Blue Moon Impulse
Blue Moon Brewing Company

Blue Moon ImpulseBlue Moon Impulse
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Blue Moon Brewing Company
Colorado, United States
American Dark Wheat Beer
3.21 | pDev: 17.76%
Apr 08, 2016
Dec 02, 2012
Blue Moon ImpulseBlue Moon Impulse
Notes: Brewed with Cabernet Sauvignon grapes.
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Rated: 4 by StoutAtTheDevil from Alabama

Apr 08, 2016
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Reviewed by BeerAdvocate from California

3.23/5  rDev +0.6%
look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3 | overall: 3.25
From BeerAdvocate Magazine #80 (Sep 2013):

Good try, Blue Moon, but it tastes like nothing more than a big yet simple Wheat Ale with some inexpensive bin wine mixed in. We blame the yeast they use. To put it bluntly ... it is boring and has nothing to show for its work other than alcohol. If you want to be “crafty,” then stop playing it so safe.  

STYLE: American Dark Wheat Ale
ABV: 8.5%

LOOK: Burgundy rose color, thick head

SMELL: Earthy, spicy, grape pulp, bread, juicy, slightly vinous, tannins, esters

TASTE: Seductive smoothness, slightly creamy, full-ish body, clean graininess, fresh bread, red wine notes, grape tannin, warming, boozy, wheat, lingering esters, semidry finish, clean aftertaste
Mar 26, 2015
Rated: 3.25 by wethorseblanket from California

Dec 11, 2014
Rated: 3.25 by newbeeraday from Pennsylvania

Nov 15, 2014
Rated: 2.75 by spycow from Illinois

Nov 09, 2014
Rated: 3 by Wobbly from Missouri

Aug 27, 2014
Rated: 3.25 by civicm87 from New York

Aug 26, 2014
Rated: 3.28 by Kingcurio from Oklahoma

Aug 26, 2014
Rated: 2.75 by randylangford from Pennsylvania

Jul 14, 2014
Rated: 3.25 by miguellunarusso from Mississippi

Jun 17, 2014
Rated: 2.5 by wrightst from Maryland

Jun 14, 2014
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Reviewed by Brenden from Ohio

3.5/5  rDev +9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5
This beer is a clear dark red with some violet highlights deep within. It looks a bit like red wine with the exception of the bubbling activity and the head. The head itself is off-white with a pale pinkish-purple hue that exists for most of its tenure as a thick foam of about half a finger's height and manages pretty good spotting.
Something similar but not quite exactly reminiscent of red wine does play out, more like mature grape juice than anything, under some dry wheat as well as both pale and some slightly chewier biscuit-like malts. It's got a touch of a vinous note both in the aroma and flavor. It has a nice semi-dry quality, though it thins a bit here and there and might play sweetness a little too far forward. It's a little dusty on the nose in a way that works better and ought to carry over to the flavor more effectively than it does. Overall, while simple, it works.
Carbonation isn't exactly heavy, but it works a bit too hard for the overall effect here. The body is about medium, and it has a good semi-dry effect. It's fairly smooth, and the feel of tannins on the roof of the mouth mingles with a sort of juiciness even as dry wheat puts a little bit of a grainy texture. Overall, as with the rest of the beer, it works pretty well.
Apr 01, 2014
Rated: 2 by ZOSO2192 from New York

Mar 30, 2014
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Reviewed by boilermakerbrew from Indiana

3.43/5  rDev +6.9%
look: 3.25 | smell: 3.25 | taste: 3.5 | feel: 3.5 | overall: 3.5
A- Pours a medium to deep purple in color. Looks more like a wine than a beer, minus the white, foamy head. Retention and lacing aren't great.

S- Semi-dry grapes and a hint of wheat are most of the scent here. Grapes really take center stage here with a slightly fruity, yet dry wine tone.

T- Red wine and solid grape flavors hit the palate first. Really more of a carbonated semi-dry wine than a beer. Grapes are first and foremost, while the wheat flavors of the beer are lying underneath it all. Somewhat dry, yet fruity throughout the drink with a fairly strong wheat profile.

