Thoughts on New Belgium's TV ads?

Watch it. Some of us had beards before they were "hip".

 

Exactly. I hope everyone who has negative things to say about NB has had this one.

 

They do plenty of experimental and collaboration beers that often times do not fly, but then they do beers like La Folie, Le Terroir, Eric's Ale, etc. that are freakin great! The regular line-up is all very well crafted as well. Blue Paddle is a go to for me...when we get it in southern IN.

100% employee owned, also, check out their benefits offered to employees; they are phenomenal. They care about and take care of their people. They also take environmental stewardship very seriously.

I am a big fan for the reasons above.

 

I actually like that commercial and the atmosphere it promotes!

 

I'm still waiting for NB to come to NJ. Would be great to run to the store and by La Folie or Transatlantic Kriek whenever I want.

 

Believe it or not I like ambers. Full Sail Amber is a solid standby for me, I gravitate towards many ambers at low to mid level brew pubs, and I find them to be a safe regular baseline. Fat Tire, though, something about the biscuit flavor malt, the flat hop profile, or whatever else it may be, is probably about my least favorite amber of note.

 

You're from CT, so take a ten penny ale, cut the caramel in half and kill the nose completely. Give it a hint more lager type bite at the end then that British ale yeast. That's fat tire. Good amber ale that lacks depth of flavor, but tasty enough and better than the alternatives with high drinkability.

 

NB is about to come to Florida. Should be in August or around then. I have only had the Ranger IPA and thought it was good. Very interested in trying some of their other selections. The commercial I am sure is because they are growing their territory.

 

I think it's funny that the commercial may not be marketed toward BA members, but I could swear I've seen some of the faces in the commercial in some BA members' avatars...

Either that, or beards are like the black stereotype of: they all look the same.

 

I read this and literally laughed out loud. So true. Hahahahahah

 

Also this made me never want to drink their beer.

 

and others grow beards because we have ugly faces. Trust me, I'd shave if I thought I'd look better.

 

Me too. It kinda has a unicorns and rainbows feel to it, but it's nice. It doesn't come off as arrogant or snobbish - just right. Kinda like how the forums here used to be haha. (Cue old-timer sitting on his porch and saying: Back in my day....)

 

Why? Seems to me all they did was make a fun commercial about their flagship beer that accurately depicted their target audience. What is their not to like about this commercial? Don't we want to see craft brewers succeed and at least make some dent against the mass-marketing of BMC?

 

I thought it looked like a Portlandia-inspired beer ad.

 

I didn't see them put birds put on anything...

 

A few things:

1) Buying airtime on national TV is mostly a losing proposition. There are still markets, but it's a dying breed. Online video is the way of the future (as evidenced by this very thread). I have no cable (or NB distro) but I've still seen their commercial.
2) Good for them for doing it! So much of the attitude in this community is "more hops" and/or "more sour" but mostly "more rare". It reminds me of me (and my friends) in high school. Each new band was cool until some jock started talking about it or (worse!) I saw them in the pit.

Then I came around. I realized I would much rather have stuff like Jimmy Eat World and Modest Mouse taking up airtime on the radio and more people going to see Brand New rather than Christina Aguilara. I can't say it's objectively better, but it's better.

Same goes for New Belgium. Good for them for providing another option and making it known. It may not be barrel aged or even dry-hopped with Citra, but at least the don't own 46% of the beer market.

3) Beards. Yes, lots of them.

 

Very honestly, can you give me your take on Rampant? I think it is a great, balanced IIPA. It could use refinement, but I think of it quite highly. (Plus it's $9 a 6er.)

 

Some of these breweries (Sam Adams, New Belgium, Sierra Nevada) that are large enough to advertise make beers than anyone can drink and that are exponentially higher quality than any BMC. Fat Tire, Boston Lager, and SNPA seem to "gateway" brews into the craft game. The more exposure the companies get via advertising, the larger the craft beer crowd gets and everyone is a winner.