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New Glarus Brewing Company

Your Rating: None
New Glarus Brewing CompanyNew Glarus Brewing Company
BA SCORE
3.99/5
Very Good
40,315 Ratings
New Glarus Brewing CompanyNew Glarus Brewing Company
PLACE INFO

Type: Brewery, Bar, Beer-to-go

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States

(608) 527-5850 | map
newglarusbrewing.com

Notes:
Gift Shop/Tasting Room
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Free Self Guided Tours
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Hard Hat Tour - Fridays at 1:00 p.m.

Added by BeerAdvocate

BEER STATS
Beers:
37
Reviews:
10,412
Ratings:
40,315
PLACE STATS
BA Score:
4.61/5
Reviews:
91
Ratings:
436
pDev:
9.76%
 
HISTOGRAM
 
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User Ratings & Reviews
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Ratings: 436 |  Reviews: 91
Photo of Scanld02
1/5  rDev -78.3%

Photo of olsonjord
1.75/5  rDev -62%

Photo of Spdepuy
2.5/5  rDev -45.8%

Photo of markpag
2.72/5  rDev -41%

Photo of CaseyGroh
3/5  rDev -34.9%

Photo of Sabtos
3.25/5  rDev -29.5%
vibe: 3.5 | quality: 4 | service: 2.5 | selection: 3

Wow, is this place a wonderland or what? It's like a theme park.

No really, I mean, it's almost MORE kid-friendly than it is a beer sanctuary. I'm sure it wouldn't keep the little ones busy for very long, but there's all sorts of things to see for a short visit. You might start by parking in the lawn to the left of the driveway because you see a car or two parked there already, but it might seem a bit odd being this far away from wherever the entrance is. So you head up the mulched walkway that meanders uphill through the woods and opens to a view of the enormous main..."visitors building" with a bustlingly full parking lot--and forgive me, but this was my first time here and I had absolutely no indication this place was such a massive compound! There are multiple buildings further to its left, and all of them are huge. Everything on their website seems so humble and quaint, I had no idea. Anyway, getting back to what else there is to see, when you walk in you can go straight and to the left for a bottle shop (which just so happened to have pallets and pallets of R&D waiting for us when we arrived), or upstairs to the absolutely massive beer garden. Depending on the day, they might have alpenhorn players by the steampunk looking, multi-nozzle rinsing station, and if not, the bells above the beer garden entrance will chime at the half and full hours, and they're real bells, ho boy! I mean, is it clear yet that I had no idea whatsoever what I was walking into?

You must purchase tickets to drink beer, which just adds to the theme park-vibe of this place. Once you get your very well-made but mostly classic German-style beers, you can plop down nearby under the hop bine trellises. Or you can go for a nature walk, further into the multi-level garden which is spiked with faux-ancient and worn down walls inspired by- I don't know what because they otherwise look modern and new.

It's a neat place, but with all the beer flowing through the massive compound, (and you can take yourself on a self-guided tour to see the insane amount of plumbing in this place), you'd think they'd offer more than 5 beers on draft. I don't know if this is a Wisconsin law issue, or something they impose upon themselves, but it's a damn shame. At least you can take home a veritable truckload of bottles if you so choose.

But what really gets my goat is that there is no prepared food, which is probably another reason why there is so little beer. This place is just ripe for a restaurant. I mean, how could it not be?! It makes absolutely no sense to me. We just wrapped up a 10-hour road trip and figured there'd be some good options inside, and weren't really feeling like opening any of the road trip snack food we brought along with us. Well, that's basically you're only option here, even if you buy what's in the gift shop. And if you buy cheese, I hope you have a knife on you because you're going to need it if you want something solid to go with your beer. Some of it is stellar, lovely and aged, so, if you don't have a knife, I feel sorry for you because some of those cheeses go quite well with a Wisconsin Belgian Red!

 3,142 characters

Photo of EspressoGuy
3.4/5  rDev -26.2%
vibe: 2.5 | quality: 4 | service: 4 | selection: 2.5

The quality of their beers aside (they make VERY good quality beer!) you're going to either love or really not like visiting New Glarus. It's like a castle funpark that makes and serves really good beer. It was built to resemble a Swiss castle and they've done a good job... but it just feels too much like a theme park. I didn't like it.
There is a gift shop, bottle depot, and a multilevel landscaped area out back with lots of tables and a beautiful view of the town of New Glarus. For $8 you get three 4oz samples of the 6 beers they have available. The service is friendly and efficient. I was there on a Saturday and it was pretty busy so I can only imagine how packed the place gets in the summer.
Come here for the beer (only available in Wisconsin!) but the vibe of the place may make you leave sooner than expected.

