1. Don't miss FUNK Boston: A Wild & Sour Beer Fest on June 14 & 15!

As Is

Your Rating: None
As IsAs Is
22 Ratings
As IsAs Is

Type: Bar, Eatery

734 10th Ave
New York, New York, 10019-7019
United States

(646) 858-1153 | map

None provided.

View: Place Reviews
User Ratings & Reviews
Sort by:  Recent | High | Low | Top Raters
Ratings: 22 |  Reviews: 8
Photo of ckeegan04
4.42/5  rDev -0.9%
vibe: 4.75 | quality: 5 | service: 3.75 | selection: 4.25

Photo of Rifugium
4.25/5  rDev -4.7%
vibe: 4.25 | quality: 4.25 | service: 4.25 | selection: 4.25

I hit this place up on a little pre-concert NYC pub crawl, in which I visited some places I hadn't been to yet. Definitely my favorite of the batch, relative newcomer As Is is definitely a place that craft beer lovers will want to check out. Nice layout, tidy, simple, comfortable, friendly staff. Very impressive and no-nonsense taplist, with items from Other Half, Mikkeller, Bruery, Hill Farmstead, and so on. Option for small pours, which is nice. The only real problem I had, was the prices, which are really too high, even for New York, teetering on unreasonable, but not quite at the I'm-not-coming-back threshold. I did not sample the food menu, as it was pretty small and didn't really spark my interest. So yeah, it's definitely a cool bar with a great selection, but the prices would keep me from spending too much time there.

 837 characters

Photo of Zekenyce
4.34/5  rDev -2.7%
vibe: 4.5 | quality: 4.25 | service: 4.25 | selection: 4.5 | food: 4.25

Photo of emerge077
4.5/5  rDev +0.9%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5

Modern vibe, high ceilings, full windows in front, exposed brick walls, some nice bottles/cans along the back for decoration. Dim lighting, plank wood floors, effortlessly cool and relaxed vibe. Woozy slo-mo house oozed from the speakers, it sounded like something from the NYC label L.I.E.S.

Behind the bar, an ever rotating wall of draft beers, each one gets it's own signboard with custom letters, listing off the prices and abv. Selection wise, there was a great showcase of Hudson Valley stuff, and a bunch of hazy IPA's. The sign out front said "come on down to juice town". Noticed Half Acre and Off Color from Chicago, plus many more.

Super cool staff, very accomodating and friendly. Very nice dudes. Their beermenus list is updated frequently. Didn't try the food, but the menu looked good, as did the plates coming out of the kitchen. Mini-snifter tasters were a great way to try a few things, and full pours came in teku glasses, not personally a fan but YMMV.

Overall, the relaxing vibe and impeccable selection were a highlight of a recent NYC visit. Would make a point to go back on a return trip, everything here is top tier.

 1,144 characters

Photo of Brianh427
4.25/5  rDev -4.7%
vibe: 4.25 | quality: 4.25 | service: 4.25 | selection: 4.25

Popped in with a buddy a couple weeks back. Kind of off the beaten path for location but really neat place. Had cans of SoS which is awesome. Neat place, would come back again.

 176 characters

Photo of patrickjrosa
4.38/5  rDev -1.8%
vibe: 4.5 | quality: 4.75 | service: 4 | selection: 4.25

A must for anyone visiting NYC. locating off of hells kitchen on 10th ave the vibe is unlike your typical beer bar in ny. great selection with a great crowd. you can easily enjoy your new found beer or strike up a conversation with a fellow beer advocate.

