Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Down 'N Dirty Chocolate Oatmeal Stout | Tyranena Brewing Company

Log in or Sign up to start rating.
very good
145 Reviews
no score
Send samples
Down 'N Dirty Chocolate Oatmeal StoutDown 'N Dirty Chocolate Oatmeal Stout

Brewed by:
Tyranena Brewing Company
Wisconsin, United States

Style: Oatmeal Stout

Alcohol by volume (ABV): 6.30%

Availability: Winter

Notes / Commercial Description:
Oatmeal Stout brewed with cocoa nibs. Available: February-March.

Added by Buebie on 02-12-2010

For Trade:
User Reviews
Sort by:  Recent | High | Low | Top Raters
first ← prev | 1-25 | 26-50 | 51-75  | nextlast
Reviews: 145 | Ratings: 373
Photo of Thickfreakness
2.93/5  rDev -25.8%
look: 3 | smell: 2.5 | taste: 3 | feel: 3.5 | overall: 3

A- Pours deep daark brown/black with about a fingers worth of tan creamy head. The fades rather quickly and leaves a nice smattering of lacing.

S- Roasted coffee and Hersheys syrup. Has kind of an artificial chocolate smell. Not horrible, but not really rich and delicious like a good chocolate stout should be.

T- Just like the nose tells you. Thankfully a bit more coffee than fake chocolate flavor. A touch of smokey malt flavor.

M- A touch on the thin side, but nice. The oatmeal thickens the mouthfeel just enough. Certainly not viscous, but not thin and watery either. No real sence of carbonation.

O- Not as good as I was hoping for, but better than the nose led me to think it was gonna be. I probably wouldn't go out of my way to have this again, but I'm glad I did.

 783 characters

Photo of mfnmbvp
2.94/5  rDev -25.6%
look: 4 | smell: 2.5 | taste: 3 | feel: 3 | overall: 3

12 oz. bottle, no apparent bottled on date present. Poured into a St. Bernardus Watou chalice.

A - Semi-aggressive pour yields a quarter inch of mocha colored fizz which dies out quick. Body is a near black, with some cola brown noticeable near the top. Ring of tiny bubbles along the edge of the glass.

S - Smell is faint. Some subdued toasted oats & a hint of chocolate. Some noticeable alcohol in there also. Otherwise, a tame underwhelming aroma. Has sort of a fishy brine aroma to it also which is off-putting.

T - Taste follows the nose, some light roasted coffee bean presence, toasted oats, and a bitter dark chocolate finish. Taste is pretty tame though; not a lot of flavor happening here. Perhaps some hop bitterness in the finish also.

M - Feel is bitter and dry. Light coffee bean roast lingering.

Overall, a tame chocolate oatmeal stout from Tyranena. Not a style I am a big fan of in the first place, but this beer was just sort of dull and flavorless. I am a fan of many of Tyranena's other beers so I'll stick to those instead.

Tyranena Down 'N Dirty Chocolate Oatmeal Stout ---3/5.

 1,105 characters

Photo of BarrytheBear
3.03/5  rDev -23.3%
look: 3.5 | smell: 3 | taste: 3 | feel: 3 | overall: 3

12 oz bottle poured into my Darkness snifter.

Dark with brown highlights, hard pour yields a full finger’s width of khaki head that dips after a moment to thin surface skim. Lacing is evident.

Smells and tastes of lactic sweetness and milky chocolate. The oatmeal lends a creaminess and slightly sour note to the finish.

Creamy feel but there’s something here that just doesn’t jive with me. The chocolate just doesn’t mesh well with the lactic qualities here. Leaves a rather distracting and unwelcomed aftertaste of lightly soured and heavily burnt malt.

Tyranena is a brewery that I want to pull for. I’m wondering if the continual assistant brewer turnover there is hindering what this brewery is capable of. Where are the distant BGW gems that this brewery used to put out? Where is the unrealized potential? Kinda tired of the mediocre beers Tyranena seems to be putting out as of late.

