The Veil Brewing - Richmond

Pretty solid demand for their non-gose lower ABV releases - Crucial Shredder this week and the pale ale a few weeks ago. I'm hoping they continue to offer hoppy ales in the ~5-6% range (in addition to their outstanding DIPAs).

 

I'm surprised they sold as much as they did yesterday honestly, compared to last week especially. I'm wondering if it really has to do with dropping a 5%er after last two weeks (DIPAx2, DIPAx2). CS was clearly the draw but Broznies sold almost as much. Weird.

Next week tho, probably some sort of nuts release. If not Trill, then peach Gose, or Trill+Gose (just a guess btw, some folks on BTV concur apparently).

 

I scheduled something in Richmond for Tuesday March 14th with the intention of hitting The Veil afterwards for cans. Then yesterday they posted an Instagram story of a green beer, and I realized that Tuesday will be the week of St. Patricks day. I'm pretty pissed about that now, for one I hate green beer, for two that week will probably draw a big crowd.

 

I agree with this and felt the same way. That is going to be a silly release if it is green beer canned in time for St. Paddy's. Maybe (just maybe) they'll do a pilot batch and it'll be tap only on the 17th? Green beer seems gimmicky, even more so than other things they've done.

 

I didn't think about it being a pilot batch, I really hope that's what it is.

 

Ouch, line was 35 people deep when they opened this afternoon.

Currently planning to be in the area next Tues as we're on spring break so kind of hoping this isn't some super hyped up release.

 

The Trillium collab is coming sooner rather than later, and it'll have been a month since a Gose. Good news if you're on break though, you can hang out in line a bit if it's something you really want and isn't gonna last.

 

I think many people have Extra Kreme and Never Meant pegged to be released next week since someone caught that it's what Veil is bringing down to Huna Day. If not next week then definitely the 14th but I don't see that happening. In either case Veil just loves dropping the collab and Gose cans together for complete chaos.

 

Our One Year Anniversary is upon us! Thank you so much for the incredibly humbling support. There were ups and downs and we have learned a lot(and will continue to do so!). We sincerely appreciate everyone sticking with us. This next year we hope to be even better! Continuing to dial in the hoppy beers, release some rad barrel aged bottles, bigger/better/relaxed events, and just having fun with it. Any who! Let's get right into the details of our One Year Anniversary celebration. We have officially decided to change the date of our One Year Anniversary celebration to Saturday April 22nd.

SESSION TIMES:
The day will be divided into three sessions:
~Session A - 11:00am-2:00pm
~Session B - 2:30pm-5:30pm
~Session C - 6:00pm-9:00pm

We will not be hosting an after party. We will officially be closed to the public starting at 9pm.

21 AND UP:
You must be 21+ to purchase or redeem your will call position. Everyone entering the premises will be IDed, so please do not forget your ID. 20 and under are allowed to attend, but obviously will not be able to partake in consumption of alcoholic beverages and must be accompanied by someone who is above the age of 21.

This will be a private, ticketed event in 3 sessions. Your name MUST be on the will call list or be accompanied by someone who's name is on the will call list to be able to enter the premise. ****Tickets will go on sale Sunday, March 19th at 12pm EST. Tickets will be sold on EventBrite and also in person from our Tasting Room here in Richmond, VA. Both promptly at 12pm EST on 3/19.****

EVENTBRITE TICKETS:
There will be 100 General Admission tickets sold for each session online at $60+taxes/fees for a total of 300 online General Admission tickets. There will be 100 VIP tickets sold for each session online at $150+taxes/fees for a total of 300 online VIP tickets. VIP tickets will include a pre-paid allotment and early allotment pick up. Any VIP tickets that are not sold through EventBrite will get switched back to General Admission on Friday April 7th. We will make an announcement if that is the case. We will post the link multiple times for the EventBrite page as we approach the event.

TASTING ROOM TICKETS:
There will be 100 tickets sold for each session in the tasting room for a total of 300. When tasting room tickets are purchased in person, you will be given the opportunity to purchase a General Admission ticket for $60+tax or VIP ticket for $150+tax(which includes a pre-paid allotment and early allotment pick up).

DD TICKETS:
There will be DD tickets available for purchase at $5 both online and also, in the tasting room. DD’s will have a separate colored wristband and will be penalized if even found holding a ticket holder’s glassware.