 827 characters

Photo of BubbleBobble
3.43/5  rDev -25.6%
vibe: 3.5 | quality: 3.5 | service: 4 | selection: 2.75

Photo of LXIXME
3.44/5  rDev -25.4%
vibe: 3.5 | quality: 3.75 | service: 3.25 | selection: 3.25

Photo of HereforBeer
3.5/5  rDev -24.1%

Photo of Andoni
3.5/5  rDev -24.1%

Photo of BStalf21
3.61/5  rDev -21.7%
vibe: 4 | quality: 4.5 | service: 2 | selection: 4

New Glarus is located in a very cool looking building sitting on a hill over looking the town.

I was kind of expecting something different then what I got. You have pretty much free roam of the building. I believe they have guided tours at another location in town. Where I went they had a person walking around answering questions, but with as many people as there was I felt my time would be better spent waiting in line in the tap room than the brewery.

The gift shop had a nice selection of things that seemed reasonably priced.

The tap room I hoped for more from. They had a small bar with just 2 people working. They couldn't answer any questions about the beers I ordered and would refer me to their paper print out in hopes that would get me to leave them alone. Once well ordering 2 similar styles of brew I had to stop them to get them to come back and identify which was which. I was happy with the glasses you get to keep after your stay. I, also, wish they had more of their beers on tap.

Their beer depot was nice with all their beer available for purchase at discounted prices compared to local places offering New glarus beers and the option to mix and match.

 1,181 characters

Photo of MikeyDD
3.61/5  rDev -21.7%
vibe: 4 | quality: 4.5 | service: 5 | selection: 1

I need to preface this by saying I love NGB and their beer. ..that said visiting the brewery is a mixed bag. The positives: NG beer, fresh; prompt, friendly, knowledgeable service; drop dead gorgeous setting, on a hillside overlooking rolling green hills of S central WI (others comparisons to a winery feel are apt).

The negatives: very limited selection -nothing you cannot find at virtually any liquor or grocery store in WI (was hoping for some limited releases our one-offs); you have to buy a glass with your first beer ($8, and refills are $5.50).

So while it is great to visit and see, it's not a great place to just grab a beer and enjoy the beautiful scenery. I'd love to be able to drop in for a fresh pint without being forced to purchase another pilsner glass. That said, if you're from out of town, or just want to see it, go. Definitely. I just feel repeat visits aren't necessary.

 902 characters

Photo of dexterk1
3.63/5  rDev -21.3%
vibe: 3.25 | quality: 4 | service: 3.25 | selection: 3.75

Photo of chancy14
3.7/5  rDev -19.7%
vibe: 4.25 | quality: 4.25 | service: 3 | selection: 3.5

My fiancee and I visited New Glarus on the way to Madison earlier this month. Most of my impressions match what others have said, but I will add a couple of things.

One, if you're going to take a tour, make sure it's a guided one. They only have guided tours on Fridays, and they're booked up a few months in advance, so you'll have to plan ahead. If you take the self-guided tour (which we did, since we visited on a Tuesday), you'll probably be pretty disappointed, since there aren't any additional materials--a brochure, a sheet of paper explaining what each part of the brewery is about, or whatever--elaborating on what you're looking at. We were basically able to figure out what was going on in each part of the brewery, but a tour guide would probably be able to give some additional context, backstory, etc. to make things a bit more interesting. We ended up just wandering around for about 20 minutes before heading back to the gift shop/tasting area. It was a little dull, to be honest. We also didn't get to see the old brewery, since that's only open (I think) to people on the guided tour.

Two, the selection at the tasting bar is not great, as other reviewers have mentioned. When we were there, they had Spotted Cow, Two Women, Totally Naked, Black Top, and Serendipity on tap. Now, I like all of these (except Totally Naked, which I haven't tried yet), but I kind of wish there had been both more and more interesting/intense beers on tap. Spotted Cow and Two Women (and probably Totally Naked, judging by the reviews) are fairly mild-tasting, good-but-inoffensive beers; more importantly, they seem to be cheap and ubiquitous throughout Wisconsin. If I'm going out of my way to visit a brewery rather than just buying their beer in a grocery store or at a bar, I want to try something unique, that I can't get elsewhere, and/or something sort of fancy that I wouldn't normally splurge on. The only one of the five on tap that satisfied those criteria was Serendipity, which is (1) unique, (2) available elsewhere, but (3) expensive enough ($9.25/bottle in the brewery's Beer Depot, $9 in Woodman's in Madison) that I most likely wouldn't have bought a whole bottle without tasting it first. I was also glad to sample Black Top before buying more, because I find that style (Black Ale) somewhat more interesting than the two lagers and the cream ale, but it wasn't one of the beers I was most excited about by any stretch. Anyway, your mileage may vary on this one. Maybe others will think I'm nitpicking. But if you're hoping to sample some of New Glarus's most "exotic," highest-rated beers--their other fruit beers, Dancing Man Wheat, Berliner Weiss, etc.--during your visit, you might feel a little let down.