 907 characters

Photo of Agold
3.1/5  rDev -21.5%
look: 4 | smell: 4 | taste: 2.5 | feel: 3 | overall: 3

I was really excited for this beer. Poured very dark dark brown, with a short just off white head. Some light gets through around the edges. There is a bit of spotty lacing, but it is very sparse. The first thing I thought when I smelled this beer was roasty. This is very very roasty with a bit of chocolate and not much else. It is pleasant, but on the way to being too roasty. The flavor, however, is too roasty. It tastes like a ton of burnt malt was in this one. It overwhelms everything else, sort of tastes like eating a handful of patent malt. Not horrible, but very overly roasty, and burnt. Mouthfeel does not give you the creamy smooth texture that I like, and it is a bit light, but it is ok. This beer is really nice, but could definitely be improved upon.

 769 characters

Photo of SpeedwayJim
3.12/5  rDev -21%
look: 2.5 | smell: 3 | taste: 3 | feel: 4.5 | overall: 3

Poured from a 12oz bottle into a Sam Adams perfect pint.

A: Standard pour yields a 1 finger, fine chocolate head with poor retention. Beer is opaque black. Lacing is patchy but with very little cling.

S: Roasted malt sourness, licquorice, chocolate, and cocoa powder. Nose is very subdued here with nothing really peaking out too far.

T: Roasted malt sourness, cocoa bitterness, dark chocolate overtones. Finishes oily and sticky. Sourness dominates the whole experience, but this one doesn't taste infected, rather, its more of an oatmeal flavor taken a bit too extreme.

M: Medium bodied, little carbonation, oily and smooth. Coats the palate and finishes slightly dry but messy, leaves a slightly sticky residue.

D: Just ok, this Tyranena offering lacks degree of complexity, which is a shame since it definitely has the body to pull it off. Characteristic oatmeal stout flavor dominates everything else leaving little to be enjoyed. I'd give this another go but this isn't really one of Tyranena's winners.

 1,019 characters

Photo of oline73
3.2/5  rDev -19%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3.5 | overall: 3

Poured from a bottle into a standard pint glass.

Appearance: Pours almost black with some light coming through at the edges. There is a half finger of light tan head that fades to a ring.

Smell: Sweet malt with strong roast. Dark chocolate and mild coffee.

Taste: Smooth but not super full of flavor. Quite bitter from the roast. Hints of chocolate and coffee. Bitter roasty finish.

Mouthfeel: Medium body with tingly carbonation and a slightly dry finish.

Overall: Just ok. Would have liked more body. The taste was a bit too bitter, needs more balance.

 559 characters

Photo of sweemzander
3.2/5  rDev -19%
look: 3 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3

12oz. bottle poured into an imperial pint. Bottled on Feb. 05 2010. Thanks to BeerFMAndy for the bottle!

(A)- Pours a very dark brown; almost black color that produced a quickly dissipating gray head.

(S)- Plenty of roasted malts & grainy oatmeal. A touch of dusty cocoa.

(T)- Some roastedness with a huge dry oatmeal/grain profile with a dash of cocoa. Let it warm up a bit.

(M)- A good carbonation level. Was expecting more roasted malts, but the oatmeal really throws its dry self all over the place. A dense bread-like feel.

(D)- Not a bad stout. Definitely alot of oatmeal in this. Definitely denser than I was expecting, but I always like surprises. Gets more bitter as you drink it. Not your average oatmeal stout for sure.

 739 characters

Photo of kojevergas
3.3/5  rDev -16.5%
look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3.25 | overall: 3.5

Thanks to Duff27 for the bottle!

BOTTLE: 12 fl oz. Brown glass. Nice label art design. Branded maroon screw-off cap. 2015 vintage.

6.5% ABV. 37 IBU.

Served cold into a pilsner glass at low altitude in Austin, TX and allowed to warm over the course of consumption. Expectations are high given the brewery - which has impressed me in the past.

Reviewed live as a chocolate oatmeal stout per the label.

No bubble show forms as it's poured.

