Schell's Deer Brand | August Schell Brewing Company

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Schell's Deer BrandSchell's Deer Brand
BEER INFO

Brewed by:
August Schell Brewing Company
Minnesota, United States
schellsbrewery.com

Style: American Adjunct Lager

Alcohol by volume (ABV): 4.80%

Availability: Year-round

Notes / Commercial Description:
Schell's Deer Brand was developed prior to Prohibition and has been Schell's flagship beer ever since. Brewed from 70 percent barley malt, 30 percent corn, and our unique 'Schell' yeast, Deer Brand is full flavored American Lager.

Added by Bitterbill on 07-10-2002

BEER STATS
Reviews:
61
Ratings:
144
Avg:
3.24
pDev:
14.81%
 
 
Wants:
7
Gots:
13
For Trade:
0
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Reviews: 61 | Ratings: 144
Photo of rodbeermunch
2.34/5  rDev -27.8%
look: 2.5 | smell: 2.25 | taste: 2.25 | feel: 2.5 | overall: 2.5

Well its funny when a smaller brewery wants to make a product to compete with the macro BMC AAL stuff. This is such an effort, replete with straw yellow color, lots of water dilution and a soapy white head that quickly wipes itself out.

Aroma was kind of funny. When you want horse blanket in your macro AAL, think, Schell. Ok serious though, there is some weird barnyard going on here, totally unexpected, not to style. Taste did bring a 70% barley malt bill, so it wasn't insubstantial but above malt liquor. Lacking hops, bitterness. Somewhere between a light beer and an AAL.

Would not bang again.

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Photo of Sconnie25
3.53/5  rDev +9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.75 | overall: 3.5

I purchased a six pack of this from a Hy-Vee grocery store in New Ulm, MN. Deer Brand pours a watery straw hue with a small head and a decent lacing. The scent has a hint of sweetness with corn and grains mixed in. The taste has a sweetness to it with a grain and corn flavor and a finish that is slightly hoppy. Overall this is a pretty good lager.

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Photo of RonaldTheriot
3/5  rDev -7.4%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Schell’s Deer Brand has a thin, white head, almost no lacing, and a clear, straw appearance, with some lazy, ascending bubbles. The aroma is of sweet, somewhat sharp, grain aroma, and the flavor is of grain, some sweet bread, very mild hop bitterness to round out the end of the sip. Mouthfeel is light to medium, and Schell’s Deer Brand finishes crisp and easy going.

RJT

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Photo of lwillitz
3.24/5  rDev 0%
look: 3 | smell: 3.25 | taste: 3.25 | feel: 3.25 | overall: 3.25

12-oz can into craft glass

A - crystal-clear body of pale straw yellow under 2 fingers of white suds, high amount of visible carbonation

S - adjunct grains (corny), light sweetness, metallic note

T - adjunct grains (hints of corn and rice), grassy bitterness

M - light body, highly crabonated

O - run-of-the-mill AAL; Schell's offers many excellent beers. Deer Brand is not one of them.

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Photo of The-Adjunct-Hippie
3.86/5  rDev +19.1%
look: 3.5 | smell: 3.75 | taste: 4 | feel: 4 | overall: 3.75

First off I want to say, even though I'm right next door to minnesota, I had one heck of a time finding this beer. When i finally DID see it in the wild, I grabbed onto it like it was the last six pack on earth for fear I'd never see it again. Literally this search went statewide for about 1 year. So I am now the proud owner of six bottles of "Deer Brand" aka, Schell's Original.

Appearance : An unusually very, very pale body that almost looks crystal clear. It's got a slight tint to it that borders on yellows, but pale is definately the word here. The head is a stark white gorgeous fluff on top and recedes to a ring within a couple minutes' time. Lacing looks like icing on a cake.

Aromas : A dirty herbal aroma from hop comes out immediately, followed by some calmer, more delicate malt notes. The grain heads are apparent here, perhaps slightly baked. A faint metallic smell carves a backbone to the nose.

Taste : very smooth malts - a very delicate dance of barley and perhaps rice or wheat; it follows with an unusual "pasty" hop flavor that has a moderate bite; finally ending with a slight breadiness with some yeasty aftertaste.

