Short's Soft Parade | Short's Brewing Company

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Short's Soft ParadeShort's Soft Parade
1,224 Ratings
Short's Soft ParadeShort's Soft Parade

Brewed by:
Short's Brewing Company
Michigan, United States

Style: Fruit and Field Beer

Alcohol by volume (ABV): 7.50%

Availability: Year-round

Notes / Commercial Description:
Soft Parade is a Fruit Rye Ale brewed with rye flakes and loaded with pureed strawberries, blueberries, raspberries and blackberries. The rose colored ale has aromas of ripe strawberries and grain. With flavors of fresh berries and rye, Soft Parade finishes dry and eminently drinkable.

Soft Parade was originally developed because Joe Short wanted to create a beer that incorporated a medley of berries, had a great color, and appealed to wine drinkers. The name Soft Parade stemmed from two moments in Joe Short’s life. First, because Joe worked as a brewer at the Traverse Brewing Company and The Doors album, The Soft Parade, played every day at the end of the brew shift. The second moment occurred when Joe was driving by himself, flipping through CD’s in his car, and came across The Soft Parade album again. At the time, The Soft Parade beer had not been named and it dawned on Joe that the medley of fruit infusing into the golden beer reminded him of a soft parade. That day the beer was named!

Added by fantome on 06-18-2004

User Ratings & Reviews
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Ratings: 1,224 |  Reviews: 357
Reviews by whatthehull:
Photo of whatthehull
4/5  rDev +9.6%
look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4

A - slightly swapy blood red, no head and no lacing

S - smells like a fresh fruit stand, fresh flowers, slight hops, a bit sweet, every dark berry, tons of yeast, a bit sour, nice clean malt, earth, tree branches and leaves

T - tastes exactly like it smells. Dead on.

M - Full bodied, well balanced, nice complexity, low acidity and medium finish

D - This is a very drinkable beer. Can't believe this beer is 9% abv. Taste so fresh and goes down easier than water. Wow

Final thought - Get this one, any way you can

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More User Reviews:
Photo of Tom1965
4.81/5  rDev +31.8%
look: 4.75 | smell: 5 | taste: 4.75 | feel: 4.75 | overall: 4.75

My wife has been trying to develop our future daughter-in-law's extremely limited love for beer, and I suggested she might like Soft Parade. D-i-l seemed dubious but shortly later asked if there just might be another bottle? "Fridge in the patio bar," I said, and she went off to bed happy (and just a bit goofy) after spending two hours cleaning it out. Anything capable of such a Damascene conversion deserves to be rated as a cross-the-board score. Lovely fizzy magenta pink with a smell of berries and a taste and feel just sour and crisp enough to remind you that you're still a real adult. Yup -- this guy likes it, too.

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Photo of robbb
4.02/5  rDev +10.1%
look: 4 | smell: 4.5 | taste: 3.75 | feel: 3.5 | overall: 4.25

When I first had one, I was dazzled by the taste and the ABV. The fruitness is good, but as some have said, the taste can get old after awhile. While it tastes "fruity", there isn't really one distinctive identifiable fruit taste. The alcohol taste is so obscured by this fruitiness that in no short time, you've downed two or three soft parade's and are teetering around in front of a group of 50 mostly strangers singing an Ace of Bass song for Karaoke night (even though it's not actually karaoke night).

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Photo of BB1313
3.93/5  rDev +7.7%
look: 3.75 | smell: 3.75 | taste: 4 | feel: 4 | overall: 4

Bottled on 2/24/16. 12oz bottle poured into a snifter. Pours a ruby red with a white head that fades leaving decent retention and lacing. The aromas are nice. Lots of strawberries and blueberries. Malts are there with a touch of wheat. The flavors have a nice blend of berries. You name a berry and I'm sure it's present. It's sweet, but definitely not cloying. It has also has a subtle earthy bitterness to it. Alcohol goes unnoticed. Mouthfeel is medium-bodied with moderate carbonation. It's thin and smooth. Dangerously drinkable.

This was a pleasant surprise. I'm usually not the biggest fan of "fruit beers", but this one is very enjoyable. This would really hit the spot during the hot weather. I really like this one. Well done.

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Photo of maz
2.51/5  rDev -31.2%
look: 3.5 | smell: 2.5 | taste: 2.25 | feel: 3 | overall: 2.5

Recently started getting Shorts in the Chicago market. So much hype. Picked this up in a mixed 6 pack. Glad I only have one of these. Aroma is sickly sweet strawberry. Taste... Imagine Leinenkugels Berry Weisse as a malt liquor... Not good.

