall: 1.75

Very little taste. Nothing to write home about.

47 characters

Photo of BigAl18
2/5  rDev -37.7%

Photo of mdcrouser
2.08/5  rDev -35.2%
look: 2.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Strangely (note the sarcasm), it looks just like an American adjunct should - pale yellow, a thin band of white head, quite clear.

Nonsense to the nose, with only a hint of corn and effervescence.

More body than most other adjuncts, but still lingering with an off-putting corn meets stagnant water taste.

More highly carbonated than you might expect, and easy to drink - maybe best for post-lawn mowing or while watching paint dry.

While there aren't many better adjuncts, there are definitely better beers.

 516 characters

Photo of hylton44
2.15/5  rDev -33%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2.5

Wow-whatever it is most others are seeing & tasting in this beer, I'm not. I'm halfway through a six-pack I got, and my opinion has not changed from the first one. It's a weak, pale straw color with a fizzy head. Smells "can-like" even after poured from a bottle into my pint glass. Grassy, grainy (adjunct-like), rather thin taste for what I was expecting. I would have preferred a little more substance and sweetness from the malts, and a bit more character from the hops. Aside from slightly more presence in my mouth, it was really hard to tell I'm not just drinking a Budweiser.

 583 characters

Photo of Lauthaha
2.2/5  rDev -31.5%
look: 2 | smell: 2 | taste: 2 | feel: 3 | overall: 2.5

Poured from a 12 ounce bottle into a beer mug.

Appearance: Beer pours a medium-straw color, very plain, light carbonation. Head is virtually non-existent, even with a fairly heavy pour.

Smell: Everything is very light here. Just a touch of earthiness (corn/grass) with a very plain malt base. Not offensive, but not impressive either.

Taste/Mouthfeel: Very corny, and highly carbonated. Though the beer is crisp and refreshing (when served ice-cold), it is average at best.

Overall: I agree with another poster; there are not any better adjuncts out there, but there are definitely better beers.

 599 characters

Photo of KimbarkBrewCrew
2.25/5  rDev -29.9%

Photo of rodbeermunch
2.34/5  rDev -27.1%
look: 2.5 | smell: 2.25 | taste: 2.25 | feel: 2.5 | overall: 2.5

Well its funny when a smaller brewery wants to make a product to compete with the macro BMC AAL stuff. This is such an effort, replete with straw yellow color, lots of water dilution and a soapy white head that quickly wipes itself out.

Aroma was kind of funny. When you want horse blanket in your macro AAL, think, Schell. Ok serious though, there is some weird barnyard going on here, totally unexpected, not to style. Taste did bring a 70% barley malt bill, so it wasn't insubstantial but above malt liquor. Lacking hops, bitterness. Somewhere between a light beer and an AAL.

Would not bang again.

 614 characters

Photo of Beerandraiderfan
2.39/5  rDev -25.5%
look: 2.25 | smell: 2 | taste: 2.5 | feel: 2.75 | overall: 2.5

Meh, not the greatest effort. Pours a little darker than your average yellow adjunct stuff, but the smell is not enjoyable. Call it "old farm". Why do I have horse blanket in an AAL?

Taste has a decent amount of malt backbone. But no hops. What is this, like 23 ibus? Hangs out on the palate without being obtrusive or ditching you, but it wasn't much to begin with, just simply isn't likeable enough in the other attributes to warrant any drinkability points.

 461 characters

Photo of Bighorn
2.5/5  rDev -22.1%

Photo of koes0024
2.5/5  rDev -22.1%

Photo of jpuetz
2.5/5  rDev -22.1%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 2.5

Photo of mfl620ks
2.5/5  rDev -22.1%

Photo of kimcgolf
2.57/5  rDev -19.9%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3

Poured from the bottle to a light yellow with thin white head that dissipated quickly and left little lacing. Aroma was grassy, grainy hops and the flavor followed suit, with just a touch of malty sweetness toward the end. Mouthfeel was thin and the finish was short and stale.