Mouthfeel : very smooth yet retaining moderate carbonation to keep things interesting. The end contains a sandpaper-like parch, it's nice and adds character.

Overall : I was glad I found this. A solid beer with few caveats.

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Photo of bullwinkle88
4.85/5  rDev +49.7%
look: 4.5 | smell: 4.5 | taste: 5 | feel: 5 | overall: 5

This is what a man drinks. This is what I consider to be a great beer. Good price, and something I can enjoy in all seasons. Great to have while hanging out in the yard over the summer, and also a great remedy after a day of shoveling heavy snow. An interesting flavorful beer with a unique dry finish, a dryness thats pleasing and not off-putting like alot of the dry beers of the '90s. My tastes change, and I typically don't buy more than a 6 pack because by the time I'm done the 6, I'm ready for something new. This is not the case with Schell's. I buy this buy the case because I will always be in the mood for it. A perfect beer.

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Photo of Bravak
3.75/5  rDev +15.7%

Ok, this is much better than I ever expected. If you are craving an IPA, well no. But an awesome beer when craving a lager. Love the malt taste and simple mouth feel. My new lawn mowing beer and I think this one is a hidden gem.

 231 characters

Photo of steveh
3.48/5  rDev +7.4%
look: 3.25 | smell: 3.25 | taste: 3.5 | feel: 3.5 | overall: 3.75

One of the beers that I used to hunt back when regionals were the white whales of the day. Schell was the brewery that made it clear to me that there were better beers than BMC to be found.

A -- Pours a clear, very pale straw yellow color with a sudsy white head that settles pretty quickly.

S -- Fresh-type DMS, grainy malts, some mild citrus esters.

T -- Initial sip was unremarkable, didn't think I could really taste anything. Then the grainy malts came thru with some of that light citrus character. The finish was mildly bitter and lingered into the aftertaste. There was nothing off in character, no bad carb bite or syrupy adjunct sweetness, very smooth.

M -- Light body with a crisp mouthfeel.

O -- This is a nostalgic beer in the sense that it's probably the same as it was from the 1950s to now. I can remember drinking beers like this on Northwoods vacations back in the 70s and it conjures good memories. It's not a good craft lager, but it's a few notches above the typical macro brew -- it even out-performs Leinekugel's original at its own game. A good throwback regional.

 1,093 characters

Photo of EZ054098
3.74/5  rDev +15.4%
look: 3.5 | smell: 3.75 | taste: 3.75 | feel: 3.75 | overall: 3.75

I gave Schell's Deer Brand such high marks because it is one of the best American lagers I have had. Compare it to Coors, Bud, etc and you will know why. I view an American lager as a beer that doesn't get in your tastebuds way. Every gulp should be a nice experience and not leave you thinking "what else can I drink." I do prefer other styles of beer over American lagers, this is the one I enjoy drinking.

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Photo of jimmah120
4.17/5  rDev +28.7%
look: 4 | smell: 4.5 | taste: 4 | feel: 4 | overall: 4.25

12oz bottle, single bought at the corner liquor sto'

typical light corn yellow look, bone white rocky head. smell is light grain, cooked corn, freshly cut grass. taste is light and wheaty, crisp, with a light sprinkling of herbal hops.

this blows away most others in the category

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Photo of JamesMN
2.73/5  rDev -15.7%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.75 | overall: 2.75

Appearance: Poured into a pilsener glass (keeping it fancy). Translucent body with effervescence floating towards a fizzy white one finger head that is quickly dissipating.

Aroma: All adjunct and lager yeast with a hint of dried lemon peel. Decently clean but there isn't anything inviting about the smell.

Taste: Really not much there. Flaked corn and subtle airy/grassy hops. It is aggressive on the palate but that has more to do with CO2 than anything else. The finish is not as crisp as I would have expected. At 4.8% ABV it seems like they could have packed a lot more flavor in here.

Mouthfeel: Immediate carbonation attack on the palate. Light in body with average drinkability.

Final Thoughts: Not sure what the point of this beer is. Schell's makes a decent pilsener and this one has nothing on that. It basically tastes like a lighter version of Grain Belt Premium. Would I drink it again? Doubt it.