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Photo of rodbeermunch
3.52/5  rDev -3.6%
look: 3.75 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

I pretty much always dig on beers that are this shade of fruit juice, just looks cool and unconventional to your non neckbeard. Also makes BMC dudes proclaim you're a sissy boy, which is fun in and of itself.

Anyways, pink hue, soft, 1/5" head, off white in color. Aroma of berries. I dig the rye usage, seems to give the beer a bit more heft than just a barley beer, makes it hold a manly edge to all the sweet fruits. Some tartness not in a spontaneous fermentation way, but in a fruit that isn't overly sweet and has that tart berry skin thing going on.

Hides the alcohol well, good format, a neat little beer, would bang again.

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Photo of Indianajonesy
1.07/5  rDev -70.7%
look: 1.25 | smell: 1 | taste: 1 | feel: 1 | overall: 1.25

In no way you could call this beer, the closet thing to that is a product that was put out by Oliver wine in Indiana. That product was never labeled a beer, but a wine. If you are a fan of a very dry wine you might like this, but I did not. I thought it might at least a little sweet, nope.

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Photo of Ozzylizard
2.63/5  rDev -27.9%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 2.75

Bottle dated 5/14/15 at 42 degrees into snifter
$ 1.89/12 oz bottle at the Lager Mill
Aroma of raspberries
Head small, fizzy, essentially lasting until the completion of the pour
Lacing – none
Body reddish, cloudy
Flavor like Kool Aid – sweet, fruity, and cheap like a stereotypic Castro Street whore, ends tasting like plastic; no hops, no malt, no alcohol, unfortunately no diacetyl, nothing resembling beer and the Doors should sue for for use of the name.
Palate medium, syrupy, lively carbonation

Appearance 3, Aroma 2.5, Flavor 2.5, Palate 3, Overall 2.75

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Photo of DanGeo
3.94/5  rDev +7.9%
look: 4 | smell: 3.75 | taste: 4 | feel: 4 | overall: 4

Photo of tectactoe
3.17/5  rDev -13.2%
look: 4.5 | smell: 3.75 | taste: 2.75 | feel: 3 | overall: 3

On tap at Old Chicago. The beer pours a dark hue of pink and ruby-red - very nice looking. The head is nearly non-existent and fades quickly. The beer smells just like it looks - refreshing and full of fruit: berries and figs with malt in the background. I didn't much care for the taste of this beer. Upon sipping, the fruit profile is powerful, with a little TOO much berry for my liking. Almost tastes like carbonated juice with a hint of beer. By no means is it "bad", but it would be a challenge to drink more than one of these for me. Very sweet and even a little bit tangy, this brew is more almost more along the lines of a weird juice than a beer (aside from the 8% ABV which goes primarily unnoticed). The taste is less authentic than a "sour" and when I drink a "fruit beer", I want a heavier beer taste, with maybe hints of fruit. This beer is kind of stuck in a strange limbo. Medium-bodied beer that leaves a sweet-stickiness on your teeth as it heads down your gullet.

I tried, but couldn't get into this beer like many of my friends. It's tasty, but when I want a beer, it's not exactly what I'm looking for. Not "beer" enough to be a good fruit beer, and not authentic or sour enough to be a lambic. The 9% ABV is covered up very well, as almost no alcohol is detectable, but I will probably pass on this brew next time.

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Photo of t2grogan
4/5  rDev +9.6%

Photo of OhioBobcat
4/5  rDev +9.6%

Photo of weatherdog
3.24/5  rDev -11.2%
look: 4.5 | smell: 3 | taste: 3 | feel: 2.5 | overall: 4

12oz. bottle poured into a Bells tulip glass. A thanks to Tony for this bottles.

It pours a really nice hazy pinkish hue. There is no denying that this beer has a lot of berries in it. A generous yellow/straw head dies down to a nice cap that lingers for a good amount of time. A medium to high amount of lacing sticks to the sides of the glass. So far it hits every note on what a beautiful fruit heavy beer should be. Unfortunately it goes downhill from there.

The nose is very reminiscent of a completely average raspberry wheat beer. I looked and i don't think this beer is brewed with wheat, rather with rye but the similarities to a fruit wheat beer are very evident to me. The fruit smell itself is ok, it's kind of bland and not very assertive with a kind of slick or oily smell some wheat beers get

The flavor is much the same of the smell. I think the problem with the fruit is there are too many flavors in there and it turns into one big muddled mess. The raspberry stands out to me but even then it isn't a very well done fruit flavor. There isn't too much offensive about it but nothing too impressive either. I can see how Short's is gearing this as an alternative to the female wine drinker.

