What is your take on Oncemade Beer Project?

Discussion in 'New England' started by seanwhite, Jul 23, 2012.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Seriously though ... the brett has only been in the beer for two months. What was the FG at bottling? Best of luck with those bottles!! :grimacing:

    Full character of brett is at 10-16 months ... at least that is what some knowledgeable brewers told me.
     
  2. AdamP

    AdamP Initiate (0) Mar 26, 2012 Pennsylvania

    I meant character from the brandy/red wine, the brett still has a long way to go.
     
  3. FrankLloydMike

    FrankLloydMike Maven (1,308) Aug 16, 2006 Massachusetts

    For me, it's not just a price issue--it's a serving size issue. I usually have a 12 or 16 ounce beer with dinner at home. When I'm out at a bar, I typically order a 12 or 16 ounce beer. Some of my favorite beers are only available in bombers, and I understand the economic (and other) reasons that many breweries choose to use them, but for me, a bomber is always something to share. Personally, I never come home and crack open a 22 ounce bottle for myself. I know some people do and that's fine, but sadly for me, a beer packaged in a bomber is never going to be a mainstay in my fridge.

    And I think it's silly to suggest that any bottle size is primarily about marketing. Wooden boxes may be another matter, but as far as I can tell, when a brewery makes the decision about bottle size, it has a lot more to do with what is economical for them and the consumer than it does about marketing. I'm not aware of the history of six-packs being marketed to women, though I'm quite familiar with the inherently male term Joe Six-Pack. And given the communal and usually pub-based history of beer, I guess any bottle or can format is fairly recent and imbued with some sort of marketing. To suggest that beer drinkers who may only want 12 as opposed to 22 ounces of beer at a time are beholden to marketing seems to misunderstand what many--I'd say most--craft beer drinkers are looking for. I understand the reasons why many breweries do bombers, and I don't fault them for it, and I buy bombers fairly frequently, but for logistical reasons I drink them a lot less than I do beers that are available in 12 or 16 ounce packages, which tend to come in six-packs.
     
  4. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    That is the problem I have among many others ... for that price tag the beer should have been released fully conditioned, not half finished.
     
  5. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Please ... keep this on topic and not about bottle sizes. Thanks!
     
  6. AdamP

    AdamP Initiate (0) Mar 26, 2012 Pennsylvania

    Fair enough. I wouldn't be surprised if that had more to do with Pintley than the brewers though, in terms how long they were willing to wait before bottling/selling. And like others have mentioned, I'd have to believe the price would be lower were it a brewery-only collaboration too.
     
  7. UncleJimbo

    UncleJimbo Grand Pooh-Bah (3,771) Sep 11, 2002 Massachusetts
    BA4LYFE Society Pooh-Bah Trader

    I have not tried them, and probably will not (too pricey), but a friend whose opinions about beer I respect bought them, and he was very disappointed, and said he was sorry he bought them.
     
  8. BearsOnAcid

    BearsOnAcid Pooh-Bah (2,239) Mar 17, 2009 Massachusetts
    Pooh-Bah

    I believe I know the same person. Something like a beer "aged in a dunlop tire", correct?
     
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  9. twowheelssoar

    twowheelssoar Pundit (806) Jul 28, 2009 North Carolina

    I think that one issue here is that we, as beer geeks (I mean we're posting on a beer website) have a hard time fathoming that a brewery would be making a product for any reason other than to create (by our standards) the absolute best beer possible. Unfortunately, this belief is far from reality. Brewing beer is a business, first and foremost. What is happening in this instance is the three entities involved saw the opportunity to capitalize on the rare beer trend/fad and make some $. The capitalist in me can't fault them for doing so. The beer geek in me cringes at the thought of expensive beer of dubious quality. I wouldn't buy it, but applaud them for being aware of their market.
     
  10. ptrc

    ptrc Initiate (0) Aug 26, 2011 Massachusetts

    It definitely tough to push the release back on something customers have already paid for... my understanding is that this was pushed back almost a month from a mid september release date. I think most of us would agree that a quality finished product is all that matters no matter how long it takes, but sadly business doesn't always take the purist's point of view.
     
  11. cbeer88

    cbeer88 Initiate (0) Sep 5, 2007 Massachusetts

    That was the biggest fail on this project IMO. Had the two breweries just collaborated, made some risky beer, and rolled them out to stores for $13/bottle, I would have given it a shot without seeing any reviews. Bringing the whole "once made" gimmick into it with the ridiculous packaging just raised prices and expectations beyond a level beer geeks felt appropriate. (As obvious by the fact that they didn't even sell out)
     
  12. mkabull

    mkabull Zealot (721) Nov 2, 2007 Massachusetts
    Trader

    I agree with those that said that price is an issue. I almost purchased the pair but realized what else I could buy with that money ( 4 bottles of HF or 3 of Lawson's BB Fayston). I am still curious how they taste and if Nightshift still has them on tap this Saturday when I stop by I will definitely try them.
     
  13. jlordi12

    jlordi12 Pooh-Bah (1,856) Jun 8, 2011 Massachusetts
    Pooh-Bah

    If they have them on tap there is going to be some pissed off people.
     
  14. jedwards

    jedwards Initiate (0) Feb 3, 2009 California

    Yup. I'd be lying if I said that didn't make me more curious to try the beer, though...
     
  15. mkabull

    mkabull Zealot (721) Nov 2, 2007 Massachusetts
    Trader

    I guess people should start getting pissed off because according to the Nightshift Twitter feed they have both Oncemade beers ontap.
     
  16. BearsOnAcid

    BearsOnAcid Pooh-Bah (2,239) Mar 17, 2009 Massachusetts
    Pooh-Bah

    Interdasting...will tick tonight and report back
     
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  17. ComRock12

    ComRock12 Initiate (0) Sep 28, 2010 Massachusetts

    Wow, for a site that is against threadshitting shitting on brewers, there seems to be an awful lot of it going on here. The same people dissing the oncemade project are also the ones rolling the hype train forward in the trade forums for Bruery blends and other "rarities"... You can't have it both ways guys! Either you appreciate the project and value it and what these brewers are doing, or you don't.

    I am someone who bought two of the packages. I did it to support local brewers, drink a new beer, and for the experience. I understand at $22.50 a bottle you may think it is expensive, but it is in line with other high end barrel aged beers. Granted, these breweries are just starting to make a name for themselves, but if they get good traction the conversation in a year or two will be about the few remaining people with unopened bottles that the tickers are clamoring to get their hands on. Just try to keep it in perspective.
     
  18. wdarcy77

    wdarcy77 Pundit (877) Nov 27, 2008 Massachusetts

    Or you could've tried before you bought these at the source. People geek out about The Bruery, FW, Founders, etc because those breweries have actually PROVEN THEY CAN BREW GOOD BEER.
     
  19. mkabull

    mkabull Zealot (721) Nov 2, 2007 Massachusetts
    Trader

    I think a major issue is that these brewers are relatively unproven with barrel aged beers. The price for a barrel aged beer isn't bad but if you have to choose between a brand you know makes a good barrel aged beer or one you don't know how well they make a barrel aged beer which do you choose?
    If you make the move and buy them and it turns out awesome you may have a potential whale. If they turn out bad you have a pine box and some coasters as a consolation.
     
  20. Patrick

    Patrick Initiate (0) Aug 13, 2007 Massachusetts

    And then?
     
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