Short's Soft Parade | Short's Brewing Company

BA SCORE
82
good
1,164 Ratings
THE BROS
-
no score
Send samples
Short's Soft ParadeShort's Soft Parade
BEER INFO

Brewed by:
Short's Brewing Company
Michigan, United States
shortsbrewing.com

Style: Fruit / Vegetable Beer

Alcohol by volume (ABV): 7.50%

Availability: Year-round

Notes / Commercial Description:
Soft Parade is a Fruit Rye Ale brewed with rye flakes and loaded with pureed strawberries, blueberries, raspberries and blackberries. The rose colored ale has aromas of ripe strawberries and grain. With flavors of fresh berries and rye, Soft Parade finishes dry and eminently drinkable.

Soft Parade was originally developed because Joe Short wanted to create a beer that incorporated a medley of berries, had a great color, and appealed to wine drinkers. The name Soft Parade stemmed from two moments in Joe Short’s life. First, because Joe worked as a brewer at the Traverse Brewing Company and The Doors album, The Soft Parade, played every day at the end of the brew shift. The second moment occurred when Joe was driving by himself, flipping through CD’s in his car, and came across The Soft Parade album again. At the time, The Soft Parade beer had not been named and it dawned on Joe that the medley of fruit infusing into the golden beer reminded him of a soft parade. That day the beer was named!

Added by fantome on 06-18-2004

BEER STATS
Ratings:
1,164
Reviews:
345
Avg:
3.61
pDev:
16.9%
 
 
Wants:
68
Gots:
273
For Trade:
4
User Ratings & Reviews
Sort by:  Recent | High | Low | Top Raters
Ratings: 1,164 |  Reviews: 345
Photo of PA-Michigander
3/5  rDev -16.9%

Photo of T_J
3.75/5  rDev +3.9%

Photo of FleetwoodMatt
3.5/5  rDev -3%

Photo of Morakaton
3.75/5  rDev +3.9%

Photo of chewy6935
2/5  rDev -44.6%

Photo of chinchill
3.42/5  rDev -5.3%
look: 3.5 | smell: 4 | taste: 3.25 | feel: 3 | overall: 3.25

Undated 12 oz bottle continuously refrigerated since before August 2013 purchase. Served in a snifter.

Pours clear, dark rose, looking nearly red in the glass. Small weak head.

Aroma: complex and fruity, with notes of strawberry, raspberry and blackberry.

Flavor: less enticing, with a bitter-sweet nature that seems more in conflict than in balance, with more bitterness and less tartness than ideal. Eventually, there is a nice, lingering, fruity aftertaste.

Feel: light body with somewhat high carbonation.

O: about what one might expewhat one might expect for a beer created as a wine substitute. Treat as a dessert beer.

 635 characters

Photo of jamesod
4.25/5  rDev +17.7%

Photo of richkrull
3.5/5  rDev -3%

Photo of gtcastle
3.25/5  rDev -10%

Photo of bruindre
2.25/5  rDev -37.7%

Photo of SuperVillainOutcast
4.75/5  rDev +31.6%

Photo of Moses_Malone
3.5/5  rDev -3%

Photo of BEERschlitz
4/5  rDev +10.8%

Photo of Rheadmore
5/5  rDev +38.5%
look: 5 | smell: 5 | taste: 5 | feel: 5 | overall: 5

This beer was extremely pleasant from appearance, aroma, taste and after-taste. A big characteristic for me is after-taste and The Soft Parade was very discrete. In my experience the higher ABV beers tend to always effect me from an after-taste standpoint, so I was pleasantly surprised with this blend.

 303 characters

Photo of DrIPA
3.5/5  rDev -3%

Photo of Todd
3.75/5  rDev +3.9%

Photo of trebud
3.25/5  rDev -10%

Photo of derekb_25
3.75/5  rDev +3.9%

Photo of emilygtowsley
4.25/5  rDev +17.7%

Photo of MITCHELLMPLS
1/5  rDev -72.3%

Photo of MacQ32
3.5/5  rDev -3%

Photo of BrewtalHonesty
3/5  rDev -16.9%

Photo of biegaman
3.68/5  rDev +1.9%
look: 3.5 | smell: 3.5 | taste: 3.75 | feel: 3.75 | overall: 3.75

Fruit doesn't always lend much colour to a beer - or flavour for that matter - but those berries were more than generous with The Soft Parade; a dense fruit punch complexion, it isn't cloudy but it certainly isn't transparent either. There's little glow and absolutely no head.

The aroma is far from what I'd consider overly sweet, though its flavours have a very subtle 'Fruit Roll-Up'-type quality that brings me back to my (sugar-addled) childhood. It's also a little reminiscent of a fruit-on-the-bottom yogurt cup (though again is far from saccharine). Perhaps more than anything it reminds me of sangria.

The beer is brewed with 200 pounds of pureed strawberries, blueberries, raspberries and blackberries, any and all of which can be tasted in the flavour. It has a vivid mixed field berry profile that is sumptuous without being overly sweet. The rye malt lends a faintly spicy, earthy character that is a flattering match to the fruit.

The beer is refreshing and highly agreeable and everything else it should be as a fruit beer, but it's also got a firm malty spine behind it and is - wait a minute, let me double check this because I don't believe it - somewhere between 7.5% and 9% alcohol (depending on the batch). So feel free to chug or savor it, either works.

Short's The Soft Parade is a fruit beer with body, character and a restrained, reasonable level of sweetness - I wish there were more on the market like it. I don't think one can expect much more from a standard(ish) fruit beer and I doubt those berry farmers could be any happier with what came of their hard work (I'd take a bottle of this to a jar of jam any day!)

 1,651 characters

Photo of OhioBobcat
4/5  rDev +10.8%

Photo of Cynic-ale
3.5/5  rDev -3%

Short's Soft Parade from Short's Brewing Company
3.61 out of 5 based on 1,164 ratings.
  • About Us

    Founded in Boston in 1996, BeerAdvocate (BA) is your go-to resource for beer powered by an independent community of enthusiasts and professionals dedicated to supporting and promoting better beer.

    Learn More
  • Our Community

    Comprised of consumers and industry professionals, many of whom started as members of this site, our community is one of the oldest, largest, and most respected beer communities online.

    Learn More
  • Our Events

    Since 2003 we've hosted over 60 world-class beer festivals to bring awareness to independent brewers and educate attendees.

    Learn More
  • Our Magazine

    Support uncompromising beer advocacy and award-winning, independent journalism with a print subscription to BeerAdvocate magazine.

    Learn More