The mouthfeel is pretty slick. There is also a pretty high level of carbonation. The one really nice thing is there is no sign of the ABV at all and it drinks quite well. Even though I particularly didn't enjoy the taste I has no apprehension finishing the bottle.

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Photo of LSUExplorer03
2.82/5  rDev -22.7%
look: 4 | smell: 4.5 | taste: 2 | feel: 3 | overall: 2

Received this beer from mjd83goblue in the Local Goods II BIF. I got about 9 Short's Brewery Beers and this is the 3rd one I've tried. I was pretty excited to try this beer -- the description on the bottle sounded very interesting.

A - cracked open the cap and this baby was very carbonated. It didn't gush out, but you could see the carbonation bubbles aggresively climbing to the top, and for about a minute or 2, frothy head, slowly flowed from the bottle. Appearence was great though -- a deep red color with a mountain of white head, lined throughout with a pinkish hugh.

S - I was very impressed with the smell. You could almost get a hint of each individual berry, yet somehow they all melded together with one sniff. Strawberry, blueberry, raspberry, and blackberry -- all present.

T - this is where it went downhill for me. The raspberries stood out above the others, by far. It was a little too mediciney for my taste.

M - the high carbonation definitely showed its face. I don't know if the bottle was just shaken up a bit too much, but it was over-carbonated.

D - overall, I give the drinkability a below average rating due to the medicine-like taste and the high carbonation, with emphasis on the medicine.

From the 3 or 4 beers I have had from Short's, they seem like an amazing brewery and very innovative. This beer, however, was my least favorite, to date, from Short's.

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Photo of warnerry
3.97/5  rDev +8.8%
look: 3.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4

Pours a cloudy reddish color with a finger of head.

Raspberries dominate the smell, not really getting the strawberries and blackberries coming thorough.

Smell is nice, no real sweetness here. Upfront is some tartness from the fruit, again especially the raspberries, followed by rye and hops.

Pretty light mouthfeel overall.

Nice on a hot summer day, though the abv creeps in a bit after awhile.

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Photo of Todd
3.75/5  rDev +2.7%

Photo of AlarmClock314
3.59/5  rDev -1.6%
look: 3.75 | smell: 3.5 | taste: 3.5 | feel: 3.75 | overall: 3.75

Photo of Vander
4.8/5  rDev +31.5%

Photo of SAxDRC5
3.2/5  rDev -12.3%
look: 3 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3

a: pinking red. white head, average lacing.

s: smells like strawberry jam. sweet smell

t: very berry. strawberry, blueberry, raspberry. wine like tannins/acidity/alcohol. no hop flavor but is balanced with rye

m: bubbbly, too much so.

o: i never expect much from fruit beers, but this exceeded my low expectations. would be a good summer beer, however, i could not see myself having more than 1 in a sitting.

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Photo of VernonKell
3.5/5  rDev -4.1%

Photo of JakerLou
3.82/5  rDev +4.7%
look: 4.5 | smell: 4.25 | taste: 3.5 | feel: 3.75 | overall: 3.75

Photo of Billolick
3.94/5  rDev +7.9%
look: 4 | smell: 3.75 | taste: 4 | feel: 4 | overall: 4

12 ounce bottle, pours a dull shade of cherry, lasting off white head leaving a thick collar and moderate bits of lace. More fruity cherry, and berries on the nose.

Fruits galore here with strawberry, cherry, raspberry carrying the load. Summery. Delicious.

Pair this with a berry fruit tart or a fruity dessert of some sort...well worth a try, more impressive brew from Short's

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Photo of Guinnsslvr
3.5/5  rDev -4.1%

Photo of tigg924
3.23/5  rDev -11.5%
look: 4 | smell: 3.5 | taste: 3 | feel: 3.5 | overall: 3

Had on tap at the Sunset

Appearance: hazy with sediment, 1/4 inch head, brownish red in color, high carbonation

Smell: berries: strawberries, raspberries, and blackberries

Taste: follows the nose with some honey and bubble gum flavor

Mouthfeel: very sweet, light bodied, high carbonation

Drinkability: Not a bad beer, but I was hoping for more from Shorts. The advertised rye really does not show up. Super sweet in the lines of Leinie's berry weiss. Be careful the alcohol is well hidden. My least favorite from Short's so far.

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Photo of mikejonze
3.75/5  rDev +2.7%

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Short's Soft Parade from Short's Brewing Company
Beer rating: 3.65 out of 5 with 1,224 ratings