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Photo of jsprain1
2.71/5  rDev -16.4%
look: 3.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A- Clear, fizzy white head, body is a bit darker than your average adjunct. Retention is not terrible for an adjunct.
S- Sweet, a bit of malt. Not that adjuncty really, but there isn't anything interesting, and there's a bit of soap and metal on the nose.
T- Sweet malt, a bit steely really. Pretty sweet but not that bad. Not much to it really.
M- Body is light, but pretty standard. Carbonation is very aggressive, but then goes fizzy.
O- A standard adjunct that would actually not be bad if the carbonation wasn't absurd.

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Photo of cwyeary
3.18/5  rDev -1.9%
look: 3 | smell: 2.5 | taste: 3.5 | feel: 3 | overall: 3.5

Part of the Schell's mix pack. Poured into a glass.

A: Light yellow color with a moderate white head.

S: Not a whole lot there. A bit more then your usual adjunct though.

T: Strange grain taste at the beginning that goes away quickly but it grows on you after a bit.

M: Typical adjunct. Lots of carbonation and goes down easy when cold.

O: There are worse adjuncts out there. You can actually taste something which is an improvement over similar beers in the style.

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Photo of TCbrewz
2.96/5  rDev -8.6%
look: 3 | smell: 2 | taste: 3.5 | feel: 3 | overall: 3

My buddies and I pick up a case of this every year when we're in New Ulm for Bockfest. It pours very clear yellow with a white head. Head disappears quickly. It smells a little grainy and adjuncty. The flavor is pretty decent. It's a little grassy upfront, with a bit more hop bitterness than I expected. Finishes with a nice bready flavor. Body is pretty spot on, maybe a little too much carbonation. Overall, I'll get another case next Bockfest, but probably not before.

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Photo of jera1350
3.22/5  rDev -0.6%
look: 2.5 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3

Fizzy yellow beer. That's one way to describe it. Pale and clear yellow with a fizzy white head that shrinks down quickly.

Grainy corn with some lemon.

Actually tastes better than I expected and isn't half bad. Corn and grain throughout, but pretty clean with a light sweetness and a touch of grass in the finish.

For the style, I think the mouthfeel is actually quite nice. Feels a little larger than light bodied and is mostly smooth with the exception of some prickly carbonation.

This is a style that is hard to like, but this one isn't too shabby considering. Doubt I would go out and buy this one, but it's a helluva lot better than supporting BMC products.

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Photo of tvv375ia
3.15/5  rDev -2.8%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

poured from 12oz bottle into pint glass

A-light straw yellow with about a finger of head that faded to a thin film without much lacing

S-not much just a faint hint of malt and some grains

T-grainy corn taste is about all I get very in line for the style it represents

M-ok carbonation but thin and watery

O-pretty plain but that is what they are trying for I think with this style

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Photo of mikesgroove
3.48/5  rDev +7.4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3

hay in color with lots of carbonation. A nice big head of fizzy white on top that only hangs around for a few moments before settling back down into virtually nothing. Dull aroma of musty bready notes with hints of light grain and a very light overall presentation. Taste is crisp, clean, and not long lasting. What is there is your traditional wet hay like flavor, hints of malts, and just the slightest bit of bite from a bitter note toward the end.

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Photo of tempest
3.43/5  rDev +5.9%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

Had a pint on happy hour at Stub & Herb's. They served up a clear, light gold pint with a short white head. This beer reminded me a bit of Miller High Life (and Miller Lite) for the corn character. This lager, however, is cleaner and just plain tasty (for the style). There's a touch more body, and non of the acidic, seltzer-like bite in most adjunct beers. Worth a try when you're feeling thirsty.

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Photo of WastingFreetime
2.75/5  rDev -15.1%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 3

Transcribed from my notebook.

Very light yellow in color, translucent, no head at all. Body is rather watery and thin, Nose has some very light grain scent overlaid with medium strength corn smell and similar flavors, but the flavor manages to avoid the pitfall of being too metallic like most adjunct lagers taste to my palate. Also has some really super mild grassy herbal hopping. So, it manages to be palatable. And yet honestly, its just....a bit too generic and mediocre to really shine IMHO. Not bad, not amazing, just average.