HEAD: ~1 finger wide. Khaki colour. Nicely creamy and thick, with a full even consistency and a nice complexion. Could be softer, darker, more expressive, thicker, and creamier. Leaves light lacing as it recedes.

Retention: Average - about 2 minutes.

BODY: Predictably, it's an opaque solid black. I see no yeasty muck.

Overall, it's a pretty standard appearance for an oatmeal stout. Has no stand-out characteristics.

AROMA: Oats lend it a hint of starchiness but also some umami. Cocoa nibs provide a nice chocolatey touch that never feels artificial or extract-y. Dark malts and chocolate malts give apt sweetness without overdoing it. Cream. Milk chocolate. A kiss of sassafras/root beer aromatics.

A bit of vanilla would set this off nicely. The chocolate presence - while appealing - could easily be deeper and more expressive.

Overall, it's quite appealing for an oatmeal stout, and hits all the fundamentals of the style. I'm excited for the first sip and find it inviting.

Aptly, no yeast, hop character, or alcohol is detectable. There're no off-notes.

Aromatic intensity is above average.

TASTE/TEXTURE: The subtle sassafras/root beer notes are unexpected, and work surprisingly well with the rich cocoa nibs and chocolate malts, which together evoke milk chocolate and also the bitterness of baker's chocolate. I would like some vanilla bean in the mix, but overall this is well built and balanced, with the oats filling out the body nicely and providing a nice counterpoint to the dark malt backbone.

It flirts with burnt sugar notes but never quite commits.

The cream is nicely accentuated by the smooth, wet, soft mouthfeel - which is classic oatmeal stout and never ventures too close to feeling like a porter. Carbonation is slightly overdone, but it's still an oddly quenching beer. Aptly medium-bodied, with sufficient heft and weight on the palate. It does dry somewhat on the finish, if only because of the starchiness of the oats.

Not oily, gushed, boozy, hot, scratchy, rough, or silky.

Above average depth of flavour. Average flavour duration and intensity.

My main criticisms don't concern flaws - just opportunities for improvement. It's certainly not the most intricate oatmeal stout, and misses opportunities for further complexity; certainly adding vanilla bean, roasted barley, burnt sugar, coffee, rauch malt, etc. would make it still more interesting. Moreover, the chocolate could be far more expressive; we've all had beers with more evocative chocolate character than this.

That noted, it's a cohesive brew. Just not a gestalt one.

OVERALL: The texture isn't quite harmonizing with the taste, but it complements it well. This is a nice straightforward oatmeal stout with high drinkability and it hides its ABV well. I'd pick this up by the 6 pack if I had ready access to it. More good work from Tyranena, but not a world-class effort. Just a solid oatmeal stout that will satisfy any fan of the style.

Low B- (3.3)

 3,411 characters

Photo of JohnnyHopps
3.35/5  rDev -15.2%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

Poured from the bottle into a pint glass, the beer was black as night. Producing a slightly tan head of approximatley half of an inch, the aroma gave hints of chocolate and malt to come. As the aroma would lead you to believe, the initial taste was a chocolate malty flavor. What made this taste interesting was the milkiness that came with the flavor. The texture made this stout smooth going down. The flavor did not have much endurance for lingering in the mouth though. The aftertaste came with toasted oats and strong bitter chocolate taste. To go from smooth to bitter seems a bad way to end a stout.

This is far from my favorite Tyranena brew, but it is still very drinkable.

 683 characters

Photo of mothman
3.41/5  rDev -13.7%
look: 4 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

Served in Bells tulip.

Pours 1 finger of tan brown head. Decent retention with some nice lace left. Color is pretty much black.

Aroma: Not the most chocolate here as I was expecting more. Some peanut flavors. Oats are minimal. Roasted malt flavors. Nothing too spectacular.

Taste: A bit better. More chocolate notes that hit right away, but then fade down very fast. The oats show a bit more here with some roasted malt flavors. Some light caramel flavors.

