Schell's Deer Brand | August Schell Brewing Company

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Schell's Deer BrandSchell's Deer Brand

Brewed by:
August Schell Brewing Company
Minnesota, United States

Style: American Adjunct Lager

Alcohol by volume (ABV): 4.80%

Availability: Year-round

Notes / Commercial Description:
Schell's Deer Brand was developed prior to Prohibition and has been Schell's flagship beer ever since. Brewed from 70 percent barley malt, 30 percent corn, and our unique 'Schell' yeast, Deer Brand is full flavored American Lager.

Added by Bitterbill on 07-10-2002

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Reviews: 60 | Ratings: 145
Photo of mdcrouser
2.08/5  rDev -35.6%
look: 2.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Strangely (note the sarcasm), it looks just like an American adjunct should - pale yellow, a thin band of white head, quite clear.

Nonsense to the nose, with only a hint of corn and effervescence.

More body than most other adjuncts, but still lingering with an off-putting corn meets stagnant water taste.

More highly carbonated than you might expect, and easy to drink - maybe best for post-lawn mowing or while watching paint dry.

While there aren't many better adjuncts, there are definitely better beers.

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Photo of hylton44
2.15/5  rDev -33.4%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2.5

Wow-whatever it is most others are seeing & tasting in this beer, I'm not. I'm halfway through a six-pack I got, and my opinion has not changed from the first one. It's a weak, pale straw color with a fizzy head. Smells "can-like" even after poured from a bottle into my pint glass. Grassy, grainy (adjunct-like), rather thin taste for what I was expecting. I would have preferred a little more substance and sweetness from the malts, and a bit more character from the hops. Aside from slightly more presence in my mouth, it was really hard to tell I'm not just drinking a Budweiser.

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Photo of Lauthaha
2.2/5  rDev -31.9%
look: 2 | smell: 2 | taste: 2 | feel: 3 | overall: 2.5

Poured from a 12 ounce bottle into a beer mug.

Appearance: Beer pours a medium-straw color, very plain, light carbonation. Head is virtually non-existent, even with a fairly heavy pour.

Smell: Everything is very light here. Just a touch of earthiness (corn/grass) with a very plain malt base. Not offensive, but not impressive either.

Taste/Mouthfeel: Very corny, and highly carbonated. Though the beer is crisp and refreshing (when served ice-cold), it is average at best.

Overall: I agree with another poster; there are not any better adjuncts out there, but there are definitely better beers.

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Photo of rodbeermunch
2.34/5  rDev -27.6%
look: 2.5 | smell: 2.25 | taste: 2.25 | feel: 2.5 | overall: 2.5

Well its funny when a smaller brewery wants to make a product to compete with the macro BMC AAL stuff. This is such an effort, replete with straw yellow color, lots of water dilution and a soapy white head that quickly wipes itself out.

Aroma was kind of funny. When you want horse blanket in your macro AAL, think, Schell. Ok serious though, there is some weird barnyard going on here, totally unexpected, not to style. Taste did bring a 70% barley malt bill, so it wasn't insubstantial but above malt liquor. Lacking hops, bitterness. Somewhere between a light beer and an AAL.

Would not bang again.

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Photo of Beerandraiderfan
2.39/5  rDev -26%
look: 2.25 | smell: 2 | taste: 2.5 | feel: 2.75 | overall: 2.5

Meh, not the greatest effort. Pours a little darker than your average yellow adjunct stuff, but the smell is not enjoyable. Call it "old farm". Why do I have horse blanket in an AAL?

Taste has a decent amount of malt backbone. But no hops. What is this, like 23 ibus? Hangs out on the palate without being obtrusive or ditching you, but it wasn't much to begin with, just simply isn't likeable enough in the other attributes to warrant any drinkability points.

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Photo of kimcgolf
2.57/5  rDev -20.4%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3

Poured from the bottle to a light yellow with thin white head that dissipated quickly and left little lacing. Aroma was grassy, grainy hops and the flavor followed suit, with just a touch of malty sweetness toward the end. Mouthfeel was thin and the finish was short and stale.

Not much better than the BMC’s and if this is the "flagship beer", I’m afraid this ship might sink.

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Photo of ADR
2.7/5  rDev -16.4%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3.5

Amber and clear in appearance, head is 1/4 inch in height to start but fleeting in duration. Slightly malty aroma, just a bare sense of brown sugar. Flavor is very transparent and limited, overall, just a light impression of molasses and cane sugar comes through. The hopping seems poor, but with a light-bodied and sprtitzy carbonated general character -- this brew is easy enough to throw back in quantity. No apparent adjunct characters, just not a lot of flavor.

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Photo of jsprain1
2.71/5  rDev -16.1%
look: 3.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A- Clear, fizzy white head, body is a bit darker than your average adjunct. Retention is not terrible for an adjunct.
S- Sweet, a bit of malt. Not that adjuncty really, but there isn't anything interesting, and there's a bit of soap and metal on the nose.
T- Sweet malt, a bit steely really. Pretty sweet but not that bad. Not much to it really.
M- Body is light, but pretty standard. Carbonation is very aggressive, but then goes fizzy.
O- A standard adjunct that would actually not be bad if the carbonation wasn't absurd.

