Thoughts on New Belgium's TV ads?

Of all the beers they could spend money to promote, they pick Fat Tire? Why not something a little less ubiquitous? (sp?)

 

It is their flagship. Why not advertise what will be available almost anywhere your beer is sold.

 

Honestly, why hate on New Belgium? They are just doing their thing....leave them be. If they want to make a stupid commericial.....who cares??? It doesn't really affect the true craft beer drinkers, but may influence more people to cross over and try something other that BMC type brews. I don't really think it is a big deal. I remember back in the day hearing people worrying about freakin 311 (the band) selling out...lol. Who gives a shit? Drink what you like and understand that unless you go out and spend your own money and start your own brewery, stop complaining when poeple make a stupid commercial. It's not that big of a deal anyway. Half of you wouldn't walk up to a register with any NB beers anyway, so don't tell them how they need to market their product. JMO

 

Read through this carefully then

 

Nobody drinks Fat Tire anymore. It's too popular. (Thanks, Yogi).

 

I drank a La Folie two days ago.... I am no longer able to say negative things about New Belgium

 

It's an AMBER. What do you expect?!

 

I drank a fat tire today and i could tell something was different about it. Between the hops and malt you could totally taste notes of corporate and sellout.

 

I've never had a Fat Tire beer. Would gladly try.

 

I think New Belgium is good.
I think New Belgium is bad.


They're just an acceptable cheaper option to me. Fat Tire was a good gateway to styles between pale ale and stout. Certain Lips of Faith are pretty good, even great. Their IPAs seem to me always to lack in one quality or another. Some of their seasonal stuff is fun.

Bottom line, their advertising will not effect my opinion of their beer. I don't think BA is the market they're trying tap.

 

15 years ago I was in high school; and this was the beer to drink. Kinda like when everyone liked Vanilla Ice or New Kids On the Block and you were the one who was grossed out. Still can't sniff Fat Tire. Like I had too much Cuervo, and couldn't drink taquila again

 

They make decent beer along with their broad audience commercial. Again, who really cares? We drink what tastes good, and if a brewery makes a commercial......oh well, not really crossing my mind as I walk down the isle looking for my beer selections. If you feel like a brewery sold out, you may be thinking too much about keeping craft beer in a small group of people instead of being a real BA and spreading knowledge. You may not agree when it comes to commercials, but why does a brewer need to only be a secret amongst a small group? These brewers don't have to sell to only a few markets. When you invest your own life savings to launch a business, then you can tell all the breweries out there how they should conduct business. Until then, just buy and drink what you want, and live and let live...JMO

 

what's fat tire taste like anyway? i've never had it. that and daisy cutter are two beers i've heard about for years and years and never had (doesn't make it to the northeast outside of trades, and people neither trade for nor extra fat tire). is it like boston lager or something?

i know i could read reviews, but i mean: "what other beer does it taste like?" not "does it have a bouquet of medjool dates and crystal 40 with a subtle hint of dandelion greens?"

 

Pro Brewers and other industry folk love PBR, at least in Michigan.

 

I agree.

 

I hated Fat Tire but I like the idea of getting the word out

 

Where has Sierra Nevada been in all this? Certainly they can afford to pony up for some national TV exposure. We should see more of this. The craft industry needs to shake this underground mentality and get in the game.

 

New Belgium: A marketing company that just happens to make beer.