That is a total of 900 tickets/300 per session. 600 online and 300 from our tasting room. Tickets are non-refundable and non-transferable. The maximum is 2 tickets per person for ONE SESSION only. Names for online purchase and in-house purchase will be put on a will call list and checked with ID at the door. Entrance is only permitted with name on will call list, which will be added at time of ticket purchase. You will not receive a physical ticket. Please keep your receipt after tickets are purchase just in case there is any discrepancy.

We will be posting reminders regarding ticket sales(date and time) as we approach.

Also, a portion of ticket proceeds will be donated to two awesome non-profits that we heart:FETCH A Cure and Pink Ink Fund.

**We reserve the right to cancel/refund any multiple purchases of tickets. You will not be able to redeem tickets for multiple sessions.**

WHAT YOUR TICKET INCLUDES:
A purchased General Admission ticket will include the following:
~access to the grounds
~1x One Year Anniversary 16oz wine glass(same glass as the Grand Open glass with the One Year artwork)
~a clearly defined map of the layout of the event(which we will also post before the event)
~a post card with a list of all packaged beer that you are guaranteed the opportunity to purchase with entry to the event with two scratch off lottery sections(details listed below)
~7x 6oz drink tickets(details listed below)
~One Year Anniversary tote bag

VIP TICKET INCLUDES:
~all items included with the General Admission ticket
~pre-paid full allotment so you can enjoy the event without having to wait in line to purchase beers to go and you can walk out with your full allotment when you are ready to go pre-packed in the One Year Anniversary tote bag

POST CARD INFO:
When given your post card, you will be guaranteed the opportunity to purchase the following:
~1x 500ml/16.9 fl. oz. bottle of Bourbon barrel aged 2016 Sleeping Forever(our 13.2% anniversary imperial stout aged in bourbon barrels for 12+ months; $15+tax)
~1x 4-pack(16oz cans) of 2017 Sleeping Forever(12% anniversary imperial stout with a small portion of 2016 bourbon barrel aged Sleeping Forever blended in; $20+tax)
~1x 4-pack(16oz cans) of Never Never Forever Forever(5.1% Double Passionfruit Gose; $20+tax)
~1x 4-pack(16oz cans) of Crucial Crucial Aunt Aunt(8.4% double mango double dry-hopped Crucial Taunt-our house DIPA; $18.50+tax)
~1x 4-pack(16oz cans) of whiteferrari(8% Citra and Galaxy DIPA; $16+tax)
~1x 4-pack(16oz cans) of Dirt Nap(8.8% DIPA w/Citra, Mosaic, Galaxy, and Nelson; $16.50+tax)
**These are the items that are included if you purchase the VIP ticket option for $150+tax/fees.**

SCRATCH TICKET LOTTERY INFO:
Your scratch ticket will also include two separate scratch off lottery sections. The scratch off winners will be chosen completely at random and will be divided evenly between all 3 sessions. There will be roughly 100 winners for each item for a total of 300 winners of each item. Here are the two items you will be scratching for the opportunity to purchase on your post card:
~1x 500ml/16.9 fl. oz. bottle of 2017 Vanilla Sleeping Forever(12% anniversary imperial stout aged on a ton of vanilla beans; 300 available/100 per session/1 in 3 chance to win/$10+tax if you win)
~1x 2017 Sleeping Forever Glencairn whiskey glass(300 available/100 per session/1 in 3 chance to win/$10+tax if you win)
**Post card with scratch off lottery section will also be given to anyone who purchased a VIP ticket.**

Once any item is purchased from your post card(guaranteed with entrance or winning scratch off items), we will be punching holes and marking off each item purchased to make sure everyone gets the per person allotment guaranteed.