 525 characters

Photo of JamesMN
2.73/5  rDev -15.5%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.75 | overall: 2.75

Appearance: Poured into a pilsener glass (keeping it fancy). Translucent body with effervescence floating towards a fizzy white one finger head that is quickly dissipating.

Aroma: All adjunct and lager yeast with a hint of dried lemon peel. Decently clean but there isn't anything inviting about the smell.

Taste: Really not much there. Flaked corn and subtle airy/grassy hops. It is aggressive on the palate but that has more to do with CO2 than anything else. The finish is not as crisp as I would have expected. At 4.8% ABV it seems like they could have packed a lot more flavor in here.

Mouthfeel: Immediate carbonation attack on the palate. Light in body with average drinkability.

Final Thoughts: Not sure what the point of this beer is. Schell's makes a decent pilsener and this one has nothing on that. It basically tastes like a lighter version of Grain Belt Premium. Would I drink it again? Doubt it.

 915 characters

Photo of WastingFreetime
2.75/5  rDev -14.9%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 3

Transcribed from my notebook.

Very light yellow in color, translucent, no head at all. Body is rather watery and thin, Nose has some very light grain scent overlaid with medium strength corn smell and similar flavors, but the flavor manages to avoid the pitfall of being too metallic like most adjunct lagers taste to my palate. Also has some really super mild grassy herbal hopping. So, it manages to be palatable. And yet honestly, its just....a bit too generic and mediocre to really shine IMHO. Not bad, not amazing, just average.

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Photo of gmfessen
2.78/5  rDev -13.9%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3.5

I guess they're calling this one "Deer Brand" now rather than "Original". Poured from the bottle into a pilsner glass, beer is a very light straw color, completely clear and has a thin cap of fizzy white carbonation on top. Bubbles slowly rise from the depths of the glass; looks like your typical American Macro Lager. The nose is almost indiscernible, again like most American Macro Lagers, and what is there are brief hints of sweet malt and grainy corn. The taste follows suit, not much going on here, slightly sweet graininess that lingers on the palate, bittered just to balance - not much to say. The mouthfeel is light in body and has a moderate, mouth-burning carbonation. Overall, like most other beers in its category - definitely nothing that stands out about this one. Probably easy to pound down and refreshing when it's hot out... those are probably the best traits of this beer.

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Photo of emmasdad
2.85/5  rDev -11.8%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 3

Thanks to schmittymack for sharing this one the other night, knowing I love cans, and long past the point of distinguishing between some of the finer characteristics of the earlier beers we'd been inbibing. That said, this was a nice, crisp, pale yellow macro lager. Slightly sweet, corn and a mildly refreshing finish.

 319 characters

Photo of Bighuge
2.85/5  rDev -11.8%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 3 | overall: 3

Slightly hazy pale yellow hue. Very light in color. Thin off white head disappears quickly. Carbonation appears to be vigorous. Malt is faint and sweet on the nose. Light notes of grain as well. And just a bit of herbal hoppiness as well. Adjunct like sweetness with corn coming into play. There's a straw/hay like quality. Dusty grain. Crisp. A bit quenching, but lacking in depth of flavor overall. Good enough to drink on a hot summer day if there's no beer of substance to be found.

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Photo of TCbrewz
2.96/5  rDev -8.4%
look: 3 | smell: 2 | taste: 3.5 | feel: 3 | overall: 3

My buddies and I pick up a case of this every year when we're in New Ulm for Bockfest. It pours very clear yellow with a white head. Head disappears quickly. It smells a little grainy and adjuncty. The flavor is pretty decent. It's a little grassy upfront, with a bit more hop bitterness than I expected. Finishes with a nice bready flavor. Body is pretty spot on, maybe a little too much carbonation. Overall, I'll get another case next Bockfest, but probably not before.

 472 characters

Photo of RonaldTheriot
3/5  rDev -7.1%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Schell’s Deer Brand has a thin, white head, almost no lacing, and a clear, straw appearance, with some lazy, ascending bubbles. The aroma is of sweet, somewhat sharp, grain aroma, and the flavor is of grain, some sweet bread, very mild hop bitterness to round out the end of the sip. Mouthfeel is light to medium, and Schell’s Deer Brand finishes crisp and easy going.


 378 characters

Photo of shadow1961
3/5  rDev -7.1%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

August Schell Original pours a stiff white head over a clear yellow brew. Carbonation
is extremely active- those clouds of bubbles maintain a finger of head all through the
session. The nose is your basic macro brew corn and rice. The flavor is surprisingly
good- sure there's sweet corn up front, but there's also a bit of herbal hop in the finish,
and a little grain flavor in the aftertaste. Mouthfeel is light, of course, but there's something
of the hop here, otherwise there would be no lacing at all. There's nothing special here, but
it's still a bit better than your run of the mill macros, and really, that's what counts. If you're gonna
get some swill for lawnmowing, stick with the fresh local stuff. Cheap, slammable, sessionable,
and for what it is, surprisingly good.

