Latest on Lakefront's Black Friday Release

Discussion in 'Great Lakes' started by LakefrontBrewery, Nov 22, 2013.

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  1. LakefrontBrewery

    LakefrontBrewery Initiate (0) May 12, 2012 Wisconsin

    For the third straight year, Lakefront Brewery, Inc. will celebrate the infamous start of the holiday shopping season with a “Black Friday” event, featuring a limited edition beer. The special Black Friday brew, an Imperial India-Style Black Ale, will be available only at the brewery and only for one day – if that. (It sold out in just 90 minutes last year.)

    Lakefront’s Black Friday event will start at 8 a.m. Friday, Nov. 29. In addition to the special beer, it will also feature brewery breakfast food (and “beermosas”) from Karma Bar & Grill; a live deejay from 8 a.m. to 3 p.m.; brewery tours starting at 11 a.m.; and a live band, the Brewhouse Polka Kings, from 6 to 8 p.m.

    The potent (10 percent ABV) dark ale was first created for last year’s Black Friday event. It will be available in 22-oz. bottles only. Sales will be limited to three bottles per person, while supplies last. Because last year’s supply of Black Friday went so fast, the brewery has more than quadrupled the number of bottles it will make this year from 1,200 to 5,000. The brewery is also adding a “bottle swap” component for the 2013 event –encouraging participants to bring and trade bottles of rare or unusual beers.

    “Black Friday is all about one-day-only, limited supply deals, so we wanted to offer our customers an exclusive beer worth getting up early for,” said Lakefront’s director of business development , Chris Johnson. “This is a very strong, distinctive dark ale, with ample pine and citrus aromas.”

    The first 1,000 people to buy the beer will get a limited Black Friday pint glass. Full details about the event can be found on the brewery’s Black Friday website, blackfridaybeer.com. Patrons can also buy advanced brewery tour tickets online via the website if they want a guaranteed spot on a specific tour.
     
    #1 LakefrontBrewery, Nov 22, 2013
    MarcusHalberstram likes this.
  2. Drew26

    Drew26 Initiate (0) Nov 2, 2012 Wisconsin

    We enjoyed doing the 8:30 a.m. tour last year...wish you guys were starting them early again this year!!
     
    #2 Drew26, Nov 22, 2013
  3. cptnspeed1

    cptnspeed1 Initiate (0) May 20, 2010 Wisconsin

    How will the bottle share part work as far as where beers can be consumed? Since most of the line was on the sidewalk, I would assume it is illegal to have an open container unless special steps were taken by Lakefront ahead of time.
     
    #3 cptnspeed1, Nov 25, 2013
  4. grynder33

    grynder33 Initiate (0) Jul 31, 2003 Wisconsin

    The beer share will take place in the large hall where the actual purchase will take place,thinking they want you to wait till after you make your purchase to actually open up bottles,or at least your on their property
     
    #4 grynder33, Nov 25, 2013
  5. cptnspeed1

    cptnspeed1 Initiate (0) May 20, 2010 Wisconsin

    Hopefully there is room for more of the line in there. The best part of a bottle share at a release is that you have something to do to pass the time while in line.
     
    #5 cptnspeed1, Nov 25, 2013
  6. LakefrontBrewery

    LakefrontBrewery Initiate (0) May 12, 2012 Wisconsin

    The beer swap is to exchange/trade bottles between individuals at the event. No bottles should be opened and/or consumed outside Lakefront's premises.
     
    #6 LakefrontBrewery, Nov 26, 2013
  7. Ri0

    Ri0 Initiate (0) Jul 1, 2012 Wisconsin

    If anyone from Madison wants to grab me a couple, I have a bottle of Sosus for trade.
     
    #7 Ri0, Nov 26, 2013
  8. cptnspeed1

    cptnspeed1 Initiate (0) May 20, 2010 Wisconsin

    Maybe the website should be changed from "Bottle sharing and swapping encouraged!" to "Bottle trading encouraged!" to avoid confusion. I think bottle sharing is universally understood as bringing and opening beers on premises, and with many brewery releases actually encouraging bottle shares, I wouldn't be surprised if I'm not the only one who interpreted the website that way.

