Short's Soft Parade | Short's Brewing Company

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Short's Soft ParadeShort's Soft Parade

Brewed by:
Short's Brewing Company
Michigan, United States

Style: Fruit / Vegetable Beer

Alcohol by volume (ABV): 7.50%

Availability: Year-round

Notes / Commercial Description:
Soft Parade is a Fruit Rye Ale brewed with rye flakes and loaded with pureed strawberries, blueberries, raspberries and blackberries. The rose colored ale has aromas of ripe strawberries and grain. With flavors of fresh berries and rye, Soft Parade finishes dry and eminently drinkable.

Soft Parade was originally developed because Joe Short wanted to create a beer that incorporated a medley of berries, had a great color, and appealed to wine drinkers. The name Soft Parade stemmed from two moments in Joe Short’s life. First, because Joe worked as a brewer at the Traverse Brewing Company and The Doors album, The Soft Parade, played every day at the end of the brew shift. The second moment occurred when Joe was driving by himself, flipping through CD’s in his car, and came across The Soft Parade album again. At the time, The Soft Parade beer had not been named and it dawned on Joe that the medley of fruit infusing into the golden beer reminded him of a soft parade. That day the beer was named!

Added by fantome on 06-18-2004

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Reviews: 344 | Ratings: 1,160
Photo of mattlerjor
4.81/5  rDev +33.2%
look: 3.5 | smell: 5 | taste: 5 | feel: 5 | overall: 4.5

In general this one of my favorite overall beers that exists. It has a dark look to it but sweet to the taste with its fruit enriched flavor. For such high alcoholic content it goes down smooth and then hits you like a cannon. Be careful they're good, but more than 4 and you will forget where you are.

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Photo of handmuffin
3.04/5  rDev -15.8%
look: 3.25 | smell: 3 | taste: 3 | feel: 3.25 | overall: 3

Bottled on 1/3/17. Served from bottle into glass at home. Pours pale rose in color, medium low clarity with short lasting white head. Aroma of red fruit and berry, like strawberry or raspberry jelly, and a mild graininess. Some floral character noticeable as well. No hop aroma detected. Flavor is primarily more red fruit and berry, less definable than the aroma. Finish is dry, almost wine like. Medium light body with medium high carbonation. Overall this beer is underwhelming. The aroma and flavor are both simple somewhat artificial fruit and berry. The dry finish, body and carbonation make it very drinkable. There are very little "beer" characteristics, to the point that if I was handed this I would assume it was a wine cooler. I appreciate the attempt but feel as though there are better ways to make a fruit and berry focused beer.

 844 characters

Photo of WoodBrew
3.87/5  rDev +7.2%
look: 3.5 | smell: 4 | taste: 4 | feel: 3.5 | overall: 3.75

I bought a bottle of this off the single shelf at Meijer's in the 'wego and tries it with neighbors. It poured a clear faint pink with white head and no lace. The scent had ripe fruit. The taste was mix of sour with ripeople fruit. The Mouthfeel is lighter in body with good carbonation. Overall it's ok.

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Photo of The-Adjunct-Hippie
4.02/5  rDev +11.4%
look: 4 | smell: 3.75 | taste: 4.25 | feel: 3.75 | overall: 4

Rosy pink-ish peach with asmall ring of head. 20% opaque.

Some beery malty aromas with hints of blackberries, peaches, and raspberries.

Taste is super clean and fruity. Blackberries, raspberries, and peaches on the tongue, with lots of effervescent carbonation and a soft malt profile. Tastes a bit like sherbet.

Feel is super carbonated, with a semi dry finish.

Overall, Soft Parade is a really delicious beer with suggestions of frozen fruit yogurt and berries. I like it a lot.

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Photo of barczar
3.54/5  rDev -1.9%
look: 3.75 | smell: 4 | taste: 3.25 | feel: 4 | overall: 3.25

Aroma is sharp raspberry, grain, sweet strawberry, and floral dominant.

Flavor is sweet, lacking the sharp promise of the raspberries and blackberries. Fairly muddled, grainy, bitter finish.

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Photo of rodbeermunch
3.52/5  rDev -2.5%
look: 3.75 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

I pretty much always dig on beers that are this shade of fruit juice, just looks cool and unconventional to your non neckbeard. Also makes BMC dudes proclaim you're a sissy boy, which is fun in and of itself.

Anyways, pink hue, soft, 1/5" head, off white in color. Aroma of berries. I dig the rye usage, seems to give the beer a bit more heft than just a barley beer, makes it hold a manly edge to all the sweet fruits. Some tartness not in a spontaneous fermentation way, but in a fruit that isn't overly sweet and has that tart berry skin thing going on.

Hides the alcohol well, good format, a neat little beer, would bang again.

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Photo of NateDyk47
3.73/5  rDev +3.3%
look: 3.25 | smell: 4 | taste: 3.5 | feel: 4.25 | overall: 3.75

Drank from a 12oz bottle.

