New Glarus Brewing Company

Your Rating: None
New Glarus Brewing CompanyNew Glarus Brewing Company
Very Good
39,867 Ratings
New Glarus Brewing CompanyNew Glarus Brewing Company

Type: Brewery, Bar, Beer-to-go

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States

(608) 527-5850 | map

Gift Shop/Tasting Room
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Free Self Guided Tours
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Hard Hat Tour - Fridays at 1:00 p.m.

Added by BeerAdvocate

BA Score:
View: Beers | Place Reviews
User Ratings & Reviews
Sort by:  Recent | High | Low | Top Raters
Ratings: 442 |  Reviews: 91
Photo of TurdFurgison
4.61/5  rDev +0.2%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

I visited with my wife in July 2013, after good intentions for several years we finally made it. Located in southern Wisconsin's rolling hills, this is a beautiful beer stop. I found the views to be reminiscent of Andechs in Bavaria (high praise).

You can buy beers to go in the "beer depot", located next to the parking area. Open from 10:00-4:00 daily (same hours as the gift shop I believe). All beers are priced about the same as area stores, about $9.50 for 4-packs or bombers. Cases of Thumbprint series beers went for $55. This lowish price point highlights such a strength for New Glarus, an absolute value for the high quality and taste of their beers.

The gift shop is well stocked, plenty of different beer glass styles, bottle openers, shirts, signs, and other beer paraphernalia (soaps, games, etc). The tasting room is included in the gift shop, with 6 taps serving their standard beers + one special (currently Serendipity). You can get three 4oz samples or one 12oz beer for $6, and you keep the glass to take home. That's extreme value, especially for the 12oz pour as it's a beautiful glass.

The only seating is outside, and they are in the process of expanding it. It's a really nice courtyard, with new seating along a rocky path leading down the hill side. I saw a new tap-serving station on the slope as well, that should be nice when it's operational.

Only 2-3 hours from anywhere in Chicago, an oasis compared with urban breweries. So many craft breweries have an industrial feel when visited, but NG provides the counter-point. The only improvement I can imagine would be to add a modest (or not so modest) restaurant to compliment their excellent beers.

 1,683 characters

Photo of jonesjere
4.61/5  rDev +0.2%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

Photo of johnyb
4.61/5  rDev +0.2%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.25

Photo of Eman17
4.61/5  rDev +0.2%
vibe: 4.75 | quality: 4.75 | service: 4.25 | selection: 4.75

Photo of masterofsparks
4.61/5  rDev +0.2%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

Photo of atone315
4.64/5  rDev +0.9%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.5

Seeing as though it is only 2 or so hours from my house, I have visited New Glarus' brewery a few times. 2-26-14 was a completely different visit though.I went with a group of 4 other friends on their Hard Hat Tour. This tour is held once a week, on Fridays, at 1pm. It's apparently pretty popular too, as we had to buy tickets 6 months in advance.

So, the tour starts at NG's old Riverside Brewery where they now brew the specialty beers and fruit beers. Also at this facility is where the Wild Fruit Cave is located. This is where they keep all the barrel aged goodness and their coolship. So.freaking.dope.

After exploring the Riverside Brewery, our tour moved on to the main brewery, Hilltop. As you approach on Hwy 69, you see a Willy Wonka looking set of buildings built to look like a small Swiss village which goes along with the town of New Glarus so well you would think the Careys built the whole town.

This brewery is impressive!!! It's similar to MillerCoors in Milwaukee, not in size, but in cleanliness and organization. I'm a hobbyist photographer and I literally could have taken thousands of photographs. Everything in this place is amazing, even the plumbing and piping!!!

During the tour we were visited by both Dan and Deb Carey, the owners. They were extremely cordial and it seemed like they could talk to us forever. You can definitely tell what makes this brewery so successful, as these 2 are the backbone of the place and it showed during our visit.

Overall, this place is simply amazing! I would recommend to anyone that is thinking of visiting to do the Hard Hat Tour, it was the best beer experience I have ever had!!!

 1,655 characters

Photo of krl2112
4.66/5  rDev +1.3%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.5

This brewery is out in the middle of nowhere but that is actually nice. You drive up a winding road to the brewery and the outside is beautiful. Very pretty landscaping and beautiful old world kind of looking buildings. Nice gift shop and you can walk through the brewery on your own self guided tour which is nice. Also, the tour is free. Then you can go to the tasting room and it is extreemly reasonably priced!!! THey also have a nice bulk beer room where you can buy whatever they are currently brewing. Overall a very nice experience. I would highly recommend if you are in WI.