Not much better than the BMC’s and if this is the "flagship beer", I’m afraid this ship might sink.

 380 characters

Photo of ADR
2.7/5  rDev -15.9%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3.5

Amber and clear in appearance, head is 1/4 inch in height to start but fleeting in duration. Slightly malty aroma, just a bare sense of brown sugar. Flavor is very transparent and limited, overall, just a light impression of molasses and cane sugar comes through. The hopping seems poor, but with a light-bodied and sprtitzy carbonated general character -- this brew is easy enough to throw back in quantity. No apparent adjunct characters, just not a lot of flavor.

 466 characters

Photo of jsprain1
2.71/5  rDev -15.6%
look: 3.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A- Clear, fizzy white head, body is a bit darker than your average adjunct. Retention is not terrible for an adjunct.
S- Sweet, a bit of malt. Not that adjuncty really, but there isn't anything interesting, and there's a bit of soap and metal on the nose.
T- Sweet malt, a bit steely really. Pretty sweet but not that bad. Not much to it really.
M- Body is light, but pretty standard. Carbonation is very aggressive, but then goes fizzy.
O- A standard adjunct that would actually not be bad if the carbonation wasn't absurd.

 525 characters

Photo of JamesMN
2.73/5  rDev -15%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.75 | overall: 2.75

Appearance: Poured into a pilsener glass (keeping it fancy). Translucent body with effervescence floating towards a fizzy white one finger head that is quickly dissipating.

Aroma: All adjunct and lager yeast with a hint of dried lemon peel. Decently clean but there isn't anything inviting about the smell.

Taste: Really not much there. Flaked corn and subtle airy/grassy hops. It is aggressive on the palate but that has more to do with CO2 than anything else. The finish is not as crisp as I would have expected. At 4.8% ABV it seems like they could have packed a lot more flavor in here.

Mouthfeel: Immediate carbonation attack on the palate. Light in body with average drinkability.

Final Thoughts: Not sure what the point of this beer is. Schell's makes a decent pilsener and this one has nothing on that. It basically tastes like a lighter version of Grain Belt Premium. Would I drink it again? Doubt it.

 915 characters

Photo of ovaltine
2.75/5  rDev -14.3%

Photo of LeeryLeprechaun
2.75/5  rDev -14.3%

Photo of ArfArf
2.75/5  rDev -14.3%

Photo of spycow
2.75/5  rDev -14.3%

Photo of WastingFreetime
2.75/5  rDev -14.3%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 3

Transcribed from my notebook.

Very light yellow in color, translucent, no head at all. Body is rather watery and thin, Nose has some very light grain scent overlaid with medium strength corn smell and similar flavors, but the flavor manages to avoid the pitfall of being too metallic like most adjunct lagers taste to my palate. Also has some really super mild grassy herbal hopping. So, it manages to be palatable. And yet honestly, its just....a bit too generic and mediocre to really shine IMHO. Not bad, not amazing, just average.

 535 characters

Photo of mkh895
2.75/5  rDev -14.3%

Photo of jzlyo
2.75/5  rDev -14.3%

Photo of gmfessen
2.78/5  rDev -13.4%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3.5

I guess they're calling this one "Deer Brand" now rather than "Original". Poured from the bottle into a pilsner glass, beer is a very light straw color, completely clear and has a thin cap of fizzy white carbonation on top. Bubbles slowly rise from the depths of the glass; looks like your typical American Macro Lager. The nose is almost indiscernible, again like most American Macro Lagers, and what is there are brief hints of sweet malt and grainy corn. The taste follows suit, not much going on here, slightly sweet graininess that lingers on the palate, bittered just to balance - not much to say. The mouthfeel is light in body and has a moderate, mouth-burning carbonation. Overall, like most other beers in its category - definitely nothing that stands out about this one. Probably easy to pound down and refreshing when it's hot out... those are probably the best traits of this beer.

 894 characters

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Schell's Deer Brand from August Schell Brewing Company
Beer rating: 3.21 out of 5 with 147 ratings
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