Thoughts on New Belgium's TV ads?

Discussion in 'Beer Talk' started by Tballz420, May 23, 2013.

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  1. Tballz420

    Tballz420 Initiate (0) Mar 4, 2003 Minnesota

    They have a commercial on national TV! Sellouts!



    Lulz, just kidding, hopefully obviously. I think it would be good for the industry if some more of the larger craft breweries could get the word out to the people who get their worldviews from the tell-a-vision
     
    #1 Tballz420, May 23, 2013
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  2. beergoot

    beergoot Grand High Pooh-Bah (9,310) Oct 11, 2010 Colorado
    Mod Team BA4LYFE Society Pooh-Bah Trader

    tough sell for some small businesses, i.e., balancing monies for production/wages/taxes with advertising bucks. But, I agree with your general premise that those crafts that have the $$ and the production capability might want to try some television exposure (you know, a little David/Goliath beer advertising action...)...
     
    #2 beergoot, May 23, 2013
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  3. atomic

    atomic Pundit (945) Sep 22, 2009 Illinois

    I think he's referencing the much hated on post that I made regarding Sam Adams. I basically *joked* that any brewery with enough money for national tv ad campaigns has surpassed its craft label.
    -flame suit on
     
    #3 atomic, May 23, 2013
  4. BeastLU

    BeastLU Initiate (0) Dec 20, 2012 Virginia

    i love puck rock!... i hate all bands people like!.... i hate puck rock!

    ^^ idiot beer nerds
     
    #4 BeastLU, May 23, 2013
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  5. scott10010

    scott10010 Initiate (0) Nov 21, 2011 North Carolina

    Puck rock?
     
    #5 scott10010, May 23, 2013
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  6. Tballz420

    Tballz420 Initiate (0) Mar 4, 2003 Minnesota

    Just playing around buddy. I do think added exposure for some real beer would do the industry well, though
     
    #6 Tballz420, May 23, 2013
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  7. denver10

    denver10 Grand Pooh-Bah (4,155) Nov 17, 2010 New Mexico
    Pooh-Bah

    Looks like they are trying to become the hipster beer of choice.
     
    #7 denver10, May 23, 2013
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  8. Asics

    Asics Pundit (941) Jul 28, 2012 Washington

    Good luck with that, PBR has that market on lockdown!
     
    #8 Asics, May 23, 2013
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  9. BlowstotheBody

    BlowstotheBody Initiate (0) Oct 22, 2012 Florida

    The amount of beards that craft beer attracts is staggering.
     
    #9 BlowstotheBody, May 23, 2013
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  10. Pahn

    Pahn Initiate (0) Dec 2, 2009 New York

    i always find it kind of weird how people who never see actual hipsters seem to think anyone below the age of 40 and not wearing a white baseball cap and khakis or something is "a hipster". the people in this commercial look more like goatee'd "beer dudes" and random happy go lucky county fairgoers. more like hippies than hipsters... regardless of the time period you're trying to impose the term on. you're more likely to see these types of people at a bed and breakfast in VT than down in old brooklyn town.

    re: the commercial, meh. shitty like all other commercials. re: new belgium, some of the lips of faith beers are excellent.
     
    #10 Pahn, May 23, 2013
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  11. denver10

    denver10 Grand Pooh-Bah (4,155) Nov 17, 2010 New Mexico
    Pooh-Bah

    Ha, I was thinking adding a reference to PBR in that post.
     
    #11 denver10, May 23, 2013
  12. mikeburd1128

    mikeburd1128 Maven (1,409) Oct 28, 2011 New Jersey

    I wish they'd come to NJ.
     
    #12 mikeburd1128, May 23, 2013
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  13. No1Smitty

    No1Smitty Initiate (0) Nov 7, 2011 California

    I say good for them. It's nice to see them be successful in this industry enough to put out this commercial. God bless America and New Belgium for making a dream reality.
     
    #13 No1Smitty, May 23, 2013
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  14. watermelonman

    watermelonman Initiate (0) Feb 14, 2004 California

    Congratulations to them for their success, but I wish they made some beers I like a bit more. Fat Tire is Flat Tire.
     
    #14 watermelonman, May 23, 2013
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  15. joelwlcx

    joelwlcx Initiate (0) Apr 23, 2007 Minnesota

    At first, I said: "What is this blasphemy?"

    And then I said: "You go, New Belgium!"

    On the other hand, I would also like to see a commercial for Ranger, too.
     
    #15 joelwlcx, May 23, 2013
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  16. denver10

    denver10 Grand Pooh-Bah (4,155) Nov 17, 2010 New Mexico
    Pooh-Bah

    Hipsters only live in Brooklyn? I am sure they have a high percentage of them but I am sure I saw plenty when I lived in Philly a few years ago, and elsewhere since i left. Those people were way too clean and and prettied up to be straight up hippies, though I do agree they do share some hippie qualities to them. The flannel shirts were more grunge rock influenced, the ironed shirts preppy influenced, etc. And I don't see how you could argue against some of those mustaches.
     
    #16 denver10, May 23, 2013
  17. Pahn

    Pahn Initiate (0) Dec 2, 2009 New York

    they're kind of hipster mustaches, but they're more "beer dude". beer mustaches seem to range from nu metal / that guy from anthrax to early 1900s strongman (or just wilderness mess).
     
    #17 Pahn, May 23, 2013
  18. BlowstotheBody

    BlowstotheBody Initiate (0) Oct 22, 2012 Florida

    I think I'm a craft beer hipster because I shave daily. No facial hair because, like, it's so ironic bro.
     
    #18 BlowstotheBody, May 23, 2013
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  19. kawilliams81

    kawilliams81 Pooh-Bah (1,972) Feb 27, 2009 Illinois
    Pooh-Bah Trader

    Yeah it's all the rage in Canada. Hockey rockers!
     
    #19 kawilliams81, May 23, 2013
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  20. kawilliams81

    kawilliams81 Pooh-Bah (1,972) Feb 27, 2009 Illinois
    Pooh-Bah Trader

    Wow that is selling out. I think the rule of thumb is, advertising for a brewery-craft, advertise for a specific beer-not craft. :wink:
     
    #20 kawilliams81, May 23, 2013
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