 583 characters

Photo of jpbolton
4.66/5  rDev +1.3%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.25

Photo of Bowers-Brew
4.66/5  rDev +1.3%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 4.25

I can't go more than a few months without a visit to the brewery/town.

New Glarus is my everyday beer of choice. I drink, dabble, and am always looking for a great new beer, but I keep New Glarus beers in stock at all times.

If you love beer New Glarus is somewhere that you must visit/drink/enjoy.

Only in Wisconsin!!!!

 324 characters

Photo of Lesingnon
4.66/5  rDev +1.3%
vibe: 5 | quality: 5 | service: 5 | selection: 3.75

Photo of Nofear048
4.67/5  rDev +1.5%
vibe: 4 | quality: 5 | service: 4.5 | selection: 4.75

Photo of Nowlansavage11
4.68/5  rDev +1.7%

Photo of IMFletcher
4.68/5  rDev +1.7%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Our last visit was two years ago, so much has changed at the brewery since then, and all of it for the better. The back patio area has expanded greatly, with a beautiful view, tables, and even locations for taps outside the tasting room. When there's events, I'm sure this is a great place to be.

The brewery is beautiful and gigantic. To think all this equipment only supplies one state....

The gift shop is nice, with a large selection of swag.

The beer store is the best place for getting the freshest beer, and often beers you won't find elsewhere. There was a Thumbprint Winter Warmer Scotch Ale on the shelves. Prices are reasonable, but you can hunt stores for bargains if you are pinching pennies.

The tap room had a much larger selection, with about 8-10 available, including Belgian Red, Serendipity, Berliner Weiss and Dancing Man Wheat.

 852 characters

Photo of BillRoth
4.68/5  rDev +1.7%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Maybe the best brewery I've visited. The enormous campus of Swiss chalet style buildings and the beautifully laid out brick bier fatten is just perfect.
Everyone was so friendly and helpful.
The tasting process that involved a tasting bracelets and "keep the glass" was great.
Giving you a coupon for a free beer at local restaurants was a superb way to add value for those tasting at NG and support local businesses.
Gift shop was equally good with a very wide selection of goodies at very reasonable prices.
It never felt contrived, but it was as well conceptualized and rolled out as any experience I've had.
Absolutely required visit.

 639 characters

Photo of DubbelTrubbel
4.69/5  rDev +2%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.75 | food: 4.75

Went on the Hard Hat Tour on 5-24

Comfortable, sunny day in the small Swiss-styled town of New Glarus. We showed up at the river-side old brewery for the begininng of the tour. This is where the specialty, thumbprint and fruit beers are usually brewed, as well as some of the regular offerings. It is generally a matter of keeping certain yeasts away from others. We were greeted by two NG employees who would lead us on the tour- it was our official guide's first time giving the tour, so another was along to supervise. We were guided through the brewing room, cellar and bottling lines, as well as a look at some of their oak tanks, which they are currently expanding their stock of.

Then we drove up to the Hill top brewery, the newer and larger facility. Normally we would get to meet Dan and Deb here, but they were out of town for the weekend. Had a brief look at the quality control lab. Then we went by the normal public areas, all nicely glassed-off, brew kettles, fermentation tanks, bottling line, open-top fermenters. Finally it was time for the beer and cheese. We went upstairs to the employee lounge. Beers sampled were Edel Pils, Snowshoe Red Ale, Berliner Weiss, Dancing Man Wheat, Coffee Stout and Raspberry Tart. They claimed that Dancing Man is the most authentic German hefeweizen made in the USA. Beers were bottled, it appeared that they may have once had tap lines in the room, but if you really want it on tap all you have to do is go downstairs to the sampling room. Cheeses, all made in Wisconsin, were baby swiss, aged cheddar, Limburger, Dunbarton blue, raspberry bellavitano, and petite frere.

It is, overall, an awesome place. The beer is amazing, and the great amount of care put in to and high quality of the beer is obvious. The selection in the beer depot includes all currently offered beers as well as those from the past few months. The prices are reasonable- six packs $8, thumbprint beers $10 for four or $15 for six, fruit beers $9 a 750, and 20th anniversary ale $7 a 500. The tap room is a different story, however, with usually only five(sometimes four) beers on tap. The focus of the brewery is not so much on people drinking a lot at the brewery, but that's really part of the atmosphere of the place. Their hours are 10-4, and no food is served.