    I doubt anyone wants to give 2/3 of a $10 per 3 bottle allotment, or even $20 period, for a bottle of Sosus.
     
    #8 cptnspeed1, Nov 26, 2013
  9. Ri0

    Ri0 Initiate (0) Jul 1, 2012 Wisconsin

    Thanks, I thought they were half that price like their other bombers.
    I'd do a 1 for 1 trade.
     
    #9 Ri0, Nov 27, 2013
  10. LakefrontBrewery

    LakefrontBrewery Initiate (0) May 12, 2012 Wisconsin

    We just finished bottling Black Friday this afternoon!!

    5000 bottles in 90 minutes!

    Only 36 hours before our doors open. You can't get much fresher for an IPA.

    See everyone on Friday morning!! We're looking forward to a lot of fun, tours, food, and sampling!!

    [​IMG]
     
    #10 LakefrontBrewery, Nov 28, 2013
    lowbit and grynder33 like this.
  11. LakefrontBrewery

    LakefrontBrewery Initiate (0) May 12, 2012 Wisconsin

    #11 LakefrontBrewery, Nov 28, 2013
  12. AaronRodgersMVP12

    AaronRodgersMVP12 Initiate (0) Jan 20, 2013 Wisconsin

    anyone if its cash only or can we use debit/credit cards?
     
    #12 AaronRodgersMVP12, Nov 28, 2013
  13. beerwolf77

    beerwolf77 Pooh-Bah (2,067) Jun 5, 2009 Wisconsin
    Pooh-Bah

    They had lines for cash and credit last year. The cash line was 10X faster. Just sayin.
     
    #13 beerwolf77, Nov 29, 2013
  14. AaronRodgersMVP12

    AaronRodgersMVP12 Initiate (0) Jan 20, 2013 Wisconsin

    thanks for the info man, credit may be the smarter way to go for me probably putting all my black Friday beer purchases (lakefront and BCBS) on credit til payday
     
    #14 AaronRodgersMVP12, Nov 29, 2013
  15. AaronRodgersMVP12

    AaronRodgersMVP12 Initiate (0) Jan 20, 2013 Wisconsin

    think if I get there by 8am I will be able to get some
     
    #15 AaronRodgersMVP12, Nov 29, 2013
  16. cptnspeed1

    cptnspeed1 Initiate (0) May 20, 2010 Wisconsin

    Wait, i think i misunderstood the reply. So we can open beers, just not outside?
     
    #16 cptnspeed1, Nov 29, 2013
  17. nsmartell

    nsmartell Pundit (986) Aug 17, 2007 Wisconsin

    TMJ4 saying "dozens" then "100" people lined up by 6:30. Anyone care to confirm (ie admit) to be there already?

    I hope the beer is good.
     
    #17 nsmartell, Nov 29, 2013
  18. Hendrick24

    Hendrick24 Pooh-Bah (1,949) Sep 6, 2013 Wisconsin
    Pooh-Bah

    Are bottles still available?
     
    #18 Hendrick24, Nov 29, 2013
  19. grynder33

    grynder33 Initiate (0) Jul 31, 2003 Wisconsin

    Was still plenty left as of 3pm but it wont last till night
     
    #19 grynder33, Nov 29, 2013
  20. ajzy

    ajzy Pundit (963) Jun 15, 2011 Wisconsin

    They better hope it sells out, otherwise the slogan "not available tomorrow" is gonna look pretty silly.

    Was still a cool event--couldnt feel my toes by the time we were let in, but once we got in it was nice, save for the lame dad rock that was assailing my ears at high volume all morning from the "DJ":astonished:
     
    #20 ajzy, Nov 29, 2013
    MarcusHalberstram and beerwolf77 like this.
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