I don't want to give the impression that you'll have a bad time visiting this brewery. I had a fine time, despite the "self-guided tour" (really not much of a tour at all in the absence of informational materials) and the small tap-list. The beer they did have was pretty good (and in the case of Serendipity, awesome); the building and surrounding countryside are very nice to look at; and the gift-shop is well-stocked, if a bit expensive (as all gift shops are). But you will definitely have a better time than we did if you take the guided tour, and if you temper your expectations re: the tasting taps.

 3,341 characters

Photo of micahlange33
3.71/5  rDev -19.5%
vibe: 3.5 | quality: 5 | service: 4 | selection: 2

Photo of cd_beer_disapear
3.75/5  rDev -18.7%

Photo of david18
3.75/5  rDev -18.7%

Photo of TheBungyo
3.75/5  rDev -18.7%

This facility is amazing, just as most of their beers are too. What would drastically improve the experience here though is a wider selection of their beers on tap and a nice taproom to drink them in.

 201 characters

Photo of maxcoinage
3.76/5  rDev -18.4%
vibe: 4.75 | quality: 4.25 | service: 4 | selection: 2.5

As many have stated, the layout and beer garden area is fantastic. Perfect place to enjoy a couple locally crafted beers. However, the selection is weak. Any bar or gas station in Wisconsin sells the same exact beers, in fact the bars in town in New Glarus have more NG beers on tap then them. No food is available other than snacks from the gift shop. The beer mustard from the shop is excellent! It was definitely cool to check out, but not sure if I'll be back anytime soon. If I lived in the near vicinity, eg Madison, this would be cool to check out once a month or so, but it's not worth a 2 hour trip, esp when they close at 5pm.

 644 characters

Photo of atorres
3.85/5  rDev -16.5%
vibe: 5 | quality: 4 | service: 3 | selection: 4

One of the coolest brewery landscapes I've seen. While their beer isn't mind blowing, this stop was worth the miles. Self-guided your was super cool as they pour you a beer and cut you loose. Free tasting glass with 3 six-ounce pours? Yes, please! The only downsides were that the level of excitement on the service side of the counter didn't come CLOSE to matching the customer side and that a lot of their beers were cheaper at the next door gas station than on site. Overall this was a cool both on the belt.

 511 characters

Photo of MarkDeming
3.9/5  rDev -15.4%

Photo of 1Nrwyscotch
3.9/5  rDev -15.4%
vibe: 4 | quality: 4.5 | service: 4 | selection: 3 | food: 4

I visited the New Glarus Brewery on 9/28/12 and the brewery is on a hillside outside of the small town of New Glarus WI. It was a sunny 80 degree day and the place was packed with visitors. This was likely because of the unseasonably good weather and the Octoberfest celebration going on in town.

The selection of beers on this day was somewhat limited, the Staghorn Octoberfest, Fat Squirel, Rasberry Tart, Spotted Cow and Two Women.

There is an indoor tasting room but it was mainly empty. A wood stove pizza maker, La Fortuna was on site and was cooking pies. We tried one and it was enjoyed by all.

They have a decent size gift shop and the Brewery was built with an enclosed hallway so you could tour the brewery by your self, though one employee was around to answer any questions you may have. They have a seperate area to buy beer to go but I did not vehture in that shop.

A great experience and we will defintely return.

 937 characters

Photo of southsidejoe8089
3.91/5  rDev -15.2%
vibe: 4.5 | quality: 3.75 | service: 4.5 | selection: 3.25

Honestly I am not a huge fan of New Glarus beers. Not that they are bad. I just see people in Illinois clamoring over Spotted Cow and I just don't get it. Moon Man is a solid IPA. That being said, the brewery is very nice. Worth a visit just to sit in the beer garden, which is on a hill and kind of overlooks the town. Very enjoyable. However, not a huge selection of beers to choose from.

 397 characters

Photo of Suds_Suds
3.93/5  rDev -14.8%
vibe: 4 | quality: 4 | service: 4.25 | selection: 3.5

The location and scenery around this brewery was great. Very quaint and charming. The taproom was slightly disappointing though. They didn't have any special beers on tap (couldn't even find Scream on tap the day I went), and they don't have food. Extremely reasonably priced though.

 284 characters

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New Glarus Brewing Company in New Glarus, WI
Brewery rating: 3.99 out of 5 with 40,315 ratings
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