I gave a rating for food because the cheese included in the tour was excellent. All of the beer was excellent, all very true to style. The tour lasted about two hours, included beer and cheese(more beer than our tour group could finish) and was $20 a person, so I would say it was a good value.

 2,593 characters

Photo of czfreeman
4.69/5  rDev +2%
vibe: 4.75 | quality: 5 | service: 4.5 | selection: 4.5

What an idyllic setting to enjoy some brews!
Drivining up from Chicago got a bit boring at times, but beautiful scenery helped.
Arriving at the brewery, I was reminded instantly of Ommegang.Remote location, European style building.
They are currently adding on 15,500 square feet of additional space to include a larger tasting room, and perhaps a restaurant.
I tried a Fat squirrel, Moon Man, and the Spotted Cow. My companions enjoyed a Raspberry Tart and the Black Top bock.
All beer truly stood out. Every one had a great balance and flavor profile the were extremely enjoyable.
I really respect their philosophy of not sacrificing their excellent quality to ensure the beer is up to their high standards.
Afterward my father purchased an entire mixed case of beer because he was so impressed.
I am looking forward to returning

 831 characters

Photo of blue-dream
4.7/5  rDev +2.2%
vibe: 5 | quality: 4.5 | service: 4.75 | selection: 4.75

Photo of Rand_ale_Thor
4.71/5  rDev +2.4%
vibe: 5 | quality: 5 | service: 4.75 | selection: 4.5 | food: 4

Hard hat tour - Awesome, highly recommend. We went as a family trip. Very personable employee gave the tour, beer and cheese at the end, including my favorite fruit beer - Belgian Red - we were told it was their last 5 bottles dedicated to the tour. You get to see everything and ask anything on the tour because they keep the groups small. We will be doing this again!

 369 characters

Photo of gmj225
4.71/5  rDev +2.4%
vibe: 4.5 | quality: 4.5 | service: 4.75 | selection: 5

Photo of Beginner2
4.71/5  rDev +2.4%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.75

Since I drink mostly from my lists (and I'm always the designated driver), I rarely go to bars and doubt I will review many Places. But this is my first Place review and it has a special place in my heart as New Glarus may well be my favorite brewery (as hard as that is to have a favorite over time.)

As you may know, New Glarus distributes only in Wisconsin... yet manages to produce enough beer to fall barely within the Top 20 craft brewers. Obviously a dedicated following, of which I confess to be in the flock.

I won't duplicate a lot of the other reviews who give this Place a "99" rating.
But I will say that being there for the first time in their facility on the Hill in August 2015, I felt like I was in Sonoma County (albeit, Wisconsin is greener.)
This place is a true celebration of beer. (And it certainly helped that it was a warm summer day that encouraged refreshment.)
The Sonoma-like experience got rounded out with more than the temporary providers of pizza ovens. Rather it was the whole integration of beer with food for me that got empowered to the next level when in the store I found a book that many of you know: Garret Oliver's "The Brewmaster's Table: Discovering The Pleasures of Real Beer With Food." Now 10 years old, the book still is full of great pairings and have broadly expanded my appreciation of beer's roots and how it is growing as a part of culinary culture. He is a great writer, too. (By the way, does BA review books anywhere on this site?)

New Glarus is more than a brewery with a great view overlooking a valley. Try its beers whenever you can. And Wisconsin is good territory for those carrying on the tradition set by Michael Jackson of beer-hunting. New Glarus also recently received a small entrepreneur award from President Obama. But, I will leave you with the best story of all.

In the previous century, I toured their original brewery when it was in the valley. (Not understanding anything about plumbing, I learned that brewery tours are not edifying for me.) But I will tell Deb Carey's story of how she always wanted to start a brewery, but knew that its downfall was often that someone else hired away the brewmaster. Her solution seems to have worked splendidly, she says: "First I hired a great brewmaster and, then, I married him!"
Now, isn't marriage a blessed institution ?

 2,345 characters

Photo of jwenzel019
4.72/5  rDev +2.6%

Photo of NickSMpls
4.72/5  rDev +2.6%
vibe: 4.5 | quality: 4.75 | service: 5 | selection: 4.5

Photo of ragarazor
4.72/5  rDev +2.6%

Photo of TripleCanopy
4.72/5  rDev +2.6%
vibe: 4.5 | quality: 4.75 | service: 5 | selection: 4.5

Photo of XmnwildX12
4.73/5  rDev +2.8%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.5

New Glarus Brewing Company in New Glarus, WI
Brewery rating: 3.99 out of 5 with 39,867 ratings