Mouthfeel: Smooth and crisp. Medium bodied with a higher amount of carbonation. Ends very dry and roasted.

Overall, based off the name I was excited for this beer. But it really didn't pack the flavors that I was expecting. Being let down is an understatement. Not going to be drinking a lot of this.

 763 characters

Photo of dciBA
3.42/5  rDev -13.4%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

Thanks to boxcar01 for this extra....

Poured from the 12oz bottle into my heavy bottomed pint glass. Color is black with mahogany on the edges. A vigorous pour brings out a 1/4" of tan head that fades quickly to just a skimming. Thin wispy lacing.

Smell is dominated by a coffee like roastiness. There's some milk chocolate in there as well. Simple smell, but well done.

Taste is a little more complex. Roasted coffee beans are the strongest flavor. The chocolate mixes in nicely, although I wouldn't mind it being stronger. The beer finishes with a nice dark fruit flavor.

Body is on the thin side for style but doesn't detract too much. Carbonation is good, with a fairly slick mouthfeel. Finish is a little sweet. Flavor doesn't last too long on the palate. A good beer no doubt, not sure I'd advertise the chocolate part. Maybe just call it an oatmeal stout and let the drinker discover the chocolate.

 912 characters

Photo of steve8robin
3.42/5  rDev -13.4%
look: 3.5 | smell: 4 | taste: 3 | feel: 3.5 | overall: 3.5

Extra in a recent trade. Off we go...

A: Carbonated black looking with a small mocha head that quickly fades to a lace atop the brew. Decent.

S: Smells of heavy roasty oatmeal upfront blended with hints of vanilla in the middle and cocao coffee on the backend. Good.

T: I get a watery bitter roasty oatmeal upfront blended with some coffee flavors. Kind of awkwardly placed carbonation in the flavor. Kind of takes away from this one. I get some vanilla on the backend. Ok.

M: A little too heavy on the carbonation on this one. Decent.

D: It doesn't go down as good as hoped. The watery bitter oatmeal and awkward carbonation makes this one a little harder to get through. Decent.

All in all, this brew was a let down. Not worth hunting and definitely not a top line stout. I am so tempted to pull a BCS from the fridge to make up for this one. We'll see...

 863 characters

Photo of oakbluff
3.43/5  rDev -13.2%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

bottle sample- quite dark milk chocolate colour with decent clarity. Had to pour vigoursly to get much head, which disappeared quickly. Nose faint roast and powdered chocolate. Taste- lactic quality from the oatmeal, followed by a more powdered chocolate and roast. Not overly sweet- balanced out with hop/roast bitterness. Nice mouthfeel- as it coats the mouth is a pleasant fashion. Decent, if not unspectacular.

 414 characters

Photo of bruachan
3.48/5  rDev -11.9%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3.5

nice froth you have there, mr. beverage

smells like chocolate roastiness. molasses

not big, and the oatmeal smoothness makes the beer megadrinkable. strong bitterness keeps things in balance and ensures this is no dessert beer. honestly, i think it's too strong: the beer isn't so rich that it risks being syrupy or cloying. reel it in so i can enjoy the oatmeal and chocolate

tasty for sure but not what i have come to expect from Tyranena.

 444 characters

Photo of TheDTrain
3.53/5  rDev -10.6%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

I was really excited to try this brew...mostly because of the name. In my opinion, if you're going to call your brew Down n Dirty Oatmeal Chocolate Stout, you'd better bring your A game because you're going to have to throw down with Founders, Rouge, Southern Tier, etc. which make incredible chocolate stouts. Down n Dirty was good and quite drinkable, but is not in the same league as the others. Nose was pretty faint. Body was a little thin IMO. The roasty malts, light coco, mild earthy and oats are good but not enough to grease my train wheels.

 551 characters

Photo of Thorpe429
3.53/5  rDev -10.6%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Big thanks to Barrythebear for this extra.