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Photo of Mdog
3.14/5  rDev -3.1%
look: 2 | smell: 3 | taste: 3 | feel: 3 | overall: 4

Appearance: Pale yellow, fast fading head to nothing.

Smell: Bready smell.

Taste: Sweet corn taste with a hint of grass in the finish.

Mouthfeel: Light, much less syrupy than Grain Belt Premium.

Drinkability: Pretty good beer for summer, watching football, working around the house.

The deer brand came in a sampler pack so I'll give it a whirl. It's a solidly average lager, not as sweet or slick as GB Premo which Schell's also makes. I think I like this better than Premo. Good for what it is.

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Photo of Lauthaha
2.2/5  rDev -32.1%
look: 2 | smell: 2 | taste: 2 | feel: 3 | overall: 2.5

Poured from a 12 ounce bottle into a beer mug.

Appearance: Beer pours a medium-straw color, very plain, light carbonation. Head is virtually non-existent, even with a fairly heavy pour.

Smell: Everything is very light here. Just a touch of earthiness (corn/grass) with a very plain malt base. Not offensive, but not impressive either.

Taste/Mouthfeel: Very corny, and highly carbonated. Though the beer is crisp and refreshing (when served ice-cold), it is average at best.

Overall: I agree with another poster; there are not any better adjuncts out there, but there are definitely better beers.

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Photo of emmasdad
2.85/5  rDev -12%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 3

Thanks to schmittymack for sharing this one the other night, knowing I love cans, and long past the point of distinguishing between some of the finer characteristics of the earlier beers we'd been inbibing. That said, this was a nice, crisp, pale yellow macro lager. Slightly sweet, corn and a mildly refreshing finish.

 319 characters

Photo of mdcrouser
2.08/5  rDev -35.8%
look: 2.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Strangely (note the sarcasm), it looks just like an American adjunct should - pale yellow, a thin band of white head, quite clear.

Nonsense to the nose, with only a hint of corn and effervescence.

More body than most other adjuncts, but still lingering with an off-putting corn meets stagnant water taste.

More highly carbonated than you might expect, and easy to drink - maybe best for post-lawn mowing or while watching paint dry.

While there aren't many better adjuncts, there are definitely better beers.

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Photo of Buebie
3.08/5  rDev -4.9%
look: 3 | smell: 2.5 | taste: 3 | feel: 3 | overall: 4

Poures a transparent light transparent and quite yellow. Head at first is bursting to 2 inches of white fizz and settling in under 5 seconds to leave a fizzy cola collar.
Plenty of carb rise, resembling champagne.

Aroma is straight up dried straw, corn and grains, with mild chemical perm aroma. Leaving little to be desired.
Taste is better, dry and filled with typical adjunct flavor, although more cereal grains and earthy dry grass hop flavor.
Carbonation abundance.
Not my go to style, but a decent entry to it none the less.

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Photo of woodychandler
3.59/5  rDev +10.8%
look: 2.5 | smell: 3.5 | taste: 4 | feel: 3 | overall: 3.5

My thanks to Chaz who sent this to me and has been awaiting my review since its arrival. The CANQuest (TM) soldiers on in its march to 500 and beyond!

The Crack & Glug produced a finger of bubbly bone-white head that gave up some huge, burpy bubbles before it gassed itself out of existence. It was entertaining to watch, anyway. Color was a lightly hazy light-lemon yellow. Nose was pretty typical for the style - a light lager-sweetness underlain by the adjuncts. Not much corn, though, or if there was, it was not blatant. Mouthfeel was medium with a cleaner lager taste than in many examples of the style. I am not recommending rushing out to find some, but if the price were comparable to a Bud/Miller/Coors product, I would throw my money this way rather than that way. Finish was pretty clean for the style, whether it was a case of not going overboard on the adjuncts or what, I CANnot say, but this was pretty tasty and worthy of my cooler.

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Schell's Deer Brand from August Schell Brewing Company
3.24 out of 5 based on 144 ratings.
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