Look: dark pink/red, light foamy head & lacing
Smell: fruity, berries
Taste: berries, but more tart than sweet; hints of malt & hops
Feel: smooth, light bodied, lightly carbonated, & easy to drink

Overall: I'm not typically a fan of fruity beer, but this is pretty drinkable.

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Photo of breakingbland
3.85/5  rDev +6.6%
look: 4 | smell: 4 | taste: 3.75 | feel: 4 | overall: 3.75

Poured orange/red with slight pink and a red/orange head. The aroma is fruity. The taste is fruity blackberry with some hops. The mouthfeel is good. This is a pretty good fruit beer.

 182 characters

Photo of Parmesan
3.33/5  rDev -7.8%
look: 3.5 | smell: 3.5 | taste: 3.25 | feel: 2.75 | overall: 3.5

L: Pours a slightly hazy red pink raspberry color with very little head and no lacing on the glass.

S: Tart strawberry and raspberry with some blueberry. With some toasted grain, but the berries are really what stand out. Berries are more tart than sweet.

T: Lots of tart strawberry and raspberry, a nice toasted grain. I wish there was a little more sweetness, the berries just seem too tart in it.

F: Mouthfeel is a little watery and needs a little more carbonation.

O: If you like lots of tart berry this is the beer for you, but it is not really my thing.

 565 characters

Photo of maz
2.51/5  rDev -30.5%
look: 3.5 | smell: 2.5 | taste: 2.25 | feel: 3 | overall: 2.5

Recently started getting Shorts in the Chicago market. So much hype. Picked this up in a mixed 6 pack. Glad I only have one of these. Aroma is sickly sweet strawberry. Taste... Imagine Leinenkugels Berry Weisse as a malt liquor... Not good.

 240 characters

Photo of JustLikeMyDad
2.99/5  rDev -17.2%
look: 2.75 | smell: 2.5 | taste: 3.25 | feel: 3.25 | overall: 3

Poured mine into my Sam Adams glass.

Pours a light berry colorwith a smallish foam head that sits thin on the top.

Smells of a fermented alcohol. Like an ale would, with slight fruity notes.

Has a mildly bitter flavor with that of mixed berries.

Light, almost no carbonation, giving it a thin almost water like feel for smooth drinking.

Overall, interesting, a bit fruity as it implies, but not bad. Strong in alcohol content.

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Photo of Sabtos
3.34/5  rDev -7.5%
look: 3.25 | smell: 3.5 | taste: 3.25 | feel: 3.5 | overall: 3.25

Clear, pastel red with a soft, thin beige head that dies to a thin ring in short order.

Smell is buttery biscuit with fresh and wild strawberry jam.

Taste is fresh, wild and bright strawberry. A little raspberry comes forward, with something bitter and almost metallic at times.

Tangy, near tart, but not sour.

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Photo of Mongrel
3.45/5  rDev -4.4%
look: 4 | smell: 2.75 | taste: 3.75 | feel: 3.5 | overall: 3.5

Smells like asparagus, which is a little tough to get past. Tastes pleasant enough, with plenty of berry fruitiness and nice balance, but there are still some vegetal off-notes in the background. Feels thinner than I expected for a "high gravity ale." Just an odd beer all around. Would be enjoyable I think if not for the smell.

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Photo of JacobKimerer
4.54/5  rDev +25.8%
look: 4.5 | smell: 4.25 | taste: 4.75 | feel: 4.5 | overall: 4.5

Outstanding fruit ale. Has an amazing profound taste of berries, but isn't too sweet like some fruit ales. Just the right amount of bitterness. Aroma is sweet. Pours a nice-looking hazy red.

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Photo of Cylinsier
3.78/5  rDev +4.7%
look: 3.75 | smell: 3.75 | taste: 3.75 | feel: 4 | overall: 3.75

12 oz

Pours a slightly hazy amber red, white lacing for a head.

Smells of citrus, grapes, and mixed sweet berries.

Tastes of citrus, grape, raspberry and blueberry. Light mild biscuit malt undertone. Tart aftertaste.

Light to medium body with lightly tingly carbonation on the tongue.

A very nice fruity ale, drinks easy for its strength but has lots of flavor too. Wine-like in appearance, aroma, and flavor. Worth a try for something a little stronger that still drinks nicely and refreshingly in the summer.

 525 characters

Photo of Stevedore
3.76/5  rDev +4.2%
look: 3.5 | smell: 3.75 | taste: 3.75 | feel: 4 | overall: 3.75

12oz bottle. Served in a snifter glass.

Pour is a medium brown body with a lighter orange hue. One finger white head, plenty of retention, bits of lacing. Smells of raspberries and a light strawberry fruitiness, a bit of spice, cereal grain sweetness, touch of dark fruit. Smells fairly nice, even if a little muddled. Flavour is similarly fruit-forward, mostly raspberry and strawberry, not so much the blueberry. Light raspberry tartness, a small amount of lactic acid. Grainy sweetness in the background. Mouthfeel is medium bodied, a decently hefty body for the style, a heavier carbonation, nice fruity finish. Overall a solid fruited beer. A bit heavier in body than I would expect from the taste, but I won't complain all that much. A solid fruited ale.