 784 characters

Photo of Tballz420
3/5  rDev -7.1%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

This brew is a very pale straw color, with a minimal white head on the top. Lagered bready malt is the main scent. The main taste of this brew is clean grain malt, with some slight flowery hop in the back. Thin mouth. All I have to say about this brew is that it is like a quality macro. Very basic taste, not horrible, but not one that wet dreams are made of.

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Photo of garymuchow
3.03/5  rDev -6.2%
look: 3.5 | smell: 3 | taste: 2.5 | feel: 4 | overall: 3.5

Somewhat sweet malt aroma with some adjunct. Simple. Bit of sourness noted too.
Water clear. Straw yellow-gold. Big white noisy head that settles in moderate amount of time.
Simple malt character, not very sweet, but nicely flavored. It does show metallic qualities, which seems to come and go, but doesn't taste very good. Very mild bitterness from mid to finish, which also notes a somewhat more than mild dryness.
Nicely and appropriately carbonated, but somewhat filling. Appropriately thin, but not water like.
Goes down simple and easy. Doesn't warm up to badly. Rather give the money to Schells than others.

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Photo of daledeee
3.05/5  rDev -5.6%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 3 | overall: 4

This has been my choice of "regular" beer. Not quite a macro. This is easy to drink.

The beer pours typical medium head and straw colored. Not much nose. Taste is a little hoppy any malty. Clean tasting, good cheap session beer. I was able to get this for $9.99 a case of cold bottles . It has fallen from favor recently in our area. Still able to get this at my old reliable great beer store. I still like this to drink when I am not in the mood to be critical.

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Photo of Buebie
3.08/5  rDev -4.6%
look: 3 | smell: 2.5 | taste: 3 | feel: 3 | overall: 4

Poures a transparent light transparent and quite yellow. Head at first is bursting to 2 inches of white fizz and settling in under 5 seconds to leave a fizzy cola collar.
Plenty of carb rise, resembling champagne.

Aroma is straight up dried straw, corn and grains, with mild chemical perm aroma. Leaving little to be desired.
Taste is better, dry and filled with typical adjunct flavor, although more cereal grains and earthy dry grass hop flavor.
Carbonation abundance.
Not my go to style, but a decent entry to it none the less.

 536 characters

Photo of alexgash
3.09/5  rDev -4.3%
look: 2.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Pale straw body with a fluff of fizzy white head. Grainy malt aromas with hints of sweetbread balanced against spicy, floral hops. Slight adjunct-tinged malt up front. Dry, with increasing cereal sweetness. Light metallic taste leads to a mildly bitter, clean finish. Light bodied lager with a dryish feel. Thirst-quenching, but rather boring. I'll take Grain Belt over this.

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Photo of budgood1
3.1/5  rDev -4%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3.5

the original "Deer Beer".....a nice enough lager. bought a sixer sitting lakeside this past weekend while fishing. slight malt character with just enough hops to make it more flavorful than your typical american lager. nothing too special, but it sure hit the spot when it was 90 degrees out in the summer sun. a minnesota original.

 336 characters

Photo of Mdog
3.14/5  rDev -2.8%
look: 2 | smell: 3 | taste: 3 | feel: 3 | overall: 4

Appearance: Pale yellow, fast fading head to nothing.

Smell: Bready smell.

Taste: Sweet corn taste with a hint of grass in the finish.

Mouthfeel: Light, much less syrupy than Grain Belt Premium.

Drinkability: Pretty good beer for summer, watching football, working around the house.

The deer brand came in a sampler pack so I'll give it a whirl. It's a solidly average lager, not as sweet or slick as GB Premo which Schell's also makes. I think I like this better than Premo. Good for what it is.

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Photo of rhoadsrage
3.15/5  rDev -2.5%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

( served in a talk hefe-weizen glass)

A-This beer is a clear straw yellow color with a pure white head. gentle carbonation.

S- light pils malt nose with some German hops bitterness, no strong aroma of fresh green hops just bitterness

T- German hops and pale malt are the main flavors with a light almost lemon apple hint. a slight honey malt in the finish as it warms, but very faint.

M- medium light mouthfeel with a light fizz to the feel.

D-This is a smooth clean beer that is refreshing yet has some interesting character but very subtle to mach the style.

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Photo of tvv375ia
3.15/5  rDev -2.5%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

poured from 12oz bottle into pint glass

A-light straw yellow with about a finger of head that faded to a thin film without much lacing

S-not much just a faint hint of malt and some grains

T-grainy corn taste is about all I get very in line for the style it represents

M-ok carbonation but thin and watery

O-pretty plain but that is what they are trying for I think with this style

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Schell's Deer Brand from August Schell Brewing Company
3.23 out of 5 based on 145 ratings.
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