Calling out Coors on being "crafty"

Discussion in 'Beer Talk' started by BKBassist, May 2, 2013.

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  1. BKBassist

    BKBassist Initiate (0) Jan 24, 2013 New York

    Someone with enough money to execute this plan should name something Band of Brewers and get publicly sued by Coors. Then everyone will know what Third Shift is.

    Kickstarter anyone?
     
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  2. CassinoNorth

    CassinoNorth Initiate (0) Apr 5, 2013 New Jersey

    The band of brewers making Black Crown was best during Batch 19 in my opinion.
     
  3. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois

    People think third shift is craft? Any brewery with enough cash to have national TV ad campaigns are not craft, Sam Adams included.
     
  4. BKBassist

    BKBassist Initiate (0) Jan 24, 2013 New York

    Coors is sure doing everything in their power to make any associations with them tough to find. Label says "Band of Brewers Co, Ft Worth Tx", website is Thirdshiftbrewing.com.

    BA's are in the know, but how about the other 99.9% of beer drinkers?
     
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  5. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois

    I don't think the 99.9% of beer drinkers care if its owned by coors or not. Certainly don't care that Blue Moon is Coors and gladly pay $6 for glass at a bar.
     
  6. Tballz420

    Tballz420 Initiate (0) Mar 4, 2003 Minnesota

    What a moronic comment
     
  7. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois

    There any craft breweries that have money for national ad campaigns?
     
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  8. Tballz420

    Tballz420 Initiate (0) Mar 4, 2003 Minnesota

    Yeah, Sam Adams.

    They kept the sport alive while it was on its deathbed. Blind hatred of them from beer snobs is annoying
     
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  9. reverseapachemaster

    reverseapachemaster Zealot (722) Sep 21, 2012 Texas

    I actually thought it was another stupid sam adams brand until I saw the label said it was brewed in Fort Worth. The Coors Fort Worth brewery is only 10-15 minutes away from my house.
     
  10. mikeyv35

    mikeyv35 Savant (1,040) Oct 15, 2008 New York
    Trader

    Yes, the general public thinks Black Crown is higher end/craft beer because I have heard the masses talking about it. Scary! Amazing what money can do with mass marketing/advertising. However, I would not worry about BMC pushing their beer as craft or even attempting to get into craft beer brewing. What I am worried about is them simply buying their way into the craft market and eventually dominate the craft market w/ enough acquisitions. The bottom line is they have too much money and are too powerful to ever be completely pushed out of the way. Craft breweries as they grow just have to protect their industry by not selling out down the road to BMC and that is easier said then done when someone offers you a huge chunk of cash money, the kind that will make you and all your descendants never have to work again.

    The best we can do is to continue to educate the public on what craft beer is and how much more quality of a product it is over what BMC is producing, and at the same time preserve our industry by not selling out to the spoiled rich kid. This strategy will never get rid of the financial giant, but it will keep him at bay.
     
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  11. CassinoNorth

    CassinoNorth Initiate (0) Apr 5, 2013 New Jersey

    There's enough Shaun Hills in the world to never worry about BMC owning all the craft breweries. Even so, they seem to be leaving Goose Island be enough to stick around being a great brewery. They know their market.
     
  12. mikeyv35

    mikeyv35 Savant (1,040) Oct 15, 2008 New York
    Trader

    They are not stupid, simply buy Goose Island and let them do what they do, make great beer and alot of money. Where do you think the money goes? To the mighty machine.
     
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  13. mikeyv35

    mikeyv35 Savant (1,040) Oct 15, 2008 New York
    Trader

    When you cannot compete with quality and craftsmanship you are forced to buy your way into the market and they have the capability to do that. Industry leaders just need to not succumb to the pressure of $$$$$.
     
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  14. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois


    Who said anything about blind hatred? All I said is that theyre not a craft brewery anymore. Not sure if you're aware of this, but theres an actually volume limit you can sell to be considered craft. Well the limit used to be smaller than it is now, and then Sam Adams surpassed it... what happened next was that Sam Adams changed the definition of craft beer (they have the power to do that apparantly) to accommodate their levels of production.

    When you're powerful enough to change the definition of craft brewery, you're probably not a craft brewery anymore.

    edit for numbers: It used to be 2 Million, and they had to up it to 6million to accommodate Sam Adams. Sierra Nevada is next biggest craft brewer and doesn't even reach 1 million
     
  15. BenTenison

    BenTenison Initiate (0) Jan 8, 2013 New Jersey

    I think what he is trying to point out though is the spirit of craft brewing still lives within the Boston Beer Company and surpassing the Brewer's Association's barrel limit doesn't make a company any less craft. Widmer by Brewer's Association definition is also not a craft brewery but try telling me they aren't and I will side with Tballz on the Beer Snob label.
     
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  16. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois

    I get that. They definitely have the spirit of craft beer at heart, and their intentions are good. I'd argue they're in limbo between craft and macro.
     
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  17. CantorMan891

    CantorMan891 Initiate (0) Oct 28, 2012 Indiana

    I wouldn't. By putting up the capital to maintain separate production facilities and a special R&D-type facility, they are openly admitting they are a craft brewery. Also, they have nowhere near the power of the major macros. Let's not be mad at them for being able to break through the glass ceiling. Boston Lager, as I know is the case for many here, was my introduction to craft beer (not even a year ago, BTW, as I turned 21 last August and only then became a beer nut). The Brewer's Association does not rule me, you, or any of us. Sam Adams consistently tries new things, sometimes falling completely flat, but other times coming on to a stroke of genius. They don't have to do that. They could simply make Boston Lager and get by just fine, but they love the CRAFT of brewing and THAT is the true spirit of craft beer.
     
  18. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois


    Getting kinda preachy there. If they were purely in it for the love of craft, and damn what anyone thought, they wouldn't need to run adverts, they wouldn't need to change the rules to preserve their image. The bottom line is they care about their... bottom line. They've gone far from just being in it to make people happy, and now theyre motivated by profit. Certainly not at BMC levels of course. Obviously all brewers need to make a living, and if they could make a good living then all the better, but typically the motivation is not to make ever more increasing paychecks, but good beer, the paycheck being second priority. Thats why no other craft brewery, even ones as big as Sierra Nevada, run ads. Sure they can get more market share, and many could afford to do so, but they simply don't care to. They don't need to either.

    You don't have to agree with me. Sure Boston Lager a lot of people's gateway beer. Bluemoon is also a lot of people's gateway beer. For me it was 312. If I were 5 years late, 312 would be an ABinbev beer. Still would have done it for me.
     
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  19. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Do you know why it used to be 2 Million? Because the Feds picked an arbitrary limit for tax purposes. So with this complaint you endorse Federal control over what we think of as craft beer and criticize the very people who may have led resistance to Government controls over the "spirit" of craft beer.
     
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  20. atomic

    atomic Initiate (0) Sep 22, 2009 Illinois


    I'm not endorsing anything. Point is, Sam Adam's makes a living out of being a CRAFT beer. If it lost its title as CRAFT beer, it would slow sales growth. So in order to grow sales, they changed the rules to allow them to hold on to the title of craft. 2million barrels is a lot of god damn beer if you ask me. They tripled that value. Nobody else even comes close. They did it purely for themselves so they could market better. Doesn't matter if the original amount was made by feds or martians, the motive behind changing it is what I'm calling them out on.
     
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