Poured a very dark brown with a decent-sized tan head. The nose has some nice portions to it, with chocolate and a bit of sweetness; however, the roasted character of the malt kind of outshadows everything else, making this fairly one-dimensional. The taste is quite similar, with a bit of hop bitterness added. Mouthfeel is medium with adequate carbonation. Drinkability is okay, definitely affected by the sometimes-harsh character of the beer. Not the best I've had from Tyranena, but one I was certainly glad to try. Thanks again, Barry.

 585 characters

Photo of Stevedore
3.54/5  rDev -10.4%
look: 3 | smell: 4 | taste: 3 | feel: 4 | overall: 4

12oz bottle poured into Bell's tulip, consumed yesterday 3/25/13

Aroma: Full of sweet dark malt that actually comes with a good bit of smokiness that makes me think of when I'm grilling ribs in the backyard. Pretty neat, I really enjoy that. No cocoa or chocolate that I can discern even as it warms up. But that's ok, I find that cocoa nibs tend to contribute to flavour anyway. (4)

Colour: Pours a dark brown/black body, with a 1cm brown head that fades away quickly, leaving an average-sized collar that leaves thick lacing that falls back into the brew as soon as I put the glass down after a drink. Hard to confuse this for something other than a stout. (3)

Flavour: The sweetness of the dark malts are rather prevalent here. There are hints of roast as well, though not a whole lot. For some reason I feel it smells a bit acidic, and that could be from the nibs' contribution. There's a little bit of coffee and chocolate here, but not as much as I would expect. It's a straightforward oatmeal stout as far as my palate is concerned. (3)

Mouthfeel: Quite creamy with solid carbonation. Medium bodied, on the thicker side as befitting an oatmeal stout. Aftertaste is of the dark malt sweetness and some undescribable bitterness that I can't put a finger on. Enjoyable to drink for sure! (4)

Overall: A nice oatmeal stout. Really enjoyed the dark malt flavours. The smooth mouthfeel is probably the best part of the beer, followed by the smoky aroma. It could use a little bit more in the flavour department but I won't mind buying a sixer of this the next time I feel like an oatmeal stout, especially as its a good value. (4)

 1,636 characters

Photo of imagese
3.55/5  rDev -10.1%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Single purchased @ Famous in Lombard, IL

A- Dark dark ruby that lets the slightest bit of light thru. Lighter on the edges. Two finger thin head faded fast and lefy soft lacing

S- Dry cocoa, licorice, and earthy hop

T- bitter chocolate followed by a dry grainy oatmeal taste. Hop bitterness hangs around at the end

M- medium body, but a little oily. Carbonation is a tad high, but not too bad

D- Glad I tried it, but doubt I'd seek it out again. Way better options in the realm of American Stouts from the region

 517 characters

Photo of WastingFreetime
3.55/5  rDev -10.1%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Reviewed from notes.

Poured out a dark brown color with a fairly stable single finger of tan colored head but only minimal lacing. Smells of roasted malt tones blended with milk chocolate and a splash of coffee, tastes more of the milk chocolate than the roastedness from the nose, sadly. Seems overall to be balanced somewhat too sweet for my personal preferences, but YMMV. I just prefer my stouts a little bit less sugary and caramelized than this. Smooth texture and lighter carbonation over a medium-heavy body.

 517 characters

Photo of Cresant
3.56/5  rDev -9.9%
look: 4 | smell: 3 | taste: 3.5 | feel: 4 | overall: 4

Poured this 12 oz. brown bottle into a Guinness tulip pint. No date on the bottle but the 12 pack case said "packaged" 3/10. The body was dark brown with a small tan head. A ring and island remained.

Smell was ashy. Dry cocoa powder. Not much else.

Taste was metallic. Roasty bitterness and fairly dry. Semisweet chocolate. Far from too sweet. Easy to drink.

Mouthfeel was medium in body, even toward the light side. Smooth with a zippy finish.