M- Not really thick, yet not thin on the tongue. This beer drinks rather more like a wine, with the dry flavor profile bringing the alcohol level out a little bit.

Overall, this beer is an interesting hybrid of wine flavors in a beer. Way better than the Proximity wine white version. These beers really display wine flavor profiles in a beer person's package.
Feb 02, 2014
Rated: 3.5 by joemcgrath27 from Canada (AB)

Jan 20, 2014
Rated: 3.5 by Profchaos20 from Pennsylvania

Dec 30, 2013
Rated: 3 by TheBaumer from California

Dec 26, 2013
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Reviewed by draheim from Washington

2.8/5  rDev -12.8%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 2.75
750mL (bottled April 2013) into a tulip. Pours a cranberry red w/ fizzy heaad that settles to a narrow collar & film.

Aroma is fruity and vinous; red grapes and bready wheat malt. Pretty subdued.

Taste is similar to the aroma. A grainy malt presence is dominated by fruity red grapes, and not in a good way. What we end up with is a beer/wine hybrid that tastes kind of like grape soda. I'm not enjoying this. The flavors simply don't work well together.

Mouthfeel is medium-bodied and a little prickly, with a semi-dry finish.

Overall, a mistake. When I saw both Impulse and Proximity recently, I thought the labels said wheat beers aged in wine barrels, as opposed to brewed with wine grapes. Now I know.
Dec 02, 2013
Rated: 3.25 by InspectorBob from New Jersey

Nov 26, 2013
Rated: 4.5 by milwaukee512 from Wisconsin

Nov 04, 2013
Rated: 3.75 by Maillard from Ohio

Nov 01, 2013
Rated: 2.5 by jaydoc from Kansas

Oct 28, 2013
Rated: 3.5 by LightnerLiquorKS from Kansas

Oct 22, 2013
Rated: 3.5 by Sspeer1 from Massachusetts

Oct 20, 2013
Rated: 3 by Needmorebeer312 from Washington

Oct 03, 2013
Rated: 2.75 by traviswhillier from Illinois

Sep 23, 2013
Rated: 3 by Knapp85 from Pennsylvania

Sep 19, 2013
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Reviewed by almightyme3 from New York

3.56/5  rDev +10.9%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.25 | overall: 3.75
Had this at first at the beerfest earlier this year. Have to admit I was more excited to buy and try it than I am now. Not a very good job masking the alcohol however the taste of grapes comes through nicely. Don't regret buying it but won't do another one. Could be better. Make sure it's really cold otherwise smell of alcohol overpowers.
Sep 10, 2013
Rated: 3.5 by rph97 from Texas

Sep 08, 2013
Rated: 3.5 by kushlash23 from Georgia

Aug 28, 2013
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Reviewed by tone77 from Pennsylvania

3.79/5  rDev +18.1%
look: 4 | smell: 3.75 | taste: 3.75 | feel: 4 | overall: 3.75
Poured from a brown 25.4 oz. bottle. Has a purple color with a 1/2 inch head. Smell is dominated by grapes. Taste is grapes, wheat, alcohol, wine like, unique and different. Feels full bodied in the mouth and overall I was pleasantly surprised with this beer.
Aug 19, 2013
Rated: 3 by Jas45678 from Michigan

Aug 12, 2013
Rated: 1.75 by Budinetz from Pennsylvania

Aug 10, 2013
Rated: 3 by AKuehn47 from Illinois

Aug 05, 2013
Rated: 3 by ajmitch4 from Colorado

Aug 01, 2013
Rated: 3 by OgreSanchez from Texas

Jul 27, 2013
Rated: 3.5 by Gagnonsux from Texas

Jul 14, 2013
Rated: 2 by wiltznucs from Florida

Jun 30, 2013
Rated: 4.25 by Kyanimal from Kansas

Jun 27, 2013
Rated: 4 by djre4orm from Virginia

Jun 13, 2013
Blue Moon Impulse from Blue Moon Brewing Company
Beer rating: 75 out of 100 with 87 ratings