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Photo of dbrauneis
3.92/5  rDev +8.6%
look: 4 | smell: 3.75 | taste: 4 | feel: 3.75 | overall: 4

A: Pours a hazy reddish orange in color (almost like the color of berry jam) with light to moderate amounts of active visible carbonation rising from the bottom of the glass and faint purplish highlights. The beer has a finger tall slightly pinkish white foamy head that reduces to a large patch of mottled very thin film covering a little more the 80% of the surface of the beer and a thin ring at the edges of the glass. Light to medium amounts of lacing are observed.

S: Moderate aromas of jammy berries - strawberries, raspberries, blueberries, and blackberries are all detectable at different points of the beer warming up. Very light aromas of grainy malts. Overall there is a fairly sweet aroma.

T: Upfront there is a light to moderate flavor of grainy malts with a light amount of rye spiciness. That is followed by a moderate to strong flavor of sweet jammy berries - strawberries, raspberries, blueberries, and blackberries in descending order of intensity and sweetness. Just a hint of berry tartness in the finish which lingers slightly.

M: Just shy of medium bodied with moderate amounts of soft carbonation. Very light amounts of acidic prickliness in the finish.

O: A very enjoyable rye fruit beer with a decent amount of complexity and I can easily see this appealing to beer and wine drinkers. Easy to drink with well hidden alcohol. Enjoyable and I would probably have this one again if I ran across it.

 1,425 characters

Photo of DadsDrunkAgain
3.59/5  rDev -0.6%
look: 4 | smell: 3 | taste: 4 | feel: 3.25 | overall: 3.5

Not your typical fruity beer. The Strawberry stands out, but not sweet. You get the bitterness right away. This chick beer has two stinky nuts swinging off it. Not bad.

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Photo of _drummer_
3.42/5  rDev -5.3%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.25

Great beer. Very fruity (obviously), but enjoyable - especially on a hot, summer evening. You can actually taste the different fruits, but the beer taste is also fairly prevalent. I enjoyed this one and will get it again if I have a chance.

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Photo of drpimento
2.53/5  rDev -29.9%
look: 3 | smell: 3.75 | taste: 2 | feel: 2.5 | overall: 2

Best thing about this beer is, by far, the aroma: berries, wheat, wet grain, yeast. Short lived pink head, no lace. Flavor's awful. Reminds me a bit of an antibiotic I had to take for tonsillitis as a kid. Texture is oily. Finish makes me grimace.

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Photo of Victory_Sabre1973
4.13/5  rDev +14.4%
look: 4.25 | smell: 3.75 | taste: 4.25 | feel: 4.25 | overall: 4.25

This beer pours a reddish color. The head was frothy, but dissipated quickly. The nose of this beer is fruity, and tart. The taste is light, fruity, slight tartness. It's a very easy drinking beer for the ABV.

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Photo of bnes09
3.49/5  rDev -3.3%
look: 3.5 | smell: 3.25 | taste: 3.5 | feel: 4 | overall: 3.5

Orange, reddish berry color. Descent head and white lacing. Aroma of fruit punch. Lots of berry flavor. Medium body. Nice carbonation. Descent offering. A little sweeter than I prefer.

 190 characters

Photo of Sludgeman
3.82/5  rDev +5.8%
look: 4 | smell: 3.75 | taste: 3.75 | feel: 4.25 | overall: 3.75

On tap at Church Key. Poured into a small snifter.

This beer would have a place in on my tap list. Different, but still beer. Very wine like in that this beer has the fruity vinous tastes but the alcohol breaks through to give a sharper mouth feel. Almost like a rose? Shorts may have made this for the wine drinkers but it still has its beer qualities. 3.75

A - Pours a clear, burnt pink with a thin white head and low carbonation. 4

S – Vinous, strawberries, kiwi. 3.75

T - Fruity, strawberry, but not sweet, with some tang and the slightest bit of alcohol sharpness. 3.75

MF - Medium body with a semi-dry finish. 4.25

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Photo of OZ_BORN
4.42/5  rDev +22.4%
look: 4.5 | smell: 3.75 | taste: 4.75 | feel: 4 | overall: 4.75

This is a summer must-have! It's too sweet to have more than one or two but it's a great brew to sit with while you're watching the sun set.

A guilty pleasure is to mix it 50/50 with a Perrin Black, making a "Black Parade".

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Photo of wuthrichj15
3/5  rDev -16.9%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Not the best brew in my opinion. Kind of tasted like wine. Then again, it is a fruit beer. Pours a red/purple color Not a whole lot going on here. Does have a decent mouthfeel though

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Short's Soft Parade from Short's Brewing Company
3.61 out of 5 based on 1,160 ratings.
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