What is your take on Oncemade Beer Project?

Nope. Fans won over with marketing fall off fast. Fans won over with quality stick around. Even worse, this type of stuff is a slap in the face to their established base - all that is missing from that video is a vortex bottle. One of the nice things about craft is you don't get silly videos talking BS like their beer being triple hopped... I'd really hate to see this become "a thing".

Just focus on the product. Pour every last dollar into product and forget about marketing. If your beer is good, people will find you. Look at Hill Farmstead - they went from nothing to being widely considered the best brewery in the country in just 2 years. All without a lick of marketing and their sole distribution point existing in the literal middle of nowhere.

 

Nope. I believe this is the literal middle of nowhere.

 

amusingly, the middle of nowhere is in a pretty good neighborhood.

 

Who exactly is being "suckered?" There is a detailed description of the style and process, along with everything that is included at a specific price. I approached this the exact same way I've approached every new beer I've considered purchasing over the last few years. Why would anyone with a shred of self confidence care about how it's being marketed to them?

We're fortunate in Massachusetts to have shelves upon shelves of high quality beer available to us at a variety of prices. I can't figure out for the life of me why a landslide of animosity hits any brewery that wants to throw up a hail mary. Let them take a risk; they have a lot at stake and are fully aware of that.

 

They also know that the "new" beer geeks are suckers for mediocre beer.

 

i don't know what logic you're using that brings you to the principle "if you have self-confidence, then you won't criticize how someone markets something," but i do know that it involves some egregious errors somewhere along the line.

 

Why would it have any impact at all on your decision to purchase the beer?

 

Are you familiar with the term "straw man argument?"

 

I was referring to your last sentence where you stated something along the lines of "let them take the risk". I was saying there isn't much risk involved as people will buy anything once, and some people won't stop buying mediocre beer. The beer will most likely sell out, and good for them, that is what "good" marketing does.

 

Consumers are not totally rational. Economists dream that they would be. But they're not. Which is why marketing works in the first place. Over-the-top marketing, however, can backfire on you and lead to people being turned off from the product. And that's before price, value, and other rational things are factored into it.

 

because it indicates to me that these are not serious brewers. "never seen a high gravity saison"? shameless rarity-hyping from unproven breweries. these are signs that say to me, "i don't give a shit about your product."

notice, this has nothing to do with self-confidence. i reiterate that you are guilty of some deep logical errors. instead of asking me questions, maybe you could lay out your overall reasoning process and i'll correct it for you.

 

Fair point. I probably reacted too strongly to people grousing about the hype factor.

For me it's just really frustrating to see a bunch of posts that serve no other purpose but to dissuade people from buying a beer. My belief is that you only have a vested interest in the success of a brewery and/or beer you enjoy. If it's something you don't enjoy, that brewery's failure or success has no impact on your ability to seek out those that you do. If you had a bad customer service experience, that's a different story. If you didn't like a beer, take it down in a well thought-out review. I get it. But why trash a brewer over the price of a beer you haven't had? Or what they decide to bring to market? It takes more stones than I have to formally open a brewery. I wish more people would respect that in their approach on here.

 

but i don't respect what these people are doing. i think it is damaging for craft beer culture as a whole, and i'd like to discourage it from happening. we don't need flashy marketing campaigns for nobody breweries selling $45 barrel aged beer.

maybe the 2 breweries are talented, but they are going about this the wrong way.

 

Word! I get so tired of self crowned "beer geeks" trashing breweries, consumers, and these projects for what they consider something beneath them. When did beer lovers become self righteous wine snobs?

 

If this is being a "beer geek", count me out. A company tries something unique and you say, "peace out, your company must suck"? This is the kind of stuff that keeps average dudes away from craft beer. Keep some perspective man.

 

It's not about being self righteous snobs, its about people getting sick of endless expensive bombers from new mostly mediocre breweries. The prices keep rising and it's just foolish when the beers aren't that good to begin with. We need more reasonably priced beers. Leave the higher prices to the established big boys.

 

Looks like pintley's marketing has already started to work.

 

OK - so don't buy the beer if you think it's expensive. I don't understand why people feel the need to trash an entire project or company because they try something different. If you disagree with it, don't partake. Telling people what's good and bad just makes you sound like a know it all critic.

 

I literally don't have the fridge/cabinet space to accomodate everything I want to try all while continuing to purchase my favorite stand-bys. It should be so simple to shrug off something you don't like or is priced beyond its value. I just don't care about something I don't have to buy and certainly don't care what someone else is spending their money on.

 

LOL people are expressing their opinions. Nothing wrong with that.

Also, what the fuck am I going to do with a piece of the barrel if the beer sucked?