 447 characters

Photo of MaximalC
3.57/5  rDev -9.6%
look: 3.75 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Pours seal brown with a good finger of khaki foam. Aroma smells of roasted black coffee, mild chocolate, and a hint of what almost smells like salt (think salted chocolate). Taste is comparable to the nose, with astringent black coffee and some bittersweet chocolate. The malt is roasted to nearly burnt, which brings a little too much bitterness to the table. Perhaps if there was a stronger milk chocolate presence to balance, it would be more enjoyable. There's also some hop bitterness lurking beneath the coffee bitterness that comes through more in the finish. Even a touch of alcohol manifests as the beer warms. The oatmeal successfully adds a creamy, chewy mouthfeel that is probably the highlight of this brew.

Overall, this is a decent oatmeal stout that tends too strongly to the bitter side for me to truly enjoy it as well as I'd like.

 850 characters

Photo of SportsandJorts
3.58/5  rDev -9.4%
look: 3.5 | smell: 3.5 | taste: 3.75 | feel: 3.25 | overall: 3.5

Appearance: deep brown almost black. a very small tan head that doesn't fade one bit and leaves a sticky lacing. dark and opaque.

Smell: chocolate, oatmeal, and some other sweet malts

Taste: lots of chocolate and some chocolate covered oatmeal. a very light but sweet burnt, presumably from dark crystal malts

Mouthfeel: pretty light but slightly over sweet.

Overall: a very sweet and rich stout. a little two rich for my blood. I do like sweeter beers but they are usually stronger than this. perhaps of roasty malts would balance this out nicely.

 552 characters

Photo of MrMcGibblets
3.58/5  rDev -9.4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

A: black with mahogany highlights. thick light brown head.
S: a bit muted. dark chocolate, dark roasted coffee, some dark dried fruit.
T: same as above, light to moderate chocolatey malt sweetness with roasty bitterness balancing it out to a dry finish. some alcohol noted. very dark roasty notes are almost smoky.
M: slick, smooth, medium bodied.
D: good but not great, can't quite put my finger on it. would have liked a bit more chocolate presence given the addition of actual chocolate.

 490 characters

Photo of TheStove
3.58/5  rDev -9.4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

Poured from a 12 oz bottle into a snifter.

Looks awesome, pours an inky black with an opulent foam head, almost like a root beer float. Couldn't smell much beyond some light cocoa and chocolate flavors but they did smell good.

A light sweetness from the chocolate takes control of the initial sip with oatmeal playing the background. The flavors fade to some deep cocoa mixed with toasted malt. Tiny bit of hop interplay finishes on the tongue. Seems to drink thin at first and then foams up halfway through the sip to accent the flavors.

A good oatmeal stout. I can't say it's the best but definitely enjoyable.

 616 characters

Photo of maximum12
3.6/5  rDev -8.9%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Always happy to see Tyranena, whether it's new, old, or someplace in between. Their porters are good to excellent, so looking forward to trying a Tyranena stout with chocolate in it.

Pours black as the depths of Andrew Eldritch's soul. Strong roasted malts, coffee, & a bit of chocolate spring from the nose.

Down 'n' Dirty is a bit surprising, as it's dominated by freshly roasted coffee rather than chocolate or maltiness; I'm curious because glanced through reviews, I see a lot of "chocolate" & it tastes like an afterthought to me. Bitterness rushes in along with the chocolate, & a mild hop mug shot is a bit jarring juxtaposed with the coffee. A little more chocolate might have smoothed this out. The oatmeal, which I expected to smooth the experience, is overshadowed by the clash of titanic flavors.

Well, good beer, but I'm a bit confused by it. The flavors don't come together all that well, & the advertised chocolate is a bit weak. They've made so many excellent beers I always expect the most out of Tyranena, but this one falls short of previous standards they've erected.

 1,094 characters

first ← prev | 1-25 | 26-50 | 51-75  | nextlast
Down 'N Dirty Chocolate Oatmeal Stout from Tyranena Brewing Company
3.95 out of 5 based on 373 ratings.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer Fest® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • Free Trial Subscription

    Reside in the US? Interested in a free 1-month trial subscription to the print edition of BeerAdvocate magazine?

    Yes! Sign Me Up!