**ALL ALLOTMENTS MUST BE PURCHASED AND PICKED UP DURING YOUR SESSION, UNLESS YOU HAVE PURCHASED A VIP TICKET FOR EARLY ALLOTMENT PICK-UP. WE WILL ANNOUNCE THE TIME FRAME FOR VIP EARLY ALLOTMENT PICK-UP MULTIPLE TIMES PRIOR TO TICKET SALES.**

***ANY ITEMS NOT PURCHASED FROM THE 3 SESSIONS WILL BE FOR SALE WHEN WE OPEN TO PUBLIC ON SUNDAY APRIL 23RD AT 12PM EST. NO GUARANTEES THERE WILL BE ANYTHING LEFT. IF THERE IS ANYTHING LEFT, WE WILL ANNOUNCE BY 10PM ON SATURDAY APRIL 22ND WITH COUNTS AND LIMITS.***

DRINK TICKET INFO:
With your ticket, you will also be receiving 7x clearly marked/non-transferable 6oz drink tickets that will guarantee you a pour of the following beers:
~2016 Bourbon barrel aged Sleeping Forever
~2017 Vanilla Sleeping Forever
~2017 Sleeping Forever
~Never Never Forever Forever
~Crucial Crucial Aunt Aunt
~whiteferrari
~Dirt Nap
*These pours will be 100% guaranteed with entrance. We will have separate drink stations for that allotted beer to make sure they do not kick.*

We will also be selling additional 6oz drink tickets for $7. Those beers will be first come, first served and allotted per session so each session has a fair chance. We will announce that list as we get closer to the event, but it will most likely consist of a combo of the beers we will have available in package to go for the anniversary and beers from previous weeks' releases.

*ALL DRINK TICKETS MUST BE USED DURING YOUR SESSION AND ARE VOID ONCE YOU LEAVE THE PREMISES. ALL DRINK TICKETS ARE NON-REFUNDABLE.*

ANNIVERSARY GLASS INFO:
The Anniversary glass(which is included in your ticket purchase) will be used during the duration of the session. There will be multiple water stations to rinse out your glass. Only ONE Anniversary glass is available per person. No additional Anniversary glasses will be available. A broken or misplaced Anniversary glass will result in the purchase of a standard stemmed glassware for $8.00+tax.

**Items guaranteed for purchase (ie bottles/cans) can be prepaid for during the course of the event and picked up anytime within the session and also after your session. We recommend picking them up during the session at some point.**

ADDITIONAL MERCHANDISE:
We will have designated merch tables to purchase any additional Veil and Anniversary merchandise.

FOOD VENDORS:
Food will be available to purchase from ZZQ and High Roller Lobster Co.

MISC INFO:
-Dogs are welcome in our outside patio area.
-No growlers or crowlers will be available as usual.
-No outside food or drinks allowed on site.
-Large bags/coolers are subject to search.

Please (the facebook event page) to ask any additional questions. It will be much more convenient for for us and could potentially benefit others to address further questions here rather than email/messages. We will do our best to answer them in a timely manner. Thanks so much and we can't wait to celebrate with y'all!

 

Dang, missing this event by one week, will be in Richmond the following weekend. Here's hoping ya'll don't get cleaned out of beer during the anniversary event!

 

Looks like they're trying to adjust based on that Trillium event. I dig it.

 

When is the trillium event?

 

Already happened. Feb 11th.

 

Thanks.

 

Man, that is an epically detailed summary. I love it. It's Forever Summer on steroids. I feel like announcing 150 pair of tickets on sale for that Saturday AM this far out means that line will form crazy early. I'm not sure if I can go (or will get tix for that matter) but if this follows Forever Summer it will be run perfectly and will be a great time relaxed vibe.

This was always going to be a ticketed event.

 

Ah ok. I just figured that the tone of "don't worry, you're guaranteed a pour of these" referred to how most of the desirable Veil beers kicked almost immediately during the Trillium thing.

 

Ah yeah, the wording might very well be because of that. But like with Forever Summer they're gonna be allowing single pours of the beers included with the ticket, once you have that beer you can't go get it again so not like someone can walk up and get 4 NNFF or whatever. I liked the system.

 

Finally getting around to read all the details. So if I'm reading this right the only difference in the $60 regular ticket and the $150 VIP is you get to pre-pay for your allotment and it will be ready "without having to wait in line" when you leave? I could be wrong but if there's 100 VIPs per session then I'm guessing there will be a line for them as well even if some take advantage of the early pick up. Not worth the extra $90 IMO

 

I think the extra $90 is your pre-pay.

 

Based on the quoted prices, the total cost of a full allocation of beer is $106. So it seems like the "general admission" ticket price for VIPs is subsidized by $16 if you buy up front/get the VIP ticket. Not a ton of savings, but if you know you're going to buy one of each, it makes sense to me...unless I'm missing something.