"Can you imagine a world without Budweiser? We can."

It's not as much caring what others drink, but if more people start drinking craft that means more breweries can open. Then I get more options.

 

Heaven, it is a place, where Bud, Bud never happened...

 

Ok Peter Rose...

To your point, AB probably won't go away, but will evolve and have a lesser market share. I do disagree with the statements that this has no impact on them. It does. When you go to a non-craft bar or restaurant, you will have more opportunities to drink craft beer because less people will be drinking AB. I have seen the impact just in the last five years.

 

If we're talking about AB InBev rather than simply Budweiser, then what you are describing depends on your definition of "craft." When someone drinks a Goose Island product, they might subscribe to the thought that they are drinking both craft and AB InBev.

 

We do realize that fine beer drinkers are less than 15% of beer drinkers? And that Light Lagers are the single most loved style of beer in history, and have been for well over a hundred years? Light lagers are going nowhere.

 

That was my first reaction until I reviewed the history of how one gets to write an article for that publication. Then I reviewed the credentials of the authors and made the rather cryptic comment in my earlier post in this thread.

So I'm thinking at the moment that the intent is not internet ****, but the editors have mistaken credentials for competence and the authors don't really understand the implications of some of the information they cite. They seem more interested in making the observations fit the theory they embraced.

 

You can also add in that at a global level it is less than 15% and that the most popular beers world wide are AALs.

 

Actually had it as "in the history of the world" but changed it, as it seemed redundant.

 

I liked your cryptic comment (pun unintended). Intent is one thing, and reception is another.

 

Dave, I love you, because you're a hippie that cares about grammar and proper writing technique.

I also feel positively about that fact that you appear to be a genuine hippie and not a statist disguised as a hippie.

 

Yup, light colored and light tasting lagers are the popular beers worldwide.

The number 1 selling beer in the UK is Carling Lager and that beer is an AAL.

The top selling beers in Belgium are Jupiler and Stella Artois; Pale Lagers.

The number 1 selling beer in China is Snow which is an AAL.

The number 1 selling beer in…

Cheers!

 

For better or worse I have been a humble member of the counterculture since 1968. Love to read, love to write, and am proud to say my first American microbrew was handed to me in Dead lot mid 80's.

 

Am I the only one who thinks, "Informer" whenever someone mentions Snow?

 

I'm with you. There are already enough people that tell you that if you don't agree with them, you're wrong. I read letters to the editor (about an issue here in N.C.) almost every day that invoke fire and brimstone and a deeply flawed understanding of the Constitution. Beer preference is personal and not very consequential.

 

Son, that hair's a bit shaggy and over your ears. And those sideburns keep creeping down. (Coach Jamieson circa 1968).

 

A world with-out Bud could not be: There must be a balance of Evil and Good.

 

I think you guys need to find a girlfriend.

 

Kodak and Blockbuster struggled due to changes drastic changes in technology. It's nothing at all like the situation in the beer industry. In fact, AB has the overwhelming edge in technology, just making the parallel even more off-base. If AB continues to see sales decline, there's nothing stopping them from changing their portfolio to include more flavorful beer. It's not like they would need to invest billions in new facilities and technologies just to keep up with a changing industry. They'd just need a little more barley and hops. Big difference.

 

Yeah, but they don't have to go away for that to happen. There will always be a preference for industrial light lagers among the majority of drinkers, no matter who brews it. And 'craft' sure seems to be on its own trajectory, however you define it. If we ever get to 25% of the market it'll be amazing enough, and I'm sure you'll be more than happy with your options then .