 255 characters

Photo of jaydoc
4.54/5  rDev +1.8%
vibe: 4.5 | quality: 4.5 | service: 4.75 | selection: 4.5 | food: 4.25

Photo of heymikew
4.33/5  rDev -2.9%
vibe: 4.25 | quality: 4.5 | service: 4.5 | selection: 4

Photo of paulish
4.25/5  rDev -4.7%
vibe: 4.25 | quality: 4.25 | service: 4.25 | selection: 4.25 | food: 4.25

Photo of WheelsPSU
4.37/5  rDev -2%
vibe: 4 | quality: 4.5 | service: 4.25 | selection: 4.5

Photo of StormAles
4.51/5  rDev +1.1%
vibe: 4.5 | quality: 4.75 | service: 4.25 | selection: 4.5

Photo of Nichols33
4.36/5  rDev -2.2%
vibe: 4 | quality: 4.25 | service: 4.25 | selection: 4.75

Photo of Dharmelink
4.64/5  rDev +4%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 5

Was there on on Friday afternoon. Not to busy. Great selection, got to try some Other Half and other local brews.

115 characters

Photo of DoubleSimcoe
4.41/5  rDev -1.1%
vibe: 4.5 | quality: 4.5 | service: 3.75 | selection: 5 | food: 4.25

A gem of a beer bar in Hell’s Kitchen, with one of the best menus around. Rare stuff from Prairie, Other Half, Almanac, Mikkeller… served in cool wine glasses in full or half pours.

Great atmosphere as well, no TV’s and no bullshit, just good beer (and not usually crowded with Manhattan douchebags)

Their food menu is limited but very tasty, and their beer menu is updated on BeerMenus.com. Expensive but worth every penny.

 434 characters

Photo of Philby11111
4.39/5  rDev -1.6%
vibe: 4.25 | quality: 4.25 | service: 4.5 | selection: 4.5

Photo of briancregg101
4.87/5  rDev +9.2%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 5

Photo of Jacobier10
4.51/5  rDev +1.1%
vibe: 4.5 | quality: 4.75 | service: 4 | selection: 4.75 | food: 4.5

This new bar is a standout in a location (Hell's Kitchen) that could use a few more options like it. Really cool vibe inside with a tap list that was top notch. They had Schlenkerla Helles, which I have never seen on-tap before. I could have sat there and drank glass after glass of that, but decided to check out the Grimm/Victory Vis-A-Vis. Almost every beer of the 20 on-tap were available as 25 or 40 cL pours. The beers are served carefully and skillfully in their standard stemware. It would be nice to see appropriate glassware for different styles, but the stemmed glasses they use are quality. The food was quite good. We had a pretzel with Serrano ham and a charcuterie plate. Overall, this is a new favorite of mine. A must visit if you're going to a show at Terminal 5.

 781 characters

Photo of sholland119
4.44/5  rDev -0.4%
vibe: 4.25 | quality: 4.75 | service: 4 | selection: 4.75 | food: 4

A very cool addition to the Hell's Kitchen bar lineup. Very simple, open setup with a long bar and some hightops in front, tables in the back. Loud but not as loud as, say, the Pony Bar. Bright but not too bright, though it would be nice if they install some shades on the front window to block some late afternoon sun. Not too crowded, which I loved though the owners may not.

Tap list is extraordinary with locals from Grimm, Other Half and more, along with Hill Farmstead, Mikkeller and other craft favorites. Cocktail list is nice too if you're into that. Food selection is limited but all good, mostly snacks and a couple of sandwiches. Rather pricey even grading on the Manhattan curve.

But anyplace I can drink HF Double Galaxy for three days running and comfortably hang with my wife and friends is way up on my list.


 832 characters

Photo of SaisonRichBiere
4.37/5  rDev -2%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.75

Very simple beer bar with high quality offerings. 20 taps or so. Cool vintage felt board beer menu above a very simple bar. The night I was there. They must have had a Jack's Abby event, as there were lots of JA options available. Small pours available for many selections, great for tasting. A must-stop if you're in Hell's Kitchen.

 337 characters

Photo of biegaman
4.38/5  rDev -1.8%
vibe: 4.75 | quality: 4.25 | service: 4.5 | selection: 4.25

Photo of BeerBucks
4.79/5  rDev +7.4%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.75

Photo of SkiBum22
4.75/5  rDev +6.5%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.75 | food: 4.75

As Is in New York, NY
Place rating: 4.46 out of 5 with 22 ratings